DR.

D Y PATIL VIDYAPEETH
PUNE – 411018

CENTRE FOR ONLINE LEARNING

PIMPRI, PUNE

SYLLABUS FOR

MASTER OF BUSINESS
ADMINISTRATION
(M.B.A)

Academic Year 2022-23

 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

a) Programme’s Mission & Objectives:

The Online MBA program will gear its students to become successful leaders in any type of
organization, from a multinational company to a fast-growing start-up, or a business of their own.
Developing the skills and insights gained during the programme, our students would make significant
contributions in every sphere of management and businessinevery corner of the world.

The objective of Online MBA programme will be to educate and prepare a varied group of managers
with the knowledge, analytical ability and management perspectives, and skills needed to provide
leadership to organizations competing in a world increasingly characterized by the diversity in the
workforce, rapid technological change, and a severely competitive global marketplace. It will display
competencies and knowledge in key business functional areas including accounting, finance,
marketing, human resource, operations, logistics, supply chain, international business, analytics, etc.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Online MBA Programme Educational Objectives (PEOs):

1. PEO1: Graduates of the program will be able to take effective decisions on the real-world
business issues and situations in the challenging corporate world by improving strategic
integratedthinking.

2. PEO2: Graduates of the program will possess analytical and problem-solving competencies in
various facets ofmanagement.

3. PEO3: Graduates of the program will exhibit value-centered leadership skills in diversified and
multidisciplinaryareas.

4. PEO4: Graduates of the program will be able to communicate effectively with all stake holders
of the organization andsociety.

5. PEO5: Graduates of the program will be able to demonstrate global and cross-cultural
understanding for exploring innovative business practices to enhanceprofitability.

6. PEO6: Graduates of the program will exhibit intrapreneurial and entrepreneurialskills.

7. PEO7: Graduates of the program will take ethical decisions in the day to dayactivities.

After the completion of the Online MBA, aspirants would have enhanced their managerial competencies to
take on the corporate challenges in various sectors of the Indian economic environment. The Online MBA
programme is designed by academic and industry experts with the intention of improving various skill sets
of the participants.

Effective decision making by improving strategic integrated thinking, managing resources such as human,
finance, infrastructure etc., improving operational efficiency of various business processes, qualitative and
quantitative techniques will be some of the few managerial competencies focused as the programme’s
outcome.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

b) Relevance of the Program with DPU’s Mission and Goals

Our Vision:

To help build an enlightened, culturally and economically vibrant India developed through education
in diverse disciplines and imparting online management education for the socio-economic
development of India.

Our Mission:

To contribute to the socio-economic and ethical development of the nation, by providing high-quality
education through institutions that have dedicated faculty and state-of-the-art infrastructure, and
developing competent professional and liberal-minded citizens.

With this mission, the University has been providing quality education in the Faculties of Medicine,
Dentistry, Allied Medical Sciences, Nursing, Biotechnology & Bioinformatics, Management and
Distance Learning through seven institutions. In each of these programmes, the University ensures the
pursuit of knowledge and the creation of new ideas.

Linkage with Program Mission:

The online programwillallow learners to learn at their own pace along with pursuing their other
professional endeavors. Adequate counseling will be done for the students to assist them to make an
informed decisionand to choose from a range of specializations offered by the Centre. The students'
support services willtake timely feedbackto ensure timely response and enhance theoverall quality
standards.

(c) Nature of Prospective Target Group of Learners:

Any graduate, employed, self employed, unemployed or housewives aspiring to acquire knowledge for
higher career growth.

(d) Appropriateness of Program to be Conducted in Online Learning Mode to Acquire

Specific Skills and Competence:

After the completion of the Online MBA, aspirants would haveenhanced their managerial
competencies to take on the corporate challenges in various sectors of the Indian economic
environment. The Online MBA programme is designed by academic and industry experts with the
intention of improving various skill sets of the participants.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Effective decision making by improving strategic integrated thinking, managing resources such as
human, finance, infrastructure, etc., improving operational efficiency of various business processes,
qualitative andquantitative techniques will besome of the few managerial competencies focused as the
programme’s outcome.

Programme Outcomes (POs):

At the end of the Online MBA programme the learner will possess:

1. Generic and Management Domain Knowledge– They will not just be able to understand the
general and management terms, concepts, ideas, and principles, but will be able to apply, illustrate,
analyze, and synthesize to the solutions of real-world complex businessissues.
2. Problem Solving & Innovation Ability- They will come out with unique creative, innovative, or
out of the box solutions for the corporateworld.
3. Critical Thinking Ability– They will improve the critical and strategic integrated thinking to
conduct investigation of multidimensional business problems using research-based knowledge and
research methods to arrive at data-drivendecisions.
4. Effective Communication Ability– They will be able to communicate effectively with all the
stakeholders of the organization andsociety.
5. Leadership and Teamwork Ability- They will exhibit leadership skills in diversified and
multidisciplinary areas. They will be able to collaborate in an organizational context and across
organizational boundaries and lead themselves and others in the achievement of organizational
goals and optimize outcomes for allstakeholders.
6. Global Orientation Ability– They will be able to approach any relevant business issues from a
global perspective and exhibit an appreciation for the cross-cultural aspects ofbusinesses.
7. Entrepreneurship Ability– They will be able to identify the entrepreneurial opportunities, and
leverage managerial & leadership skills for founding, leading, and managing startups as well as
professionalizing and growing familybusinesses.
8. Environment and Sustainability Ability– They will be able to demonstrate the knowledge of
environmental awareness and the need for sustainable development to achieve business goals of
the corporateworld.
9. Social Responsiveness Ability- They will be able to take ethical decisions in the day to day
activities by demonstrating socialresponsiveness.
10. Life-Long Learning Ability– They will not only acquire new knowledge and skills and assimilate
them into the improved business processes but also help others in learning new knowledge and

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

skills. They will contribute in making the organization a learningorganization.

Graduate Attributes (GAs):

At the end of the Online MBA programme the learner will exhibit:

GA1: Managerial Competencies

GA2: Proficiency in Communication, Collaboration, Teamwork and Leadership GA3:
Competence in Creativity & Innovation
GA4: Global Orientation
GA5: Proficiency in ICT & Digital Literacy
GA6: Entrepreneurship & Intrapreneurship Orientation GA7: Result Oriented Efforts
GA8: Professionalism, Ethical, Values Oriented & Socially Responsible Behaviour GA9: Life-
Long Learning Orientation

(e) Instructional Design:

For the Online MBA programme development, a thorough process is followed right from the
needassessment to the preparation of ane-learning material. The programme development process at
Dr. D.Y. Patil Vidyapeeth’s Centre for Online Learning goes through three stages namely:

a. Program Formulation: Needassessment, defining target groups, course identification based on the
level of the program to provide desired knowledge, competencies and skills, and adoption of a
house style.
b. Instructional Design: Formulating structure, decision on appropriate media components: text,
audio, video, multimodal, etc., finalizing unit-wise course outlines for all courses, deciding
strategies for course delivery and designing online student assessments.
c. Courseware Development: Content development, content editing, format editing, development of
graphics, illustrations, animations, etc., finalizing the e-content anduploading courseware on the
LMS, andperiodic assessment thereby revisingand updating thee-material. Online
Programme/course is designed and developed by the in house faculties in collaboration with course
experts from academics and industries. Online learning material is designed and developed by
thoroughly following thefour-quadrant approach as suggested in the UGC regulations 2018 for
online programmes/courses. The four-quadrant approach is as follows:

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Quadrants Description

Shall contain Video and Audio Content in an organized form,

Quadrant-I
Animation, Simulations, video demonstrations, Virtual Labs, etc,
(e-Tutorial)
along with the transcription of the video.
Shall contain self instructional material, e-Books, illustrations, case
studies, presentations, Web Resources such as further references,
Quadrant-II Related Links, Open source Content on Internet, Video, Case
(e-Content) Studies, books including e-books, research papers & journals,
Anecdotal information, Historical development of the subject,
Articles, etc.
Quadrant-III
Discussion forum for raising of doubts and clarifying them on a
(Discussion
near real time basis by the Course Coordinator or his team.
Forum)

Shall contain problems and solutions, which could be in the form

of Multiple Choice Questions, Fill in the blanks, Matching
Quadrant-IV
Questions, Short Answer Questions, Long Answer Questions,
(Assessment)
Quizzes, Assignments and solutions, Discussion forum topics and
setting up the FAQs, Clarifications on general misconceptions.

The developed course material is duly approved by the Board of Management, the Academic Council
and the Internal Quality Assurance Cell (IQAC.)

After developing the courses unit wise, the e-content is uploaded onto the unique world-class Learning
Management System (LMS) platform.Each unit has, pre-recorded video lectures, e-text material,
article/notes, case studies, open resources, virtual class to clear doubts, FAQs, quizzes, and self-
assessments.

Learners will be engaged continuously through the LMS features such as discussion forums, chatting,
class walls, messages, e-mails, RSS feed, etc. Learnerswill have a combination of synchronous and
asynchronous learning experience.

Online MBA programs will be delivered through the LMS, where mentors will administer the course
material for enrolled students. The framework of the LMS integrates tools and cloud-based services,
such as lecture capture, text chat windows, streaming video, audio discussion forums, web
conferencing, and interactive videos. Students will often have access to textbooks in the electronic
form through the LMS, with the option to listen to voice recordings of the textbook material. Mentors
and Course-Coordinators will handle the assignments through the LMS, and students will have
Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

tosubmit their completed work within the platform,to minimizethe reliance on emails. This will also
involve submitting recorded presentations or delivering them live through a webcam. Course-
coordinators will be able to enable class conversations and allow comments within a specific
assignment so that relevant discussions can be easily located for reference.

While students may view thepre-recorded (asynchronous) lectures anytime, interactive classroom
sessions — also known as collaborate sessions — will require real-time attendance and interaction
among students and mentors. Synchronous meeting participants will receive a URL and would be
connect through a blackboard to join the meeting. Studentswould also be able to raise a virtual hand to
ask a question anytime.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Programme Structure for Online MBA

Credit System:

Online MBA will follow the Credit System as suggested in the UGC regulation for online
programmes.

‘Credit’ means the Unit award, gained as a learning outcome, by a learner by study efforts required to
acquire the prescribed level of learning in respect of that Unit. Study effort for one credit means time
required by a learner to understand the contents equivalent to 15 hours classroom teachings.

Online MBA program has 24 courses and project work. Semester I & II has 27 credits each, semester
III has 28 credits and semester IV has 20 credits. The program in all has 102 credits spread over four
semesters, which has to be completed in 2 academic years.

Duration of the Online MBA: 2 years (Four Semester)

For detailed information on the curriculum, semester wise course objective, outcome and outline; refer
to: DPU Centre for Online Learning, Online MBA Curriculum 2022-23.

Faculty and Support Staff Requirement: As mentioned in UGC regulation 2018 for Online
Programmes/Courses.

Validity

The validity of the program is double the duration, i.e., a student can complete the 2 years Online
MBA program in 4 years.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Evaluation and Assessment Pattern for Online MBA Programme

All examinations of Dr. D. Y. Patil Vidyapeeth’s COL shall be conducted twice in a year (June and
December), through proctored online mode. Conduct of Examinations, Passing Criteria and Students
Disciplinary Control in the Examinations will be as per Regulations as amended from time to time by Dr. D
Y Patil Vidyapeeth.

The overall assessment for a course will consist of the following three components:

1. Self Assessment (Continuous Assessment)

2. Formative Assessment
3. Summative Assessment OR Term End Examination

1. Self-Assessment Questions (SAQ) :

This continuous formative assessment facilitates a comprehensive study of the entire syllabus. Each
unit shall have 10 Multiple Choice Questions (MCQs). These are non graded and is to be treated as
practice questions. The questions shall be designed to assess the remembering and understanding skills
of learners.

Evaluation/assessment for 4 credit course:

2. Formative Assessment of Domain Core Courses, Specialization Courses and Generic Elective
Courses

Formative Assessment shall have Formative assignment I and Formative assignment II.

Formative assignment I Shall have 20 MCQs Multiple Choice Single Response (MCSR) , TF, FIB
) with unit proportionality. Each question shall carry 1 mark so that formative assignment I shall
have 20 marks. The questions shall be designed to assess the remembering and understanding skills
of learners.

Formative assignment II shall have 5 Multple Choice Multiple Response (MCMR) type questions
based on one situation exercise. Each question shall carry 2 marks so that formative assignment II
shall have 10 marks. The questions shall be designed to assess the applying acquired knowledge
skills of the learners.

Combined performance of formative assignment I and II will be evaluated for total 30 marks. Passing
percentage is 40%

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

3. Summative Assessment / Term End Examination (Proctored Examination)

Summative assessment shall have 2 sections with a total marks of 70.

Section I (A) : This sections shall have 40 MCQs Multiple Choice Single Response (MCSR), TF,
FIB ) of one mark each with unit proportionality. The questions shall be designed to assess the
remembering, understanding and applying acquired knowledge skills of learners.

Section I (B) : This sections shall have 05 Multiple Choice Multiple Response (MCMR) type
questions based on situation exercise of 10 marks each questions shall carry 2 marks . The
questions shall be designed to assess the analyzing and evaluating skills of the learners. This
section carries 10 marks.

Section II: This sections shall have 3 subjective/descriptive type questions of 10 marks each out of
which learners will have to attempt any 2 questions. The questions shall be designed to assess the
analyzing and evaluating skills of the learners. This section carries 20 marks.

Combined performance of summative assessments sections I and II will be evaluated for total 70
marks. Passing percentage is 40%.

The combined performance of formative assignments and summative assessment shall be evaluated
for 100 marks. Separate passing is necessary for formative assignments and summative assessment.

Evaluation of Generic Core ( 3 Credits):

This shall have Formative assignment I and Formative assignment II.

Formative assignment I Shall have 30 MCQs ( Multiple Choice Single Response (MCSR) , TF,
FIB ) with unit proportionality. Each question shall carry 1 mark so that formative assignment
shall have 30 marks. The questions to be designed to assess the remembering and understanding
skills of learners.

Formative assignment II shall have 10 Multiple Choice Multiple Response (MCMR) type
questions based on situation exercise. Each question shall carry 2 marks so that formative
assignment II shall have 20 marks. The questions to be designed to assess the applying acquired
knowledge skills of the learners.

Combined performance of formative assignment I and II will be evaluated for total 50 marks. Passing
percentage is 40%

Generic core ( 3 Credits) shall have no summative assessment.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Grading and Award of Class for Online MBA Programme

Based on the total obtained marks in each subject, a letter grade is converted in a scale of 10 as
mentioned in below table:

Marks Letter Grade Grade Point

90 to 100 O : Outstanding 10
80 to 89 A+ : Excellent 9
70 to 79 A : Very Good 8
60 to 69 B+ : Good 7
50 to 59 B : Above Average 6
45 to 49 C : Average 5
40 to 44 P : Pass 4
00 to 39 F : Fail 0
- AB : Absent 0

Grace Marks

Grace Marks up to a maximum 1% of the total marks could be used in different courses, subject to a
maximum of 5 marks in one course. There will be no re-evaluation for any course assessment. Students
will have to appear for the course exam within the valid period, if she/he fails to secure minimum
passing criteria.

(g) Requirement of the Laboratory Support and Library Resources:

Online MBA programme does not have any practical laboratory support asa curricular requirement.
Library resources or digital library facility will be provided to bonafide students.

(h) Cost Estimate of the Programme and Provisions:

The DPU Centre for Online Learning has made the budgetary provisions to take care of necessary
expenses towards the cost of Programme/course content development, delivery, and evaluation
inclusive of the Learning Management System, an online learning platform.

Cost estimated isRs.30.00 Lacs. (Rs. Thirty Lacs only.)

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

(i) Quality Assurance Mechanism and Expected Programme Outcomes:

1. The DPU Centre for Online Learning has establishedan Internal Quality Assurance Cell (IQAC)
online of the Centre for Internal Quality Assurance (CIQA) as specified in the University Grants
Commission (Open and Distance Learning) Regulations, 2018 as amended from time to time;
2. The IQAC will take adequate measures for training and capacity building of its teaching, and
administrative staff at regular intervals;
3. The IQAC will ensure that the quality of the course or Programmeoffered through online mode is
maintained andat par with the standards laid down by the Commission or the other appropriate
statutory authority from time to time;
4. The IQACwillensure that the technical and instructional facilities with information resources for
online delivery of the course or Programme are in compliance to the guidelines laid by the
Commission from time to time, and are commensurate with the number of Course or Programme
and enrolments thereto.

The Online MBA Programmeis designed by academic and industry expertsto make it relevant to
enhance employability and to enhance career prospects for the aspirant.On completion of the
programme, aspirants would have enhanced their managerial competency to take on corporate
challenges in various sectors of the Indian economic environment. Effective decision making by
improving strategic integrated thinking, efficiently managing resources such as human,finance,
infrastructure, systems etc., improving operational efficiency of various business processes,
quantitative and qualitative techniqueswill besome of the few managerial competency focused as the
programme’s outcome.

The DPU Centre for Online Learning will ensure to monitor the effectiveness of the programme
through the Board of Studies, the Academic Council and the IQAC statutory bodies.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

The Components of the Program

i. Compulsory domain core courses and compulsory generic core courses for 1styear (Semesters
I &II).
ii. Specialization courses and generic elective courses for 2nd year (Semesters III &
IVSemesters);
iii. Assignments, formative, and summative assessmenttest.
iv. Project work, report submission, evaluation, and viva in semesterIV.

