craigslist

Craigslist (stylized as craigslist) is a privately held

Craigslist Inc.
American company[5] operating a classified
advertisements website with sections devoted to jobs,
housing, for sale, items wanted, services, community
service, gigs, résumés, and discussion forums.
Logo used since 1995
Craig Newmark began the service in 1995 as an email
distribution list to friends, featuring local events in the
San Francisco Bay Area. It became a web-based
service in 1996 and expanded into other classified
categories. It started expanding to other U.S. and
Canadian cities in 2000. In 2023 Craigslist listed
seven hundred cities in 70 countries on its website and
generated 560 million visits per month.[6] Despite
such global presence, 90% of the website visitors are
from the USA.[7] Nevertheless, according to Alexa,
Craigslist was the #19 most visited website in the
United States in 2022 and #16 in the World in 2023.[8] Screenshot of the main page on January 26,
2008
Type of Private
History business
Type of site Classifieds, forums
Available in English, French, German,
Dutch, Spanish, Italian,
Portuguese
Founded 1995 (incorporated 1999)
Headquarters San Francisco, California,
U.S.[1]
Area served 570 cities in 70 countries
Craig Newmark, the founder of Craigslist,
in 2006
Founder(s) Craig Newmark
Key people Jim Buckmaster (CEO)

Having observed people helping one another in Services Web communications

friendly, social, and trusting communal ways on the Revenue US$660M[2]
Internet via the WELL, MindVox and Usenet, and Employees 50 (2017)
feeling isolated as a relative newcomer to San
URL craigslist.org (https://www.crai
Francisco, Craigslist founder Craig Newmark decided
gslist.org/)
to create something similar for local events.[9][10] In
early 1995, he began an email distribution list to Advertising None
friends. Most of the early postings were submitted by Registration Optional[3]
Newmark and were notices of social events of interest Launched 1995
to software and Internet developers living and
Current status Active
working in the San Francisco Bay Area.
Written in Perl[4]
The number of subscribers and postings grew rapidly
via manual advertising. There was no moderation and Newmark was surprised when people started using
the mailing list for non-event postings.[11] People trying to get technical positions filled found that the list
was a good way to reach people with the skills they were looking for. This led to the addition of a jobs
category. User demand for more categories caused the list of categories to grow. The initial technology
encountered some limits, so by June 1995 Majordomo had been installed, and the mailing list "Craigslist"
resumed operations. Community members started asking for a web interface. Newmark registered
"craigslist.org", and the website went live in 1996.[11]

In the fall of 1998, the name "List Foundation" was introduced, and Craigslist started transitioning to the
use of this name. In April 1999, when Newmark learned of other organizations called "List Foundation",
the use of this name was dropped. Craigslist was incorporated as a private for-profit company in 1999.[9]
Around the time of these events, Newmark realized the site was growing so fast that he could stop
working as a software engineer and devote his full attention to running Craigslist. By April 2000, nine
employees were working out of Newmark's San Francisco apartment.[12]

In January 2000, current CEO Jim Buckmaster joined the company as lead programmer and CTO.
Buckmaster contributed to the site's multi-city architecture, search engine, discussion forums, flagging
system, self-posting process, homepage design, personals categories, and best-of-Craigslist feature. He
was promoted to CEO in November 2000.[13]

The website expanded into nine more U.S. cities in 2000, four in 2001 and 2002, and 14 in 2003. On
August 1, 2004, Craigslist began charging $25 to post job openings on the New York and Los Angeles
pages. On the same day, a new section called "Gigs" was added, where low-cost and unpaid jobs can be
posted for free.

In March 2008, Spanish, French, Italian, German, and Portuguese became the first non-English languages
Craigslist supported.[14] As of August 9, 2012, over 700 cities and areas in 70 countries had Craigslist
sites.[15] Some Craigslist sites cover large regions instead of individual metropolitan areas—for example,
the U.S. states of Delaware and Wyoming, the Colorado Western Slope, the California Gold Country, and
the Upper Peninsula of Michigan.[16] Craigslist sites for some large cities, such as Los Angeles, also
include the ability for the user to focus on a specific area of a city (such as central Los Angeles).

