Principles
of
Marketing
Revision
Chapter 1
By
Sara Hagras
MCQ :
1-………………..is a process by which companies create value for
customers and build strong customer relationships
A) marketing
B) Remarketing
C) value marketing
D) Management
2-Companies create value for customers to capture value from
customers in return, that consider of………
A) marketing
B) Remarketing
C) value marketing
D) Management
3-All of the following are accurate descriptions of modern
marketing, EXCEPT which one?
A) Marketing is the creation of value for customers.
B) Marketing is managing profitable customer relationships.
C) Selling and advertising are target to profit only
D) Marketing involves satisfying customers' needs.
4-Which steps of the five-step marketing process are about
understanding customers, creating customer value, and building
strong customer relationships?
A) the first two only
B) the first three only
C) the first four only
D) the last three only
5-According to the simple five-step model of the marketing process,
a company needs to ________ before designing a customer-driven
marketing strategy.
A) determine how to deliver superior value
B) build profitable relationships with customers
C) use customer relationship management to create full
partnerships with key customers
D) understand the marketplace and customer needs and wants
6-________ are human needs as shaped by individual personality
and culture.
A) Needs
B) Wants
C) Demands
D) Values
7-When backed by buying power, wants become ________.
A) social needs
B) demands
C) physical needs
D) self-esteem needs
8-……………. is the set of benefits or values a company promises to
deliver to customers to satisfy their needs.
A) market offering
B) value proposition
C) demand satisfaction
D) need proposition
9- A(n) ________ is the set of actual and potential buyers of a
product.
A) market
B) audience
C) group
D) segment
10- The art and science of choosing target markets and building
profitable relationships with them is called ________.
A) marketing management
B) positioning
C) segmentation
D) selling
11- ……………………are some combination of products, services,
information, or experiences offered to a market to satisfy a need or
want.
A) marketing
B) demarketing
C) value marketing
D) Market offerings
12- …………………..refers to dividing the markets into segments of
customers.
A) marketing management
B) positioning
C) Market segmentation
D) selling
13-……………..is the idea that consumers will favour products that
are available or highly affordable
A) production concept
B) product concept
C) selling concept
D) marketing concept
14-……………….set of tools (four Ps) the firm uses to implement its
marketing strategy.
A) marketing management
B) marketing mix
C) segmentation
D) selling
15- The difference between total customer value and total customer
cost.
A) marketing
B) Value
C) value marketing
D) Customer- perceived value
16-According to the production concept, consumers will favor
products that are ________ and ________.
A) satisfying; quality focused
B) advertised; affordable
C) in high demand; hard to find
D) available; affordable
17-Which concept holds that achieving organizational goals depends
on knowing the needs and wants of target markets and delivering
the desired satisfactions better than competitors do?
A) product
B) production
C) selling
D) marketing
18- Consumer research, product development, communication,
distribution, pricing, and service are all core ________ activities.
A) positioning
B) marketing
C) outsourcing
D) production
19- ________ is the act of obtaining a desired object from someone
by offering something in return.
A) Valuation
B) Exchange
C) Market offering
D) Confiscation
20- Selecting which segments of a customer to serve is called
________.
A) market segmentation
B) positioning
C) customization
D) target marketing
True OR False :
1-Market is a process by which companies create value for
customers and build strong customer relationships ( )
2-The outcome of marketing process is capture value for companies
to creates profits ( )
3-Human needs are shaped by culture and individual personality. ( )
4-Needs is consider a people demand product with benefits add
value and satisfaction ( )
5-The selling concept is the idea that consumers will not buy enough
of the firm’s products unless it undertakes a large-scale selling and
promotion effort. ( )
6-The marketing mix includes production, price, promotion, and
packaging; this is known as the four Ps of marketing. ( )
7-Marketing myopia is focusing only on existing wants and losing
sight of underlying consumer needs. ( )
8-Marketing is the art and science of choosing target markets and
building profitable relationships with them. ( )
9- Marketing is managing profit customer relationships. ( )
10- Marketers are set the high level of expectations. ( )
