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ESL Pricing - Activities

The document outlines five classroom activities focused on pricing strategies and concepts. Activities include roleplays, simulations, debates, and case studies that develop skills such as strategic thinking, budgeting, critical analysis, and ethical reasoning. Each activity has specific objectives, instructions, and skills to be developed, aimed at enhancing students' understanding of pricing in business contexts.

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Pauline McCorquodale
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19 views2 pages

ESL Pricing - Activities

The document outlines five classroom activities focused on pricing strategies and concepts. Activities include roleplays, simulations, debates, and case studies that develop skills such as strategic thinking, budgeting, critical analysis, and ethical reasoning. Each activity has specific objectives, instructions, and skills to be developed, aimed at enhancing students' understanding of pricing in business contexts.

Uploaded by

Pauline McCorquodale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Pricing, Product, and Services – Classroom Activities

Activity 1: Pricing Strategy Roleplay


Objective: Understand and apply different pricing strategies including price skimming,
penetration pricing, and psychological pricing.

Instructions:

• - Divide students into groups of 3–4.


• - Assign each group a product and a pricing strategy (e.g., price skimming, penetration
pricing, economy pricing).
• - Each group prepares a 2-minute sales pitch justifying their pricing choice to a panel of
'executives' (classmates or instructor).
• - Debrief and discuss which strategies best matched the products.

Skills Developed: Strategic thinking, pricing analysis, persuasion.

Activity 2: Cost-Value Simulation Game


Objective: Explore the relationship between cost, perceived value, and profit.

Instructions:

• - Give each team a 'budget' and ask them to build a product using limited resources (can
be hypothetical or using classroom materials).
• - They must assign a price based on cost and perceived customer value.
• - Other students act as buyers and 'purchase' the products based on appeal, pricing, and
value.
• - Debrief by comparing profit margins and product appeal.

Skills Developed: Budgeting, value-based pricing, customer perception.

Activity 3: Elastic or Inelastic? Debate


Objective: Analyze product demand elasticity using real-world examples.

Instructions:

• - Assign products to teams (e.g., gasoline, luxury watches, bread, smartphones).


• - Teams must argue whether their product is price elastic or inelastic using textbook
criteria (substitutes, income, time, etc.).
• - Hold a classroom debate and vote on the most persuasive arguments.
Skills Developed: Critical thinking, economic analysis, communication.

Activity 4: Build a Pricing Plan (5 Cs Model)


Objective: Apply the Five Critical Cs of Pricing to a business plan.

Instructions:

• - Students select a real or fictional product.


• - They then analyze the product using the Five Cs: Cost, Customers, Channels of
Distribution, Competition, Compatibility.
• - Students present a pricing plan that balances company profit and perceived customer
value.

Skills Developed: Research, business analysis, application of pricing frameworks.

Activity 5: Ethics in Pricing Case Study


Objective: Identify and evaluate ethical issues in pricing.

Instructions:

• - Present students with several pricing scenarios (e.g., deceptive pricing, predatory
pricing, price gouging).
• - Groups must analyze the scenario and decide whether it is ethical or unethical and
why.
• - They present their decisions and support with real-world examples or marketing
principles.

Skills Developed: Ethical reasoning, discussion, real-world application.

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