Note: A student has to continue with the same specialization that she/he opts in Semester III till the
final Semester IV.

Summary

Semester Total Credits Total Courses Total Marks

I 27 7 650

II 27 7 650

III 28 7 700

IV 20 3 500

Total 102 24 courses + Project work 2500

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Online MBA Programme Course Types & Evaluation Pattern:

Sr. Formative Summative Total

No. Course Type Credits Nature Continuous Proctored Marks
Assessment Assessment

BASIC COURSE TYPES

1 Domain Core 4 Compulsory 30 70 100

2 Generic Core 3 Compulsory 50 0 50
Specialization
3 4 Specialization specific 30 70 100
Courses
4 Generic Elective 4 Elective 30 70 100

Domain Core Courses: 12 courses of 4 credits each Semester I

Course code Course Title

OMBC 101 Principles And Practices of Management
OMBC 102 Organizational Behaviors
OMBC 103 Management Accounting
OMBC 104 Managerial Economics
OMBC 105 Business Communication
OMBC 106 Research Methodology

Semester II

Course code Course Title

OMBC 201 Human Resource Management
OMBC 202 Marketing Management
OMBC 203 Financial Management
OMBC 204 Operations Management
OMBC 205 Management Information System
OMBC 206 Strategic Management & Business Policy

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Generic Core Courses: 2 courses of 3 Credits Semester I

Course code Course Title

OMBC 107 Environmental Awareness and Disaster Management

Semester II

Course code Course Title

OMBC 207 Entrepreneurship Development

Generic Elective Courses: 2 courses of 4 Credits each Semester III

Course code Course Title

OMBE 307 Digital Marketing
OMBE 308 Business English

Generic Elective Courses: 2 courses 4 Credit each Semester IV

Course code Course Title

OMBE 403 Soft Skill
OMBE 404 Business Ethics and Corporate Governance

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Specialization Courses: -112 courses 4 Credits each.

Semester III& IV: Marketing Management (MM) Specialization Courses

Course code Course Title

OMBM 301 Consumer Behavior
OMBM 302 Marketing Research
OMBM 303 Sales & Distribution Management
OMBM 304 Product and Brand Management
OMBM 305 Retail Management
OMBM 306 Marketing of services
OMBM 401 International Marketing
OMBM 402 Integrated Marketing Communication

Semester III & IV: Human Resource Management (HRM) Specialization Courses

Course code Course Title

OMBH 301 Manpower Planning
OMBH 302 Compensation Management
OMBH 303 Performance & potential Management
OMBH 304 Labour Laws
OMBH 305 Training & Development
OMBH 306 Organisational Design, Development & Change
OMBH 401 Strategic HR
OMBH 402 HR Audit

Semester III & IV: Finance Management (FM) Specialization Courses

Course code Course Title

OMBF 301 Capital & Financial Markets
OMBF 302 Financial Institutions & Banking
OMBF 303 Taxation
OMBF 304 International Financial Management
OMBF 305 Advanced Financial Management
OMBF 306 Security Analysis & Portfolio Management
OMBF 401 Project Finance & Budgetary Control
OMBF 402 Insurance & Risk Management

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester III & IV: IT Management (ITM) Specialization Courses

Course code Course Title

OMBI 301 Fundamentals of Information Technology
OMBI 302 C Programming
OMBI 303 DBMS & Oracle
OMBI 304 Web Designing and Content Management
OMBI 305 Software Engineering
OMBI 306 Enterprise Resource Planning
OMBI 401 Software Project Management
OMBI 402 Emerging Trends in Information Technology

Semester III & IV: Project Management (PM) Specialization Courses

Course code Course Title

OMBP 301 Fundamentals of Project management
OMBP 302 Project Planning and Scheduling
OMBP 303 Business laws and Regulations
OMBP 304 Project Finance & Budgetary Control
OMBP 305 Project Performance Measurement & Control
OMBP 306 IT in Projects
OMBP 401 Quantitative Methods in Project Management
OMBP 402 Project Quality Management

Semester III & IV: Operations Management (OM) Specialization Courses

Course code Course Title

OMBO 301 Production Planning & Control
OMBO 302 Fundamentals of Project Management
OMBO 303 Logistics & Supply Chain Management
OMBO 304 World class manufacturing
OMBO 305 Operations in Service Industry
OMBO 306 Statistics & Quantitative Techniques
OMBO 401 Work System Design
OMBO 402 Technology Management

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester III & IV: Hospital Administration and Health Care Management (HAHM)
Specialization Courses

Course code Course Title

OMBHA 301 Indoor and Outdoor Hospital Services
OMBHA 302 Ancillary Hospital Services
OMBHA 303 Legal Aspects of Hospital and Health Management
OMBHA 304 Marketing of Health Care Services
Community Health & Hospital Safety & Risk
OMBHA 305
Management
OMBHA 306 Quality Management in HealthCare Services
Hospital Administration and Bio medical waste
OMBHA 401
Management
OMBHA 402 Operations Management in Hospitals

Semester III & IV: International Business Management (IBM) Specialization Courses

Course code Course Title

OMBIB 301 International trade, WTO & Trade Policy issues
OMBIB 302 Business Laws and Regulations
OMBIB 303 Financial institutions and Banking
OMBIB 304 International Marketing
OMBIB 305 International Finance Management
OMBIB 306 Security Analysis and Portfolio Management
OMBIB 401 Foreign Exchange Management
OMBIB 402 Insurance and Risk Management

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester III & IV: Artificial Intelligence & Machine Learning Specialization Courses

Course code Course Title

OMBAIML 301 Basics of Artificial Intelligence & Machine Learning
OMBAIML 302 Machine Learning
OMBAIML 303 Performing Analytics with Python
OMBAIML 304 Statistics & Quantitative Techniques
OMBAIML 305 Business Intelligence
OMBAIML 306 R-Programming for Data Analysis and Visualization
OMBAIML 401 Application of AI in Business
OMBAIML 402 Introduction to Deep Learning

Semester III & IV: Blockchain Technology Management Specialization Courses

Course code Course Title

OMBBTM 301 Basics of Blockchain Technology
OMBBTM 302 Blockchain Technology and Management
OMBBTM 303 Cryptography and Information Security
OMBBTM 304 Cloud Infrastructure and Services
OMBBTM 305 Statistics & Quantitative Techniques
OMBBTM 306 Blockchain and FinTech
OMBBTM 401 Enterprise Blockchain Applications & Hyperledger
OMBBTM 402 Design and Development of Blockchain Applications

Semester III & IV: Business Analytics Management Specialization Courses

Course code Course Title

OMBBA301 Business Analytics-I
OMBBA302 Business Analytics-II
OMBBA303 DBMS
OMBBA304 Business Statistics and Econometrics
OMBBA305 Performing Analytics with Python.
OMBBA306 R programming for Data analysis and Visualization
OMBBA 401 Business Mathematics & Optimization Techniques
OMBBA 402 Python Programming for data visualization

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester III & IV: Digital Marketing Management Specialization Courses

Course code Course Title

OMBDM 301 Introduction to Digital Marketing
OMBDM 302 Search Engine Optimization
OMBDM 303 Integrated Marketing Communication
OMBDM 304 Social Media Marketing
OMBDM 305 Emerging Trends in Information Technology
OMBDM 306 Web Designing and Content Management (MM)
OMBDM 401 Product and Brand Management
OMBDM 402 International Marketing

Semester III & IV: FinTech Management Specialization Courses

Course code Course Title

OMBFT 301 FinTech Management
OMBFT 302 Financial Institutions and Banking
OMBFT 303 Quantitative Methods in Project Management
OMBFT 304 E-Commerce & Global Financial Trends
OMBFT 305 Security Analysis and Portfolio Management
OMBFT 306 Capital & Financial Markets
OMBFT 401 Project Finance & Budgetary Control
OMBFT 402 Cyber Laws & Hacking

Semester III & IV: Logistics, Materials and Supply Chain Management Specialization
Courses

Course code Course Title

OMBLSCM 301 Logistics & Supply Chain Management
OMBLSCM 302 Production Planning & Control
OMBLSCM 303 Inventory Management & MRP Systems
OMBLSCM 304 Packaging and Distribution Management
OMBLSCM 305 World Class Manufacturing
OMBLSCM 306 Statistics & Quantitative Techniques
OMBLSCM 401 Supply Chain Analytics
OMBLSCM 402 Just in time & Lean

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Programme Structure

Programme Title: Online Master of Business Administration (Online MBA)

Semester I

Marks
Online
course
Total delivery:
Course Code Course Title Credits
Formative Summative Marks Learner’s
Continuous Proctored engagement
Assessment Assessment in hours

Principles And Practices of

OMBC 101 4 30 70 100 60
Management
OMBC 102 Organizational Behaviour 4 30 70 100 60
OMBC 103 Management Accounting 4 30 70 100 60
OMBC 104 Managerial Economics 4 30 70 100 60
OMBC 105 Business Communication 4 30 70 100 60
OMBC 106 Research Methodology 4 30 70 100 60
Environmental Awareness and
OMBC 107 3 50 - 50 45
Disaster Management
Total 27 650

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester II

Online
Marks
course
Total delivery:
Course Code Course Title Credits Formative Summative Marks Learner’s
Continuous Proctored engagement
Assessment Assessment in hours
OMBC 201 Human Resource Management 4 30 70 100 60
OMBC 202 Marketing Management 4 30 70 100 60
OMBC 203 Financial Management 4 30 70 100 60
OMBC 204 Operations Management 4 30 70 100 60
Management Information
OMBC 205 4 30 70 100 60
System
Strategic Management &
OMBC 206 4 30 70 100 60
Business Policy
OMBC 207 Entrepreneurship Development 3 50 - 50 45
Total 27 650

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

The List of Specialization for Semester III and IV

Sr. No. Specializations

I Marketing Management (MM)

II Human Resource Management (HRM)

III Finance Management (FM)

IV IT Management (ITM)

V Project Management (PM)

VI Operations Management (OM)

VII Hospital Administration and Health Care Management (HAHM)

VIII International Business Management (IBM)

IX Artificial Intelligence & Machine Learning

X Blockchain Technology Management

XI Business Analytics

XII Digital Marketing

XIII FinTech

XIV Logistics, Materials and Supply Chain Management

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester III: Logistics, Materials and Supply Chain Management Specialization

Online
Marks
course
Total delivery:
Course Code Course Title Credits
Marks Learner’s
Formative Summative
engagement
Continuous Proctored
in hours
Assessment Assessment

OMBLSCM Logistics & Supply

4 30 70 100 60
301 Chain Management

OMBLSCM Production Planning &

4 30 70 100 60
302 Control

OMBLSCM Inventory Management

4 30 70 100 60
303 & MRP Systems
Packaging and
OMBLSCM
Distribution 4 30 70 100 60
304
Management
OMBLSCM World Class
4 30 70 100 60
305 Manufacturing

OMBLSCM Statistics & Quantitative

4 30 70 100 60
306 Techniques

OMBE 307/308 Generic Elective-I 4 30 70 100 60

Total 28 700

Note: For Generic Elective-I course (Course code- (OMBE 307/308)); students can select any one of the following courses.

Course Code Course Title

OMBE 307 Digital Marketing
OMBE 308 Business English

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester IV: Logistics, Materials and Supply Chain Management Specialization

Marks Online
course
Total delivery:
Course Code Course Title Credits Formative Summative Marks Learner’s
Continuous Proctored engagement
Assessment Assessment in hours

OMBLSCM
Supply Chain Analytics 4 30 70 100 60
401
OMBLSCM
Just in time & Lean 4 30 70 100 60
402

OMBE 403/404 Generic Elective-II 4 30 70 100 60

OMBP 405 Project Work Report 8 - - 200 -

Total 20 500

Note: For Generic Elective-II course (Course code- (OMBE 403/404)); students can select any one of the following
courses.

Course Code Course Title

OMBE 403 Soft Skill
OMBE 404 Business Ethics and Corporate Governance

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester-wise Curriculum

Programme Title: Online Master of Business Administration (Online MBA)

Semester I – Curriculum

Semester 1 Course Specialization NA

4
Course Code OMBC-101 Credits Type Domain Core
Course Title Principles and Practices of Management (PPM)

Course Description:

This course presents a thorough and systematic coverage of management theory and practice. It focuses on
the basic roles, skills, and functions of management, with special attention to managerial responsibility for
effective and efficient achievement of goals. The objective is to help students understand the fundamental
concepts and principles of management; and the basic roles, skills, and functions of management. It is also
intended to give an overview of the historical development, theoretical aspects, and practice application of
managerialprocess.

Course Objectives:

1. To expose the students to basic concepts ofmanagement;

2. To enable them to gain appreciation for emerging ideas, techniques, procedures, and practices in
the field of management;and
3. To highlight professional challenges that a manager will face in variousorganizations;

Course Outline:

Unit 1: Basics of Management: Definitions of Management, Business Organization and Management,

Nature of Business, Functions of Business Organization, Business Industries, Factors Affecting the
Establishment of Business Organization, Objectives of Management, Principles of Management, Nature of
Management, and Levels of Management.

Unit 2: Managing Organization: Management as a Process, Management as an Activity, Management as

a Discipline, Managerial Skills, Managerial Roles, Categories of Managerial Roles, Social Responsibility,
Managing Change, Factors Affecting Change, Process to Overcome the Loopholes for the Change, and
Tools Used to Cope up with theChange.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 3: Organizational Structure and Design: Organizational Chart, Elements of Organizational

Structure, Line Structure of Organization, Line and Staff Structure, Functional Structure, Matrix Structure,
Departmentalization, Departmentalization for Individual Development, and Centralized system.

Unit 4: Resource Management: Management of Resources, Information as a Resource, Characteristics of

Information, Information in a Business Industry, Human Being as a Resource, Finance as a Resource,
Managing Financial Resources in the Organization, Time as a Resource, Managing Time for Productive
Business, Material as a Resource, and Inventory Management.

Unit 5: Organizational Behavior: Definition of Organizational Behavior, Historical Review, The

Hawthorne Studies, Personality, Attitude, Power and Political Behaviour within the Organization,
Organizational Culture, Team Works and Groups, Job Design, and Interdisciplinary Application to
Organizational Behavior.

Unit 6: Planning: Definitions, Objectives of Planning, planning a Management Activity, Importance of

Planning, Levels of Planning, Types of Planning, Elements of Planning, Planning Process, and Tools Used
in Planning.

Unit 7: Staffing: Definition, Importance of Staffing, Main Components of Human Resources, Staffing
Process, Manpower Planning, Selection, Placement and Orientation, Training and Development,
Performance Appraisal, Promotion, and Corrective Actions.

Unit 8: Leading: Definition, Principles of Leadership, Process of Leadership, Functions of Leadership,

Management With Leadership, Leadership Style– Autocratic, Democratic, Leadership style, Delegalive
Leadership Style, Leadership Theory– Trait Theory, Behavioral Theory, Contingency Theory.

Unit 9: Direction: Definitions, Importance of Direction, Characteristics of Direction, Supervision,

Motivation, Features of Motivation, Motivational Factors, Motivational Theories, Communication,
Elements of Communication, Leadership.

Unit 10: Controlling: Definition, Purpose of Controlling Function, Importance of Controlling, Planning
and Controlling, Features of Controlling, Control process, Advantages of Controlling Process, Types of
Control, Marketing Control, Financial Control, Human Resource Control, Budgetary Control, Inventory
Control, and Information Control.

Unit 11: Co-Ordination in Management: Definition, Characteristics of Co-Ordination, Importance of

Coordination, Symptoms of Poor Coordination, Tools for Coordinating the Activities, Co-operation for
Coordination, Delegation of Work, Principles of Delegation, Division of Labor, and Advantages and
Disadvantages of Division of Labor.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 12: Decision Making: Definitions, Characteristics of Decision Making, Simple and Complex
Decision, Factors Affecting Decision Making Process, Decision Making Process, Types of Business
Decisions, Decision Making Models, and Tools and Techniques Used for Decision-Making.

Unit 13: Evolutions of Management Thoughts: Management Thoughts of Henry Fayol, Management
Thoughts of Fredrick W. Taylor, Comparing Contributions of Fayol and Taylor, Management Thoughts of
Joseph M. Juran, Management Thoughts of Abraham H. Maslow, Management Thoughts of William E.
Deming, Management Thoughts of Chester I. Bernald, Management Thoughts of Peter F. Drucker.

Unit 14: Recent Trends in Management: Importance of Balance Score Card, Balance Scorecard
Perspective, Seven Elements of Scorecard Program, Advantages of Balance Scorecard, Six Sigma, Steps to
Implement Six Sigma, Six Sigma Strategy, Six Sigma Tools, TQM, Principle of TQM, Elements of TQM,
ImplementingTQM.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO101.1 Remember Compute various managerial abilities and methods to management.

Describe the role and the need of planning, organizing, decision–making,

CO101.2 Understand
and controlling.
CO101.3 Apply Differentiate professional challenges and management decisions.
CO101.4 Analyse Analyse contemporary management practices.
CO101.5 Evaluate Exhibit emerging ideas and practices in the field of management.

