Formulaes:

Print:
Net Circulation = Gross Circulation – Duplications (UNIT IS COPIES)
Additional Circulation = Forced Circulation – Natural Circulation (UNIT IS COPIES)
Value for money = Cost / Circulation OR VFM = cost/ Merchandise circulation (Rs per Household)
Actual Reach = each household counted only once (UNIT IS COPIES/HOUSEHOLDS)
Unique subscribers = circulation - overlap
Non Duplicate = Total Reach – overlap
Merchandise circulation = % of Net circulation x net circulation
% increase for sales/subscription = (Forced circulation – Natural Circulation/Natural Circulation) x 100

TV:
BDI = % of brand to total market sales / % of total population x 100
CDI = % of product category to total market sales / % of total population x 100
CPRP/CPP/CRP = Cost / rating point (UNIT IS RS)
GRP = Rating x Frequency
Share of audience = People tuned into show/Total TV Audience (in %)
Gross Impressions = Audience size x rating / 100
CPM = Cost / Gross impressions x 1000
Average Minute Per Person = Average minutes/Total TG (per household)
Average minute per viewer = Average minutes/Total viewing TG
Expected Coverage = People who saw the ad × how many times did they watch

DIV A Question 1:
TOI has a circulation of 5 Lakh households in Mumbai. Of these - 5000 households subscribe for 2 copies of
this paper; 3000 households subscribe for 3 copies of the paper and 1000 people subscribe for 4. Calculate
actual reach of ToI.
Answer:
Each household is only counted once, therefore:
Actual reach = Each household counted only once, removing extra copies delivered.
Actual reach = 5,00,000 – (5000 + 3000 + 3000 + 1000 + 1000 + 1000)
Actual reach = 5,00,000 – 14,000
Actual reach = 4,86,000 households

DIV A Question 2:
The circulation for Dainik Jagran in NCR is 10,00,000 households, whereas that of Dainik Bhaskar is 8,00,000
households. The number of newspapers sold at street vendors was 40,000 and 30,000 respectively. The
cost of putting an ad on the cover page of both is Rs 10,00,000 and Rs 8,00,000 respectively. 2,00,000
subscribers of Dainik Jagran also subscribe to Dainik Bhaskar. Calculate which newspapers gives better
value for money and also calculate the unique reach of each of these.
Answer:
Dainik Jagran (unique reach = 10,00,000 – 2,00,000 = 8,00,000 households)
Circulation = 10,00,000
Street Vendors = 40,000
Total Reach = 10,00,000 + 40,000
Total Reach = 10,40,000
ROI = Cost of putting ad
Total Reach
ROI = 10,00,000
10,40,000
ROI = 0.96
Dainik Bhaskar (unique reach = 8,00,000 – 2,00,000 = 6,00,000 households)
Circulation = 8,00,000
Street Vendors = 30,000
Total Reach = 8,00,000 + 30,000
Total Reach = 8,30,000
ROI = Cost of putting ad
Total Reach
ROI = 8,00,000
8,30,000
ROI = 0.96
Therefore, both have same value for money.

DIV A Question 3:
TOI has a subscription of 50,000 households in Pune, whereas Indian Express has 40,000. The cost of
putting an ad on the weekend Pune edition cover page is Rs 20,00,000 and Rs 15,00,000 respectively.
The cost of putting an ad on the weekday Pune edition cover page is Rs 10,00,000 and Rs 5,00,000
respectively. The overlap between them is 5000 households. Calculate the value for money for each paper
on weekday and weekend.
Answer:
Value for money = Cost/Households
TOI: Weekend – 20,00,000/50,000 = 40 & Weekday – 10,00,000/50,000 = 20
Indian express: Weekend – 15,00,000/40,000 = 37.5 & Weekday – 5,00,000/40,000 = 12.5

DIV A Question 4:
The subscription for Sakar in Pune is 5,00,000 households whereas that for Maharashtra times is 2,00,000
households. There is an overlap 10,000 households. Which of the 2 combinations of newspapers gives
better reach?
Answer:
Reach = Every household counted once
4,90,000 + 1,90,000 + 10,000 = 6,90,000