Operations
The site serves more than 20 billion[17] page views per month, putting it in 72nd place overall among
websites worldwide and 11th place overall among websites in the United States (per Alexa.com on
June 28, 2016), with more than 49.4 million unique monthly visitors in the United States alone (per
Compete.com on January 8, 2010). With more than 80 million new classified advertisements each month,
Craigslist is the leading classifieds service in any medium.
Back in 2009, the site received more than 2 million new job
listings each month, making it one of the top job boards in the
world.[18][19] The 23 largest U.S. cities listed on the Craigslist
home page collectively receive more than 300,000 postings
per day just in the "for sale" and "housing" sections as of
October 2011.[20] The classified advertisements range from
traditional buy/sell ads and community announcements to
personal ads.

In 2009, Craigslist operated with a staff of 28 people.[21] By

2019 this number grew to 50 people. In that year alone the
company made more than $1 billion in revenue, while
charging only ca.5 US$ for most ads (the exact price depends
on the type of ad and service/property location).[22][23]

Financials and ownership

Craigslist headquarters in the Inner
In December 2006, at the UBS Global Media Conference in
Sunset District of San Francisco prior to
New York, Craigslist CEO Jim Buckmaster told Wall Street 2010
analysts that Craigslist had little interest in maximizing profit,
and instead preferred to help users find cars, apartments, jobs
and dates.[24][25]

Craigslist's main source of revenue is paid job ads in select American cities. The company does not
formally disclose financial or ownership information. Analysts and commentators have reported varying
figures for its annual revenue, ranging from $10 million in 2004, $20 million in 2005, and $25 million in
2006 to possibly $150 million in 2007.[26][27][28] Fortune has described their revenue model as "quasi-
socialist", citing their focus on features for users regardless of profitability. Eric Baker of StubHub has
described the site as a "potential gold mine of revenue if only it would abandon its communist
manifesto."[26]

On August 13, 2004, Newmark announced on his blog that auction giant eBay had purchased a 25% stake
in the company from a former employee.[29] Some fans of Craigslist expressed concern that this
development would affect the site's longtime non-commercial nature. As of January 2024, there have
been no substantive changes to the usefulness or the non-advertising nature of the site; neither banner ads,
nor charges for a few services provided to businesses.

The company was believed to be owned principally by Newmark, Buckmaster, and eBay (the three board
members). eBay owned approximately 25%, and Newmark is believed to own the largest stake.[16][28][30]

In April 2008, eBay announced it was suing Craigslist to "safeguard its four-year financial investment".
eBay claimed that in January 2008, Craigslist executives took actions that "unfairly diluted eBay's
economic interest by more than 10%".[31] Craigslist filed a counter-suit in May 2008 to "remedy the
substantial and ongoing harm to fair competition" that Craigslist claimed was constituted by eBay's
actions as Craigslist shareholders; the company claimed that it had used its minority stake to gain access
to confidential information, which it then used as part of its competing service Kijiji.[32][33]
On June 19, 2015, eBay Inc. announced that it would divest its stake back to Craigslist for an undisclosed
amount, and settle its litigation with the company. The move came shortly before eBay's planned spin-off
of PayPal, and an effort to divest other units to focus on its core business.[32]

The Swedish luxury marketplace website Jameslist.com received a lawsuit filed on July 11, 2012,[34]
which among unspecified damages also asked for a complete shutdown of Jameslist.com [35] As a
consequence, the young company was forced to rename to JamesEdition.

