Brand
Guidelines
STYLE GUIDE
CCAM
Contents
Contents 02
Introduction 03
Primary Logo: 04
variations 05
Breathing space 06
Secondary logo 07
Colour palette 08
Social media badges 09
Brand Typeface 10
Typeface sample 11
Document summary
CCAM 01
Introduction
About CCAM
The CCAM logo
communicates the party's
vision of patriotism while
also symbolizing the party’s
story around progressiveness
and unity.
The rules about how to use
CCAM PARTY
the logo are meant to make
sure that it is used the same
way every time. This can help
the logo gain value and
recognition over time.
CCAM PARTY
CCAM 02
Color
Palette
About CCAM
The CCAM logo
communicates the party's
vision of patriotism while
also symbolizing the party’s Dark Green
story around progressiveness
CMYK 0 / 30 / 100 / 0
and unity. Green Color (the color of
wisdom). It symbolizes hope,
The rules about how to use tranquility, and a desire for
the logo are meant to make peaceful resolutions.
sure that it is used the same
way every time. This can help
the logo gain value and
recognition over time.
Red
Note:
Green Color (symbolize
Use Pantone values for offset CMYK 0 / 91 / 91 / 11
printing or for a vendor to energy, urgency, and
reference for optimal color revolution)
output. Use RGB values for
digital outputs. Use HEX values
for web outputs. Use CMYK
values for printed outputs.
Black
Yellow Color (the color of sunshine)
CMYK 0 / 18 / 96 / 06
It symbolizes optimism,
activimand hope.
CCAM 03
Typography
About CCAM
The CCAM logo
Primary
Alfa Slab One
communicates the party's
vision of patriotism while
ABCDFEGHIJKL
Aa M
also symbolizing the party’s
story around progressiveness
and unity. abcdefghiklmopqr
The rules about how to use z 0123456789
the logo are meant to make
sure that it is used the same
way every time. This can help
Secondary
the logo gain value and HORIZON
recognition over time.
ABCDFEGHIJ
Note:
Use Pantone values for offset
printing or for a vendor to
aA KLM
abcdefghik
reference for optimal color
output. Use RGB values for
digital outputs. Use HEX values
lmopqrz
for web outputs. Use CMYK
values for printed outputs. 0123456789
CCAM 04
Typography
Applied
About CCAM
The CCAM logo
communicates the party's The CCAM logo communicates 20 Pt
vision of patriotism while
also symbolizing the party’s the party's vision of patriotism
story around progressiveness
and unity. while also symbolizing the
The rules about how to use party’s story around
the logo are meant to make
sure that it is used the same progressiveness and unity. 14 Pt
way every time. This can help
the logo gain value and The CCAM logo communicates the party's
recognition over time.
vision of patriotism while also symbolizing
the party’s story around progressiveness and
unity.
The CCAM logo communicates the party's vision of patriotism 10 Pt
while also symbolizing the party’s story around
progressiveness and unity.
CCAM 05
The Logo
About CCAM
The CCAM logo
communicates the party's
vision of patriotism while
also symbolizing the party’s
story around progressiveness
and unity.
The rules about how to use
the logo are meant to make
sure that it is used the same
way every time. This can help
the logo gain value and
recognition over time.
Primary Logo
The logo is available in all
basic formats for print and
digital use. The primary full
color logo should be used
whenever possible
CCAM 06
Incorrect
logo
About CCAM
The CCAM logo
communicates the party's
vision of patriotism while
also symbolizing the party’s
story around progressiveness
and unity.
The rules about how to use
the logo are meant to make
sure that it is used the same
way every time. This can help
the logo gain value and
recognition over time.
No filtering of logo.
CCAM 07
Save Area
About CCAM
CLEAR SPACE
The CCAM logo X X
communicates the party's The minimum clear space is
vision of patriotism while de ned as x, measured by the
also symbolizing the party’s sixth of the height of the jar.
story around progressiveness The minimum clear space of
and unity. 2x around the jar and 4x
above and below the letters
The rules about how to use should 2x always be applied.
the logo are meant to make Try to maximize clear space
sure that it is used the same whenever possible. Always
way every time. This can help scale the logo proportionally
the logo gain value and
recognition over time.
X X
SIZING
X X X X
The minimum logo size
provides the smallest possible
reduction in which the logo is
CCAM
still easy to read. In
exceptional circumstances, X X
X X
smaller sizes for print may be
necessary. In such cases.
legibility should always be
your top priority
CCAM 08
Media
Applied
About CCAM
The CCAM logo
communicates the party's
vision of patriotism while
also symbolizing the party’s
story around progressiveness
and unity.
The CCAM
The rules about how to use
logo
the logo are meant to make
communicates
sure that it is used the same
The CCAM logo the party’s
way every time. This can help
communicates the party’s story around
the logo gain value and
story around patriotism. patriotism.
recognition over time.
Social Media Applied
The logo is available in all
basic formats for print and
digital use. The primary full
color logo should be used
whenever possible
CCAM 09
Graphic
Elements
Primary Icon
The Icon is available in all
basic formats for print and
digital use. The primary full
color logo should be used
whenever possible
Party Icons Primary Pattern
These are our line-drawing These are our line-drawing
icons. They represent unity, icons. They represent unity,
ubunthu, progress and ubunthu, progress and
patriotism just like we are. patriotism just like we are.
Preferably you must Preferably you must
reproduce on any of the red, reproduce on any of the red,
green and gold solid green and gold solid
CCAM 10
background. background.
CIRCLE
AM
Primary Grid
CC CCAM
AM
The Circle is available in all
basic formats for print and
CC
digital use. The primary full
color logo should be used
whenever possible
Party Icons Primary Pattern
These are our line-drawing These are our line-drawing
icons. They represent unity, icons. They represent unity,
ubunthu, progress and ubunthu, progress and
patriotism just like we are. patriotism just like we are.
Preferably you must Preferably you must
reproduce on any of the red, reproduce on any of the red,
green and gold solid green and gold solid
CCAM 11
background. background.
BRAND STYLE GUIDE
PREPARED BY
GORDON AKAMINKO
IXI MEDIA GROUP, UK