DIV B Question 1:
The gross circulation of TOl Mumbai is 10L households. The exchange and returns for the same are 10K.
Calculate the net circulation.
Answer:
Net circulation = Gross circulation – exchange & return
NC = 10,00,000 - 10,000
NC = 9,90,000 copies

DIV B Question 2:
DNA has come out with a limited period offer which has made it achieve a 40% increment from its original
subscription of 4L households. Calculate the forced circulation.
Answer:
Forced Circulation = Original circulation + incremental increase
FC = 4,00,000 + 0.40 × 4,00,000
FC = 5,60,000 copies /households

DIV B Question 3:
The subscription for HT in New Delhi is 8L households whereas that of Indian Express is 6L households. The
cost of putting an ad on the cover page of HT in Delhi over the weekend is Rs. 4L whereas that of IE is 3L.
Calculate which of the two gives you more value for money.
Answer:
Cost per household = Total cost/ No of households
HT = 4,00,000/8,00,000 & IT = 3,00,000/6,00,000
HT = Rs 0.5 and IT = Rs 0.5
Therefore, both give same value for money.

DIV B Question 4:
The circulation for India Today for all India is 50,000 households whereas that for outlook is 40,000
households. 10,000 common subscribers to both the magazines. Calculate unique subscribers.
Answer:
Unique subscribers for TI = circulation - overlap
= 50,000 - 10,000
= 40,000 households
Unique subscribers for Outlook = circulation -overlap
= 40,000 - 10,000
= 30,000 households

DIV B Question 5:
The subscribers for Tol Mumbai is 10L whereas that of ET Mumbai is 5L & that of HT Mumbai is 6L. The cost
of putting an ad on last page: TOI is 10L, ET is 7.5L, HT is 8L. 1L households which subscribe for TOI get ET
for free & 50K ET subscribers also subscribe to HT. There is duplication of 15,000 households between HT &
TOI. Calculate which combo of papers will give the most unique reach to an advertiser and which would
give greater value for money.

Answer:
Overlap (Unique)
- TOI and ET
9L + 4L + 1L = 14L – COMBO 1
- ET and HT
4,50,000 + 5,50,000 + 50,000 = 10,50,000L – COMBO 2
- HT and TOI
5,85,000 + 9,85,000 + 15,000 = 15,85,000L – COMBO 3
Combination 3 gives the most unique reach.
Value for money individual = Cost/Subscribers
TOI = 10/10 = Rs 1
ET = 7.5/5 = Rs 1.5
HT = 8/6 = Rs 1.33
Therefore Individually ET is most expensive
Value for money overlap = Cost/Subscribers
TOI and ET = 17.5/14 = Rs 1.25
ET and HT = 15.5/10.5 = Rs 1.48
TOI and HT = 18/15.85 = Rs 1.44
Therefore overlap also ET is most expensive
Hence we select TOI and HT for both.

DIV B Question 6:
The subscribers for The Hindu for Kolkata is 15L households, telegraph is 14L. 50,000 households subscribe
to telegraph subscribe to 2 copies of the paper. Whereas 25k subscribers subscribe to 3 copies of papers
and 10K subscribe to 4. Hindu 20K subscribe to 2, 50k to 3, 70k to 4.Calculate the non-duplicated
subscribers for each of these papers and hence find out the highest subscribed paper (duplication not
overlap).
Answer:
Telegraph – 14L
2 copies – 50k (remove once)
3 copies – 25k (remove twice)
4 copies – 10k (remove thrice)
Non Duplicate = Total Reach – [(50k) + (25k x 2) + (10k x 3)]
Non Duplicate = 14,00,000 – 1,30,000
Non Duplicate = 12,70,000 households
Hindu – 15L
2 copies – 20k (remove once)
3 copies – 50k (remove twice)
4 copies – 70k (remove thrice)
Non Duplicate = Total Reach – [(20k) + (50k x 2) + (70k x 3)]
Non Duplicate = 15,00,000 – 3,30,000
Non Duplicate = 11,70,000 households
Hence, Telegraph has higher non-duplicate households