Suggested Reading:

1. Weihrich Heinz and Koontz Harold- Management: A Global and Entrepreneurial Perspective (Mc
Graw Hill, 12th Edition2008)
2. Stoner, Freeman and Gilbert Jr- Management (Prentice Hall of India, LatestEdition)
3. Bateman, Management (SIE), Tata McGraw-Hill Publishing Company, NewDelhi.
4. Fraidoon Mazda- “ Engineering Management”, AddisonWesley-2000.
5. Hillier Frederick S. and Hillier Mark S.- Introduction to Management Science: A Modeling and
Case Studies Approach with Spreadsheets (Tata Mc Graw Hill, 2nd Edition2008)
6. Massie, Joseph L., Essentials of Management, PearsonEducation.
7. Tripathy PC and Reddy PN, “Principles of Management”, Tata McGraw-Hill,1999.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-102 Credits Type Domain Core
Course Title Organizational Behaviour (OB)

Course Description:

Several activities have to be performed in a cohesive way. In the absence of systematic and cohesive
performance of the activities to achieve the objectives, it is no wonder that the resources of organizations
would be underutilized. As such, it is the function of the management to facilitate the performance of
activities such that the accomplishment of the objectives becomespossible.

Course Objectives:

1) Helps students to understand how the 'people' side of the organizations affects effectiveness
throughconcepts;
2) Helps students to develop the basic skills to deal with the ongoing behavioral dynamics and
contribute to the organizationaleffectiveness;
3) To gain a solid understanding of the human behavior in the workplace from an individual, group,
and organizationalperspective;
4) To obtain frameworks and tools to effectively analyze and approach various organizational
situations;and
5) To reflect upon the students’ own beliefs, assumptions, and behaviors with respect to how
individuals, groups, and organizations act in order to expand their options of approaches and
increase their owneffectiveness.

Course Outline:

Unit 1: Introduction to Organizational Behavior: Evolution of Organizational Behavior, Scientific

Management, Principles of Scientific Management, Some Results of the Scientific Management
Movement, The Human Relations Movement, The Western Electric (Hawthorne Works) Studies (1923-
1933) Cicero, ILL., Hawthorne Studies and the related research, Hawthorne Experiments: From 1924
to1933, Illumination Experiments: 1924 to 1927, Relay Room Experiments: 1927 to 1932, Second Relay
Room and Mica Splitting test room experiments, Mass Interviewing Program: 1928-1930, Bank wiring
room study: November 1931 to May 1932, Implications of Hawthorne Studies, Douglas McGregor's
Theory X And Theory Y, XY Theory Management Application- Business Implications for, Workforce
Motivation, Landmarks In Management Thought.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 2: Understanding Organizational Behavior: Basic Assumptions in OB, Concept of OB, Key Forces
Affecting OB, Fundamental Concepts of OB, Fundamental Concepts of OB, The Nature of Organization,
Organization Models.

Unit 3: Perception: Definition of Perception, Sub Processes in Perception, Principles of Perceptual

Selection, Perceptual Organization, A Quick Guide to Perception Management.

Unit 4: Personality: Definition Of Personality, Determinants of Personality, Personality Structure,

Personality Theories, Personality and Organization, Personality and Behavior, Organizational Implications.

Unit 5: Attitude: How is attitude formed, Attitude Formation, Attitude and values, Attitude and opinion,
Attitude and behavior, Attitude, Belief and ideology, Characteristics of attitude, Measurement of attitudes,
Changing the attitudes, Sources of job satisfaction, Organizational commitment.

Unit 6: Introduction to Motivation: Motives, The power motive, The achievement motive, The affiliation
motive.

Unit 7: Theories of Motivation: Approaches to Motivation, Theory X and Theory Y, Abraham Maslow
Theory of Needs Hierarchy, Herzberg's Two Factor Theory of Motivation, Alderfer's Erg Theory,
Understanding Motives -- So, What Does All This Mean?, Vroom's Expectancy Theory of Motivation, The
Porter-Lawler Model, Equity Theory of Work Motivation, Attribution.

Unit 8: Conflict Management: Causes of Conflicts in Organizations, Forms of Conflict in Organizations,

Types of Conflict, Conflict Handling Styles, Attitude Towards the Conflicts, Negotiations in Conflict
Management.

Unit 9: Group Dynamics: Types of Groups, Formal groups, Teams, Team Empowerment, Types of
Teams, Stages of Team Formation, Influences on Team Effectiveness, Team Diversity, Group Think,
GroupMaturity.

Unit 10: Interpersonal Communication: Importance of communication, Functions of communication,

The process of communication, The Process of Communication, Communication Media and Its Impact,
Types of Communication, Lateral Communication, Diagonal Communication, Interpersonal Challenges in
Communication, Cultural Context in Communication.

Unit 11: Stress Management: Stress Definitions, Causes of Stress, Personal Stressors, Stress and
Performance, Management of Stress, Organizational Strategies.

Unit 12: Leadership: Definition and Characteristics of Leadership, Classic Studies on Leadership, Theories
of Leadership, The Leadership Skills, Leadership Styles, Rensis Likert's Four System Management, Hersey and
Blanchard's Situational Approach, Leadership Behavior Continuum.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 13: Organizational Change: Forces for Change, Resistance to Change, Individual Resistance to
Change, Organizational Resistance to Change, Introducing Change, Plan the Change, Implementing the
Change, Selection of Strategy for Dealing With Resistance, Change Management Model, Follow-up on the
Change, Leading Change.

Unit 14: Organizational Culture: Defining Organizational Culture, Levels of Organizational Culture,
Types of Corporate Cultures, Developing Organizational Culture, Maintaining Organizational Culture,
Changing Organizational Culture, Performance and Organizational Culture, Managing Cultural Diversity.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO102.1 Remember Learning of the basic aspects of organization behaviour

CO102.2 Understand Develop the organizational understanding
Convert human behaviour from an individual to organizational
CO102.3 Apply
perspective
Analyse causes of conflict and outline conflict management strategies
CO102.4 Analyse
that managers can use to resolve organizational conflict effectively.
Explain group and teams dynamics leading to organizational
CO102.5 Evaluate
effectiveness.

Suggested Reading:

1. Harold Koontz and Heinz Weihrich, Essentials of Management, Tata McGraw-Hill, 6th Edition
2. Stephen P. Robbins, Organizational Behavior, Prentice Hall of India,9thEdition,

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-103 Credits Type Domain Core
Course Title Management Accounting (MA)

Course Description:

The objective of this course is to acquaint the students with the language of Accounting and to develop in
them the ability to evaluate and use accounting data as an aid for decision making. The main purpose is to
assist the students to develop skills in problem solving and decision making in the financial area. Emphasis
is laid on analysis and utilization of financial and accounting data for planning andcontrol.

Course Objectives:

3. To understand the basic concepts of Financial Accounting, Cost Accounting and

ManagementAccounting;
4. To know various tools from accounting and cost accounting, which would facilitate the decision
making;and
5. To develop analytical abilities to face the businesssituations.

Course Outline:

Unit 1: Introduction to Management Accounting: Scope of Management Accounting, Significance of

Management Accounting, Financial Accounting vs. Management Accounting, Cost Accounting vs.
Management Accounting, Financial Management vs. Management Accounting.

Unit 2: Basics of Financial Accounting: Basic Accounting Terms, Forms of Business Organization,
Meaning and Significance of Accounting, Users of Accounting Information, Accounting Principles,
Accounting Standards (A.S.), Accounting Policies, Generally Accepted Accounting Principles [G. A. A.
P.], Methods of Accounting.

Unit 3: Mechanics of Accounting: Accounting Equation, Journal and Subsidiary Books, Ledger Accounts
and Trial Balance, Final Accounts.

Unit 4: Statutory Framework: General Requirements of the Companies Act, Changes in the Schedule VI
of Companies Act.

Unit 5: Basic Concepts & Terms of Cost Accounting: Important Aspects of Cost, Decision Centers, Cost
Components, Cost Classification, Cost Sheet, Financial Accounting vs. Cost Accounting.

Unit 6: Accounting of Material Cost: Material Purchase, Material Receipt, Material Issue, Methods of

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Pricing of Issues, Material Stock Control, Different Inventory Levels, Economic Order Quantity, ABC
Analysis.

Unit 7: Overheads: Introduction, Meaning of Overheads, Classification of Overheads, Allocation and

Apportionment of Overheads, Distribution of Overheads, Absorption of Overheads.

Unit 8: Managerial Costing: Meaning and Significance of Marginal Costing, Break Even Analysis,
Margin of Safety [M.O.S. or M/S], P/V Ratio (Profit- Volume Ratio), C.V.P. Analysis (Cost- Volume–
Profit.)

Unit 9: Standard Costing: Meaning and Significance, Variance Analysis.

Unit 10: Budget & Budgetary control: Meaning and Significance of Budget, Meaning and Significance
of Budgetary Control, Process of Budgeting and Budgetary Control, Types of Budget.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO103.1 Remember Learning of the basic aspects of Accounting

CO103.2 Understand Explain in detail all the theoretical concepts taught through the syllabus.

CO103.3 Apply By using accounting tools one can easily facilitate decision making.

CO103.4 Analyse Develop analytical abilities

CO103.5 Evaluate Evaluate the financial impact of the decision.

Suggested Reading:

1. Paresh Shah: Basic Financial Accounting for Management, Oxford UniversityPress.

2. Ramachandran, N. &Kakani, R.K. Financial Accounting for Mgt., TataMcGraw-Hill.
3. Bhattacharya, S.K, Accounting: Text and Cases, Vikas PublishingHouse,

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-104 Credits Type Domain Core
Course Title Managerial Economics (ME)

Course Description:

This course is designed to impart knowledge of the concepts and principles of Economics, which govern
the functioning of a firm/organization under different market conditions. It further aims at enhancing the
understanding capabilities of students about macro–economic principles and decision making by business
and government.

Course Objectives:

1) To equip the students of management with time tested tools and techniques of managerial
economics to enable them to appreciate its relevance in decisionmaking.
2) To gain knowledge of all economic terms andconcepts;
3) To explore the economics of information and network industries and to equip students with an
understanding of how economics affect the business strategy of companies in these industries;and
4) To develop economic way of thinking in dealing with practical business problems and challenges.

Course Outline:

Unit 1: Introduction to Managerial Economics: Definition of Economics & Managerial Economics,

Managerial Economics, Its nature and scope, Application of managerial economics in business decision
making, Application of Managerial Economics in business.

Unit 2: Demand Analysis: Concept of utility, Types of demand, Determinants of demand.

Unit 3: Elasticity of Demand and Forecasting of Demand: Concept of elasticity of Demand,

Classification of Elasticity of Demand, Measurement of Elasticity of Demand, Application of Elasticity of
demand, Factors Determining Elasticity of Demand, Meaning of Forecasting of Demand.

Unit 4: Production Analysis: Factors determining production in short-term and long-term, Law of Return,
Return to Scale.

Unit 5: Cost Analysis: Cost concepts, Short-run and long-run output relation, Economies of Scale, Concept of
Break-Even Analysis.

Unit 6: Supply Analysis: Stock and Supply, Determinant of Supply, Law of Supply & exception to the law of
supply, Shift in the Supply Curve, Elasticity of Supply.
Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 7: Pricing Practices: Factors involved in pricing policy, Concept of marginal cost prices, Cost plus
pricing, Price leadership, Price skimming, administrative prices.

Unit 8: Firm Industry Analysis: What do you mean by plant, firm and industry? Price determination in
the free market, Types of Market.

Unit 9: Profit Management: Meaning of Profit, Measurement of Profit, Profit Policy, Reasonable Profit
target, Standard of reasonable profit

Unit 10: Government Policies: Government policies, Monetary Policy Main Purpose, Fiscal Policy

Unit 11: Business Cycles (Meaning and Phases): Business cycles, Inflation, Recession and Depression.

Unit 12: Cost Benefit Analysis: Steps involved in Cost Benefit Analysis, Cost Benefit Analysis Private
and Social, Advantages of Cost Benefit Analysis, Limitation of cost benefit Analysis.

Unit 13: Capital Budgeting: Idea of capital budgeting, Classification of physical assets, Capital budgeting
process, Methods of appraising an overview, Measurement Method, Requirement of a good method,
Principles of cash flows estimation, Time value of money calculation.

Unit 14: National Income and Its Measurement GDP; Gnp; Pi; Di: Definition of National Income,
Measurement of National Income– Method, Difficulties in the measurement of National Income, Different
concepts of National Income, Importance of National Income estimates.

Unit 15: Need of Government Intervention: Failure of market mechanism, Need for Government
Intervention, Meaning of price control, Methods of price control

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO104.1 Remember Define the key terms in economics.

Describe the reasons for the presence of firms and their decision-
CO104.2 Understand
making goals.
CO104.3 Apply Decision making by the way of learning economics

Examine the effect of non-price factors on products and services

CO104.4 Analyse
of monopolistic and oligopoly firms.

CO104.5 Evaluate Develop practical business problems and challenges.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Suggested Reading:

1. Mote, Paul and Gupta, Managerial Economics, Tata McGraw-Hill, FirstEdition.

2. Warren E. Buffett, Fundamentals of ManagerialEconomics,
3. Dr. D.M.Mithani ManagerialEconomics
4. Dr. H.L.Ahuja ManagerialEconomics
5. Prof. Joel Dean ManagerialEconomics
6. Dr. MukundMahajan ManagerialEconomics
7. E.H.Chamberlain Monopolistic competition
8. Dr. PL Mehta ManagerialEconomics

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-105 Credits Type Domain Core
Course Title Business Communication (BC)

Course Description:

This practical course offers you critical knowledge about the complexities of modern communication in
organizations. Students will have the opportunity to develop and practice their verbal, non-verbal, written,
and digital communication techniques in a range of simulated workplace situations as well as through
liaison with organizations. These skills will be particularly relevant for you as they transition to the world
of work and advance in their careers.

Course Objectives:

1) To acquaint the students with the fundamentals of communication and help them to transform their
communicationabilities.
2) To help the students to acquire some of the necessary skills to handle the day-to-day
managerialresponsibilities.
3) To build the students’ confidence and to enhance competitiveness by projecting a positive image
of themselves and of their future;and
4) To facilitate discussion of all relevant communicational theories so that studentscan apply this
knowledge to a myriad of different communicational tasks andgenres.

Course Outline:

Unit 1: Business–Network of Communication: The concept of Business network, Variety of Media in

Communication, Variety of communication tools, Objectives of Communication, ‘Knowledge’ in
Communication, Skills needed in Communication, Values in supporting communication, Features of
Business Communication.

Unit 2: Preparing for Communication: Developing language, Developing Human Relations, Technical
Know-How, Presentation Skills, ‘Values’ in Communication.

Unit 3: Towards Effective Communication Cycle: The components of Communication Cycle, The
Sender, The Message, Choosing Media, Encoding Message, Transmission, Disturbances and Barriers,
Decoding at Receiver’s end, Receiver, Evaluation and Feedback Message, Again with the Sender,
Communication Cycles.
Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 4: Typical Business Communication Areas: Marketing Oriented Communication, Supplier Oriented
Communication, Reception, Office Communication, Meetings, Public Relations, Industrial Relations,
Communication Arising Out of Events, Communication with Service Providers, Communications Need of
Shareholders, Communication with Public Agencies, Need for Understanding Business Communication.

Unit 5: The Media Jungle: The Words, The Voice Communication- Eye to Eye, Voice Communication–
with Distance, Written communication- One to One, Written communication– One to Many,
Communicating Through Pictures– One to One and One to Many, Silent Communication, Multimedia
Communication.

Unit 6: Understanding Media Tools: Voice Media Tools, Reading and Writing Media Tools,
Communication Through Pictures, Multimedia Tools, Silent Communication– Communication by
Impression.

Unit 7: Learning Language for Communication: Why a Foreign Language? Developing Reading Habit,
Developing Speaking Abilities, Art of Listening, Increasing Writing Skills, Bettering Your Language
Communication Skills.

Unit 8: Making communication successful in Meetings: Perspectives in Organizing Meeting, Pre-

considerations in Organizing Meetings, Procedural Lacunae, Preparation by Participants, Precautions in
Discussions, Alternatives to Meeting Technique, The Success Factors in Meeting Technique.

Unit 9: Interactive Communicating in Interviews: Types of Interviews, Pre-process at Employer’s End,

Process at Would Be Employees’ End, Acceptance or Non-Acceptance of Job, joining a Job, Leaving a
Job.

Unit10: Communicating Through Events: Variety of Events, Objectives in Planning Events, Knowledge
Forming the Basis of Events, Some Popular Communicating Media in Events Organization, Building
Communicative Product.

Unit 11: Communication through Print Media: Correspondence, Towards Modern Communication
Concepts, Multimedia or Mass Media Communication, and Specialized Use of Print Media.

Unit 12: Using Voice Communication: One to One conversation, Distance Voice Communication- One to
One.

Unit 13: Using Picture Communication: Era of Multimedia Mix, Sales Literature, Branding, Sales
Advertising, Photography, Power Point Presentation, WWW- World Wide Web, Video display,
Communicating Through Gestures.

Unit 14: Report Writing: The Investigative Report, The Special Survey Report, Secretarial

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Report/Background Report, Writing Reports, Formatting Reports, Fixed Periodical Reports, Review
Mechanism, Project Report, Reporting to Government, Reporting to Public.

