Tribhuvan University

Faculty of Humanities and Social Science

Internship report of Digital Marketing and SEO Intern

at

“Ecstatic Minds”

Submitted to

Department of Computer Application

Trinity International College

In partial fulfillment of the requirements for the Bachelors in Computer Application

Submitted by

Bidhan Gurung (6-2-354-48-2020)

May 6, 2025

Under the Supervision of

Abhishek Kuikel

 Mentor’s Recommendation
I am delighted to provide a heartfelt recommendation for Bidhan Gurung, whose dedication and
contributions during his internship at Ecstatic Minds were truly commendable. As Bidhan’s mentor
throughout his time with us, I had the privilege of working closely with him and observing his
impressive growth in the field of digital marketing.
Throughout the internship, Bidhan consistently demonstrated a strong work ethic and a genuine
passion for marketing and digital innovation. He approached every task with enthusiasm and
showed a solid ability to quickly understand and apply key concepts in SEO, content strategy, and
social media marketing. His proactive nature and strong analytical mindset enabled him to take
initiative in campaigns and deliver measurable results.
Bidhan made significant contributions to several digital marketing initiatives, including planning
and executing SEO strategies, conducting competitor analysis, and creating engaging social media
content that improved brand visibility and audience engagement. His ability to blend creativity with
data-driven insights helped optimize campaign performance across various digital platforms.
Beyond his technical skills, Bidhan's positive attitude, adaptability, and collaborative approach
made him a valued member of our marketing team. He communicated effectively with peers, took
feedback constructively, and always sought to improve.
I am confident that Bidhan possesses the right blend of marketing acumen, strategic thinking, and
digital skills to excel in any role he pursues in the field of digital marketing. I wholeheartedly
recommend him for future opportunities and believe he will be a valuable asset to any organization.
Should you require any further information, please feel free to reach out.

Sincerely,

……………………….
Ms. Smriti Sharma
Digital Marketting and SEO specialist
Ecstatic Minds
Kapurdhara, Kathmandu.
 Tribhuvan University

Faculty of Humanities and Social Science

Trinity INTERNATIONAL COLLEGE

Supervisor’s Recommendation
I hereby recommend that this Internship report prepared under my supervision by Mr. Bidhan
Gurung in partial fulfillment of the requirement for the degree of Bachelor of Computer Application
be processed for the final evaluation.

…………………….

Abhishek Kuikel

(Internship Report Supervisor)

Department of bachelor’s in computer application

Trinity International College,

Dillibazar, Kathmandu

 Tribhuvan University

Faculty of Humanities and Social Science

TRINITY INTERNATIONAL COLLEGE

LETTER OF APPROVAL

This is to certify that this internship report prepared by Bidhan Gurung in the Partial Fulfillment of
requirement for the degree of Bachelor of Computer Application has been evaluated. In our opinion
it is satisfactory in scope and quality for the required degree.

SIGNATURE of Supervisor SIGNATURE of Coordinator

………………… …………………
Department of Bachelor in Computer Department Of Bachelor in Computer
Application Application

SIGNATURE of Internal Examiner SIGNATURE of External Examiner

…………………. …………………..
Internal Examiner External Examiner

 Acknowledgement

First and foremost, I would like to express my heartfelt thanks to Ecstatic Minds for granting me
the opportunity to undertake my internship within their organization. I am truly grateful for the
support, guidance, and collaborative spirit of everyone I had the pleasure of working with during
my time there. Their patience, openness, and professionalism created a welcoming and enriching
working environment.
I am especially indebted to Mr. Abhishek Kuikel, my supervisor, whose invaluable guidance,
constructive feedback, and constant encouragement played a vital role in my personal and
professional development throughout this journey. His insightful advice and unwavering support
greatly contributed to the successful completion of my internship.
I am truly thankful for this enriching experience and for the opportunity to apply and expand my
knowledge in digital marketing, SEO, and social media strategy.
Sincerely,
Bidhan Gurung

T.U Roll No. (6-2-354-48-2020)

 Abstract

Digital Marketing and SEO Intern provides an overview of the key responsibilities and
skills required for the digital and online marketing strategies. In the rapidly evolving digital
landscape, business are becoming more and more dependent on efficient online marketing
techniques to engage with their target audience. This abstract sheds light on the dynamic
nature of digital marketing and search engine optimization (SEO), offering aspiring interns
an insight into the exciting world of driving online visibility and optimizing websites for
improved search engine rankings.
The Digital Marketing and SEO Internship offers a valuable opportunity for those seeking
to gain practical experience in the fast-growing field of digital marketing. During the
internship, you'll work closely with a skilled team to create and implement strategies aimed
at boosting online visibility, increasing organic traffic, and optimizing websites for better
search engine rankings. This abstract outlines the key responsibilities and skills needed for
a successful internship in digital marketing and SEO.
This abstract provides an overview of the role and responsibilities of a Digital Marketing
and SEO Intern. Key responsibilities are keyword research, on page optimization, content
creation, link building, analytics and reporting, social media management. It emphasizes
the importance of possessing strong analytical skills, a solid grasp of SEO principles, and
the ability to adapt to the constantly changing digital marketing landscape.
By gaining practical experience in this position, interns have the opportunity to contribute
to online marketing strategies, boost organic traffic, and improve brand visibility through
effective search engine optimization.