DIV B Question 7:
The net circulation for Navbharat times is 25L households in NCR. Coco-cola & OnePlus are coming out with
a new campaign targeting NCR. Dainik Jagran has net circulation of 30L households in NCR. 40% of Net
Circulation of NT is target audience for OnePlus whereas 80% of Net Circulation of NT is target audience for
CocaCola, 50% of Net Circulation of DJ is target audience for OnePlus whereas 90% of Net Circulation of DJ
is target audience for CocaCola. Calculate which of the 2 brands have a better scope for putting an ad in
which of the 2.

Answer:
Merchandise circulation = % of Net circulation x net circulation
Merchandise circulation for DJ of Coca-Cola: 27L
Merchandise circulation for DJ of OnePlus: 24L
Merchandise circulation for NT of Coca-Cola: 20L
Merchandise circulation for NT of OnePlus: 10L
Both should advertise in DJ & between the two, coca-cola has better scope.
Part B:
The cost for putting a cover page ad in NT over the weekend for NCR is 35L & DJ is 50L. Now find which is
better (use Merchandise circulation).
Value for money = cost/ MC
Value for money (NT Coca-Cola) = 35,00,000/20,00,000 = 1.75
Value for money (NT Oneplus) = 35,00,000/10,00,000 = 3.5
Value for money (DJ Coca-Cola) = 50,00,000/27,00,000 = 1.85
Value for money (DJ OnePlus) = 50,00,000/24,00,000 = 2.08
CocaCola should advertise in NT
OnePlus should advertise in DJ

DIV C Question 1:
The gross circulation for TOI is 20,000 households in Mumbai. The returns and free copies sum up to 2000.
Calculate net circulation.
Answer:
Net circulation = Gross circulation - wastage
Net circulation = 20,000 – 2000
Net circulation = 18,000 copies or households

DIV C Question 2:
The forced circulation for Outlook magazine is 20,000 copies for New Delhi. This is due to an ongoing offer.
The natural circulation for the same is 10,000 copies. By how much percentage has this promotion helped
outlook increase its sales/subscription.
Answer:
Percentage increase for sales/subscription = (Forced circulation – Natural Circulation/Natural Circulation) x
100
Percentage increase = 20,000 – 10,000/10,000 x 100
Percentage increase = 10,000/10,000 x 100
Percentage increase = 100%

DIV C Question 3:
The subscription for the Hindu in Kolkata is 1,00,000 households whereas that for Telegraph is 80,000
households. 10,000 overlap. If Brand A puts an ad in both, how many unique households will it reach?
Answer:
Unique households = Subscription for both papers – overlap
Unique households = 1,00,000 – 10,000 + 80,000 – 10,000 + 10,000
Unique households = 1,70,000 people

DIV C Question 4:
The circulation for ET in Chennai is 50,000 people whereas for Mint is 35,000. Cost for ad on front page of
ET is Rs 10,00,000 and for Mint is Rs 7,00,000. Calculate which gives more value for money.
Answer:
Value for money = cost per household = total cost/circulation
Cost per household for ET = 10,00,000/50,000 = Rs 20
Cost per household for Mint = 7,00,000/35,000 = Rs 20
Both give same value for money.