Unit 15: Organizational Internal Communication: Communicating through Positions and Contingent
Situations, Vertical Communication– Communication with higher levels, Vertical Communication-
Downward, Horizontal Communication- Communication with Colleagues, Diagonal Relations, Contribute
to Team Spirit, Towards Standardizing Organizational Communication, Home Bulletin or House Journal,
Organizing Events.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

Recognize the various elements of communication, channels of communication

CO105.1 Remember
and barriers to effective communication.
CO105.2 Apply Demonstrate appropriate use of body language.
Take part in professional meetings, group discussions, telephonic calls,
CO105.3 Analyse
elementary interviews, and public speaking activities.
Appraise the pros and cons of sample recorded verbal communications in a
CO105.4 Evaluate
business context.
Create and Deliver effective business presentations, using appropriate
CO105.5 Create
technological tools for common business situations.

Suggested Reading:

1. Rao P. Subba, Kumar B. Anita and Bindu C. Hima, Business Communication,Cengage

Learning,2012.
2. Rajendra Paul and Korlahalli, Essential of Business Communication, Sultan Chand,10th Edition,
2004
3. Lesikar, R.V. and Flatley, M.E. (2005), Basic Business Communication Skills for Empowering the
Internet Generation, Tata McGraw-Hill Company Ltd.,NewDelhi

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-106 Credits Type Domain Core
Course Title Research Methodology (RM)

Course Description:

To familiarize students with the type of business problems often faced by corporate entities and to help
them develop insights about the basic concepts of research designs and methodology aimed at solving
businessproblems.

Course Objectives:

1) To understand the concept and process of business research in businessenvironment.

2) To know the use of tools and techniques for exploratory, conclusive, and causalresearch.
3) To understand the concept of measurement in empirical system;and
4) To use statistical techniques to analyze the researchdata.

Course Outline:

Unit 1: Introduction to Research: What is Research? Types of Research, Process of Research, Research
Applications in Social and Business Sciences, Features of a Good Research Study.

Unit 2: Research Problem and Formulation of the Research Hypotheses: Defining the Research
Problem, Management Problem vs. Research Problem, Problem Identification Process, Components of the
Research Problem, Formulating the Research Hypotheses, Writing a ResearchProposal.

Unit 3: Research Designs: Nature and Classification of Research Designs, Exploratory Research Designs,
Descriptive Research Designs, Experimental Designs, Errors Affecting ResearchDesign.

Unit 4: Primary and Secondary Data: Classification of Data, Secondary Data, Primary Data Collection:
Observation Method, Primary Data Collection: Focus Group Discussions, Primary Data Collection:
Personal Interview Method.

Unit 5: Attitude Measurement and Scaling: Types of Measurement Scales, Classification of Scales,
Measurement Error.

Unit 6: Questionnaire Design: Types of Questionnaires, Process of Questionnaire Designing, Advantages

and Disadvantages of the Questionnaire Method.

Unit 7: Sampling: Sampling Concepts, Sampling Design, Determination of Sample Size

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 8: Data Processing: Data Editing, Coding, Classification and Tabulation of Data.

Unit 9: Univariate and Bivariate: Descriptive vs. Inferential Analysis, Descriptive Analysis of Univariate
Data, and Descriptive Analysis of Bivariate Data.

Unit 10: Testing of Hypotheses: Concepts in Testing of Hypothesis, Tests Concerning Means— Case of
Single Population, Tests for Difference between Two Population Means, Tests Concerning Population
Proportion— Case of Single Population, Tests for Difference between Two PopulationProportions.

Unit 11: Chi-square analysis: A Chi-Square Test for the Independence of Variables, A Chi- Square Test
for the Equality of More than Two Population Proportions.

Unit 12: Analysis of Variance: Completely Randomized Design in a One-Way ANOVA, Randomized
Block Design in Two-Way ANOVA, Factorial Design.

Unit 13: Correlation and Regression Analysis: Quantitative Estimate of a Linear Correlation, Regression
Analysis, Uses of Regression Analysis in Prediction.

Unit 14: Multivariate Analysis of Data: Factor Analysis, Discriminant Analysis, and Cluster Analysis

Unit 15: Research Report Writing: Types of Research Reports, Report Writing: Structure of the
Research Report, Report Writing: Formulation Rules for Writing the Report.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO106.1 Remember Develop the concept of research in the business environment.

Explain the process characteristics and their linkages with process-

CO106.2 Understand
product matrix in a real world context.

CO106.3 Apply Use the tools and techniques for the research activities.

CO106.4 Analyze Exhibit the concept of measurement in empirical study.

CO106.5 Evaluate Convert ability of research into its usage for the analysis.

Suggested Reading:

1. Chawla, D. and N. Sondhi. Research Methodology: Concepts andCases.

2. New Delhi: Vikas Publications,2011.
3. Easterby-Smith, M, R Thorpe and A Lowe. Management Research:An
Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

4. Introduction, 2nd Edition. London: Sage,2002.

5. Grinnell, Richard Jr (ed.). Social Work, Research and Evaluation. 4thEdition.
6. Itasca, Illinois: F.E. PeacockPublishers,1993.
7. Kerlinger, Fred N. Foundations of Behavioural Research, 3rd Edition. NewYork:
8. Holt, Rinehart and Winston,1986.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

3
Course Code OMBC-107 Credits Type Generic Core
Course Title Environmental Awareness & Disaster Management (EADM)

Course Description:

This course is designed to enhance environmental awareness and Disaster Management aspects among the
Learners. Learners will understand ongoing environmental issues. They shall learn measures to be taken for
sustainable development. Learners shall understand the relationship between vulnerability, disasters,
disaster prevention, and risk reduction

Course Objectives:

1. To provide Learner with an exposure to natural resources and their significance.

2. To gain a preliminary understanding of approaches to Disaster Risk Reduction (DRR).
3. To develop rudimentary ability to respond to their surroundings with potential disaster response in
areas where they live, with due sensitivity.
4. To help the Learner acquire knowledge of pollution and environmental degradation.
5. To help the Learner acquire knowledge about the Disaster Management and Relief

Course Outline:

Unit-1: Natural Resources and Associated Problems: Land, water, food, forest, mineral
andenergyresources,theiruse,over-exploitation,andconservation.

Unit-2: Pollution Control: Definition, Causes, Effects and Control Measures of Air, Water, Soil, Noise,
thermal and Marine Pollution .Nuclear hazards and Solid waste management. Role of an Individual in
Prevention of Pollution andPollution CaseStudies

Unit-3:Urban Problems Related to Energy:Waterconservation,Rainwater harvesting, watershed

management, Resettlement, and rehabilitation of people. Climate change,global warming, acidrain, ozone
layer depletion, nuclear accidents and holocaust,Wasteland reclamation.

Unit-4:Environmental Legislation, Environment Protection Acts: Air (Prevention and control of

Pollution) Act, Water (Prevention and Control of Pollution) Act. Wildlife ProtectionAct,Forest
Conservation Act,Environmental Ethics.

Unit-5: Introduction to Disasters, Concepts and Definitions: (Disaster, Hazard, Vulnerability,Resilience

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

and Risks), Natural and Manmade Disasters, Disasters: Clarification Causes, Impacts (Includingsocial,
economic, political, environmental, health, psychosocial, etc.)

Unit-6: Hazard and Vulnerability Profileof India Components of Disaster Relief: Water, Food,
Sanitation, Shelter, Health, and Waste Management, Institutional Arrangements (Mitigation, Response and
Preparedness, DMAct and Policy, Other related policies, plans, programmes, and legislation)

Unit-7: Disaster Management in India: India and Disaster Management, Hazards and Vulnerability
Profile of India, India’s Approach to Disaster Management, Components of Disaster Relief, Waste
Management, Meaning and Objectives of Waste Management, Importance of Waste Management

Unit-8 Institutional Arrangements in Disaster Management: Institutional Arrangements, Mitigation,

Response and Preparedness, Disaster Management Act and Policies, Other Related Legislations

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO107.1 Remember Recognizethevariouselementsofnaturalresources
CO107.2 Apply Demonstrateappropriateuseofnaturalresourcestoovercometheproblems
CO107.3 Analyze Analyzeenvironmentallegislationtoprotecttheenvironment.
Createawarenessaboutprotectingourenvironmentbyusingpublicservice
CO107.4 Create
advertisementcampaign.

Suggested Reading:

1. Agarwal, K. 2001 Environmental Biology, Nidi Publ. Ltd.Bikaner.

2. BharuchaErach, The Biodiverstiy of India, Mapin Publishing Pvt. Ltd. Ahmedabad- 380013,
India, Email: [email protected](R)
3. Brunner R.C., 1989, Hazardous Waste Incineration, McGraw HillInc.480p
4. Alexander David, Introduction in Confronting Catastrophe, Oxford UniversityPress, 2000.
5. Andharia J. Vulnerability in Disaster Discourse, JTCDM, Tata Institute of SocialScience working
Paper no. 8,2008
6. Blaikie, P, Cannon T, Davis I, Wisner B 1997, At Risk Natural Hazards, Peoples, Vulnerability
and Disasters,Rutledge.
7. Coppola P Damon, 2007, Introduction to International DisasterManagement,
8. Carter, Nick 1991, Disaster Management: A Disaster Manager’s Handbook, Asian Development
Bank, ManilaPhilippines.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester II – Curriculum

Semester 2 Course Specialization NA

4
Course Code OMBC-201 Credits Type Domain Core
Course Title Human Resource Management (HRM)

Course Description:

This is the first introductory course of the functions of HRM. The course is useful to acquaint students with
different subsystems of Human Resource Management and their importance. The students would also be
able to appreciate the importance and applications of industrial relations and different legislations related to
the same.

Course Objectives:

1) To understand the role of HRM in anorganization;

2) To learn to gain competitive advantage through people;and
3) To learn to study and design the HRMsystem.

Course Outline:

Unit 1: Human Resource Management– An Introduction: Nature of HRM, Definition, Need for HRM,
Scope of HRM, Distinction Between Personnel Management and HRM, Distinction between Human
Resource Management and Human Resource Development.

Unit 2: Human Resource Development: Human Resource Development-An Introduction, Meaning &
Definition of HRD, Functions of HRD Department, Model of HRD Functions, Role of HRD Professional
in Organization, Role of Learning Specialist, Role as an Administrator, Role as a Consultant, Emerging
issues facing the HRD Professional, ChangingEnvironment.

Unit 3: Manpower Planning/ Human Resource Planning: Importance of Manpower Planning,

Definition, Need for Manpower Planning, Process of Manpower Planning, Responsibility for Manpower
Planning, Job Analysis, Job Description, Job Specification, Manpower Audit.

Unit 4: Recruitment: Factors Affecting Recruitment, Steps in Recruitment Process, Recruitment Policy,
Recruitment Organization, Sources of Recruitment, Methods of Recruitment.

Unit 5: Selection: Introduction, Essentials of selection procedure, Steps in Selection procedure, Interview,
Types of Interview, and Induction Procedure.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 6: Training: Importance, Need for Training, Steps in Training Programs, Training Methods, Methods
of Evaluation of Training.

Unit 7: Performance Appraisal: Importance and Purpose, Methods, Techniques and Tools, MBO,
Objectives, Process& Benefits, Feedback Seeking.

Unit 8: Compensation Management: Concept of Compensation, Definitions, Objectives of

Compensation Management, Principles of Compensation Management, Importance of Compensation
Management, Process of Compensation Management, Classifications of Compensation Management, Case
study.

Unit 9: Rewards Patterns: Features of Reward Management, Aims of Reward Management,

Determinants of Rewards, Non-Monetary Rewards, Reward Management Process, Issues & Trends in
Reward Management.

Unit 10: Career Planning: Career Planning and Growth Opportunities, Meaning of Career Planning, Need
of Career Planning, Process of Career planning and Development, Steps in Career Planning, Career
Planning-Individuals Perspective, Career Planning– Organization Perspective, Career Management,
CaseStudy.

Unit 11: Succession Planning: Objectives of Succession Planning, Features of Succession planning,
Difference between Career Planning and succession planning, Classification of Succession planning,
Advantages of succession planning, Measures for effectiveness of succession planning., Factors in
Succession planning, Steps followed in Succession Planning.

Unit 12: Industrial Relations-Conceptual Analysis: Definition, Objectives of Industrial Relations, Scope
and Aspects of Industrial Relations, Importance of Industrial Relations, Functions of Industrial Relations,
Approaches to Industrial Relations, Industrial Relations in India, Industrial Disputes, Causes of Industrial
Disputes, Consequences of Industrial Disputes, Case Study.

Unit 13: Grievance Procedures-Disciplinary Procedure: Characteristics of Grievances, Need for

Grievances, Nature of Grievances, Causes of Grievances, Grievances Procedures, Essentials of Sound
Grievances Procedures, Grievance Management in Indian Industry, Disciplinary Procedures-Need for
Disciplinary Measures, Meaning and Definition, Objectives of Discipline, Types of Discipline, Causes of
Discipline, Principles and Procedures of Disciplinary Action.

Unit 14: Retirement/Separation: Methods of Separation, Dismissal or Discharge, Suspension, Lay-off,

Retirement, VRS.

Unit 15: HR in BPO & Emerging Trends: HR and BPO, current scenario of recruitment in BPO, New

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

HR roles and competencies, HR and Six Sigma Practice, Steps for Six Sigma, Relating Six Sigma to HR
strategy, HR & Innovation and Creativity.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO201.1 Remember Describe the role of Human Resource Function in an Organization.

CO201.2 Understand Illustrate the different methods of HR Acquisition and Retention.

Demonstrate the use of different appraisal and training methods in an

CO201.3 Apply
Organization.

CO201.4 Analyse Outline the compensation strategies of an organization

Interpret the sample job descriptions and job specifications for

CO201.5 Evaluate
contemporary entry level roles in real-world organizations.

Suggested Reading:

1. Aswathappa, K. Human Resource to Personnel Management, TataMcGraw-Hill

2. Mamoria C.B and Mamoria S., Personnel Management, Himalaya
Publishing Company Seema Sanghi, HRM, VikasPublishing
3. Human Resource Management in Organizations, Izabela Robinson, JaicoPublishing House.
4. Armstrong’s Essential Human Resource Management Practice - A Guide to People Management,
Michael Armstrong,Koganpage.
5. Applied Psychology in Human Resource Management, Cascio &Aguins,PHI.
6. Ashok Kumar, Human Resource Development: An Interdisplinary Approach Annual Publications,
New Delhi, Vol I,1991.
7. Dave Ulrich (1987), A new Mandate for Human Resources, HBR, Vol76,Jan-Feb
8. Herbst, PG. The Product of Work is people, National Labor Institute Bulletein,Vol-I
9. Miller, V A, The History of Training in RL Cruig, Training & Development Handbook, McGraw-
Hill, NewYork.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 2 Course Specialization NA

4
Course Code OMBC-202 Credits Type Domain Core
Course Title Marketing Management (MM)

Course Description:

The objective of this course is to familiarize the students with the marketing concepts and practices and
also develop their analytical skills, conceptual abilities and substantive knowledge. It seeks to achieve the
objective by helping the participants to undergo meaningful exercises in decision making in a variety of
real-life situations. This course is intended to be the foundation course for those who plan to do further
work in marketing in the second year. It is also designed to serve as a terminal course for those not
intending to specialize in marketing.

Course Objectives:

1) To introduce marketing as a business function and aphilosophy.

2) To emphasize the importance of understanding external environment in marketing decision

making;and

3) To expose students to a systematic framework of marketing and implementations and to highlight

the need for different marketing approaches for services, goods, and for household consumers,
organizationalbuyers.

Course Outline:

Unit 1: Introduction to Marketing & Marketing Concepts: Nature & Scope of Marketing, Core
Marketing Concepts, Comparison of Selling Concept with Traditional Marketing Concept with Modern
Marketing Concept, Marketing Myopia, Functions of Marketing, Importance of Marketing, Role of a
Marketing Manager.

Unit 2: Marketing Organizations: Marketing Organization, designing its Structures, Various Marketing
Organization, Recent Trends in Marketing Organizations, Suggest Marketing Organization for a Consumer
Product Company Operating in National and International Market, Harvest Gold the ETF Way, The Choice
of Mutual Funds.

Unit 3: Customer Values, Customer Satisfaction & Consumer Delight: Customer Value and
Satisfaction, Measuring Customer Satisfaction, Business Components, Customer Value and Value Chain,

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Attracting and Retaining Customers, Relationship between India's Best Managed Companies and Value.

Unit 4: Marketing Environment: Trends, Macro Environment, Legal Environment, Oil Refining is
Viable By Pre-Empt Tariff Jumping. ICICI Bank and HDFC and Floating Loans, Govt. Banks Still Top
Consumer Preference, Four Megatrends for Asia in '07.

Unit 5: Consumer Behavior: Factors Influencing Buyer Behavior, Buying Decision Process, Consumer
Psychology, Figure, Organizational Buying, Consumer Behavior driving the boom of 21st century,
Business Marketing In India

Unit 6: Marketing Planning, Marketing Process, Contents of Marketing Plan: Marketing Planning,
The Marketing Process Contents of Marketing Plan, Illustration of Marketing Plan– WIPRO, Desi
Delights.

Unit 7: Marketing Research, Marketing Information System, Sales Forecasting: Nature of Marketing
Research, Objectives of Marketing Research, Importance of Marketing Research, Scope of Marketing
Research, Obstacles in Acceptance of Marketing Research, Setting up & Implementation of Market
Research Projects, Marketing Information System, Sales Forecasting.