Content policies
As of 2012, mashup sites such as padmapper.com and housingmaps.com were overlaying Craigslist data
with Google Maps and adding their own search filters to improve usability. In June 2012, Craigslist
changed its terms of service to disallow the practice. In July 2012, Craigslist filed a lawsuit against
padmapper.com.[36] Following the shutdown of Padmapper.com, some users complained that the service
was useful to them and therefore should have remained intact.[37]

App
In December 2019, Craigslist introduced a platform for iOS and a beta version on Android.[38]

Site characteristics
Craigslist is famous for its repeated refusal to update its website appearance. In 2025 it still features a
1995 'barebones' design, which became its most recognizable feature.[39]

Personals
Over the years Craigslist had become a very popular online destination for arranging for dates and
sex.[40][41][42][43][44] The personals section allows for postings that are for "strictly platonic",
"dating/romance", and "casual encounters".[40][41][43][44]

The site was considered particularly useful by lesbians and gay men seeking to make connections,
because of the service's free and open nature and because of the difficulty of otherwise finding each other
in more conservative areas.[45]

In 2005, San Francisco Craigslist's men seeking men section was attributed to facilitating sexual
encounters and was the second most common correlation to syphilis infections.[45] The company has
been pressured by San Francisco Department of Public Health officials, prompting Jim Buckmaster to
state that the site has a very small staff and that the public "must police themselves".[45] The site has,
however, added links to San Francisco City Clinic and STD forums.[45]

On March 22, 2018, Craigslist discontinued its "Personals" section in the United States in response to the
passing of the Stop Enabling Sex Traffickers Act (SESTA), which removes Section 230 safe harbours for
interactive services knowingly involved in illegal sex trafficking. The service stated that
 US Congress just passed HR 1865, 'FOSTA', seeking to subject websites to criminal and civil
liability when third parties (users) misuse online personals unlawfully. Any tool or service
can be misused. We can't take such risk without jeopardizing all our other services, so we are
regretfully taking craigslist personals offline. To the millions of spouses, partners, and
couples who met through craigslist, we wish you every happiness![46]

Adult services controversy

Advertisements for "adult" (previously "erotic") services were
initially given special treatment, then closed entirely on
September 4, 2010, following a controversy over claims by
state attorneys general that the advertisements promoted
prostitution.[47][48]

In 2002, a disclaimer was put on the "men seeking men",

"casual encounters", "erotic services", and "rants and raves"
boards to ensure that those who clicked on these sections
were over the age of 18, but no disclaimer was put on the Craigslist website as it appeared on
September 4, 2010, with black censored
"men seeking women", "women seeking men" or "women
box in place of Adult Services
seeking women" boards. As a response to charges of sex
discrimination and negative stereotyping, Buckmaster
explained that the company's policy is a response to user feedback requesting the warning on the more
sexually explicit sections, including "men seeking men".[49]

On May 13, 2009, Craigslist announced that it would close the erotic services section, replacing it with an
adult services section to be reviewed by Craigslist employees. This decision came after allegations by
several U.S. states that the erotic services ads were being used for prostitution.[50]

On September 4, 2010, Craigslist closed the adult services section of its website in the United States. The
site initially replaced the adult services page link with the word "censored" in white-on-black text. The
site received criticism and complaints from attorneys general that the section's ads were facilitating
prostitution and child sex trafficking.[51][52]

The adult services section link was still active in countries outside of the U.S.[53] Matt Zimmerman,
senior staff attorney for the Electronic Frontier Foundation, said, "Craigslist isn't legally culpable for
these posts, but the public pressure has increased and Craigslist is a small company." Brian Carver,
attorney and assistant professor at UC Berkeley, said that legal threats could have a chilling effect on
online expression. "If you impose liability on Craigslist, YouTube and Facebook for anything their users
do, then they're not going to take chances. It would likely result in the takedown of what might otherwise
be perfectly legitimate free expression."[54]

On September 8, 2010, the "censored" label and its dead link to adult services were completely
removed.[55][56]

Craigslist announced on September 15, 2010, that it had closed its adult services in the United States;
however, it defended its right to carry such ads. Free speech and some sex crime victim advocates
criticized the removal of the section, saying that it threatened free speech and that it diminished law
enforcement's ability to track criminals. However, the removal was applauded by many state attorneys
general and some other groups fighting sex crimes. Craigslist said that there is some indication that those
who posted ads in the adult services section are posting elsewhere. Sex ads had cost $10 initially and it
was estimated they would have brought in $44 million in 2010 had they continued.[57][58] In the four
months following the closure, monthly revenue from sex ads on six other sites (primarily Backpage)
increased from $2.1 to $3.1 million, partly due to price increases.[59]

