Digital Marketing
LIST OF FINAL PROJECTS
(20 PROJECTS THAT COMPREHENSIVELY COVER ALL THE LEARNING OUTCOME)
SL.NO FINAL PROJECT
1 Conduct a full SEO audit and implement SEO improvements for a multi-page website.
2 Create a lead generation funnel with retargeting for a specified product or service.
3 Develop and execute a social media campaign calendar for 1 month.
4 Design an A/B tested PPC campaign on Google and social media, providing performance reports.
5 Implement a 3-month content marketing strategy for a blog, optimized for SEO and engagement.
6 Set up automated email campaigns segmented by lead stage and interests.
7 Launch a YouTube channel, create content, and promote videos organically.
8 Create and optimize a Google Analytics dashboard with custom KPIs.
9 Set up and analyze a Google Tag Manager implementation for website event tracking.
10 Manage an ORM strategy to counter negative feedback and improve brand reputation.
11 Launch an influencer marketing campaign, measuring reach and engagement.
12 Create a multi-channel attribution model report using Google Analytics.
13 Implement a crisis management plan for a simulated negative PR scenario.
14 Create a professional LinkedIn ad campaign and track engagement metrics.
15 Establish a brand’s social media community and manage interactions for 1 month.
16 Design and test landing pages optimized for conversions.
17 Set up a Bing Ads campaign and analyze its effectiveness compared to Google Ads.
18 Build an e-commerce mini-site with integrated payment and tracking.
19 Optimize a Google Ads campaign for cost-per-lead reduction.
20 Create a comprehensive report analyzing all project metrics, trends, and ROI.