Unit 8: Dealing With Competition, Identification & Analysis of Competition: Identifying Competitors,
Industry Concept of Competition, Analyzing Competition, Porter's Five Forces Model, Porter's Generic
Competitive Strategies, Marketing Strategy, BPL Sanyo– Assessing consumer insights about brand
perceptions and competition.

Unit 9: Market Segmentation: Concept of Market Segmentation, Bases used to Segment Consumer
Markets, Illustration, Major Segmentation Variables for Industrial Markets, Effective Market Segmentation
& Benefits of Market Segmentation, Market Targeting, Market Positioning, HDFC Bank- Segmenting
organizational markets on the basis of companysize.

Unit 10: Marketing Evaluation & Controls: Evaluation and Control, Annual Plan Control, Control of
Profitability, Control of Efficiency, Strategic Control, A Marketing Audit, Marketing Ethics.

Unit 11: Introduction to Marketing & Marketing Concepts: Concept of Marketing Mix, Marketing Mix
for Services, Concept of Product Life Cycle and Brand Life Cycle: Big B– Amitabh Bacchan, Brand Life
Cycle Sachin Tendulkar, PLC for TV Game shows: KBC/SDCK/JCPK.

Unit 12: Marketing Mix, Services Marketing Mix & Product Life Cycle Social Marketing: Challenges
in New Product Development or why many new products fail?, Managing the Product Development
Process, Product Adoption by Consumers &Innovation, Product Dimensions/Product-Mix, Product
Management, Branding Decision, Brand– TheConcept.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 13: Advance Concepts in Marketing – Online Marketing: Society and Marketing, Social
Regulations in Marketing, Business Regulations in Marketing, Principles of Public Policy towards
Marketing, Levi's Social Responsibility.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO202.1 Remember Compute various managerial marketing abilities

CO202.2 Understand Learn basic philosophies of marketing as management function

CO202.3 Apply Enhance skill of communication by implementing it into practice

CO202.4 Analyse Link external environment with the internal organizational activities.

CO202.5 Evaluate Implement the practice of marketing approaches for services.

Suggested Reading:

1. Marketing Management A South Asian Perspective, Kotler, Keller, Koshy andJha,

PrenticeHall/Pearson
2. Marketing Management, RajanSaxena,TMH
3. Marketing Management, Arun Kumar, N Meenakshi, VikasPublishing
4. Fundamentals of Marketing, Bruce Walker and Stanton,McGraw-Hill
5. W.D. Perraut and E.J. Mc Carthy, Basic Marketing,TMH
6. Russel S. Winner, Marketing Management,Pearson
7. Marketing Management, Ramaswami and Namakumari,
8. Integrated Marketing Communications - Kenneth ClownandDonald

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 2 Course Specialization NA

4
Course Code OMBC-203 Credits Type Domain Core
Course Title Financial Management (FM)

Course Description:

The objective of this course is to equip the students with conceptual understanding of finance and its
practical application. It is expected that students should possess a sound base in accounting principles and
practices including financial analysis. Therefore, it would begin with the framework of financial
management linking various functional subjects. Important decisions that come under corporate finance,
namely, setting up of projects covering investment in fixed and current assets, raising funds, and allocation
of profits are taken within a framework of risk and return. Students are expected to learn these decision-
making skills with the help of a few cases.

Course Objectives:

1) To understand various concepts related to financial management.

2) To study in detail the various tools and techniques in the area offinance;and
3) To develop the analytical skills this would facilitate in the decision making inbusiness situations.

Course Outline:

Unit 1: Overview of Finance Function: Nature and Scope of Finance Function, Goal of Finance Function,
Significance of Finance Function, Agency Cost Theory, Role of Modern FinanceManager.

Unit 2: Financial System: Meaning and Significance of Financial System, Meaning and Significance of
Financial Assets, Meaning and Significance of Financial Market, S.E.B.I. (Securities Exchange Board of
India), Stock Exchange.

Unit 3: Financial Analysis: Common Size Statements Analysis, Trend Analysis, Ratio Analysis, and Cash
FlowAnalysis.

Unit 4: Valuation: Time Value of Money, Future Value Concept, Present Value Concept, Annuity
Concept, Business Applications of Time Value of Money (T.M.V.), Valuation of Financial Assets.

Unit 5: Long-Term Sources of Finance: Equity Share Capital, Preference ShareCapital, Debentures, Term
Loans, Lease Finance, Hire Purchase, Venture Capital.

Unit 6: Cost of Capital: Meaning of Cost of Capital, Significance of Cost of Capital, Cost of Equity

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Shares, Cost of Preference Shares, Cost of Debenture, Cost of Long-Term Loans (K), Weighted Average
Cost of Capital (W.A.C.C.).

Unit 7: Capital Structure: Meaning of Capital Structure, Significance of Capital Structure, Optimum
Capital Structure, Various Aspects of Capital Structure.

Unit 8: Leverage Analysis: Meaning of Leverage, Types of Leverage, Effect of Leverage.

Unit 9: Working Capital Management: Meaning of Working Capital, Significance of Working Capital,
Determinants of Working Capital, Working Capital Cycle [Operating Cycle], Estimation of Working
Capital, Controlling Working Capital, Sources of Working Capital (Short-term Sources of Finance).

Unit 10: Capital Budgeting: Meaning of Capital Budgeting, Significance of Capital Budgeting, Steps in
Capital Budgeting Process, Cash Flows in Capital Budgeting, Evaluation of Capital Expenditure Proposals.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO203.1 Remember Learn the concept of financial management.

CO203.2 Understand Explain in detail all the theoretical concepts throughout the syllabus.

CO203.3 Apply Perform all the required calculations through relevant numerical problems.

CO203.4 Analyse Implement the tools and techniques by learning financial practices.

Evaluate the impact of business decisions on Financial Statements,

CO203.5 Evaluate Working Capital, Capital Structure and Capital Budgeting of the firm.

Suggested Reading:

1. I. M. Pandey, Financial Management, Vikas Publishing, NinthEdition

2. Sixth Edition MY Khan and PK Jain, Financial Management, TataMcGraw-Hill,
3. A.P Rao, Financial Management, Everest Publishing,Pune
4. Sheeba Kapil, Financial Management,Pearson

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 2 Course Specialization NA

4
Course Code OMBC-204 Credits Type Domain Core
Course Title Operation Management (OM)

Course Description:

Operations Management (OM) is concerned with the management of resources and activities that produce
and deliver goods and services for customers. The course focuses on the basic concepts, issues, and
techniques for efficient and effective operations. This course is an introduction to Facility Layout, Design
and Location, all about the manufacturing. Facility, Capacity planning and Forecasting.

Course Objectives:

1. To understand the basic of operation and production facility

2. To understand roles and responsibility of Production manager
3. To understand the importance of production facility design and development
4. To understand inventory, Production planning

Course Outline:

Unit 1: Production Operations Basics: Production Relationship, Economic growth and productivity,
Main processes of a company, Operations Management, Efficiency & Effectiveness.

Unit 2: Facility Location & Layout: Facilities Location, Location Analysis, Facility Location Factors,
Location Analysis Techniques, Facility Location Methods, Urban and Rural Location. Facilities Layout
Concept, Principles of Good Plant Layout, Types of Plant Layout, Factors Influencing Layout, Layout
Procedure.

Unit 3: Work Study & Work Measurement: Understanding the Work Study, Method Study Concept,
Sredim, Tools for Method Study. Time Study, Work Sampling, Synthetic Data, Predetermined Motion
Time System, Maynard Operations Sequence Technique, Analytical Estimating.

Unit 4: Incentive Schemes: Incentive Schemes Concept, Incentive Schemes For Individuals, Fixed Bonus
Scheme, Straight Piece Rate Methods, Differential Piece Rate Methods, Time Based Incentive Scheme,
Group IncentiveScheme.

Unit 5: Production Planning & Control: Incentive Schemes Concept, Concept of Planning, Demand
Forecasting, Capacity Planning, Aggregate Planning, Master Production Schedule, Production Planning
and Control, Manufacturing Planning and Control System, Operations Scheduling, Sequencing, Production
Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Activity Control, Dispatching, Progressing.

Unit 6: Material Management: Materials Management Concept, Importance of Materials Management,

Classification of materials, Materials planning, Purchasing, Stores Management, Inventory management,
Economic Lot Size.

Unit 7: Quality Management: Concept of Quality, Stages in Quality, Inspection and Quality Control,
Quality assurance, TQM, Six Sigma.

Unit 8: Maintenance Management: Maintenance Management Concept, Plant Breakdown, Planned

Maintenance, Unplanned Maintenance.

Unit 9: Project Overview: Project Introduction, Types of projects, Characteristics of projects, Project
Management, Phases and Steps in Project Management, Project Management Life Cycle, Project
Management Methodology.

Unit 10: Modern Operations Concept: Lean Manufacturing, Agile Manufacturing, Flexible
Manufacturing System, Poka Yoke, Total Productive Maintenance, Just In Time, Five S.

Unit 11: Operation Management in Service Sector: Operations Management in Service Industry,
Service Concept of Operations, Operations Management in Banking, Operations Management in Retail,
Operations Management in BPO, Operations Management in IT, Operations Management in Hospitals.

Course Outcome:

On successful completion of the course the learner will be able to

CO# Cognitive Abilities Outcomes

CO204.1 Remember Define the basic terms and concepts related to production and operations.
CO204.2 Understand Enhance the skill of competitive advantage.
CO204.3 Apply Apply relationship between Operation and Supply Chain Management.
Illustrate the linkages with Customer Issues, Logistic and Business Issues in a
CO204.4 Analyze
real-world context.
CO204.5 Evaluate Develop the techniques of operational activities as current practice.

Suggested Reading:

1. Operations Management -Krajewski

2. Operations Management –Mahadevan
3. Production & OperationsManagement–Chase
4. Production & OperationsManagement–Chary
5. Manufacturing& OperationsManagement-L.C.Jhamb

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 2 Course Specialization NA

4
Course Code OMBC-205 Credits Type Domain Core
Course Title Management Information System (MIS)

Course Description:

The management information system consists of people, process, and equipment together to sort, analyze,
and evaluate the needed information accurately and timely. The need of MIS resulted into the objectives
attained; the main objective of learning this course is to get the knowledge of information system related
with the business.

Course Objectives:

1) Understand the role of the information system (IS) function in anorganization.

2) Develop an insight as to how information system influences business strategy;and
3) Develop the ability to contribute meaningfully towards information systemselection.

Course Outline:

Unit 1: Introduction to Information Technology: Difference between Data and Information, Knowledge,
Characteristics of valuable information, Components of Information Systems, Value of Information in
Decision-making, Value of Information in Sensitivity Analysis, Value of Information other than in
Decision Making, Types Of Information, Classification of Information in terms of its applications, Breakup
of Information Needs according to Decisions and User, Relation between information needs and Types of
Decisions, Management Information System.

Unit 2: Introduction to Computers: Definition of Computer, Input–Output Devices, Memory, Data Files,
Hardware and Computer Peripherals, Software and Its Types, Operating Systems, Secondary Storage
Devices, Types of Computers.

Unit 3: Computer Networks: Networking Fundamentals, Networking and Its types, Networking Media,
Networking Devices,Protocols.

Unit 4: Introduction to Internet: Internet Technology Background, Differences between Internet, Intranet
and Extranets, Groupware and Inter-Groupware.

Unit 5: Fundamentals of Operating Systems: Operating Systems Concepts, Computer Systems

Components, Types of Systems, History of Operating Systems, Windows NT Operating

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

SystemOverview,UnixOperatingSystemOverview,LinuxOperatingSystemOverview, Introduction to Open

Source Software.

Unit 6: Database Management Systems: Uses of Data in Computing Database, Database Management
System, Need of Database Management System, Advantages of Database Management System, Database
Applications, Data Models, Relationships.

Unit 7: Introduction to E-Commerce: E-Business, E-Commerce vs. E-Business, Drivers of E-

Commerce, Changes in Organizational Makeup due to E-Commerce, Advantages through E- Commerce,
Issues and Constraints of E-commerce, Benefits and Limitations of Internet, Role of E-Strategy, E-
Commerce Applications, E-Commerce Business Models, Benefits of E- Commerce, Technology
Infrastructure for E-Commerce, E-Commerce Security Environment, Electronic Data Interchange.

Unit 8: Introduction to Microsoft Office: Microsoft Word, Microsoft Excel, Microsoft PowerPoint.

Unit 9: Enterprise Management System: Enterprise Resource Planning, Customer Relationship

Management, Supply ChainManagement.

Unit 10: Information Technology Enabled Services: Introduction to IT Enabled Services, Business
Process Outsourcing, Knowledge Process Outsourcing.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO205.1 Remember Learn the role of information system function

CO205.2 Understand Understand the basic functions of computer to use in business practice

Develop the ideas of implementing business strategy through Information

CO205.3 Apply
System

CO205.4 Analyse Select proper system for implementation in business

CO205.5 Create Create own blog through computer applications

Suggested Reading:

1. Management Information Systems – by W.S.Jawadekar

2. Management Information Systems – by MilindOke
3. Management Information Systems – by JayantOke

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

4. Computer Networks – NiraliPublication

5. Network Theory – byBakshi
6. Computer Networks – Protocols, Standards and Interfaces- by UylessBlack
7. Operating System Concepts – by Silberschatz,Galvin
8. Computer Fundamentals –byRajaraman
9. Database System Concepts – byKorth
10. An Introduction to Database Systems – by C.J.Date
11. Fundamentals of Database Systems – byNavathe

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 2 Course Specialization NA

4
Course Code OMBC-206 Credits Type Domain Core
Course Title Strategic Management and Business Policy (SMBP)

Course Description:

The content of this course is designed to provide an integrated view of the functional areas and to acquaint
them with the strategic management process. The subject would thus offer students the opportunity to
exercise qualities of judgment and help them to develop a holistic perspective of the management
oforganizations.

Course Objectives:

1) To familiarize the learners with the concept of strategic management and understand the
significance of managing the business strategically in the current businessenvironment;
2) To familiarize the learners with the strategies at corporate, business, andfunctional levels;
3) To understand and analyze the firm’s external environment, the resources, and thus carrying out
SWOT analysis for strategyformulation;
4) To understand the process of strategy implementation and the challenges of managing a change;
5) To understand strategic control system to monitor the strategy implementationprocess; and
6) To get acquainted with various strategies adopted by firms to successfully compete with
theirrivals.

Course Outline:

Unit 1: Concept and Process of Strategy: Components of Strategic Statement, Features of Strategy,
Strategy vs. Policies and Tactics, Levels of Strategy, Importance of Strategy, Process of Strategy, Strategic
Intent, Environmental and Organizational Analysis, Identification of Strategic Alternatives, Choice of
Strategy, Implementation of Strategy, Evaluation andControl.

Unit 2: Strategic Framework and Formulation: Strategic Vision, Core Values and Core Purpose,
Mission, Business Definition, Objectives and Goals, Strategy Formulation.

Unit 3: Environmental Analysis: Broad Dimensions of External Environment, SWOT and PESTEL
Framework, McKinsey's 7s Framework, General Environment and Organizations Strategy, Environmental Scanning.

Unit 4: Internal Analysis, Competencies and Competitive Advantage: The Roots of Competitive

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Advantage, Strategy in Action, The Building Blocks of Competitive Advantage, Business Models, The
Value Chain, and Generic Distinctive Competencies, Analysing Competitive Advantage and Profitability,
The Durability of Competitive Advantage, Avoiding Failure and Sustaining.

Unit 5: Competitive Forces: Competitive Environment, Porter's Five Forces Framework, Process for
Analyzing External Environment, Scenario Planning

Unit 6: Cost: Cost Levels in India, Changing Role of Cost in Different Market Conditions, The Experience
Curve, Additional Considerations for Using Experience Curve Effect, Experience Curve and Competitive
Strategy, Experience Curve and Its Applicability, Limitations of Experience Curve, Role of Cost in
Business Growth, Cost Leadership.

Unit 7: Growth Strategies: Levels in India, Nature of Stability Strategy, Expansion Strategies,
International Expansion.

Unit 8: Strategic Alliances: Strategic Alliance Trends, Factors Promoting the Rise of Strategic Alliances,
Types of Strategic Alliances, Benefits of Strategic Alliances, Costs and Risks of Strategic Alliances,
Factors Contributing to Successful Alliances

Unit 9: Turnaround Strategies: Retrenchment Strategies, Turnaround Strategy, Survival Strategy, and
Liquidation Strategy.

Unit 10: Structural Dimensions: Strategic Change, Matching Organization Structure to Strategy,
Determinants of Organization Structure, Strategy and Structure Proposition, The Stages Model of
Structure, Forms of Organization: Strategy Related Benefits and Limitations, Structuring Multinational
(Transnational) Organizations, Structure for Development Programs, Perspectives on Strategy
andStructure.

Unit 11: Behavioral Dimensions: Role of Leadership, Concept of Leadership, Functions of Leadership,
Leadership Styles, Corporate Culture, Ethics and Values, and Functional Strategies.

Unit 12: Implementing Strategies: Implementing Strategy through Organizational Design, Building
Blocks of Organizational Structure, Strategic Control Systems, Implementing Strategy in a Single Industry.