The company has tried to fight prostitution and sex trafficking, and in 2015, Craig Newmark received an
award from the FBI for cooperation with law enforcement to fight human trafficking.[60][61][62][63][64]

On December 19, 2010, after pressure from Ottawa and several provinces, Craigslist closed 'Erotic
Services' and 'Adult Gigs' from its Canadian website, even though prostitution was not itself illegal in
Canada at the time.[65]

When the Fight Online Sex Trafficking Act was signed into law on April 11, 2018, Craigslist chose to
close its "Personals" section within all US domains to avoid civil lawsuits.[66] About their decision,
Craigslist stated "Any tool or service can be misused. We can't take such risk without jeopardizing all our
other services."[67][68]

Flagging
Craigslist has a user flagging system to report illegal and inappropriate postings.

Flagging does not require account login or registration, and can be done anonymously by anyone.[69]
Postings are subject to automated removal when a certain number of users flag them. The number of flags
required for a posting's removal is dynamically variable and remains unknown to all but Craigslist
staff.[69] Some users allege that flagging may also occur as acts of vandalism by groups of individuals at
different ISPs, but no evidence of this has ever been shown. Flagging can also alert Craigslist staff to
blocks of ads requiring manual oversight or removal.[69][70]

Flagging is also done by Craigslist itself (Craigslist's automated systems) and the posts will never appear
on the search results.[71]

Bartering
Craigslist includes a barter option in its "for sale" section. This growing trade economy has been
documented on the television program Barter Kings and the blog one red paperclip.[72][73]

Criticism
From its earliest days Craigslist faced criticism for allowing illegal/unethical activities and for poor
protection of buyers and sellers. Some well-recognized types of illegal activities comprise: counterfeit
goods, advanced fee fraud and buyer-seller collusion.[74] In "counterfeit goods" scam, the seller uses a
marketplace to sell illegal or counterfeit products, while misrepresenting them as legitimate goods. In
"advanced fee fraud" the seller tricks the buyer's into making an unsecured (i.e. not via a credit card or
another legitimate escrow service) payment before receiving the product/service.[75] In "buyer-seller
collusion" a fraudulent buyer uses the victim's payment information (such as a credit card number) to buy
fake goods from a colluding fake seller, thus getting the money from the victim and evading the
traditional credit card safeguard practices.

In its defense Craigslist successfully used Section 230 of the US Communications Decency Act (CDA),
which states that websites cannot be held liable for the actions of their users. Craigslist also successfully
challenged a 2017 FOSTA amendment to the CDA, which created an exception allowing legal actions
against a platform, if its users violate federal sex-trafficking laws (see Dart v. Craigslist, Inc.).

In July 2005, the San Francisco Chronicle criticized Craigslist for allowing ads from dog breeders,
stating that this could encourage the over-breeding and irresponsible selling of pit bulls in the Bay
Area.[76] According to Craigslist's terms of service, the sale of pets is prohibited, though re-homing with
small adoption fees is acceptable.[77]

In addition to allowing illegal activities and to poor customer protection, Craigslist has been numerous
times accused of unfair competition. For example, in January 2006, the San Francisco Bay Guardian
published an editorial claiming that Craigslist could threaten the business of local alternative
newspapers.[78]

L. Gordon Crovitz, writing for The Wall Street Journal, criticized the company for using lawsuits "to
prevent anyone from doing to it what it did to newspapers", contrary to the spirit of the website, which
describes itself as a "noncommercial nature, public service mission, and noncorporate culture".[79] This
article was a reaction to lawsuits from Craigslist, which Crovitz says were intended to prevent
competition. Craigslist filed a trademark lawsuit against the Swedish luxury marketplace website
Jameslist.com on July 11, 2012,[80] forcing the company to rename to JamesEdition.