DIV C Question 5:
The gross circulation for India Today is 1,00,000 households in India. 5000 copies are free, distributed to
social organization, another 5000 copies are ordered by the same subscribers. Calculate non-duplicated net
circulation for India today.
Answer:
Non-duplicated net circulation = Gross circulation – Free copies – Duplicated copies
Non-duplicated net circulation = 1,00,000 – 5000 – 5000
Non-duplicated net circulation = 90,000 copies

DIV D Question 1:
Gross circulation for TOI in Mumbai is 10,00,000 households. 15,000 get the copy either free/merchandiser.
Calculate net circulation for TOI in Mumbai.
Answer:
Net Circulation = Gross – (free/merchandiser/exchange)
= 10,00,000 – 15,000
= 9,85,000 copies

DIV D Question 2:
TOI Mumbai has a natural subscriber of 10,00,000 households but it is able to sell 12,00,000 households
thanks to a promotion of giving a family brand newspapers for free. Calculate additional copies leading to
forced circulation.
Answer:
Additional circulation = Forced – Natural
= 12,00,000 – 10,00,000
= 2,00,000 copies

DIV D Question 3:
The cost of putting an ad in HT delhi for the cover page for a weekend is Rs 60 L. whereas the same for a
weekday is Rs 45 L. The circulation for HT delhi is 7L households. Calculate value for money and decide
when would it be more valuable to place an ad.
Answer:
Weekend: Cost/circulation = Rs 8.6
Weekday: Cost/circulation = Rs 6.4
Because weekday is cheaper, we place that as more valuable
Second part: Cost of placing an ad in the Hindu for cover page is Rs 6L throughout the week. The circulation
of the Hindu is 9L households. Compare HT and Hindu and find which paper gives better value for money
The Hindu: cost/circulation = Rs 0.67
The Hindu gives better value for money as compared to HT.

DIV D Question 4:
The net circulation for Dainik Bhaskar in Lucknow is 15L households whereas merchandise circulation for
premium footwear is 11L and the same for premium android smartphones is 14L. 1+ and sketchers would
both want to advertise in the paper, the cost placing an ad on last page 30L. Calculate which of the 2
merchants have more value for money.
Answer:
Smartphone circulation = cost/circulation
= 30L/14L = Rs 2.14
Footwear circulation = cost/circulation
= 30L/11L = Rs 2.72
Because merchandise circulation is up for smartphone market, hence 1+ should advertise.

DIV D Question 5:
The circulation of India today is 2L households across India. Whereas that of outlook is 2.5 L.. Cost of
placing ad is 4 and 5L respectively. 20% of outlook subscribers are also the subscribers for India today.
Calculate value for money for unique sibscribers for IT. Calculate value for money for unique subscribers of
each magazine.
Answer:
IT:
Circulation = 2L
Cost = Rs 4L
Overlap 20%
- 50,000 = 1,50,000 HH
Value = 4,00,000/1,50,000 = Rs 2.66
Outlook:
Circulation = 2.5L
Cost = Rs 5L
Overlap 20%
- 50,000 = 2,00,000 HH
Value = 5,00,000/2,00,,000 = Rs 2.5

DIV D Question 6:
The circulation for the Telegraph in Kolkata is 10L households. Out of these, 50k are institution which order
more than one copy of newspaper. Out of 50k, 20k order 2 copies, whereas another 20k order 3 and 10k
order 4. Calculate net circulation for telegraph after removing duplications.
Answer:
Total circulation = 10,00,000
Net circulation = 10L – [(20k) + (20k x 2) + (10k x 3)]
Net circulation = 9,10,000
DIV A Question 1:
The total population of the south of india is 50 crore people. 60% of this population consumes smart
watches. The overall sales for mobile phone accessories and all idle products for the same market is 20cr.
Smart watches contribute to 30% of these sales. Calculate CDI.
Answer:
60% of 50 crore people is 30 crore which is percentage of total population in market.
30% of 20 cr overall sales is 6 crore which is percentage of product category total sales in the market.
CDI = percentage of product category to total sales in the market x 100
percentage of total population in market
CDI = 6cr/30cr x 100 = 20%

DIV A Question 2:
The sale of packaged drinking water in West India is 10cr of which your brand Aquafina constitutes 10%.
The total population of the western region is 75 cr of which 90% of the market consumes packaged water.
Calculate BDI.
Answer:
10% of 10cr is 1,00,00,000 crore which is percentage of brand to total sales in the market.
90% of 75 crore is 67,50,00,000 crore which is percentage of total population in market.
BDI = percentage of brand to total sales in the market x 100
percentage of total population in market
BDI = 1,00,00,000/675000000 X 100 = 1.48%