Keywords: SEO, Organic Traffic, On page, content creation

 Table Of Contents

Mentor’s Recommendation 2
Supervisor’s Recommendation 3
LETTER OF APPROVAL 4
Acknowledgement 5
Abstract 6
Table Of Contents 7
Chapter 1: Introduction 10
1.1. Introduction 10
1.2. Problem Statement 10
1.3. Objectives 11
1.4. Scope and limitation 11
1.4.1 Scopes: 11
Chapter 2: Introduction to Organization 14
2.1. Introduction to Organization 14
2.1.1 Duration 14
2.2. Organizational Hierarchy 15
2.3. Working Domains of Organization 15
Chapter 3: Background Study and Literature Review 17
3.1. Background Study: 17
3.2 Current trend of the subject under study 17
3.2. Literature Review: 18
Chapter 4: Analysis Of Activities Done And Problems Solved 20
4.2. Problem of Existing System 20
4.3. Description of the System under Study 21
4.4. Data Collection Method 21
4.4.1 Interview and Questionnaire 21
4.4.2 Secondary Sources 22
4.6 4.6 4.6 24
4.6 Feasibility Study 24





























4.6.1 Technical feasibility 25
4.6.2 Economic feasibility 25
4.6.3 Operational feasibility 25
4.6.4 Legal Feasibility 25
4.6.5 Schedule Feasibility 26
4.7 User's Needs Assessment of Information 26
4.8 Technical Requirement Analysis 26
4.8.1 Software requirements 26
4.8.2 Hardware requirements 27
4.8.3 Cross Platform Compatibility 27
4.9 Overall System Design 27
4.9.1 FlowChart Diagram 27
4.9.2 Activity Diagram 29
4.10 Flow of Information In The New System 30
4.10.1 DFD level-0 and DFD level-1 30
4.11 System Implementation 30
4.11.1 System Implementation Overview 30
4.13.4 User’s Testing 35
4.13.5 Test results and discussion 35
CHAPTER 5:CONCLUSION AND LESSONS LEARNT 39
5.1 Conclusion 39
5.2 Lessons Learnt 39
5.3 Recommendation 40
REFERENCES 41
























 List Of Figures
Figure 1 Organization Hierarchy .......................................................................................................16
Figure 2 Use Case Diagram ...............................................................................................................23
Figure 5 DFD Level 0 ........................................................................................................................31
Figure 6 Previous Indexing Report of the Website ............................................................................34
Figure 7 Current Indexing Report of the Website ..............................................................................34
Figure 8 Previous Metadata of the Website .......................................................................................36
Figure 9 Previous Rank of Website ....................................................................................................38
Figure 10 Current Rank of Website....................................................................................................39
 Chapter 1: Introduction

1.1. Introduction

The rise of the internet has dramatically changed the business world, allowing companies
to connect with a global audience more easily and efficiently than ever before. Digital
marketing has become a vital part of modern business strategies, offering various tools
and techniques to promote products and services online. This shift from traditional to
digital marketing has been influenced by several factors. My interest in exploring new
trends and engaging with diverse audiences through digital channels inspired me to pursue
an internship in this exciting field. As businesses across different industries increasingly
invest in digital marketing to stay competitive, the field now covers a broad range of
activities, including search engine optimization (SEO), content marketing, social media
marketing, email marketing, pay-per-click (PPC) advertising, and more.
This internship report is focused on the experience and learning that the author gained
during their Digital Marketing & SEO internship. The internship provided an opportunity
for the author to work with an experienced team of Digital Marketing & SEO professionals
and learn about various aspects of SEO, including keyword research, on-page optimization,
link building, content marketing, and analytics.
Throughout the internship, the author worked on a variety of Digital Marketing and SEO-
related projects, including keyword research, optimizing website content and meta tags,
creating backlinks, and evaluating user behavior and website traffic. The creator
additionally acquired involved insight with different Search engine optimization devices
and strategies utilized by experts in the field.
The author's involvement in the internship's tasks and projects, the skills and knowledge
she acquired, and the internship as a whole are all emphasized in the report. An examination
of the author's work's impact on the SEO performance of the website and the lessons
learned from the internship are also included in the report.

1.2. Problem Statement

• Low Online Visibility

Many businesses struggle to maintain a strong digital presence, resulting in limited reach and
reduced customer engagement.
• Weak Social Media Strategy
Inconsistent posting and lack of targeted content hinder audience growth and brand interaction on
social platforms.
• Poor SEO Implementation
Inadequate keyword optimization and technical SEO practices lead to low search engine rankings
and decreased organic traffic.
• Lack of Data-Driven Decisions
Limited use of analytics prevents effective evaluation of marketing campaigns, reducing
efficiency and ROI.
• Inconsistent Branding
Uneven brand messaging across platforms creates confusion and weakens overall brand identity.

1.3. Objectives

The objectives of the project are:

• To provide an opportunity for the intern to learn about various aspects of digital
marketing
• To gain practical experience in applying SEO techniques and strategies to
improve website visibility and search engine rankings.
• To develop analytical skills to track and analyze website performance metrics,
such as traffic, rankings, and conversions, using SEO tools and software.
• To learn how to research keywords, analyze competitors, and create content that is
optimized for both search engines and user experience.

