Reg. No.
Madha Engineering College
Madha Nagar, Kundrathur, Chennai– 600 069.
IAT 2 Examination March 2025
SET A
Date / Time 07-04-2025 Max. Marks 50 Marks
Subject with Code CW3601 Business Analytics Time 1:30 Hours
Branch CSBS Year/Semester III / 06
Course Objectives
The student should be made
1 To understand the Analytics Life Cycle.
2 To comprehend the process of acquiring Business Intelligence.
3 To understand various types of analytics for Business Forecasting.
4 To model the supply chain management for Analytics.
5 To apply analytics for different functions of a business.
Course Outcomes BT
Upon completion of the course, students will be able to: Level
CO1 Explain the real world business problems and model with analytical solutions. K2
CO2 Identify the business processes for extracting Business Intelligence. K3
CO3 Apply predictive analytics for business fore-casting. K2
CO4 Apply analytics for supply chain and logistics management. K5
CO5 Use analytics for marketing and sales. K6
Blooms Taxonomy(BT) Level
K1-Remembering; K2-Understanding; K3-Applying; K4-Analyzing; K5-Evaluating; K6-Creating
Year of
Part A-(10x2=20 marks) BT CO
Univ.
(Answer all the questions) level Mappin
Exam
g
1 What is Data warehouse? K3 CO1 A/M 24
2 How data warehouse works? K2 CO1 A/M 24
3 What are the disadvantages of Data warehouse? K4 CO2
4 How do you choose the right business forecasting technique? K1 CO3
5 Benefits of business forecasting K1 CO3
Year of
Part B-(2x13=26 marks) Mark BT CO Univ.
(Answer all the questions) Allotted Level Mappi Exam
ng
Explain various steps in the process of Decision
6 A making. (13) K3 CO1 A/M 24
Or
B Enumerate on the significance of Knowledge (13) K4 CO2 A/M 24
management.
Difference between Predictive Analytics and Data
7 A Mining (13) K5 CO3
Or
B Discuss Business Forecasting Methods (13) K2 CO3
Part C-(1x14 =14 marks)
8 A Write about the Advantages and Disadvantages of Data (14) K5 CO2
warehouse
Or
Discuss how machine learning is used for Predictive (14) K4
A/M 24
B CO3
Analytics.
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