DIV A Question 3:
The reach achieved by a particular brand was 50% of its TA. The average frequency was 4. Calculate GRP.
Answer:
GRP = Reach x Frequency
GRP = (50/100) X 4
GRP = 0.5 X 4
GRP = 2

DIV A Question 4:
The cost of putting an ad during yesterdays WPL match on sports 18 between 9pm and 10pm was Rs
15,00,000 for a 60 seconds. The TRP for the same match during that time period was 3.5. Calculate cost per
rating point for a 30 second ad.
Answer:
For 60 seconds, the ad is 15,00,000. For 30 seconds, 15,00,000/2 = 7,50,000
CPRP = Cost of Ad
Rating of Vehicle
CPRP = 7,50,000/3.5 = 2,14,285.71
DIV A Question 5:
The reach achieved by a particular brand by playing 10 spots during the 9 – 10pm time period on Sony Sab
was 50% of its TG which is 15,00,000 people. 10% of this reach has +4 frequency, 20% of this reach has +3
frequency and the remaining reach has +1 frequency. Calculate GRP.
Answer:
GRP = Reach x Frequency
10% of 15,00,000 is 1,50,000
20% of 15,00,000 is 3,00,000
70% of 15,00,000 is 10,50,000
GRP = 1,50,000 X 4 + 3,00,000 X 3 + 10,50,000 X 1
GRP = 6,00,000 + 9,00,000 + 10,50,000/8 (need to take average frequency) = 665625
DIV A Question 6:
The total TV households in the city of Pune is 5,00,000. Out of these, 1.5L households were tuned in to the
show at 9pm on Sunday - Sony. Whereas 2,00,000 people were tuned in to Zee TV at the same time and
75,000 each were turned in to Sports 18 and Sony Sab respectively. Calculate the share of audience for
each of the channels and also determine which one of them was the highest sor.
Answer:
Sony – 1,50,000/5,00,000 x 100 = 30%
Zee – 2,00,000/5,00,000 x 100 = 40%
Sports 18 – 75000/500000 x 100 = 15%
Sony Sab – 75000/500000 x 100 = 15%
Therefore, Zee sports was the highest.

DIV A Question 7:
The total TV households in Maharashtra are 50,00,000. 25% of these households are using TV currently. 5%
of the households viewing TV have watched my content for 3mins. Another 5% have watched for 7min.
Remaining 15% have are watching some other content. Calculate the total audience watching my content.
Answer:
12,50,000 x 5/100 = 62,500

DIV A Question 8:
The rating of a particular season at 9pm on Zee TV over the weekend is 3.6. Whereas that of another
programme on Sony is 3.5. The share of audience of these shows is 5% and 4.8% respectively. The total TV
households is 75,00,000 households. And the cost of putting an ad on Zee is 35,00,000 for 30 sec whereas
that on Sony is 30,00,000 for 30 sec. Calculate the CPR and the number of households which would tune to
these shows respectively.
Answer:
CRP = Cost/Rating
Zee CRP = 35,00,000/3.6 = 9,72,222
Sony CRP = 30,00,000/3.5 = 8,57,143
Share of audience = Households tuned into the show
Total TV Household
Share of audience of Zee = 0.05 x 75,00,000
Share of audience of Zee = 3,75,000
Share of audience of Sony = 0.048 x 75,00,000
Share of audience of Sony = 3,60,000

DIV A Question 9:
A particular advertiser is expecting a coverage of: 1+ 50%, 2+ 30% and 3+ 20%. Its expecting to achieve this
by putting 15 spots on a channel during a campaign. The advertiser suddenly decides to add an additional
spot to increase its +2 coverage by 10%. Find out whether that additional spot is showcasing coverage
efficiency or not. They added one more spot which increased the +1 coverage by 15% and another one
which increase the +3 by 5%. Calculate which of these additional spots.