1.4. Scope and limitation

1.4.1 Scopes:
The goal of this project is to apply digital marketing strategies—including SEO, content creation,
and social media management—to enhance online visibility and engagement for the organization.
Key focus areas include:
• Search Engine Optimization (SEO): Implementation of on-page and off-page SEO
techniques to improve search engine rankings and increase organic traffic.
• Content Marketing: Creating engaging and informative content tailored to target audiences
to boost user engagement and support brand positioning.
 • Social Media Marketing: Managing platforms such as Facebook, Instagram, and LinkedIn
to build brand awareness and foster customer interaction.
• Email Marketing: Developing email campaigns to nurture leads, promote services, and
encourage user retention.
• Analytics and Reporting: Using tools like Google Analytics and Meta Business Suite to
track campaign performance and guide strategic decisions.
• Marketing Tools Utilization: Leveraging platforms such as Canva, Buffer, and SEMrush
for creative design, scheduling, and SEO analysis.
The primary objective is to equip me with hands-on experience in planning, executing, and
analyzing digital marketing strategies—laying a strong foundation for a career in this field.

1.4.2 Limitations:

• Platform Algorithm Changes: Constant updates in social media and search engine
algorithms can affect campaign consistency and visibility.
• Budget Constraints: Limited financial resources may restrict access to premium marketing
tools or paid promotions.
• Audience Targeting Limitations: Without advanced CRM or advertising platforms,
precision in targeting segmented audiences is reduced.
• Time Constraints: The internship duration may limit the ability to see long-term results of
SEO or brand campaigns.
• Experience Gaps: Advanced strategies in PPC (Pay-Per-Click), influencer marketing, or
automation tools may remain unexplored due to scope limitations.
These limitations reflect the learning-oriented nature of the internship, aimed at building core
competencies in digital marketing through real-world application.
1.5 Report Organization

Chapter 1: Project Overview

This chapter presents an overview of the internship project, including a brief introduction to digital
marketing, the problem statement, project objectives, scope of work, and limitations encountered
during the internship.
Chapter 2: Organization & Literature Review
This chapter provides background information about the host organization, including its structure,
operational areas, and marketing domain. It also includes a literature review of key digital
marketing concepts such as SEO, content strategy, social media marketing, and analytics.
Chapter 3: Internship Tasks
This chapter outlines the tasks and responsibilities handled during the internship. It covers the
intern’s involvement in SEO optimization, content creation, social media management, campaign
development, and the use of relevant tools and platforms.
Chapter 4: Observations & Learning Outcomes
This chapter presents the key observations made during the internship, along with insights into
marketing practices, challenges faced, and the knowledge gained. It concludes with the learning
outcomes achieved and how the experience contributes to future career goals in digital marketing.
 Chapter 2: Introduction to Organization

2.1. Introduction to Organization

In a rapidly evolving digital landscape, businesses across all sectors are increasingly reliant on
strategic marketing to remain relevant and competitive. One sector that has seen substantial
transformation is digital marketing—driven by consumer behavior shifts, emerging platforms, and
data-driven strategies.
Ecstatic Minds was established as a creative and performance-driven digital marketing agency in
response to the growing demand for innovative and effective online branding solutions. Our
mission is to help businesses of all sizes thrive in the digital world by offering end-to-end marketing
services tailored to modern consumer expectations.
Ecstatic Minds is more than just a marketing agency; it is a collective of creative thinkers,
marketing strategists, content creators, and data analysts working together to craft meaningful brand
experiences. From SEO and content marketing to social media campaigns and email automation, we
bring strategy, creativity, and technology together to drive measurable business outcomes.
By focusing on both the technical and emotional elements of digital presence, we aim to humanize
brands and build genuine engagement with target audiences. Our team takes pride in delivering
tailored solutions that not only meet client goals but also foster long-term brand loyalty.
At Ecstatic Minds, we believe in empowering businesses through smart, ethical, and impactful
digital marketing strategies. We invite you to explore how we’re shaping the future of online
engagement—where creativity meets performance, and strategy drives success.

2.1.1 Duration
The detail duration of the internship at Ecstatic Minds can be shown as:

Company Ecstatic Minds

Position Digital Marketing and SEO Intern
Supervisor Smriti Sharma
Start Date 1st Magh, 2081
End Date 1st Baisakh, 2081
Internship Period 3 Months 6 days
Office Time 10:00 A.M to 6:00 P.M.
2.2. Organizational Hierarchy

Figure 1 Organization Hierarchy

2.3. Working Domains of Organization

At Ecstatic Minds, we specialize in delivering a wide range of digital marketing services aimed at
helping brands grow their presence in the online world. The organization operates across several
key domains within digital marketing, each contributing uniquely to our integrated campaigns:
SEO Specialist – Responsible for optimizing website content and structure to improve visibility on
search engines. This includes keyword research, on-page and off-page SEO, backlink building, and
performance tracking using analytics tools.
Content Specialist – Focuses on creating compelling and strategic content across various platforms
including blogs, websites, social media, and email campaigns. They ensure the messaging aligns
with brand identity and engages the target audience effectively.
Web Developer – Supports the marketing team by developing and maintaining websites, ensuring
they are fast, user-friendly, and responsive. Their role is essential for technical SEO and
implementing design and tracking elements required for campaigns.
Graphic Designer – Plays a vital role in producing visual assets such as social media graphics,
advertisements, infographics, and branding materials. They ensure all visuals are on-brand and
support campaign objectives with creativity and clarity.
Each department collaborates closely under the direction of the Digital Marketing Manager, who
oversees strategy implementation, client communication, and campaign performance. This structure
is supported by the Business Owners, who provide vision, leadership, and overall direction for the
company.
Ecstatic Minds remains committed to innovation, data-driven decision-making, and creating
meaningful digital experiences that drive measurable results for clients.

