Understanding Financial Analysis: Tools, Techniques, and Applications
1. Introduction to Financial Analysis
Financial analysis involves evaluating financial data to understand a company's performance and
guide strategic decisions.
2. Types of Financial Analysis
A. Horizontal Analysis: Compares financial figures over time.
Example: Revenue grew from $1.2M to $1.5M (25% increase).
B. Vertical Analysis: Expresses items as a % of a base.
Example: COGS = 60% of Sales.
3. Ratio Analysis with Examples
A. Liquidity Ratios
- Current Ratio = Current Assets / Liabilities (e.g., 2.5)
B. Profitability Ratios
- Net Profit Margin = Net Income / Revenue × 100 (e.g., 10%)
- ROA = Net Income / Total Assets × 100 (e.g., 15%)
C. Solvency Ratios
- Debt-to-Equity = Total Liabilities / Equity (e.g., 0.5)
D. Efficiency Ratios
- Inventory Turnover = COGS / Average Inventory (e.g., 4 times)
4. Cash Flow Analysis
Assesses ability to generate cash from operating, investing, and financing activities.
5. Common Business Ratios
- Gross Profit Margin = (Sales - COGS) / Sales × 100
- Receivables Turnover = Net Credit Sales / Avg Receivables
6. Real Business Applications
- Use Current Ratio to evaluate liquidity for expansion.
- Use Net Margin and ROE to assess profitability.
- Use Turnover ratios for operational efficiency.
7. Conclusion
Financial analysis provides key insights into a company's financial health and supports informed
strategic decisions.