DIV A Question 10:

The total TA in Mumbai is 50,00,000 households for the brand Cadburys. Of these, 25,00,000 households
were viewing TV. Cadburys has played a 60 sec ad as a part of its summer campaign. 10% of the TG saw the
ad for 10 secs, 20% of the TG saw the ad for 30 secs and 30% of the TG saw the ad for 60 secs. 10% of the
households with the TV on saw the ad entire ad, 20% saw the ad for 30 secs and 30% saw the ad for 10 sec.
Calculate the average minute per person and average minute per viewer.
Answer:
10% of 50,00,000 = 5,00,000 for 10 secs
20% of 50,00,000 = 10,00,000 for 30 secs
30% of 50,00,000 = 15,00,000 for 60 secs
Average Minute Per Person = Average minutes/Total TG
AMPP = 5,00,000 X 10 + 10,00,000 X 30 + 15,00,000 X 60/ 50,00,000
AMPP = 50,00,000 + 3,00,00,000 + 9,00,00,000/50,00,000
AMPP = 12,50,00,000/50,00,000 = 25 /60 =
AMPP = 0.416 mins
30% of 25,00,000 = 7,50,000 for 10 secs
20% of 25,00,000 = 5,00,000 for 30 secs
10% of 25,00,000 = 2,50,000 for 60 secs
Average Minute Per Viewer = Average Minutes/ People who tuned in
AMPV = 7,50,000 x 10 + 5 00,000 x 30 + 2,50,000 x 60/25,00,000
AMPV = 75,00,000 + 1,50,00,000 + 1,50,00,000/25,00,000
AMPV = 37500000/25,00,000
AMPV = 15/60
AMPV = 0.25 mins

DIV A Question 11:

The circulation of India today for New Delhi is 30,000 households and Outlook is 25,000 households. The
cost of putting an ad on the last page Indian Today is Rs 60,000 and Outlook is Rs 50,000. Calculate which
magazine gives better value for money.
Answer:
Value = Cost/Household
IT = 60,000/30,000 = Rs 2
Outlook = 50,000/25,000 = Rs 2
Therefore, both households are equal effectiveness.

DIV A Question 12:

Economic times has a subscription of 40,000 households in Chennai whereas Financial Times has 25,000.
5,000 overlap. Calculate net no of households for an advertiser if they advertise in both these newspapers.
Answer:
Net No of Households = (40,000 – 5000) + (25,000 – 5000) + 5000
Net No of Households = 35,000 + 20,000 + 5000
Net No of Households = 60,000

DIV A Question 13:

The circulation for Telegraph in Kolkata is 5L households whereas for Hindu is 4L. Coke and 1+ want to put
ads in either or both of them. 50% of Telegraphs subscription reaches TG for phones whereas 40% of Hindu
reaches same lot. The entire circulation of both the newspapers reaches the TG for soft drinks. The cost of
putting an ad in Telegraph is Rs 1,00,000 and Hindu is Rs 80,000. Which of the 2 brands should be
advertised in either or both the papers?
Answer:
40% of 4,00,000 = 1,60,000
50% of 5,00,000 = 2,50,000
OnePlus:
In Hindu: 80,000/1,60,000 = 0.5
In Telegraph: 1,00,000/2,50,000 = 0.4
Coke:
In Hindu: 80,000/4,00,000 = 0.2
In Telegraph: 1,00,000/5,00,000 = 0.2
Therefore, Oneplus should be advertised in Hindu and Coke in either.
DIV B Question 1:
The average reach of 9pm prime time sitcom on Sony is 40%. The average frequency is 4. Calculate the GRP.
Answer:
GRP = reach x frequency
GRP = 0.4 x 4 = 1.6 (no unit for GRP)

DIV B Question 2:
Lux soaps will be able to achieve a reach of 60% by putting an ad for week on the show Anupama. During
this period, it was able to achieve a +1 frequency on Monday, +2 on Tuesday, +3 on Wednesday, +4 on
Thursday and +5 on Friday. Calculate the GRP.
Answer:
Reach frequency = 5 + 4 + 3 + 2 + 1/5 = 3 (round up to nearest number)
GRP = 0.6 X 3
GRP = 1.8

