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Consumer Awareness Project

The Consumer Awareness Project emphasizes the importance of understanding consumer rights and responsibilities to prevent exploitation and promote informed purchasing. It includes case studies on misleading advertisements and expired products, highlighting the need for vigilance and legal recourse. The document also discusses the role of government and NGOs in consumer protection and provides statistics on consumer complaints in India.

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Aryan Singh
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28 views4 pages

Consumer Awareness Project

The Consumer Awareness Project emphasizes the importance of understanding consumer rights and responsibilities to prevent exploitation and promote informed purchasing. It includes case studies on misleading advertisements and expired products, highlighting the need for vigilance and legal recourse. The document also discusses the role of government and NGOs in consumer protection and provides statistics on consumer complaints in India.

Uploaded by

Aryan Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Consumer Awareness Project

Table of Contents
1. Acknowledgement

2. Introduction

3. Importance of Consumer Awareness

4. Consumer Rights

5. Consumer Responsibilities

6. Case Study 1: Misleading Advertisement

7. Case Study 2: Expired Product Sale

8. Role of Government and NGOs

9. Statistics on Consumer Complaints in India

10. Conclusion

11. Bibliography

Acknowledgement
I would like to express my sincere gratitude to my Social Science teacher for guiding me
through the completion of this project on Consumer Awareness. I would also like to thank
my family and friends for their support and encouragement.

Introduction
Consumer Awareness refers to the understanding that consumers have of their rights and
responsibilities in the marketplace. It helps people make informed decisions about the
goods and services they purchase.

Importance of Consumer Awareness


- Prevents exploitation

- Encourages informed purchasing

- Promotes competition and quality


- Ensures safety and value for money

Consumer Rights
- Right to Safety

- Right to be Informed

- Right to Choose

- Right to be Heard

- Right to Seek Redressal

- Right to Consumer Education

Consumer Responsibilities
- Be informed and aware

- Check expiry dates, prices, and quality

- Demand bills and receipts

- File complaints if rights are violated

- Avoid being misled by ads

Case Study 1: Misleading Advertisement


Incident: A consumer bought a fairness cream advertised as “100% result in 7 days.” After
two weeks, no visible results were seen.

Action Taken: The consumer filed a complaint with the Consumer Forum. The court ruled in
the consumer's favor, ordering compensation and a warning to the company.

Lesson: Always read terms and disclaimers. Misleading ads can be challenged legally.

Case Study 2: Expired Product Sale


Incident: A student purchased a packet of biscuits from a local store. After eating some, they
noticed the product was expired.

Action Taken: The complaint was raised with the Food Safety Department, and the
shopkeeper was penalized.

Lesson: Always check expiry dates before buying food products.


Role of Government and NGOs
- Consumer Protection Councils at central and state levels

- Consumer Forums to address grievances

- NGOs like Consumer Voice, CERC raise awareness and help file cases

Statistics on Consumer Complaints in India (2024)


Over 6 lakh complaints were filed under the National Consumer Helpline.
Top Sectors: E-commerce (35%), Banking (20%), Electronics (15%)
Redressal Success Rate: 65%

Conclusion
Consumer awareness is vital for a fair and just society. Every individual must know their
rights and take responsibility to be an informed and alert consumer.
Bibliography
- NCERT Social Science Textbook – Class 9

- www.ncdrc.nic.in

- www.consumeraffairs.nic.in

- News18.com – 'Rise in Consumer Complaints in India – 2024 Report'

- www.consumer-voice.org

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