2.4. Description of Intern Department / Unit

The Digital Marketing Unit at Ecstatic Minds plays a crucial role in crafting data-driven,
engaging, and result-oriented online strategies. As an intern in this dynamic department, I had the
opportunity to collaborate with a team of specialists focused on areas such as SEO, content creation,
social media marketing, and campaign analytics.
This unit is responsible for increasing brand visibility, driving web traffic, and enhancing customer
engagement through various digital channels. Throughout my internship, I contributed to tasks like
keyword research, SEO audits, content planning, social media scheduling, and competitor analysis.
The department emphasizes strategic planning, creativity, and performance monitoring to ensure all
campaigns align with client goals.
Collaboration with designers, developers, and content specialists helped create unified and
impactful marketing efforts. The experience in this department strengthened my understanding of
real-world digital marketing practices and prepared me for future roles in the field.
 Chapter 3: Background Study and Literature Review

3.1. Background Study:

The rapid expansion of the internet has significantly transformed the business landscape, enabling
companies to reach a global audience more efficiently than ever before. As a result, digital
marketing has emerged as an essential component of modern business strategies, providing various
tools and techniques to promote products and services online. The shift from traditional to digital
marketing has been driven by multiple factors, including evolving consumer behavior and
technological advancements. My enthusiasm for exploring emerging trends and engaging diverse
audiences through digital platforms motivated me to pursue an internship in this dynamic field.
With businesses across industries increasingly investing in digital marketing to remain competitive,
the field now encompasses a wide range of activities such as Search Engine Optimization (SEO),
content marketing, social media management, email marketing, and pay-per-click (PPC)
advertising.
This report highlights the experiences and insights gained during my Digital Marketing & SEO
internship. The internship provided an opportunity to work alongside experienced professionals and
gain hands-on knowledge of key SEO practices, including keyword research, on-page optimization,
link building, content marketing, and data analytics.
Throughout the internship, I worked on various digital marketing and SEO-related tasks such as
researching relevant keywords, optimizing website content and meta tags, building backlinks, and
analyzing website traffic and user behavior. Additionally, I gained practical experience with
industry-standard SEO tools and techniques used by professionals in the field.
This report provides a detailed account of my tasks and responsibilities during the internship, the
skills and knowledge I acquired, and the overall learning experience. It also evaluates the impact of
my work on the website’s SEO performance and outlines the key lessons learned throughout the
internship.
3.2 Current trend of the subject under study
In current years, Digital Marketing environment is constantly changing, with significant
trends like social media marketing, content marketing, SEO, and AI tools setting the
standard. Social Media Platforms like Facebook, Instagram, and TikTok play a key role in
targeted advertising and customer engagement. Content marketing involves creating
valuable blogs, videos, and infographics to attract and retain customers. SEO improves
website visibility through keyword research and optimization, while AI tools offer data
analysis, personalization, and predictive insights, making marketing strategies more
effective and precise. Together, these trends make digital marketing more dynamic, data-
driven, and focused on customer needs.
SEO is an ever-evolving field, adapting to new technologies and trends. Currently, the
focus on user experience (UX) is critical, with Google prioritizing websites that are fast,
mobile-responsive, accessible, and user-friendly, leading to higher search rankings. Local
SEO is also increasingly important as smartphone users search for nearby businesses,
requiring optimized content and meta tags for better local visibility. Additionally, the rise
of voice assistants like Alexa and Siri has made voice search optimization crucial, with
businesses needing to use natural language and long-tail keywords. Staying updated with
these trends helps businesses remain competitive.
3.2. Literature Review:
The digital marketing landscape has seen profound changes in recent years, primarily driven by
technological innovation and evolving consumer preferences. These changes have urged businesses
—especially small and medium-sized enterprises (SMEs)—to embrace digital tools and strategies to
maintain a competitive edge.
A recent systematic review by Zamri et al. (2024) emphasizes the importance of digital marketing
in boosting SME performance. The research identifies 17 key factors influencing digital marketing
effectiveness, including website optimization, social media interaction, SEO practices, content
creation, email marketing, and PPC campaigns. Internal dynamics such as leadership and
organizational culture, as well as external variables like competition and digital infrastructure, are
shown to significantly influence strategy execution and success.
In the e-commerce sector, Sinaga et al. (2024) explore how the use of social media, content strategy,
and SEO contributes to business growth, particularly in the Indonesian market. The study finds that
these elements positively impact expansion by enhancing customer engagement—a critical factor in
sustaining growth in online retail environments.
Focusing on SEO specifically, Sechele et al. (2024) present findings that demonstrate how targeted
SEO strategies—such as optimized content, technical improvements, and strategic keyword use—
can significantly improve online visibility and traffic. However, they note that improved search
rankings do not always guarantee higher conversion rates, highlighting the importance of
integrating SEO with broader digital marketing efforts.
Additionally, social media marketing (SMM) remains a central component of digital engagement
strategies. Research by Salman and Kumar (2023) finds that platforms like Instagram and YouTube,
when used to share concise and informative content—especially in lifestyle, entertainment, and
health niches—can effectively boost consumer engagement. While the influence on brand loyalty
may be limited, sustained and creative SMM initiatives can play a vital role in nurturing long-term
customer relationships.
Taken together, these studies demonstrate that effective digital marketing requires a comprehensive
approach—one that blends SEO, quality content, and active social media presence to successfully
reach and retain audiences in a highly digital business environment.
 Chapter 4: Analysis Of Activities Done And Problems Solved