Unit 13: Strategic Functions & Control: Strategic Control Process, Methods of Control, Performance
Standards, Analysis and Follow-up Action for Control, Problems of Control Systems, and Various Functions of
Strategic Management.

Unit 14: Evaluation of Strategy: Process of Evaluation, Business Portfolio Analyses, Qualitative Factors,
Balanced Score Card (BSC), Structure of Evaluation, Evaluation System in a Multi-business Company,

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Characteristics of an Effective EvaluationStrategy

Unit 15: Strategy and Business Policy: Business Policy as a Discipline, Corporate Strategy, Strategic
management, Strategic Decision Making, Strategic Management Model, Vision, Mission and Objectives,
Objectives and Goals

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO305.1 Remember Learn the current business environment trends.

CO305.2 Understand Understand the environmental analysis and use it for making new strategies.

CO305.3 Apply Apply strategic tools for decision making.

CO305.4 Analyse Compare the internal and external environment through SWOT.

CO305.5 Evaluate Process strategy formulation and implementation.

Suggested Reading:

1. Ghosh, P.K. (1996). “Business Policy Strategic Planning and Management”, Sultan Chand &
Sons, NewDelhi.
2. Glueck, W.F. and Iavch L.R. (1984). “Business Policy and Strategic Management” McGraw-Hill,
NewYork.
3. Kazmi, Azhar (2002). “Business Policy and Strategic Management”, Tata McGraw-Hill
Publishing Co, Ltd., NewDelhi.
4. Miller A. and Den G. G. (1996). “Strategic Management” McGraw-Hill, New York. Prasad, L.M.
(2002). “Business Policy: Strategic Management”, Sultan Chand&Sons,
5. Shrivastava, R.M. (1995). “Corporate Strategic Management”, Pragati Prakashan,Meerut.
6. Tompson, J.L. (1997). “Strategic Management: Awareness andChange”,

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 2 Course Specialization NA

3
Course Code OMBC-207 Credits Type Generic Core
Course Title Entrepreneurship Development (ED)

Course Description:

Entrepreneurship education plays a very vital role in creating awareness of enterprise and self- employment
as a career option for students. Using this framework, students will have experiences that will enable them
to develop the insight needed to discover and create entrepreneurial opportunities; and the expertise to
successfully start and manage their own businesses to take advantage of theseopportunities.

Course Objectives:

1) To create awareness of enterprise and self-employment as a career option forstudents;

2) To develop positive attitudes towards innovation, enterprise, and self-employment;and
3) To instill a spirit of entrepreneurship among the studentparticipants.

Course Outline:

Unit 1: Entrepreneur: The Entrepreneur: Definitions and Concept Entrepreneurial Traits, Characteristics
and Skills, Entrepreneur vs. Professional Managers, Successful Entrepreneurs, Women Entrepreneurs.

Unit 2: Entrepreneurship: Meaning, Definition, Examples of successful entrepreneurs.

Unit 3: Entrepreneurship Development: Entrepreneurship Environment, Entrepreneurship Development

Program and Training, Problems of Entrepreneurship, Growth of Entrepreneurs, Entrepreneurial Failures.

Unit 4: Role of Government: DIC-District Industries Centre, SISI-Small Industries Service Institute,
EDII-Entrepreneurship Development Institute of India.

Unit 5: Role of Financial Institutions: NIESBUD-National Institute for Entrepreneurship and Small
Business Development, NEBD- National entrepreneurship Board of Development.

Unit 6: Doing Business in India: Introduction, Major Issues and Challenges, Ethical Approach, Types of
Organization, Legal Compliances.

Unit 7: Project Management: Project: Concept and Classification. Search for a Business Idea. Making a
Business Plan, Marketing Plan, and Successful Projects of Social Entrepreneurs.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO207.1 Remember Learn the basic fundamentals of entrepreneurship.

CO207.2 Understand Differentiate between entrepreneurship and its use in project development.

CO207.3 Apply Apply new ideas for development of any project.

Analyse the role of the government and financial institution to implement

CO207.4 Analyse
basic terminology.

CO207.5 Create Create business ideas and business plan.

Suggested Reading:

1. P. Saravanavel, Entrepreneurship Development, HimalayaPublishing.

2. Vasant Desai, Problems and Prospects of Small-Scale Industries in India, Himalaya Publishing.
3. Peter F. Drucker, Innovation and Entrepreneurship,East-Westpress
4. Hisrich, Entrepreneurship, Tata McGraw-Hill, 6thEdition
5. P.C.Jain (ed.), Handbook for New Entrepreneurs, EDII, Oxford University Press,New Delhi

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester-III : Generic Elective

Semester 3 Course Specialization NA

4
Course Code OMBE-307 Credits Type Generic Elective
Course Title Digital Marketing (DM)

Course Description:

This course presents a systematic coverage Digital Marketing Concepts and practice. It covers all the types
of digital marketing and its advantages. The objective is to help students understand the fundamental
concepts of digital marketing; and tools and techniques of it. It is also intended to give an overview of the
historical development, theoretical aspects, and practice application of digital marketing.

Course Objectives:

1) To expose the students to basic concepts ofDigital Marketing.

2) To enable them to gain knowledge of different types of Digital Marketing.;and
3) To highlight professional challenges that a Digital marketer will face for different businesses.

Course Outline:

UNIT-1:Understanding the concepts of digital marketing, Internet WWW, Traditional marketing vs

digital marketing, History and Evolution of Digital Marketing

UNIT-2:Introduction to CRM, CRM models, IDIC CRM model, Buttle’s CRM Value Chain Model,
Payne & Frow’s Five-step Process Model, Use of CRM Tools. Introduction to e- commerce Type of
commerce Advantages of e-commerce.

UNIT-3: Introduction of E-Commerce, Models of E-Commerce: Business – to – Business, Business – to –

Consumer, Consumer – to – Consumer, Consumer – to – Business, Business – to – Government,
Government – to – Business, Government – to – Citizen, Consumer to Government, Scope of E-
Commerce, Advantages and Disadvantages of E-commerce, Ethics and E-commerce

UNIT-4: Concept of Web design and planning, Characteristics & content of Web planning, Behavioral
Targeting, Behavioral Targeting Advertising, Types of websites

UNIT-5: Introduction to e- mail marketing, Challenges faced in bulk emails, Types of mail.

UNIT-6:Introduction of Social media marketing, Tools techniques of social media marketing, Various
platforms of Social Media Marketing., Understanding online PR, The rules of engagement

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

UNIT-7: Introduction to mobile marketing, History of Mobile, Types of Mobile Marketing,Creating

mobile marketing strategy, Benefits of Mobile Marketing

UNIT-8: Introduction to face book marketing, Advantages of Facebook Marketing, Creating Facebook
page, Formats of Facebook Marketing, Creating visual identity.

UNIT-9: Introduction to Search Engine Optimization, Search Engine working, Search Engine, Marketing,
Types of SEO, SEO Tools.

UNIT-10: Emerging Trends in Information Technology: M-Commerce: Overview of mobile-

Commerce, Attributes of m-Commerce, Drivers of m-Commerce, m-Commerce Security issues, M-
commerce Applications, e- Banking, Introduction to E-Banking, Advantages of E-Banking, Services
Provided in E- Banking, e- Logistics: Introduction to Logistics, e-logistic, Warehousing Management,
Transportation/Distribution Management e – Learning, Introduction to e-learning Definition, Features of e-
Learning (Advantages), e- Learning Models, e-Learning Tools and Technologies

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO307.1 Remember The concept of e-commerce to retail activities.

CO307.2 Understand Understand types of website and planning of website activities.

CO307.3 Apply Apply various types of email marketing activities to measure good result.

Analyse Various platforms of social media marketing as a promotional

CO307.4 Analyse
activity.

Suggested Reading:

1. Blanchard O. (2014) Social Media ROI: Managing and Measuring Social Media Efforts in Your
Organization Pulizzi, J. (2013) Epic ContentMarketing
2. Marketing on Facebook– Best Practice Guide (2015) Facebook MarketingPress
3. Chaffey, D., & Ellis-Chadwick, F. (2012) Digital Marketing: Strategy, Implementation and
Practice, 5/E,Pearson
4. Tapp, A., &Whitten, I., &Housden, M. (2014) Principles of Direct, Database andDigital
Marketing, 5/E,Pearson

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 3 Course Specialization NA

4
Course Code OMBE-308 Credits Type Generic Elective
Course Title Business English (BE)

Course Description:

This course is designed to make students aware of the construction of sentences and grammar which will
help them to communicate well in English.

Course Objectives:

1) To make the students aware of the English languageskills;

2) To enhance the communication skills of the students; and
3) To make the students aware of the mannerism andetiquettes.

Course Outline:

Unit 1 Introduction to Business English: General English Verses Plain English Verses Business English,
Concept, Objectives, Identification of the Language of Business English, Learners of Business English,
Importance of Business English.

Unit 2: English Grammar (Intermediate Level): Overview of the Basics English Grammar, Adjectives –
gradable and non-gradable, Phrasal Verb, Perfect and continuous Tenses, Narrative tenses, Quantifiers,
Intensifiers, Clauses: Participle and Relative, Cause and effect, Modals of deductions and speculations.

Unit 3: Reading Skills: Concept of Reading Skills, Understanding Comprehension, Interpretation,

Summarizing, Techniques of Reading, Skimming, Scanning, Intensive Reading, Extensive Reading,
Vocabulary Building.

Unit 4: Business Correspondence: Business Correspondence, Importance of Business Correspondence,

Business Letters, Important Attributes of a Good Business Letter, Parts of a Business Letter, Layout of a
Letter, Types of Formal Letters, Business Enquiry Letter, Quotation Letter, Order Letter, Complaint Letter,
Recovery Letter, Covering Letter, Importance of a Covering Letter, Purpose of a Covering Letter,
Guidelines of Writing a Covering Letter, Important Attributes of Writing a Covering Letter, Types of
Covering Letters, Informal Letters

Unit 5 Report Writing : Report Writing, Importance of Report Writing, Essential Attributes of Report
Writing, Principles of Report Writing, Format of Report Writing, Types of Report Writing, Informational

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Report, Analytical Report, Press Report.

Unit 6 Meeting : Business Meeting, Ways of Providing Information Regarding Meetings, E-mail, Drafting
an E-mail, What Etiquettes does a Company Need to Have? Writing a Notice, Essentials while Conducting
Meetings, Agenda, and Meetings.

Unit 7 Speaking Skills: Interactive Communication, Face-to-Face Introduction, Introducing Self, Meeting
People, Exchanging Conversation and Saying Goodbye, Introducing People with Others, Telephonic
Introduction, Picking and Answering a Telephone Call, Dealing with a Wrong Number, Asking for
Someone, Taking and Leaving Messages, Enquiring for Someone on the Telephone, Making an Emergency
Call for Help

Unit 8 Pronunciation and Voice Modulations : Pronunciation, Different Sounds of English, Vowels,
Diphthongs, Consonants, Phonemic Transcriptions, Stress, Syllable Division and Word Stress, Sentence
Rhythm and Weak Forms, Contrastive Stress in Sentences, Intonation, Falling Tunes, Rising Tunes,
Falling-Rising Tunes, Voice Modulation, Elements of Voice Modulation.

Unit 9 Effective Speech: Effective Speech Attributes of a Good Speech, Clarity, Conciseness, Informative,
Informal, Interesting, Delivering an Effective Speech, Extempore.

Unit 10 Business Etiquettes: Concept of Business Etiquettes, Business Meeting Etiquettes, Business
Attire Mannerism, Telephone Etiquettes, Business Dining Etiquettes.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO308.1 Apply Demonstrate appropriate use of language through various skills.

CO308.2 Analyse Analyse business trend with current performance criteria.

CO308.3 Evaluate Perform better through using various etiquettes.

CO308.4 Create Create and deliver effective business presentations, using language skills.

Suggested Reading:

1. Leo Jones, Richard Alexander: New International Business English(Communication Skills in

English for Business Purposes), Cambridge UniversityPress.
2. NCERT, Knowing About English – A Book of Grammar &Phonology

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

3. NCERT, Working with English – AWorkbook

4. A.E. Augustine & K.V. Joseph: Macmillan Grammar – A Handbook,Macmillan
5. Krishna Mohan & N.P. Singh: Speaking English Effectively,Macmillan

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester-IV Generic Elective

Semester 4 Course Specialization NA

4
Course Code OMBE-403 Credits Type Generic Elective
Course Title Soft Skills

Course Description:

Soft skills are today's power skills. They are a blend of interpersonal, communication, and social
intelligence skills that are in high demand across all industries and jobs. Together, these skills will help
build relationships and improve productivity with internal and external clients.

Course Objectives:

1) Develop awareness of appropriate communicationstrategies;

2) Analyze a variety of communication act sand ethically use, document and integrate sources;and
3) Prepare, present messages with a specific intent, and use effective communication in personal and
professionalsuccess.

Course Outline:

Unit 1: Business Etiquettes & Listening Skills: Get the First Impression Well- Greet others &Introduce
Yourself, Body Language- Speak Well, Dressing Sense- Appeals to others, Telephone Etiquettes-Dining
Etiquettes, Art of Effective Listening, Barrier to Effective Listening.

Unit 2: Public Speaking: Persuasion, Speaking Skills, Delivery, Visual Communication, Interpersonal &
Technical Skills.

Unit 3: Personal Branding: Understanding Personal Branding, How to Sell Yourself- Appearance, Voice
Modulation, Emotional Intelligence, Empathy and Rapport, Image Building, Designing Your Future
Strategy.

Unit 4: Teamwork: Importance of Teamwork, Stages of Team, Teamwork Skills, Tips for
BetterTeamwork

Unit 5: Problem Solving & Decision Making: Understanding Problem Solving, Developing Effective
Problem Statements, Importance and Necessity of Decision Making, Process and Practical Way of Decision
Making, Weighing Positives & Negatives, Six-Hat Thinking.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 6: Self Analysis: Self-Esteem: Meaning, Importance, Positive Self-Esteem &Negative Self-Esteem,
Self-Worth, Self-Respect and Self-Esteem, Building High Self-Esteem for Personality Development.

Unit 7: Time management: Goal Setting, How to prepare the timeline and allocate time to complete
different tasks, How to successfully follow the prepared time-schedule.

Unit 8: Public Speaking: Importance & Process of Public Speaking, Ethics in public speaking, Analyzing
the Audience, Methods of Delivery, Verbal and Non-Verbal Communication.

Unit 9: Goal setting: Wishes and Desires, Short-term, long-term and lifetime goals, Setting goals
according to the parameters like financial, physical, intellectual, spiritualetc.

Unit 10: Nurturing Leadership Skills: Meaning, Characteristics of a Good Leader, Styles of Leadership,
Creativity, Decision Making.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO403.1 Remember Learn the ideology of listening skills.

CO403.2 Understand Solve problems through soft skills.

CO403.3 Apply Apply the aspect of teamwork to build better organizational results.

CO403.4 Analyse Implement positive and negative problem to solve and make decision.

Suggested Reading:

1. Bovee, Courtland L, John V. Thill & Barbara E. Schatzman. Business Communication Today: 10th
Edition. New Jersey: Prentice Hall,2010.
2. Kratz, Abby Robinson. Effective Listening Skills. Toronto: ON: IrwinProfessional Publishing,1995.
3. Lesikar, Raymond V and Marie E. Flatley. Basic Business Communication: Skills for Empowering the
Internet Generation: 9th Edition. New Delhi: Tata McGraw-Hill,2002.
4. Barun K. Mitra Personality Development and Soft skills, Oxford UniversityPress

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 4 Course Specialization NA

4
Course Code OMBE-404 Credits Type Generic Elective
Course Title Business Ethics and Corporate Governance (BECG)

Course Description:

The core of a successful management lies in its Clarity of Vision, Plan of Action and more importantly
Execution of the Plan of Action– the real gamut of operations as it were, and it is here that the importance
of Corporate Governance and Ethics comes into being. The purpose of this course is to strengthen the
ability to anticipate, critically analyze, appropriately respond to, and provide leadership regarding, ethical
issues that students will confront as employees and eventually as managers of people, projects
andenterprises.

Course Objectives:

1. To apply general ethical principles to particular casesand practices inbusiness.

2. To think independently and rationally about contemporary moralproblems.
3. To recognize the complexity of problems in practical ethics;and
4. To demonstrate how general concepts of governance apply in a situation or in each circumstance.