DIV B Question 3:
The sale of footwear annually in Maharashtra is 50L units. Of this, 15% is the sale of slippers. Maharashtra
has a population of 5cr, of which the entire audience consumes footwear. Calculate CDI for slipper.
Answer:
CDI = percentage of product category to total sales in the market x 100
percentage of total population in market
CDI = 7,50,000/5,00,00,000 x 100
CDI = 1.5 (no unit)

DIV B Question 4:
The sale of premium footwear in maharashtra is 50L of which 15% is the sale of sketchers. Total population
is 5cr, 20% of total population consume premium footwear. Find BDI.
Answer:
BDI = percentage of brand to total sales in the market x 100
percentage of total population in market
BDI = 7,50,000/1,00,00,000 x 100 = 7.5

DIV B Question 5:
The cost of puttng an ad on TMKUC on Sony is Rs 10L for 30s whereas the same on Sony on Indian idol is
15L. The TRP of TMKUC is 5.5 whereas of Indian Idol is 4.7. Calculate the CPRP and suggest where you get
the better deal.
Answer:
CPRP = Cost of Ad
Rating of Vehicle
CPRP for TMKUC = 10,00,000/5.5 = Rs 181818.18
CPRP FOR Indian Idol = 15,00,000/4.7 = Rs 319148.94
TMKUC is better deal.
DIV B Question 6:
The audience size in India for Indian Idol is 30L households, the average rating for last weekends episode
was 4.8. Calculate the gross impressions.
Answer:
Gross Impressions = audience size x rating/100
GI = 30,00,000 x 4.8/100
GI = 1,44,000 (no units)
Second part: The cost of putting an ad during the show was Rs 35L for 30 sec. Calculate CPM.
CPM = Cost/GI x 100
CPM = 35,00,000/1,44,000 x 100
CPM =Rs 2430.55
DIV B Question 7:
The total TV households in NCR is 50L, out of which 45% are households using TV. Out of these 45%, any
15% have viewed 5 mins of my TV show. Calculate the TA from NCR for my TV show.
Answer:
Television Household = 50L
Household using Television = 45% of 50L = 22,50,000L
Total Audience = 15% of 22,50,000L = 3,37,500

DIV B Question 8:
The total TV household in Chennai are 25L, out of which 22% are tuned in to the given show. Calculate
share of audience.
Answer:
22% of 25L = 5,50,000
Share of audience = People tuned in/total TV household
Share of audience = 5,50,000/25,00,000 =
Share of audience = 0.22

DIV B Question 9:
HDFC bank wants to run a campaign on business news channels in India hence it is planning to run series of
ads on ET now and CNBC 18. Its is expecting 50% +1 coverage, 30% +2 coverage and 20% +3 coverage.Their
all India TG comprises of 80L households. Calculate average coverage expected.
Answer:
Average coverage = 1 +2 +3/3 = 2
If the question asks no of household who would see the ad average no of times,
For example +2 = Average no of people who have seen +2 times/total no of people
2+ would be 30% of 80L, which would be 24,00,000.

DIV C Question 1:
5 viewers are watching a prime time program at 9pm on Sony TV. The first viewer watched 5 mins of the
content, the second one 10 mins and the 3rd one 20. The 4th one 30 and the last viewer watched the entire
program till 10pm (48 mins since 12 mins are ad). The no of people who were watching TV at that point of
time is 100. The target market for that serial is 250 people Calculate the average minutes per person and
the average minutes per viewer.
Answer:
Average minutes watched by the 5 viewers = 5 + 10 + 20 + 30 + 48/5 = 22.6 mins
Average minutes per person (Total TG) = 5 + 10 + 20 + 30 + 48/250 = 0.452 mins/person
Average minutes per viewer (total viewer) = 5 + 10 + 20 + 30 + 48/100 = 1.13 mins/viewer

