```word
[Cover Page]
[Your Name]
[Course Name]
[Professor’s Name]
Date: April 23, 2025
Spotify Data Analysis
[Page 1: Company Overview]
Spotify is a global leader in music streaming, founded in 2006 in Stockholm,
Sweden, by Daniel Ek and Martin Lorentzon. The platform connects millions of users
with over 100 million tracks and 6 million podcast titles, offering personalized
playlists, curated recommendations, and social sharing features. Available in over
180 countries, Spotify operates on a freemium model, with free ad-supported access
and premium subscriptions for ad-free listening, offline playback, and higher audio
quality. Its mission is to unlock the potential of human creativity by giving
artists a platform to reach global audiences and providing users with seamless
access to music and audio content. Spotify’s algorithms, such as Discover Weekly
and Wrapped, leverage data analytics to enhance user experience, making it a
pioneer in personalized entertainment. In 2024, Spotify reported over 600 million
monthly active users, including 250 million premium subscribers, solidifying its
position as the world’s largest music streaming service. The dataset provided,
containing 1000 top tracks, reflects Spotify’s diverse catalog, with variables like
track name, artist, album, release date, popularity, and duration, enabling
insights into listener preferences and market trends.
[Page 2: Variables Description]
Table:
| Variable | Description
|
|-----------------|----------------------------------------------------------------
-------------|
| track_name | The title of the track (e.g., "All The Stars (with SZA)").
|
| artist | The name of the artist or band (e.g., "Kendrick Lamar").
|
| album | The album containing the track (e.g., "Black Panther The
Album"). |
| release_date | The date the track was released (format: YYYY-MM-DD, e.g.,
"2018-02-09"). |
| popularity | Spotify popularity score (0–100, higher means more popular,
e.g., 95). |
| spotify_url | URL linking to the track on Spotify (e.g.,
"https://open.spotify.com/..."). |
| id | Unique identifier for the track on Spotify (e.g.,
"3GCdLUSnKSMJhs4Tj6CV3s"). |
| duration_min | Duration of the track in minutes (e.g., 3.8697666666667).
|
[Page 3: Objectives and Statements]
1. Objective 1: Analyze the popularity of tracks by artist and release period
- Statement 1: Count the number of tracks by a specific artist with popularity
above 80.
- Helps identify which artists consistently produce highly popular tracks.
- Formula: =COUNTIFS(Data!B:B, "Kendrick Lamar", Data!E:E, ">80")
- Statement 2: Calculate the average popularity of tracks released after 2020.
- Reveals trends in recent music popularity.
- Formula: =AVERAGEIF(Data!D:D, ">2020-12-31", Data!E:E)
2. Objective 2: Evaluate track duration trends across albums
- Statement 1: Find the longest track in a specific album.
- Useful for understanding album composition.
- Formula: =INDEX(Data!A:A, MATCH(MAXIFS(Data!H:H, Data!C:C, "Starboy"), Data!
H:H, 0))
- Statement 2: Calculate the average track duration for tracks with popularity
above 85.
- Informs playlist curation for popular tracks.
- Formula: =AVERAGEIF(Data!E:E, ">85", Data!H:H)
3. Objective 3: Identify release patterns over time
- Statement 1: Count the number of tracks released in a specific year (e.g.,
2018).
- Tracks release trends for marketing campaigns.
- Formula: =COUNTIF(YEAR(Data!D:D), 2018)
- Statement 2: Extract the month of release for a specific track.
- Helps analyze seasonal release strategies.
- Formula: =TEXT(VLOOKUP("Blinding Lights", Data!A:E, 4, FALSE), "mmmm")
4. Objective 4: Assess artist diversity in the top tracks
- Statement 1: List unique artists in the dataset.
- Measures artist representation in top tracks.
- Formula: =UNIQUE(Data!B:B)
- Statement 2: Count the number of tracks by the top 5 most frequent artists.
- Identifies dominant artists in the dataset.
- Formula: =SUM(COUNTIFS(Data!B:B, {"The Weeknd","Justin Bieber","Taylor
Swift","Shawn Mendes","Imagine Dragons"}))
5. Objective 5: Explore track characteristics for playlist curation
- Statement 1: Identify tracks with duration less than 3 minutes and popularity
above 90.
- Targets short, highly popular tracks for playlists.
- Formula: =FILTER(Data!A:A, (Data!H:H<3)*(Data!E:E>90))
- Statement 2: Concatenate track and artist names for tracks released in 2023.
- Creates a formatted list for promotional materials.
- Formula: =TEXTJOIN(", ", TRUE, IF(YEAR(Data!D:D)=2023, Data!A:A & " by " &
Data!B:B, ""))
[Page 4: Excel Table]
Table:
| Objective | Statement | Excel Formula |
|----------|-----------|---------------|
| 1. Analyze the popularity of tracks by artist and release period. | Count the
number of tracks by a specific artist with popularity above 80. | =COUNTIFS(Data!
B:B, "Kendrick Lamar", Data!E:E, ">80") |
| | Calculate the average popularity of tracks released after 2020. |
=AVERAGEIF(Data!D:D, ">2020-12-31", Data!E:E) |
| 2. Evaluate track duration trends across albums. | Find the longest track in a
specific album. | =INDEX(Data!A:A, MATCH(MAXIFS(Data!H:H, Data!C:C, "Starboy"),
Data!H:H, 0)) |
| | Calculate the average track duration for tracks with popularity above 85. |
=AVERAGEIF(Data!E:E, ">85", Data!H:H) |
| 3. Identify release patterns over time. | Count the number of tracks released in
a specific year (e.g., 2018). | =COUNTIF(YEAR(Data!D:D), 2018) |
| | Extract the month of release for a specific track. | =TEXT(VLOOKUP("Blinding
Lights", Data!A:E, 4, FALSE), "mmmm") |
| 4. Assess artist diversity in the top tracks. | List unique artists in the
dataset. | =UNIQUE(Data!B:B) |
| | Count the number of tracks by the top 5 most frequent artists. |
=SUM(COUNTIFS(Data!B:B, {"The Weeknd","Justin Bieber","Taylor Swift","Shawn
Mendes","Imagine Dragons"})) |
| 5. Explore track characteristics for playlist curation. | Identify tracks with
duration less than 3 minutes and popularity above 90. | =FILTER(Data!A:A, (Data!
H:H<3)*(Data!E:E>90)) |
| | Concatenate track and artist names for tracks released in 2023. | =TEXTJOIN(",
", TRUE, IF(YEAR(Data!D:D)=2023, Data!A:A & " by " & Data!B:B, "")) |
```