Course Outline:

Unit 1: Ethics, Values, Morals: Values, Moral, Overview of Ethical Theories, Utilitarian Ethics,
Deontological Ethics, Virtue Ethics, Kantian Theory, Rights Based Theories, Contractarianism,
Consequentialism, SituationEthics, Subjectivism, Cultural Relativism, Emotivism, Divine Command
Theory, Moral Relativism, Intuitionism, Ethical Egoism, Main Difference Between the Theories, Common
Ground Between Theories

Unit 2: Business Ethics: Features of Business Ethics, Characteristics, Importance of Business Ethics,
Scope of Business Ethics, Elements of Business Ethics, Types of Business Ethics, Guideline, Advantages
of Business Ethics, Social Responsibility, Business Ethics and Social Responsibility, Difference Between
Business Ethics and Social Responsibility, Corporate SocialResponsibility, Business Ethics and Corporate
Social Responsibility, Understanding Corporate Social Responsibility, Implementation of CSR

Unit 3: Business Ethics in Global Economy: Global Ethics, Business Ethics, Global Business Ethics,
Principled Approaches to Business Ethics, Business Ethics and Business Development, Role of Business
Ethics in Society, Business Ethics and Socio - Economic Development, Development of Business Ethics on
Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

A Global Economy, Market Economy, Global Economy, Global Economic Ethics, Developing Ethics in
Global Economy, Global Economic Ethics and Global Businesses, Inter-Relationship Between Business
Ethics & Corporate, Governance, Globalization in Business, Impact of Globalization, Global Business
Strategies, Challenges of New Era

Unit 4: Ethicsand Management: Organizational Ethicsand Management, Basic Ethical Elements, Ethical
Theory and Leadership Empowerment, Stake Holders’ Theory, Ethical System Implementation,
Organization Ethics, Organizations ShapeIndividuals’ Behavior, Characteristics of Organizational Ethics,
Principles of Organizational Ethics, Necessity For Organizational Ethics, Personal Ethics, Ethical
Lapsesand Organizational Culture, Basic Attributes of Ethical Workers, Benefits of Personal Ethics
Statement, Code of Ethics,Ten Commandments of Ethical Business Behavior, Purpose of An Ethics Audit,
Six Steps To Highly Effective Ethics Audits, Ethics Auditing, System of Ethics Audit

Unit 5: Areas of Business Ethics: Areas of Business Ethics, Functional Definition of Ethics, Common
Functional Groupings, Reasons For Functional Area, Ethics in Functional Areas of AnOrganization, Ethics
in Accounting, Unethical in Accounts, Ethical Marketing, Ethical Abuse, Advertisingin An Ethical Way,
Ten Principles of Ethical Marketing, Unfairor Deceptive Marketing Practices, Offensive Materials And
Objectionable Marketing Practices, Ethical Product and Distribution Practices, Global Business
Ethics,Copyright

Unit 6: Environmental Ethics, Gender Ethics: Importance of Ecology, Three Solutions, Scope of
Environmental Ethics, Environmental Ethicsand Environmental Philosophy, Causes of Environmental
Problems, Types of Environmental Ethics, Environmental EthicsandIts Principles, The Future of
Environmental Ethics, Gender Ethics, Sexual Harassment and Discrimination, Ethics of Care, Avoiding
Gender Corruption, Corruption Impacts Women andMen, Women -Victims Of Corruption, Women as
Indirect Victims of Corruption, Equality Act,Typesof Sex Discrimination

Unit 7: Moral Issues in Business : Justice in Business, Justice Theory, John Rawls’s Thought Experiment,
Justice, Equity And Responsibility, Economic Ethics, Neoclassical Economics, Culture, Behavioral
Economics, Political Economy, Development Economics, Theories ForBusiness and Economic Ethics,
Consumer Ethics, Business Ethics and Consumer ProtectionLegislations, Social Responsibility, Social and
Corporate Responsibilities, The Need For Social Responsibility, Arguments For Social Responsibility,
Arguments Against Social Responsibility

Unit8:CorporateGovernance and ItsSignificance: Values, Importance of Corporate Governance,

Principles of Corporate Governance, Disclosureand Transparency, Corporate Governance, Need of
Corporate Governance, Efforts to Improve Corporate Governance, TypesCorporate Ownership Structures,

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Reforming the Corporate Governance System, Rule of Law, Common Issuesin Corporate Governance,
Indian Model of Corporate Governance, Objectivesof Corporate Governance, New Provision for Directors
and Shareholders, Corporate Governance Model Around The World

Unit 9: Managing People Ethically: Involvement of Employees, Additional Responsibilities of

Management, Duties Of Manager, Management Skills, Implementing Systems, Managing People–
Responsibilities, Moral And Ethical Duties of A Manager, Ways To Manage Ethical Risk,Managers Role
in Ethical Conduct, Managers and Ethicsin Organizations, Scope of Responsibilities, Traditional Human
Resources Role, Constant Updatingin Strategic Hr, Redundancy, Human Resource Planning,
Understanding Human Resource Planning, Steps ToHumanResourcePlanning

Unit 10: Human Rights, Sustainability and Ethical Dilemma: Staffing Plan, CalculatingStaffing
Needs,Complete Staffing Plan, Human Rights, Protection in Workplace, Breach of Human Rights,
Important Rights, Sustainability, Sustainability Indicators, Sustainability Strategies in Businesses, Ethical
Dilemma, Ethical Dilemmas in Business, Solving an Ethical Dilemma,Types of Dilemmas

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO404.1 Remember Learn ethical values and ethics in business.

CO404.2 Understand Understand the ethical dimensions of business for a working environment.

CO404.3 Apply Apply various philosophies of some personalities.

CO404.4 Analyse Analyse corporate social responsibility in a work culture.

CO404.5 Create Create ethical values for good results.

Suggested Reading:

1) Corporate Governance in India-An Evaluation by S.C.Das, PHI Eastern EconomyEdition

2) Business Ethics-An Indian Perspective by Ronald Francis and Mukti Mishra,TMGH
3) Business Ethics in India -An Indian Perspective by A.C.Fernando, Pearson Publication 2ndEdition.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester-III Logistics, Material & Supply Chain Management Specialization

Logistics & Supply Chain

Semester 3 Course Specialization
4 Management
Credits
Course Code OMBLSCM301 Type Specialization Course
Course Title Logistics & Supply Chain Management (LSCM)

Course Description:

This course is designed to explain the basic theory and techniques of Supply Chain Management (SCM) to
examine the issues and problems associated with SCM in changing the business environment and to show
how SCM can improve an enterprises effectiveness and competitiveness.

Course Objectives:

1) To understand the importance of SCM;

2) To know the various aspects of SCM; and
3) To study the current trends in SCM.

Course Outlines:

Unit 1: Introduction to Supply Chain Management: The Management Concept and Evolution of SCM,
What is SCM? The Basic SCM Model, Relationships in SCM, Significance of SCM, Case Studies,
Fundamentals of Logistics Management.

Unit 2: Fundamentals of Supply Chain Management: Decision Phases in Supply Chain, The macro
processes of Supply Chain, Push-Pull based SCMs, Morkov Chain, Different types of Logistics, SCM in
Indian Industry, Reverse SCM and Logistics, and Other Related Topics.

Unit 3: Inventory Control Management and Supply Chain Management: Need for Holding Inventory,
Types of Inventories, Inventory Under Conditions of Uncertainty, Symptoms of Poor Inventory
Management, Significance of Inventory Control Management, Inventory Control Organization, Duties of
Inventory Control Department, Conducting Inventory– Methods of Inventory Control, Selective Inventory
Control, Inventory Management in India, Inventory Ratios, Service Level, Understocking and
Overstocking Costs.

Unit 4: Economic Order Quantity: The Economic Order Quantity [EOQ], The Derivation of EOQ,
Standard Deviation, Practical Inventory Systems, Methods of Computation of EOQ, Cost Sensitivity

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Analysis, Integrated EOQ-ABC Analysis, Economic Purchase Quantity, Practical Considerations of EOQ
in terms of Rate of Receipt and Rate of Usage, Additional Problems on EOQ.

Unit 5: Stores Management and Supply Chain Management: Duties of the Store Officer,
Interdepartmental Relations, Corporate Policy, and Stores Management, Types of Stores, Warehouses,
Store Organization, Store Layouts, Features of Good Store Keeping, Safety Measures, Training.

Unit 6: Stores in Supply Chain: Care of Materials, Features of Ideal Storage Equipments, The Storage
Equipments, The Store Records, The Store Reports, The Store Ratios, The Store Audit, Disposal,
Replacement Analysis.

Unit 7: IT Enabled Supply Chain: Types of SCM Software, Macro-Processes CRM, ISCM and SRM,
Transaction Management with EDI, Supply Chain IT in Practice, E-Business and Supply Chain, E-
Sourcing, Data Requirements from SCM, Legacy Systems.

Unit 8: Material Handling and Transportation: Significance of MHT, Functions of MHT Management,
Factors Influencing Transport Decisions, Various Modes of Transport, Design Options, Transportation
During Trade-Offs, Routing and Scheduling, Material Handling, Material Handling Ratio, Principle of Unit
Load and Concept of Containerization and Palletization, Containerization, Transportation Techniques,
Material Handling Equipments, Traffic Management, Total Cost of Transport, Insurance Management.

Unit 9: Strategic Fit: Implied Demand Uncertainty, Understanding the Capabilities of Supply Chain,
Other Issues Affecting Strategic Fit, Drivers and Obstacles, Decision Making in Supply Chain, Designing
Supply Chain Distribution Network, Design Patterns of Distribution Network.

Unit 10:Network Design in Supply Chain: Factors Affecting Network Design, A Framework for
Network Design Decisions, Taking Supply Chain Decisions Under Uncertain Conditions, Forecasting
Demand, Methods of Forecasting, Role Played by Aggregate Planning, Action Plan, Strategy, Aggregate
Planning Implementation, Managing the Supply, Implementing Solutions.

Unit 11: Manufacturing and Supply Chain Management: Product Life Cycle, Item Management,
Kanban Systems, Assembly Line, Basic MRP Logic.

Unit 12: Channels of Distribution: Functions Performed by Distribution Channel, Services to the
Customer, Vertical Marketing Systems [VMS], Horizontal Marketing Systems [HMS], Multi-Channel
Marketing Systems [MMS], The Internet, Distribution Channel Design, Factors Affecting Choice of
Distribution Channel.

Unit 13: International Logistics: International Shipping, Multimodal Transport, Air Transport.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 14: Advanced Topics in Supply Chain Management: Customer Relationship Management (CRM),
Electronic Data Interchange (EDI), Business Telecommunication, Electronic Supply Chain Management
(eSCM), Supply Chain Software, Digital Content Management, Business Process Re-engineering (BPR),
Decision Support Systems and SCM

Course Outcomes:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO301.1 Remember Learn the importance of supply chain management.
CO301.2 Understand Understand the basic concepts of supply chain management.
CO301.3 Analyze Exhibit current trends in supply chain management.
CO301.4 Apply Apply skills to implement various aspects of supply chain management.

Suggested Reading:

1. Oracle e-Business Suite, Manufacturing and Supply Chain Management Oracle Press
2. Manufacturing Planning and Control for Supply Chain Management, F. Robert Jacobs, William
Berry, D. Clay Whybark, Thomas Vollmann, McGraw-Hill Professional Publishing
3. Manufacturing, Planning and Control Systems for Supply Chain Management, William Berry, D.
Clay Whybark, Thomas Vollmann McGraw-Hill Publishing
4. Manufacturing Operations and Supply Chain Management – ALean Approach, David H. Taylor,
David Brunt Cengage Learning Publishing
5. Supply Chain Design and Management: Strategic and Tactical Perspectives, Manish Govil, Jean-
Marie Proth Academic Press

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Logistics & Supply Chain

Semester 3 Course Specialization
4 Management
Credits
Course Code OMBLSCM302 Type Specialization Course
Course Title Production Planning & Control

Course Description:

To develop a broad conceptual framework based on the research, which has been done in the recent past,
and to bridge the gap between the theoretical solutions on one hand and the real-world problems on the
other in production planning and control.

Course Objectives:

1) To understand the various components and functions of production planning and control such as
work-study, product planning, process planning, production scheduling, inventory control; and
2) To know the recent trends like Manufacturing Requirement Planning (MRP II) and Enterprise
Resource Planning (ERP).

Course Outlines:

Unit 1: Understanding the Project: Introduction to Project, Projects in Different Fields, Classification of
Projects, Project Classification Based on Nature of Project, Characteristics of Project.

Unit 1: Production Planning and Control: Production Control, Role of Production Planning and Control,
Objectives of Production Planning and Control, Significance, Functions, Factors Affecting Production
Planning and Control, Symptoms of Poor Production Planning and Control, Organisation for PPC
Function, Manufacturing Planning and Control, Measurement of Effectiveness, Production Planning and
Control in Services.

Unit 2: Demand Management: Functions, Demand Planning, Demand Forecasting, Forecasting

Techniques, Bullwhip Effect, Strategies for Demand Fluctuations, Demand Management in Services.

Unit 3: Sales & Operations Planning (SOP): Features, Objectives and Functions, Benefits, Process of
SOP, Requirements for implementation, Implementation of SOP, Key Indicators of a Successful SOP

Unit 4: Capacity Planning: Meaning of Capacity, Types of Capacity, Capacity Management, Capacity
Shortage, Factors Affecting Capacity, Capacity Planning, Capacity Planning, and Product Life Cycle,
Capacity Expansion Strategies.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 5: Aggregate Planning: Capacity and Demand Balance, Aggregate Planning Strategies, Steps in
Aggregate Planning, Use of QT in Aggregate Planning, Aggregate Planning in Services, Trends in
Aggregate Planning.

Unit 6: Master Production Schedule: Objectives of the MPS, MPS and Production Plan, Key Terms in
MPS, Output of MPS, Steps in MPS, Time Fences and Time Zones, Changing MPS, Evaluation of MPS.

Unit 7: Material Requirement Planning Schedule: MRP System, MRP Process, Lot Sizing Rules, MRP
Computations, Regeneration, and Net Change, Assumptions in MRP, Benefits of MRP, MRP
Implementation, Software for MRP.

Unit 8: Production Activity Control: Concept of Production Activity Control, Functions of Production
Activity Control, Role of Shop Planner, Information and Documents, Operations Scheduling, Loading,
Sequencing, Dispatching, Input/Output Control.

Unit 9:High Volume Production Activity Control: Types of Production, Flow Production,
Characteristics of Flow Production, Requirements of Flow Production, Planning and Control In Flow
Production, Line Balancing, Terminology in Line Balancing, Line Balancing Methods, Line Balancing
Procedure, Kilbridge and Wester method.

Unit 10: Job Shop Production Activity Control: Job Production, Characteristics of Job Shop Production,
Complexity of Job Shop, Production Activity Control in Job Shop, Terminology in Job Shop Planning, Job
Shop Scheduling, Sequencing Rules, Gantt Chart, Approaches to Job Shop Scheduling.

Unit 11: Sequencing Models: Meaning of Sequencing, Taxonomy of Sequencing Models, General
Assumptions in Sequencing, Priority Rules for Job Sequencing, Factors Affecting Sequencing, Sequencing
in Flow Shop, Johnson’s Method, N Jobs- Three Machines Sequencing, Sequencing in Job Shop.

Unit 12: JIT and Kanban: Concept of JIT, Philosophy of JIT, Elements of JIT, JIT Purchasing,
Application of JIT, Benefits, Limitations of JIT, Concept of Kanban, Objectives, and Functions of Kanban,
Dual Card Kanban, Pull System, Principles of Implementation.

Unit 13: Project Scheduling: Characteristics of Project, Project Scheduling, Gantt Chart, Network
Scheduling, PERT/CPM, Probabilistic Activity Time, Precedence Diagramming Method (PDM), Critical
Chain Scheduling.

Unit 14: PPC in Service Industry: Characteristics of Service Business, Differences Between Service and
Manufacturing, OPC in Service Industry, Effect of Poor Planning in Service Industry, OPC in Logistics
Operations, Operation Planning in Entertainment Business, Operations Control at Air France, OPC in IT
Industry, OPC in Health Care.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Course Outcomes:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO302.1 Remember Learn basic concepts of production planning & control.
CO302.2 Analyze Exhibit recent trends of manufacturing requirement planning.
CO302.3 Evaluate Easily implement 5 M concept into practice.
CO302.4 Apply Implement various components and functions into practice.

Suggested Reading:

1. Thomas E Vollman, William L Berry, D Cay Whybark and F Roberts Jacob MANUFACTURING
PLANNING AND CONTROL FOR SUPPLY CHAIN MANAGEMENT, Tata McGraw–Hill
Publishing Company Ltd (2005)
2. Daniel Sipper, Robert L, Bulfin, Jr. PRODUCTION PLANNING, CONTROL, AND
INTEGRATION McGraw-Hill Companies Inc.
3. Seetharama L Narsimhan, Dennis W McLeavy, Peter J Billington PRODUCTION PLANNING
AND INVENTORY CONTROL Prentice-Hall Of India Pvt Ltd, New Delhi (2003)
4. Landvater Darryl V WORLD-CLASS PRODUCTION AND INVENTORY
MANAGEMENTJohn Wiley and Sons, New York 1997
5. H J Zimmermann, M G Sovereign QUANTITATIVE MODELS FOR PRODUCTION
MANAGEMENT Englewood Cliffs N J: Prentice Hall 1974

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Logistics & Supply Chain

Semester 3 Course Specialization
4 Management
Credits
Course Code OMBLSCM303 Type Specialization Course
Course Title Inventory Management & MRP Systems

Course Description:

This course emphasizes inventory control management for production planning and includes topics in
inventory control with known and unknown demand, forecasting, lot sizing, dispatching, scheduling, and
materials requirement planning (MRP), just-in-time models, and pull control systems, and aggregate
planning.

Course Objectives:

1) To know roles and responsibilities of inventory managers and how to improve customer service
through inventory management.
2) To understand the concept the objectives and importance of MRP
3) To understand and describe the various MRP system outputs
4) To understand the management issues in independent demand inventories

Course Outlines:

Unit 1: Elements of Inventory Management: Concept of Inventory, Pressures for Low Inventory and
High Inventory, Role of inventory in operations, Types of inventory – seasonal, decoupling, cyclic,
pipeline, Safety stock. Inventory costs - carrying cost, ordering cost, shortage cost, holding cost

Unit 2: Inventory Control systems: Continuous Review (Q) systems, Periodic Review (P) systems, ABC
Classification system, Issues in the P and Q systems of inventory control.