DIV C Question 2:
The ad for my brand Pepsi was played on Sports 18 on the 19th of Feb =, 2024. During the entire day, my ad
was played 15 times. 1000 people saw the ad once. 500 saw it twice. 250 saw it thrice. Calculate average
frequency.
Answer:
Frequency = Total no of times ad is seen overall/total no of people who ad
Frequency = 1000 x 1 + 500 x 2 + 250 x 3/1000 + 500 + 250
Frequency = 1.57 = 2 times

DIV C Question 3:
The TRP for KBC on Sony for the last week was 3.5. For Indian Idol it is 4 during the same weel. The rate for
putting an ad during KBC is Rs 40k per 60 sec and for Indian Idol is Rs 60k for 60 sec. The brand 1+ would
want to put a 30 sec ad on Sony. Suggest better deal. Calculate CPRP.

Answer:
CPRP = Price/TRP
For KBC = 20,000/3.5 = RS 5714
For II = 30,000/4 = Rs 7500
So TRP for KBC is lower but better deal because CPRP is lower than II.
DIV C Question 4:
The total TV households in New Delhi are 5L. From among these households, 3L households tuned in to
watch the last day of the 3rd India-England test match. Calculate share of audience for that day’s viewing.
Answer:
Share of audience = Household tuned/total TV household x 100
Share of audience (always in %) = 3,00,000/5,00,000 x 100 = 60% audience

DIV C Question 5:
The reach of sports 18 during the India England test series is 70% of the TG households for Coca-Cola. On
an average, the TG was exposed to the ads on the channel 3 times. Calculate GRP Coca-cola was able to
achieve.
Answer:
GRP (cumulative total of TRPs) = Reach x Frequency
GRP = 0.7 x 3
= 2.1

DIV C Question 6:
The TRP for the first showing of a recently released Hindi movie on Zee cinema is 4.5. The audience size is
5L households. Calculate gross impression.
Answer:
Gross impressions = audience size x rating/100
= 5,00,000 x 4.5 /100
= 22,500

DIV C Question 7:
The gross impressions for a particular brand advertising on Sony Sab during the show TMKUC is 25,000. The
cost for the same is Rs 5,00,000. Calculate the CPM.
Answer:
CPM = Cost/gross impressions x 1000
= 5,00,000/ 25000 x 1000
= Rs 20,000

DIV C Question 8:
The cost of putting an ad on SET during the run of the show KBC is Rs 4,00,000 for a 30 seconder. The
average rating of the show is 3.5 Calculate the cost per rating point.
Answer:
Cprp = cost/rating
= 4,00,000/3.5
= Rs 1,14,285.71

DIV C Question 9:
The total sales of footwear is 5cr in the Mumbai market annually. Of this Sketcher commands a sale of 1cr.
The total population of the market that is Mumbai is 10 cr of which the entire market consumes footwear.
Calculate BDI.
Answer:
BDI = 1/5TH of 100/ 10/10th of 100 x 100
=20/100 x 100 = 20

DIV C Question 10:

The total sales of footwear in the Mumbai market is 5 cr of which 1.5 cr is sales of slippers. The total
population of Mumbai is 10cr of which 7.5 cr consume slippers. Calculate CDI.
Answer:
CDI = 1.5/5 of 100/ 7.5/10 of 100 x 100
= 30/75 x 100
= 40

DIV D Question 1:
Total TA for 1+ is 70L, of these 35L are tuned into TV currently. 20% of them saw the entire 1+ ad. Whereas
another 20% saw 10 secs, another 20% saw 20 secs. Calculate average minutes per person and viewer.
Answer:
20% OF 35L = 7L
Full ad = 7L, 20 secs = 7L, 10 secs = 7L
Weighted average = 7l (0.5)* + 7L (0.33) + 7L (0.17)/70L for per person and 35L for per viewer.
= 0.1 and 0.2 respectively
*EVERYTHING IN MINUTES