4.1. Analysis of the Existing Information System/ Literature Review

Website design enhancement means "site improvement". Simply put, SEO is the process of making
a website more visible to people who are looking for products or services related to a company
(Third Door Media, Inc., 2022).
Google, Bing, DuckDuckGo, and other search engines are just a few examples. The greater the
visibility of pages in search results, the greater the likelihood of attracting new customers and
retaining current ones.
Bing, an online search engine, had more than 7% of the global search market as of December 2021,
while Google, the market leader, had 85.55 percent. In the interim, Hurray's piece of the pie was
positioned at 2.85 percent of the all-out share (Johnson, 2022).
For the majority of internet users worldwide, search engines are the primary means of discovering
new brands. According to Kemp (2002), approximately 31.7% of participants reported discovering
new brands through online research.
The business's sales will rise significantly if it is optimized for search engines. It is a key piece of
computerized showcasing as individuals do endless inquiries on a regular premise. The business
can benefit greatly from increased visibility and a higher ranking in search results than its rivals
(Chhajer, 2022).
4.2. Problem of Existing System
The success of an SEO campaign is hampered by a number of issues with the project's current
systems. A portion of these issues include:
Poor Keyword Research: Keyword research is the cornerstone of a successful SEO campaign.
The current system lacked proper research and relied on out-of-date data, which could have led to
incorrect keyword targeting or missed opportunities.
Lack of Content Optimization: A lack of content optimization is another common issue. This
includes guaranteeing that site content is improved for web search tools, including meta
portrayals,title labels, headers, and inward connecting. The content was not properly optimized by
the current
system, which can result in lower rankings and less traffic.
Ineffective Link Building: Link building is an essential component of SEO, but it can be difficult
to execute properly. The existing system did not effectively identify relevant link building
opportunities, resulting in low-quality or irrelevant links.
Limited Analytics: Analytics are essential for tracking the success of an SEO campaign. The
existing system provided limited or inaccurate data, making it difficult to measure the success of
an SEO strategy and identify areas for improvement.
4.3. Description of the System under Study
SEO is a web-based platform that offers website owners and businesses SEO services. The platform
provides a variety of tools and services to clients in order to boost their online visibility, drive
traffic to their websites, and raise their search engine rankings.
A keyword research tool, a content optimization tool, a link building tool, and an analytics
dashboard are among the system's most important features. Clients can use these tools to track their
SEO performance over time, identify the most profitable keywords for their business, optimize
their website content for search engines, and build relevant, high-quality backlinks.
The system offers customized SEO strategies that are tailored to each client's specific requirements
and objectives in addition to these fundamental features. This incorporates an intensive Search
engine optimization review of their site, a cutthroat examination of their industry, and proposals
for working on their by and large internet based presence.
Additionally, the system employs a team of SEO specialists who collaborate closely with clients
to guarantee the effectiveness of their SEO strategy and its compatibility with the most recent
search engine algorithms and best practices. This includes keeping an eye on key performance
indicators like website traffic, keyword rankings, and other things to find ways to make things
better and work better.
4.4. Data Collection Method
The requirement for functional information is on the ascent and there is a developing interest for
precise and keen examinations. The primary goal of gathering information is to limit the effect
ofharms brought about by the absence of data. Ecstatic Minds Advanced additionally needs to
assemble functional information to more readily figure out their clients and the market. They can
make better decisions and boost their marketing performance by collecting high-quality data at a
lower cost. They will be able to expand and reach more customers as a result of this. Throughout
the project, a variety of data collection strategies were utilized, some of which are outlined below.

4.4.1 Interview and Questionnaire

In order to gather data, information, and requirements, both virtual and in-person interviews with
the organization supervisor and the site sponsor were carried out during the process of data
collection and various phases of the project. These interviews were conducted to discuss the
project's implementation of diverse marketing. The team's goal was to determine the most suitable
and efficient approaches to the project through these discussions.
The team asked a lot of questions to the supervisor and mentor throughout the project in order to
learn more about the company's digital marketing strategies and technology. In addition, questions
were posed to the chief technology officer and business manager to determine the most efficient
approach to developing the sensitive platform. To ensure that the project was developed in an
effective and efficient manner, the goal was to gain knowledge from their expertise and
experiences.