In 2012, Craigslist sued PadMapper, a site that hoped to improve the user interface for browsing housing
ads, and 3Taps, a company that helped PadMapper obtain data from Craigslist, in Craigslist v. 3Taps. This
led users to criticize Craigslist for trying to shut down a service that was useful to them.[37]

Nonprofit foundation
In 2001, the company started the Craigslist Foundation,[81] a § 501(c)(3) nonprofit organization that
offered free and low-cost events and online resources to promote community building at all levels. It
accepts charitable donations, and rather than directly funding organizations, it produces "face-to-face
events and offers online resources to help grassroots organizations get off the ground and contribute real
value to the community".

In 2012, the Craigslist Foundation closed, with charity work moving to support charitable funds.[82]
In popular culture

Films
24 Hours on Craigslist (2005), an American feature-length documentary that captures the
people and stories behind a single day's posts on Craigslist
Due Date shows one of the lead characters, Ethan (Zach Galifianakis), buying marijuana
from a dealer through the site.
The Craigslist Killer (January 3, 2011),[83] a Lifetime made-for-TV movie featuring the story
of Philip Markoff, who was accused of robbing and/or murdering several prostitutes he met
through Craigslist's adult services section.
Craigslist Joe (August 2012), a documentary featuring a 29-year-old man living for 31 days
solely from donations of food, shelter, and transportation throughout the U.S., found via
Craigslist[84]
Mike and Dave Need Wedding Dates (2016), a comedy based on a real Craigslist ad placed
by two brothers who wanted dates for their cousin's wedding that went viral in February
2013, which they then turned into a book, Mike and Dave Need Wedding Dates: And a
Thousand Cocktails.[85]

Television
The American comedy series Bored to Death revolves around a fictional Jonathan Ames
(played by Jason Schwartzman) who posts an ad on Craigslist advertising himself as an
unlicensed private detective.[86]
The premise of the sitcom New Girl centers around a girl (Zooey Deschanel) who looks on
Craigslist to find new roommates. She misunderstands one of the listings and ends up
moving in with three men when she had intended to find female roommates.[87]
The American television mockumentary comedy sitcom Modern Family in the 10th episode
of the third season "Express Christmas" mentions Craigslist when Phil Dunphy played by Ty
Burrell buys a signed Joe Dimaggio card for his father-in-law Jay played by Ed ONeill.[88]

Theatre
In November 2007, Ryan J. Davis directed Jeffery Self's solo show My Life on the Craigslist
at off-Broadway's New World Stages.[89] The show focuses on a young man's sexual
experiences on Craigslist and was so successful that it returned to New York by popular
demand in February 2008.[90]

Songs
In June 2009, "Weird Al" Yankovic released a song entitled "Craigslist", which parodied the
types of ads one might see on the site. The song was a style parody of The Doors and
featured Doors member Ray Manzarek on the keyboards.
In 2006, composer Gabriel Kahane released an album of his satirical art songs for voice and
piano, entitled Craigslistlieder, using excerpts from real Craigslist ads as text.[91]
Media
Craigslist received attention in the media in 2011 and 2014 when it was reported that
convicted murderers had used the platform to lure their victims.[92][93]
The site has been described by Martin Sorrell as "socialistic anarchist".[94]

See also
List of online marketplaces

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Further reading
Gale Directory of Company Histories, "craigslist" (2007) (https://web.archive.org/web/20150
302201000/http://www.answers.com/topic/craigslist)
Newman, Lily Hay (January 30, 2015). "Police Stations Increasingly Offer Safe Haven for
Craigslist Transactions" (http://www.slate.com/blogs/future_tense/2015/01/30/police_station
s_offer_their_lobbies_as_safe_havens_for_craigslist_transactions.html). Slate.
Wolf, Gary (August 24, 2009). "Why Craigslist Is Such a Mess" (https://web.archive.org/web/
20090827093635/https://www.wired.com/entertainment/theweb/magazine/17-09/ff_craigslis
t). Wired. Archived from the original (https://www.wired.com/entertainment/theweb/magazin
e/17-09/ff_craigslist) on August 27, 2009.

External links
Official website (https://www.craigslist.org/)
Company blog (http://blog.craigslist.org/)
Craigslist Foundation (https://web.archive.org/web/20100614184902/http://craigslistfoundati
on.org/)

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