Communication tools
You can generate leads by communicating with those who land on your
website via special messengers. These tools are specifically designed to
manage communication with your leads in one place.
Examples of communication tools: Intercom, Drift, CallPage.
Advertising tools
If you are interested in generating leads by promoting your company, you
can try advertising software (unless you are aimed at driving organic
traffic). These tools help you attract more people to your website.
Examples of advertising tools: Google Ads, AdEspresso, AdRoll.
Lead generation techniques
Sales lead generation is a sophisticated process that demands a lot of
analysis and work. But it can be made easier (and more efficient!) with a
few lead generation tips:
Use a tempting CTA
Your whole landing page should always look amazing, but your CTA must
be extra alluring to motivate the lead to sign up. Use the potential buyer’s
fears and desires when composing the CTA.
Optimize your website and landing pages for mobile
Almost 60% of users would never recommend a website that isn’t
mobile-optimized. Make sure all elements are displayed correctly, and
your lead can sign up from mobile.
Create evergreen content
Evergreen content is like a quality car – it may take more effort to create,
but it will last much longer and pay off much quicker than content built of
fleeting trends.
Don’t forget about email marketing
According to numerous research, email marketing is still the best choice
for business in 2023. Take advantage of it to nurture leads, onboard, share
updates, and, of course, sell.
Be regular and consistent
When people subscribe, they expect something more than just one email.
Create an email drip campaign with valuable content and choose the
optimal email frequency to always be on your leads’ minds.
Create a referral program
Word of mouth works great in any business. So, let your clients share a
referral link to bring you new targeted leads for a small bonus or reward.
Combine lead generation strategies
Ensure leads don’t stop filling your sales funnel. If you see that inbound
marketing isn’t bringing you as many leads as you need, take matters into
your hands, try outbound lead generation strategies, and rely on lead
generation tools.
B2B lead generation trends 2025
Lastly, here’s a list of lead generation trends we recommend you to
consider, as they’ve proven to perform well when it comes to attracting
more leads:
Chatbots. Among a wide range of features, they now offer lead
generation. You can insert any question into the chatbot, from
“What are you searching for?” to “Leave your email address, and we
will send you a freebie.” They are a great choice for small teams as
they are fully automated with no human oversight.
Video guides. Use them to divert traffic to your website, for
onboarding, or social updates.
Segmentation + personalization. When you segment leads, you
can reach them easier and faster, and personalized content will help
you convert even more.
Influencer marketing. Influencers are your shortcut to reaching a
wide audience in your niche while boosting your brand awareness
and image. A few years ago, only B2C companies used influencers.
Not anymore – B2B micro-influencers can help you score your white
whale!
Wrapping up
Generating leads can be a lot of work, but it pays off. There are many
solutions on how to get leads; all you have to do is try to find lead gen
channels that are best for you and your business.
We recommend you start with lead sourcing as you can run such lead
generation marketing campaigns at no or low cost and get high-quality
targeted leads. But don’t be afraid to use email finder tools too.
Go and launch your lead generation campaign today, implement
the LinkedIn Automation Tool for maximum results, and let Snov.io help
you on your way to getting quality leads!