4.4.2 Secondary Sources

Not with standing essential sources, the group likewise investigated different auxiliary wellsprings
of information to assemble important data. Literature reviews, reports, article journals, websites,
blogs, and newspaper articles were among these secondary sources of data. In order to get a sense
of the current state of digital marketing and educational consultancies, extensive literature reviews
were conducted. As a result, the group was able to acquire a comprehensive understanding of the
sector as well as the most efficient project-specific strategies and procedures.
4.5 Functional Requirement of the Current System

Figure 2 Use Case Diagram

4.5.1 Use Case Diagram
4.6 4.6 4.6

4.6 Feasibility Study

A crucial step in creating a project plan is conducting a feasibility analysis. Typically, this analysis
is carried out during the project's preliminary investigation phase to determine the concept's
viability. The objective of this procedure is to ascertain the project's technical, financial,
operational, legal, and schedule viability. The team can determine the resources required to
complete the project and clarify the project's requirements by conducting a feasibility analysis. This
helps to make sure that the project is doable, that it can be done well, quickly, and within the
allotted budget and time frame.

4.6.1 Technical feasibility

The technical feasibility analysis looks at the resources, like software and hardware, that are
available to meet the needs of the users within the allotted amount of time and money. The primary
goal of this evaluation is to make sure that the updated and integrated system can work with the
facilities that are already in place and connect with its suppliers. Because the resources required
for online optimization are readily available, it can be confidently stated that this project is
technically feasible. The company has the necessary expertise and resources to maintain them.
Google My Business, Google Analytics, and Google Search Console, all of which are readily
available on the market, were utilized in order to carry out this project. Since all of the necessary
tools are available, the project can be considered technically feasible, with the exception of a few
paid ones.

4.6.2 Economic feasibility

A cost/benefit analysis is necessary to determine the system's benefits in relation to its costs in
order to evaluate the project's economic viability. On the off chance that the advantages offset the
expenses, the framework is thought of as financially achievable for improvement. However, if the
system's costs exceed its anticipated benefits, it is deemed economically infeasible, necessitating
adjustments to fit within the NTH digital marketing team's budget and cost estimate.

4.6.3 Operational feasibility

The undertaking's information examination evaluate the functional achievability, which
incorporates deciding whether the item will work or be utilized whenever it is executed. Everything
is digitalized in today's world, and businesses can't keep up with the market or grow if they don't
adapt to new technologies. As a result, the author's project is operationally feasible because it
involves marketing on digital platforms and adapting to them, which has the potential to result in
significant business success.

4.6.4 Legal Feasibility

The advantages and disadvantages imposed by the law, both in favor of the project and against it,
were taken into consideration when evaluating the project's legal viability. Since the venture
included the circulation of data, the legitimate issues were supposed to be insignificant. However,
in order to ensure compliance with all relevant laws and regulations, it was essential to thoroughly
review any legal considerations that might arise during the project's development and
implementation. In order to accomplish this, a comprehensive analysis of the legal framework
wascarried out, with strategies for effectively addressing any potential issues identified. By taking
this
approach, it was possible to ensure that the project was legal and could be carried out without
encountering significant legal obstacles.

4.6.5 Schedule Feasibility

When a project has a long duration, it is essential to ensure schedule viability to avoid project
failure. It includes deciding the time expected to finish the task and assessing whether it very well
may be finished inside the specified time period. Furthermore, plan attainability guarantees that the
venture plan and advancement are executed by the arrangement and timetable. The author's project
was possible because they did a thorough analysis and study to figure out what needs to be done,
when, and how to do it well. With the help of this strategy, the project was completed on time and
accomplished all of its intended goals.
4.7 User's Needs Assessment of Information
A methodical process of gathering and evaluating data to determine the precise information
requirements of users is referred to as a "user needs assessment of information." Recognizing users'
information requirements, their preferred methods of accessing information, the frequency with
which they require it, and the circumstances in which it will be used are all part of this process.
The primary objective of this evaluation is to ensure that the information provided to users is
appropriate, up-to-date, and tailored to their specific requirements, thereby enhancing user
satisfaction and overall performance.
4.8 Technical Requirement Analysis

4.8.1 Software requirements

The software requirements for the project are mentioned below:
Google Analytics: To identify trends and patterns in how visitors engage with the website. It also
enables data collection, analysis, monitoring, visualization, reporting, and integration with other
applications. Plus it is used to see the traffic sources, and demographics and also find a target
audience.
Google Search Console: Used to understand Google's index, submit new pages to index onGoogle,
crawl the website, look at the website's search appearance and see the keyword rankings.
Ubersuggest: Helps in generating keyword ideas, SEO Analyzing, competitor analysis, and
backlink checking.
Screaming Frog: The Screaming Frog SEO Spider allows users to efficiently and conveniently
crawl, analyze and audit a website just like a web spider.

4.8.2 Hardware requirements

The hardware requirements for the project are mentioned below:
● Internet-accessible workstation
● A simple desktop or laptop.

