mPowering Hospitality Supply Chains
Commerce <> Credit <> Control
“
A USD 90 B+ Industry riding on a largely unorganized, inadequate &
archaic supply-chain infra is either a miracle...
Or it is a problem waiting to be addressed!
A team of successful ex-restaurateurs is taking a bold bet on digitizing the
archaic “B2B Hospitality Supply-Chain” helping Hospitality industry bring
efficiencies in Procurement, erratic cash flows and opaque inventory
management, as ONE seamless solution.
”
2
Hospitality Supply-Chain Pain Points
★ Fragmented, Archaic Supply-Chain Infra
★ Inconsistent Cash-Flows
★ Lack of Digital Procurement, Planning & Control Tools
The 3 key problem areas, which directly or indirectly affect the supply-chain stakeholders.
And a successful solution will be that which can tackle all of them. Seamlessly. As ONE Solution.
3
Solution
Built by Restaurateurs,
Built for Restaurateurs!
Horeca1 SaaS-enabled-Marketplace,
Bharat’s Wholesale-Tech for the Food
Services Industry.
A full-stack B2B omni-channel hospitality
supply-chain platform serving
(Wholesale-Commerce + FaaS + SaaS) as
ONE Solution.
4
What is Horeca1 SaaS-enabled-Marketplace?
Commerce Credit Control
Horeca1 SeM “combines the
functionalities of SaaS, FaaS & B2B
marketplaces”, digitizing &
automating inefficient processes in
daily business operations for both
Vendors & Customers.
# Wholesale-Commerce
# Embedded Credit
# Freemium SaaS Tools
5
Horeca1 SeM - How Does it Work?
Hotels
Horeca Suppliers Cafe, QSRs
Credit Enablers Casual Dining
Wholesale-Commerce
Embedded Credit
SaaS Tools PBCL
Brands (Pubs, Bars, Cafe, Lounge)
Institutional &
Canteen
6
Horeca1 SeM - In Motion
Customer
Plug-n-Play Procurement Suite
Stores Management
Business Account Vendor Management Order Management Avail Credit
Auto-inward, manage
Sign-up, Add Team, Choose Vendors OR Create Order Lists per Pay via Discco & Get
Inventory, deep insights &
Create Outlets Add Own Vendors Vendor, Generate PO upto 90 Days Credit
reports
Vendor
Wholesale Cloud-ERP
Manage Ops on Scale Discco - On-Tap Credit Sell 24/365
Multi-Channel SC Infra Wholesale ERP
Sale, Purchase, Inventory, SellBuy
on Credit, Avail Stores Management
Extend reach with
Business
For Account &
Brands, Distributors Vendor Management
Run omnichannel biz via Order Management on Credit
Delivery, Tracking etc via Working Capital, with targeted B2B Marketing
Auto-inward, Manage
Wholesalers
Sign-up, Add Team, Wholesale Cloud ERP
Choose Vendors OR Create1-platform
Order Lists per Payembedded
by Discco &SCFGet upto & Promotions
Inventory, deep insights &
Create Outlets Add Own Vendors Vendor, Generate PO 90 Days Credit
reports
Unlocking Value Across the HoReCa Supply Chain
Stakeholder Value Delivered
# 1-Stop Sourcing: 5,000+ SKUs across 100s of Suppliers;
# Closed-Loop Credit-Line providing upto 90 day credit;
Foodservice Businesses # 8-12% average cost savings via real-time wholesale pricing
# 2X optimized Procurement: SaaS-tools for superlative inventory management,
better order cycles, inventory & price visibility
# Digital storefront: 24/7 Visibility, promo-tools @ ZERO onboarding cost
# Smart Credit: Sell on credit without the risk, with embedded SCF Support
Suppliers / Distributors
# 2-3X Average Order Value increment via increased customer-stickiness
# Logistics Infra: Shared last-mile to reduce costs & faster delivery
# 20–30% improved Hyper-Local Pin-Code Level Channel Visibility
Brands / FMCG Players # Multi-Tier Trade Promo Management
# Distributor discovery in untapped geographies
Market Opportunity - Indian Hospitality Industry
★ Food Service Industry: USD 90B+
★ CAGR: 8.9%
★ Consumption Ratio: 35-40%
“
A big opportunity for Hospitality
supply-chain consolidation!
★ Supply-Chain Opportunity: 40B+ Except for Hyperpure, not a single
big tech-led pan-India-player.
