Introduction to Data Analysis
Batch # 02 | Class # 01 | Date: March 21, 2025
Supported by Implementing Partners
What we will learn today
● Know your instructor
● General definition of data
● Get an overview on data analysis
● Learn different data types and identify them
● Importance of data-driven actions in today’s businesses
● Case Study: discuss how a company thrives on data
● Homework
Know your Instructor
J S Mahboob
Product Analyst at Optimizely Bangladesh
LinkedIn | Email:
[email protected]Previously:
● Project Manager (Business Intelligence) at Wunderman Thompson Studios Dhaka
● Supply Chain Analyst at ShopUp
● Spares Parts Analyst at British American Tobacco Bangladesh Limited
Course Overview
● 18 instructor-led live classes with 15 projects from easy to advanced
● Real-life inspired datasets and related business context
● Theoretical overview on data analysis, Excel, basics of statistics, SQL, and Python
● Hands-on instructions to data visualization using Microsoft Excel and Microsoft
Power BI, and data cleansing, analyzing techniques using SQL and Python
● Gen-AI usage into data analytics
● Careers in data analytics
Course Continuity and Pre-Survey Forms
● Scholarship agreement form to be filled-in by recipients, and award to be posted on social handles.
● Pre-survey to be filled-in before the next class.
What is Data?
● Data is information. It can be numbers,
words, pictures, or anything that helps
us describe or understand something.
● For example, your name, age, or the
temperature outside are all pieces of
data.
● We use data to learn, make decisions,
and solve problems.
What is Data Analysis?
The process of examining, cleaning, organizing, and
interpreting raw data, to:
● Find meaningful patterns,
● Identifying trends, and,
● Uncovering insights
The goal of data analysis is to make informed
decisions, or, data-driven actions.
What is Business Intelligence?
Business intelligence (BI) is a set of
technological processes for collecting,
managing and analyzing organizational
data, to make informed business
decisions
● Past and historic
● More focused on present, less on
future trends.
Activity: Business Intelligence in Practice
● Go to menti.com
● Enter code: 7801 3380
Join the Class Facebook Group
We have a class Facebook group, which will be used to make interactions between the class and the
instructor.
Please join the Facebook group here:
https://www.facebook.com/groups/1459325992138895/
IMPORTANT:
While joining the group, ensure you answer the group questions:
● Please enter your transaction ID from 10 Minute School platform, under ‘My
Courses’. (Even for scholarship recipients)
● Enter the phone number used during registration
*Quick Break*
Types of Data
Activity: Identify Data Types
Quote:
“No matter what happens in life, be good to people. Being good to people is a
wonderful legacy to leave behind”
Unstructured Data
Activity: Identify Data Types
Student Name Bengali English Maths Social Studies General Science Religion Studies
Rahim Ahmed 91 83 98 62 78 57
Karim Hossain 95 55 90 54 81 67
Sumi Akter 73 72 76 94 81 93
Mim Chowdhury 83 85 53 54 54 89
Tuhin Islam 66 58 58 81 96 71
Structured Data
Activity: Identify Data Types
Weather Updates:
"The weather today is sunny with a clear blue sky and a gentle
breeze."
Qualitative Data
Activity: Identify Data Types
"The temperature today is 30°C, with a wind speed of 15 km/h
and 0% chance of precipitation."
Quantitative Data
The Data Analysis Process
Careers in Data Analytics
● Analyst: Work revolves around data cleaning, exploring,
and visualizing.
● Scientist: Processes data for new innovations, models
etc.
● Engineer: Facilitates data ETL, usually on massive
datasets.
Importance of Data Analysis in Business
Why It Matters:
Examples of Data-Driven Companies:
● Enables evidence-based decision-making.
● Google: Personalized search, Google Maps.
● Improves processes and identifies
inefficiencies. ● Amazon: Inventory optimization, tailored
● Provides a competitive advantage by shopping.
predicting trends. ● Netflix: Recommendations, data-driven
● Impacts society (e.g., healthcare, smart content production.
cities).
Discussion:
How did an ad change your purchase preference online?
Case Study
Inventory Sourcing: Delivery:
Management: ● Supplier Analysis: Real ● Delivery Optimization:
● Demand Forecasting: The time stock updates, Real time map-data to find
sourcing demand is delivery timelines, product the quickest way to a
forecasted based on quality to rank suppliers. mid-mile or last-mile
historical purchases, ● Competitive Pricing: destination.
weather, festivals etc. Supplier cost, competitor ● Delivery Slot: Increasing
Example: increased pricing, and demand data delivery efficiency by
demand of Ramadan helps Chaldal to set analyzing delivery-man
items.
competitive pricing. availability, orders in
● Inventory Updates: Real
queue, and route status.
time update on inventory
status on self-updating
dashboards.
Activity: Case Study
For Uber, can you quickly think of the following:
1. Customer Experience: How might Uber use customer
feedback (e.g., ratings, reviews) to improve its services?
2. Operational Efficiency: How does surge pricing work,
and how does it help Uber balance supply and demand?
3. Route Optimization: How could data on rider density in
specific areas help Uber deploy drivers more effectively?
4. Driver Performance: How might Uber monitor and
analyze driver performance?
What we have learned today
In today’s session, we covered:
● The definition of data analysis
● Different types of data
● The data analysis process overview
● Career options in Data Analytics
● Importance of data analysis in businesses
● Case studies on Chaldal and Uber
Take-home Study
1. What is Business Intelligence? How are industries utilizing BI to leverage business
growth?
2. Research the different sectors in Business Intelligence. What seems to be more
interesting to you? Why?
Important!
Please install Microsoft Excel on your computer as we’ll need them tomorrow.
See you on the next class!