4.8.3 Cross Platform Compatibility

Cross-platform instant messaging applications Whatsapp and Cliq were used to surpass the
communication gap. Similarly, ClickUp was used as a collaboration tool.
4.9 Overall System Design

4.9.1 FlowChart Diagram

Figure 3 Flowchart Diagram of Seo
4.9.2 Activity Diagram

Figure 4 Activity Diagram

4.10 Flow of Information In The New System

4.10.1 DFD level-0 and DFD level-1

Figure 5 DFD Level 0

4.11 System Implementation

4.11.1 System Implementation Overview

This report provides an overview of the system implementation strategies employed during an SEO
internship. It highlights the key components of on-page SEO, off-page SEO, and technical SEO,
demonstrating the practical application of these techniques to improve website visibility and search
engine rankings.
1. On-Page SEO:
On-page SEO refers to optimizing web pages to enhance their visibility in search engine results.
The following strategies were employed during the internship:
a. Keyword Research: Thorough keyword research was conducted to identify relevant and high-
ranking keywords that align with the website's content. This involved using tools like Google
Keyword Planner, SEMrush, and Moz Keyword Explorer.
b. Content Optimization: Existing website content was optimized to incorporate the identified
keywords strategically. This included optimizing title tags, meta descriptions, headings, and body
content to improve relevancy and readability while adhering to search engine guidelines.
c. URL Structure: The URL structure was optimized to make it search engine friendly.Descriptive
and concise URLs that incorporate relevant keywords were implemented to improve
the overall user experience and search engine visibility.
d. Internal Linking: Internal links were strategically placed within the website's content to
improve navigation and distribute link authority. This helped search engines understand the
website's architecture and importance of specific pages.
2. Off-Page SEO:
Off-page SEO involves techniques employed outside the website to improve its search engine
rankings. The following strategies were utilized during the internship:
a. Link Building: A comprehensive link-building strategy was implemented to acquire high-
quality backlinks from authoritative and relevant websites. This involved outreach, guest blogging,
and content promotion to increase the website's credibility and visibility.
b. Social Media Marketing: Social media platforms were leveraged to enhance brand visibility,
engage with the target audience, and promote content. This helped increase website traffic and
attract potential backlinks and social signals, positively impacting search engine rankings.
c. Online Reputation Management: Efforts were made to manage the online reputation of the
website by monitoring and responding to customer reviews and comments. Positive online
sentiment improves search engine rankings and builds trust among users.
3. Technical SEO:
Technical SEO involves optimizing the website's technical aspects to improve its visibility and
performance. The following techniques were implemented during the internship:
a. Website Speed Optimization: The website's loading speed was improved by compressing
images, minifying CSS and JavaScript files, leveraging browser caching, and optimizing server
response time. Faster-loading websites are favored by search engines and offer a better user
experience.
b. Mobile Optimization: The website was optimized for mobile devices, ensuring it is responsive
and provides a seamless browsing experience across different screen sizes. Mobile-friendly
websites rank higher in mobile search results.
c. XML Sitemap and Robots.txt: An XML sitemap was generated and submitted to search
engines to ensure all relevant pages are indexed. The robots.txt file was configured to guide search
engine crawlers and exclude unnecessary pages.d. Website Structure and Navigation: The
website's structure and navigation were optimized for
both users and search engines. Logical hierarchy, breadcrumbs, and a user-friendly navigation
system were implemented to improve accessibility and crawlability.
4.12 Tools Used
During the SEO internship, the author used various tools to perform different tasks and improve
the company's SEO strategies. Some of the tools used by the author include:
Google Analytics - used to track website traffic and user behavior on the website.
Google Search Console - used to monitor website performance and identify any technical issues.
Google My Business - used to manage the business’ online presence across Google and also
update local SEO.
SEMrush - used for keyword research and monitoring the company's rankings on search engines.
Ubersuggest - used for competitor analysis and insights on keyword difficulty and search volume.
Moz (Domain-Analysis) - used to check the domain authority and page authority of the website.
Keywords Everywhere - used to see the number of unique keywords that page ranks for in the
search results.
Answer the public - used to create content that will lead to traffic and sales on your site.
Screaming Frog - used to efficiently crawl, analyze and audit a website just like a web spider.
Buzzsumo - used to discover the best engagement, content and outreach opportunities across
social and search.
Page Speed Insights - used to generate reports on the user experience of a page on both mobile
and desktop devices.
4.13 Test Strategy
It involves evaluating the system or its components to determine whether they meet the specified
requirements, testing plays a crucial role in any system design or project. The testing system
involves exposing the framework to different situations and situations to recognize any deformities,
oversights, or irregularities in gathering the prerequisites.The author took an iterative approach,
testing the system throughout the development process
rather than after the system was finished. This significantly reduced the amount of time needed for
testing. Using this method, the author discovered a number of severe system errors that were
successfully addressed and corrected.
4.13.1 Test suite Plan
A test suite plan is a written record that specifies the scope, approach, objectives, and testing
strategies for a specific software system or application. The testing environment, test cases, test
data, and expected outcomes are typically covered in this document. It provides a structure for the

Figure 6 Previous Indexing Report of the Website

testing team to use in order to carry out thorough and effective system testing.
4.13.2 Module Testing
Unit testing is another name for module testing. Unit testing is a product testing approach where
individual parts or units of a framework are tried to guarantee that they capability as per the
predefined prerequisites. The primary goal of unit testing is to isolate each system component and
ensure that it works as intended. In this undertaking, the creators completed unit testing with the
direction of a specialist boss, where they widely assessed each page of the site. This helped find
any gaps that might not have been noticed before.
The unit testing is done through Google Search Console and Screaming Frog.