★ Organized Sector: 55% & growing Complexities of Grocery wholesale
★ Digital Penetration: Growing 2-3X YoY + F&B Industry + B2B Credit makes
★ Credit-enabled: < 5% it exceptionally tough for new
entrants, serving as a natural
Add to that, Capital Equipment, Non-Food
moat.
Supplies, Bakery… etc and it presents a very
large opportunity ripe for disruption.
”
PROOF OF CONCEPT - Launched just before the pandemic, and
despite a total lockdown of the
TRACTION & Hospitality industry, we managed to pull
through and are determined to see it
ROADMAP through!
10
Milestones & Traction
KPI FY24-25 FY25-26 Target
Revenue INR 5 Crore + INR 15 Crore +
Revenue Growth YoY 28% 3X
Gross Margin (Approx) 12% + 12% +
Average Order Value INR 16,324 Approx similar
Contribution Margin / Invoice INR 1,881 Approx similar
Customers Served 144 400+
Average Revenue / Customer INR 3,53,797 Approx. Similar
CAC / LTV 10X 20X
Revenue / Employee INR 1,27,36,692 3.75 Crore approx
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Horeca1 Development Roadmap - Fund Utilization
Geographical Expansion Plan - 18 months Investment Utilization
(18 Months)
Geographical Footprint -
Maha Mumbai, Thane, Navi Mumbai
Sales & Marketing 30%
SCF Product Development 10%
Tech Development 10%
Greater Mumbai Thane Talent Acquisition & HR 25%
Navi Mumbai Lonavla
Pune Logistics & Warehousing 5%
Working Capital & Opex 15%
Detailed Investment plan & Revenue Projections available*
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Horeca1 - Competition
Traditional Hyperpure Horeca1
1-Stop Shop X Y Y
Traditional suppliers are currently the
Price Consistency X X Y strongest competitors in this space.
Delivery Infra X Y Y However, due to age-old credit-heavy
business practice, most of them are
To Zomato Affiliate
Credit Informal B2B BNPL
Restaurants under pressure.
Fast Delivery X Y Y Horeca1 combines Omnichannel
Tech-1st Business Model X Y Y commerce, on-tap credit & business
management tools to create a
Procurement-ERP X X Y
formidable community-centric moat
Omnichannel / Phygital X X Y
In-Depth Customer Data X X Y
Sales Proposition Personal Connect Deep Discounting Community First
13
Horeca1 - Competitive Moat
★ Complete range of F&B Supplies - & Suppliers: just a click away
★ Community-first SaaS-Stack: functional easy-to-use digital solutions
★ Horeca1 DiSCCO: on-tap credit @ ZERO% interest
★ Complexities of F&B Business + Wholesale Trade make a natural moat for
newcomers
★ Team’s Domain Expertise: Food & Grocery Wholesale business itself is a
hard-to-crack market; combined with the Team’s 1st-hand experience as
Restaurateurs, FMCG distribution & technology builds a strong competitive
advantage
14
A purpose-driven team with a solid experience in
Hospitality, FMCG, Media & IT.
And was willing to exit a very successful
Restaurant business to alleviate the pain points
gripping an entire industry.
TEAM
15
Rakeysh Chandan Choudhary, Founder
A decade of running 3 of the most successful restaurants in his geography, has provided the in-depth
experience needed to understand the woes affecting the Hospitality Supply Chain. Additionally, over
two decades of experience in Media & PR Consulting and Media Education adds to the start-up
experience. Two successful exits highlight his entrepreneurial journey so far.
Saket Suman, Co-Founder Bhaskar Chaudhary,
With a rich experience of over Tech Advisor
two & a half decades in A professional programmer, a
Hospitality, FMCG & Finance published author and information
Sales he brings immense value to architect, he has a decade of
the core team at Horeca1, experience in consulting,
managing sourcing deals in a contracting, and educating in the
cut-throat wholesale market and field of software development. He
supervising daily operations. is an electronics hobbyist and a
musician in his free time.
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Milestones // Goals Targeted // Fund Ask
Accomplished Raising INR 2.5 Crore for next phase
MVP - Launched; Revenue-Stage ★ Geographical Expansion - 2 Cities
Healthy Revenue Growth YoY ★ Revenue - 3X to INR 15 Crore
Customers Served - Over 300+ ★ Customers Base - 3X to 400+
B2B BNPL - 1st in Industry ★ B2B BNPL - 200+ BNPL customers
Multi-Vendor Platform - launched ★ Vendors - 50+ Vendors onboard
If you’re interested in being part of this exciting venture to create value out of chaos;
and in the process disrupt an entire industry for good!! Let’s catch up...
Rakeysh Chandan Choudhary +91 98198 01060 // [email protected]
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