Figure 7 Current Indexing Report of the Website

 Unit Test Comment Result
Keywords in Meta Title Present Passed
Meta description for home Present Passed
page
Keywords in Meta Present Passed
Description

Keywords in Heading Present Passed

Descriptive URLs Present Passed

Access to analytics Present Passed

Proper Use of Headings Present Passed

4.13.3 System Testing

System testing is a method of testing where the entire system is thoroughly evaluated to determine
if it meets the desired quality standards. The testing process involves assembling and testing the
system as a whole. In addition, the process also involves identifying test scenarios, test cases, and
test data.
 Integration Test Comment Result
Content Optimization Less Mistakes and well
Passed
categorized
User Interface User Interface Improved Passed
Page load time Page load time reduces Passed
Website Structure Well maintained Passed
Mobile Interface Responsive Passed

4.13.4 User’s Testing

After the website is completed according to the requirement of the client, the system is
evaluated by the real users in order to determine how well it meets their needs and
expectations, and to identify any usability issues or areas for improvement.

4.13.5 Test results and discussion

Test cases can be defined as a set of instructions that include test data, conditions, expected
outcomes, and post-conditions. These instructions are created for a specific test scenario
to ensure that it meets a particular requirement. The author of the project has listed the
different test cases used in the project below:
Test Case 1: Metadata of the website
Expected Results: Change in the Meta description of Ecstatic Minds Digital Marketing
website when it is searched and viewed in the search engine
Evidence:

Figure 8 Previous Metadata of the Website

Conclusion: The Meta description of Ecstatic Minds Digital Marketing website is now
edited and updated with relevant content. And now when looked upon from a search engine
it shows relevant Metadata of the website.
Test Case 2: Optimizing for a keyword
Expected Results: Ecstatic Minds website should be ranked in first position for ‘7 thirteen

salon’ keyword when it is searched and viewed in the search engine.

Evidence:
 Figure 9 Previous Rank of Website
Conclusion: The content of 7 thirteen salon in nth website is now edited and optimized
with relevant content. And now when looked upon from a search engine, the website is
ranked in first position for the particular keyword.
Figure 10 Current Rank of Website
Test Case 3: Indexing of the website
Expected Results: Ecstatic Minds web pages should be indexed or unindexed pages like
error pages/duplicate pages should be removed or redirected.

Evidence:
4.14 Requirements of the User’s Training
The specific knowledge and skills that a user must acquire in order to use a particular
system or software effectively and efficiently are referred to as the requirements of the
user's training. Some of these requirements could be:
acquiring proficiency in performing particular tasks or operations within the system,
comprehending the security features and policies of the system, and familiarizing oneself
with troubleshooting techniques are all aspects of the system's fundamental functionality.
4.15 System Maintenance
In SEO, framework upkeep might include exercises, for example, refreshing catchphrase records,
dissecting site traffic and web search tool rankings, recognizing and resolving specialized issues
that might affect web crawler perceivability, and advancing substance to guarantee that it stays
applicable and successful after some time. A thorough framework support plan is fundamental for
keeping up with the presentation and seriousness of a site in the speedy and consistently developing
scene of website streamlining.
 CHAPTER 5:CONCLUSION AND LESSONS LEARNT

5.1 Conclusion
During their internship program, the author has had an extremely beneficial and enriching
experience. They have been able to connect with a variety of IT industry professionals and learn
about the practicalities of working in a real-world environment.
The author has gained valuable insight into the constantly evolving field of Digital Marketing and
Search Engine Optimization through their internship. The author has discovered that Digital
Marketing and SEO is, in fact, a vast and complex field with the potential to offer rewarding career
opportunities, despite the fact that it is sometimes thought to be a minor component of web
development technologies.
The author's internship experience has reinforced a significant life lesson: success in SEO requires
a lot of time and effort. Even though it can be a slow process, if done right, the results can be
extremely satisfying.
5.2 Lessons Learnt
A couple of the significant focal points from the entry level position program for the creator are
recorded down underneath:
• Figured out how to foster different promoting systems that expanded the leads and
furthermore the brand esteem.
• Understanding the fundamentals and cores of traditional marketing, as well as how
to digitally implement the same strategy for maximum impact.
• The creator acquired a ton of down to earth information on how things work, all things
considered, situations and how managing a client feels.
• The author's experience and confidence in dealing with various organizational
communications have also grown as a result of his or her exposure to a real-world setting.
• Lastly, the author's ability to communicate and promptly report on any organization-relatedissues
has improved as a result of this internship program.
The creator has acquired important specialized information in the field of Search engine
optimization through their entry level position insight. They now have a better understanding of
how websites work and how to boost a well-built website's search engine rankings by optimizing
it. The author has also learned about the algorithms that search engines use to show content that is
more relevant on the first page.
5.3 Recommendation
Beyond the methods outlined by the author, Digital Marketing and SEO is a field that is constantly
changing. It is critical to keep awake to-date with Google's calculation changes, as what works
today may not work tomorrow.
Enhance the User Experience: Optimizing the project website on a regular basis should make it
easier to use and improve the overall experience.
VSEO (optimize for voice search): The venture site can be advanced for voice search through the
course of Voice Web optimization, which includes streamlining watchwords and expressions for
look through utilizing voice partners.
Search Engine Optimization, also known as SXO: SXO centers around further developing a web
crawler's client experience as opposed to exclusively on Web optimization. In order to enhance
users' overall search experience, this includes making content on the project website more relevant
and user-friendly.
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