Unit 3: Economic Order Quantity Models: The Basic EOQ Model, Production Quantity Model,
Computer Solution of EOQ model with MS Excel, Quantity Discounts, Computer Solution of Quantity
Discounts model with MS Excel, Reorder Point, Safety Stocks, Service Level, Reorder point with variable
demand, Computer Solution of Reorder point with MS Excel, Order quantity for periodic inventory system,
Order quantity with variable demand, Computer Solution of fixed period model with MS Excel.

Unit 4: Just-In-Time: Principles of just-in-time, Core logic of JIT, Main features for stocks, Achieving
just-in-time operations, other effects of JIT, Benefits, and disadvantages of JIT, Comparison with other
methods of inventory management. KANBAN as a control tool. Vendor-managed inventory.Unit 5: Make
Or Buy Decisions: Factors influencing Make Or Buy Decisions-cost, quality, capacity core v/s noncore,

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

management strategy. Evaluation of performance of Materials function: cost, delivery, quality,

methodology of evaluation, Use of ratios - inventory ratios, inventory analysis like ABC, FSN: Fast slow,
Non-moving, HML-High Medium, Low, XYZ. Materials Management in JIT Environment

Unit 6: Dynamic Inventory Problems under Risk: General characteristics, Types of inventory control
systems with known stock-out costs and service levels, Approximate and exact methods for safety stock
determination.

Unit 7: Material Requirements Planning (MRP):An Overview of MRP, Objectives of MRP,

Importance of MRP, MRP Logic, MRP System Inputs, MRP Processing, MRP System Outputs, Building
Blocks of the MRP, Multiple Levels in Products, Product Structure Tree, Bill of Materials, Time Phasing
Requirements and Incorporating Lead-Time Information, Determining Lot Size, Basic MRP Record and
Record Processing, Safety Stock and Safety Lead-Time, Advantages and Limitations of MRP, ERP and its
Significance in Inventory Management

Unit 8 : MRP, MRP-II and DRP: short comings of MRP, Design of MRP system and its variants (MRP-
II and DRP).

Unit 9: Inventory-Related Issues and Costs:Management Issues in Independent-demand Inventories,

Routine Inventory Decisions, Measuring Inventory System Performance, Deciding Timing
Implementation, Different Inventory Costs, Order Preparation Costs, Inventory Carrying Costs, Shortage
and Customer Service Costs, Incremental Inventory Costs.

Unit 10: JIT-based Approaches for Materials Management: Concepts and Issues, Relationship with
Lean Engineering practices, Design of JIT-based inventory management systems.

Unit 11: Basics of Purchasing Management: Fundamentals & importance of industrial purchasing, Types
of purchasing, Related techniques (non-quantitative & quantitative) in purchasing, Measurement &
evaluation of performance of suppliers & purchasing systems.

Unit 12: Theory of Constraints and Materials Management: Concept and Issues, Bottleneck and non-
bottleneck resources, Process and transfer batches, Capacity constraint resources, D-B-R scheduling, and
VAT plants, Effect on materials management.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Course Outcomes:

On successful completion of the course the learner will be able to:

Cognitive
CO# Outcomes
Abilities
CO303.1 Remember Define The Key Terms Associated With Inventory Management.
CO303.2 Understand Classify Various Types Of Inventory, And Inventory Costs
Calculate Economic Order Quantity And Stock Levels Under Various
CO303.3 Apply
Conditions.
CO303.4 Analyze Compare And Contrast Various Methods Of Inventory Control
CO303.5 Evaluate Assess Various Factors Influencing Make Or Buy Decisions.

Suggested Reading:

1. Mercado, E. (2007). Hands-On Inventory Management. New York: Auerbach Publications.

2. Muckstadt JA, Sapra A. (2010). Principles of Inventory Management: When You are Down to
Four, Order More. Springer: New York, NY.

3. Wild, T. (2002). Best Practice in Inventory Management. London: Routledge.

4. Just-in-Time Manufacturing by Korgaonker, Macmillan

5. Nahmias, S. (2008). Production and Operations Analysis. McGraw-Hill/Irwin. Sixth edition.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Logistics & Supply

Semester 3 Course Specialization
4 Chain Management
Credits
Course Code OMBLSCM304 Type Specialization Course
Course Title Packaging and Distribution Management

Course Description:

The course will train learners over the complete cycle of distribution of goods from supplier to customer.
This program wants to be recognized as highest standard for packaging and distribution managerial skills
and capacity building for Logistics.

Course Objectives:

1) Learning to design packaging utilizing different materials: metal, glass, plastic, paper, and
corrugated
2) Analyze and solve technical problems in packaging manufacturing through the application of
packaging engineering principles
3) Develop an understanding of logistics operating areas and their interrelationship
4) Understand the importance and implications of a customer-focused logistics strategy

Course Outline:

Unit 1: Packaging/Packing Materials & Components: Various Materials/Metals Flexible, Folding,

Insulated, Corrugated Packing Materials-Packing materials: Paper, Wood, Adhesive, Aluminium foil,
Cushioning-stuff, Packaging gas, Pallet, Paperboard, Plastic wrap, Shrink wrap, Screw cap, Slip sheet-
Security printing- Stretch wrap – Time-temperature indicator- Tinplate.

Unit 2: Packaging Industry Process and Machining: Packaging Demands of Consumer goods Industry-
Packaging Demands of Industrial Users-Technology Trends in Packaging Industry – Aseptic processing -
Authentication -Automatic identification and data capture - Blow fill seal - Blow moulding -
Containerization -Electronic article surveillance -Graphic Design -Induction sealing - Plastic welding -
Printing

Unit 3: Packing and Packaging: Meaning, Functions, and Essentials of Packing- Packaging: Meaning,
Functions, and Essentials of Packaging- Difference between Packing and Packaging-Packing for Storage-
Packing for Overseas Shipment- Packing for Inland Transportation- Packaging for Product content

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Protection - Test of packaging: Mechanical, Climatic & Lab test- International Care labeling code -
Packaging cost.

Unit 4: Packaging Types: Primary, Secondary and Tertiary- Requirements of Consumer Packaging,
Channel Member Packaging, and Transport Packaging - Shrink packaging – Identification codes, bar
codes, and electronic data interchange (EDI)- Universal Product Code- GS1 Standards- package labels-
Symbols used on packages and labels Heavy, Medium and small Packaging- Active packaging-Child-
resistant packaging Pilfer/Tamper Evident/Proof Packaging-Product-Packaging compatibility- Parma
Packaging- Food Packaging- Electronic goods Packaging- FMCG packaging- Heavy engineering
Goods/Equipment Packaging.

Unit 5: Packing Considerations: Protection, Convenience, Environment, Use/Re- use- Cost and
Competition – Packing as a systems approach to Logistics- Transport/Storage Requirements- Physical,
Chemical Environmental, Biological Nature of the Products Packing as Protection Against Hazards-

Package design considerations: Structural design, marketing, shelf life, quality assurance, logistics, legal,
regulatory, graphic design, end-use, environmental factors- Packaging for Marketing and Visual Appeal-
Biodegradation -Recycling: Glass, Plastic &Paper-Reuse- Sustainable packaging - Waste management.

Unit 6: Packaging Economics: Packaging Cost Vs Product cost- Cost Reduction in Packaging Packing for
Inventory Control, Value Analysis- Packing and Value Engineering Packaging Laws-Consumer Protection
in Food Packaging, Marking and Labeling, Ecofriendly Packaging for Exports- Scientific Packaging-
Standardization in Packaging.

Unit 7: Quality assurance: Radio-frequency identification, Track and trace -Vacuum forming Verification
and validation - Barcode printer - Barcode reader -Bottling line –Carton machine- Check weighed -
Conveyor system -Heat gun - Heat sealer - Industrial robot Injection molding machine –Logistics
automation

Unit 8: Distribution: Definition – Need for physical distribution – functions of distribution – marketing
forces affecting distribution. The distribution concept – System perspective. Physical distribution trends in
India. Transportation: Scope – principles of transportation function – relationship of transportation to other
business functions

Unit 9: Channels of distribution: role of marketing channels– channel functions channel structure
designing distribution channel – choice of distribution channel factors affecting. Intermediaries: functions
of intermediaries – types of intermediaries – variables in selecting channel members – motivating – training
– evaluating channel members – modifying channel arrangements

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 10: Transportation management: Legal types - Modes of transportation – Transport mode selection
–methods – transport costs –rate profiles–transport regulations– intra and interstate transport of goods.
Transport Industry in India - International Transport – Rail ways, Road transport, Ports – Transport
Security - Trends in Modern Transport

Unit 11: Order processing and Unitization: Defining Order Processing – order acquisition – order entry–
document processing – status reporting – factors affecting processing time – Customer service. Unitization
–functions of Packaging – concept of unitization – Palletization Containerization– Costs of packaging –
designing a package – packaging materials – choosing right materials – Contain in India.

Unit 12: Distribution control & Evaluation: Distribution control – stages of control process – standards
& goals–performance report - measurement – monitoring – corrective action. Organization for Distribution:
Distribution Organization structure – Private & Public organizations - conflict resolution – Rising costs&
need for control – complexities of physical distribution. Transport organization: Functions –structure –
hierarchy – Transport & Logistics organizations.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

Describe the role of packaging & distribution in the operations
CO304.1 Remember
industry
Formulate logistics strategies from a supply chain network
CO304.2 Understand
perspective
Analyze the level of uncertainty associated with the supply of
products and services to targeted customer segments and justify the
CO304.3 Analyze
choice of a supply chain strategy and its fit with competitive
strategy.
CO304.4 Apply Evaluate logistics supply chain networks and strategies.

Suggested Reading:

1. Alan Ruston, Phil Crouches, Peter Baker. (2014)

2. The Handbook of Logistics and Distribution Management:kogan page India New Delhi. D K
Agrawal. (2007).
3. Distribution and Logistics Management: A Strategic Marketing Approach: Macmillan publishers.
India. Kapoor Satish K &KansalPurva.(2003)
4. Basics of Distribution Management: A Logistical Approach: Prentice HALL of India.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Logistics & Supply

Semester 3 Course Specialization
4 Chain Management
Credits
Course Code OMBLSCM305 Type Specialization Course
Course Title World Class Manufacturing
Course Description:

Consistent with the Shingo Principles of continuous improvement, the World Class Manufacturing (WCM)
training program is designed to train individuals to improve employee morale, individual and company
performance, and company profits at all levels of the organization by highlighting the value and non-value
added activities.

Course Objectives:

1) To help students understand the global competitive environment being faced by manufacturers;
2) To help students to know the impact of IT revolution on manufacturing competitiveness;
3) To help students understand the different international practices & models adopted by various
organizations;
4) Understand various practices being taken up by Indian Industries; and
5) To help students know about the maintenance management practices.

Course Outline:

Unit 1: Overview of “World Class Manufacturing”: Common characteristics of WCM, World-Class

Organization of Future, What it Takes to Stay World Class?, Emergence of “World Class” Concept, Case
Studies.

Unit 2: Vision, Mission, Values, Business & Manufacturing Strategies: Mission Statement, Vision
Statement, Values, Interrelationship Between Values, Mission, and Vision, Strategy, Vision, Mission,
Competitive Advantage, Business Strategy, Manufacturing Strategy, Current Issues.

Unit 3: Organization Design, Human Resources, Technology, and Performance Measurement:

Organization Design, Human Resource, Technology, and Performance Measurement

Unit 4: Information Systems, Management Direction, and Operations Capabilities:Information

Systems, Management Direction, Operating Model, Operating Capabilities.

Unit 5: Quality: ‘Quality’, Total Quality Control, Quality Planning, Quality Control, Quality
Improvements, Total Quality Management (TQM)

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 6: Customer Service: What is Customer Service?, Essentials of Customer Service, A Few Basic
Rules About Customer Service, Tips for Better Customer Service, Finer Points of Excellent Customer
Service, Secrets of Customer Service, Five Customer Service Trends You Can’t Ignore, Customer Service
Skills, Customer Relations Management (CRM), CRM for Small Business, Companies Known for Their
Extraordinary Customer Service.

Unit 7: World Class Manufacturing: History of World Class Manufacturing, World Class Manufacturing
Philosophy, World-Class Manufacturing Defined, Changing Scenario in Manufacturing, Framework for
Continuous Improvement, Imperatives for Increased Productivity, Opportunities for Improvement, Actual
Company Performance Improvements, Examples of World Class Manufacturing Firms.

Unit 8: Product and Process Design: Product, Product Design, R&D Strategies, Modern Approaches to
Design & Development, Process, Process Analysis, Process Capability.

Unit 9: Waste Elimination: What is “Waste”, Seven Wastes, Definition of ‘Waste’, Five ‘S’, Flexible
Workforce, Equipment Maintenance, Total Productive Maintenance (TPM), Statistical Process Control
(SPC), Poka Yoke, Reduced Set up Time, Just-In-time (JIT), Three ‘Ms’ (Muda, Mura, Muri).

Unit 10: Lean Six Sigma: Lean Manufacturing, Six Sigma, Execution Infrastructure for Lean Six Sigma
Applications, Software used for Six Sigma, Tools for Lean Six Sigma.

Unit 11: Toyota Production System (TPS): History, Underlying Principles of TPS, The 14 Principles,
Essential Features of TPS, Techniques used in TPS.

Unit 12:Contributions of Experts To WCM: Dr. Edward Deming, Seven Deadly Diseases, Quotations
and Concepts of Deming, Philip Crosby, Shigeo Shingo, Kaoru Ishikawa, Michael Porter, Case Study:- The
Silicon Valley Case, Value Chain, Four Corners Model, C. K. Prahlad, Stephen Covey, Peter Senge.

Unit 13: Modern Techniques: Theory of Constraints (TOC), Synchronous Manufacturing, Business
Process Reengineering (BPR), Benchmarking, Knowledge Management, Game Theory, Flexible
Machining System.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO305.1 Remember Learn the global competitive environment.
CO305.2 Understand Differentiate the role of IT and Manufacturing competitiveness.
CO305.3 Analyze Exhibit international projects and techniques.
CO305.4 Apply Apply the skills to implement maintenance management practices.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Suggested Reading:

1. World Class Manufacturing: The Lessons of Simplicity Applied by Richard J. Schonberger,

2. Japanese Management Techniques: Nine Hidden Lessons in Simplicity. by Richard J.
Schonberger,
3. Operations Strategy: Focusing Competitive Excellence (Quantitative Methods and Applied
Statistics Series)by Peter W. Stonebraker and G. Keong Leong
4. Toyota Production System: Beyond Large-Scale Production by Taiichi Ohno
5. Manufacturing Strategy: Text and Cases- Terry Hill

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Logistics & Supply Chain

Semester 3 Course Specialization
4 Management
Credits
Course Code OMBLSCM306 Type Specialization Course
Course Title Statistics & Quantitative Techniques (SQT)

Course Description:

Resources are always critical in any organization. They are unavailable in an unlimited manner and there
are always constraints. Operation research is helpful in the situation of such constraints of resources.
Managers have to manage limited available resources in such a way that neither production nor other
activities get disturbed in the business. Facility design is a fascinating area for OR. The excitement of
operation research lays in the application of quantitative techniques to real-world problems.

Course Objectives:

1) To impart knowledge in concepts and tools of OR and QT; and

2) To help students apply these tools in managerial decision-making.

Course Outlines:

Unit 1: Arranging Data to Convey Meaning: Presenting Data in Tables & Charts: Application Areas
for Statistics, Statistical Methods, Understand Data, Organize and Classify Data, Graphical Representation
of Data, Good & Bad Data Presentation.

Unit 2: Measures of Central Tendency – Mean, Median, Mode: Numerical Data Properties, Frequency,
and Frequency Table, Summary Measures– Central Tendency.

Unit 3: Measures of Dispersion: Summary Measures– Variation.

Unit 4: Correlation Analysis: Correlation Analysis– Scatter Plots, Some Misconceptions About
Correlation, Correlation Terminologies.

Unit 5: Simple And Multiple Regressions: Regression Analysis, Simple Regression, Multiple
Regressions.

Unit 6: Association of Attributes: Notations, Classes and Class Frequencies, Relationship Between the
Class Frequencies, Consistency of the Data, Independence of Attributes, Association of Attributes, Yules’
Co-efficient of Association.

Unit 7: Probability & Probability Distribution: Notation and Terminology from Set Theory, Addition

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Theory of Probability, Conditional Probability, Multiplication Theory of Probability, Applications of

Bayes’ Theorem, Binomial Distribution, Poisson Distribution, Normal Distribution.

Unit 8: Linear Programming: Formulation & Graphical Solutions to LPP: Variables, Constraints,
Objective, Phases of an Operations Research Project, Linear Programming– Formulation Graphical
Solutions to LPP.

Unit 9: Transportation: Mathematical Formulation of Transportation Problem, North-West Corner Rule,

Lowest Cost Entry Method, Vogel’s Approximation Method, Test for Optimization.

Unit 10: Assignment Problems: Mathematical Statement of Assignment Problem, Solution Method for
Assignment Problem, Travelling Salesman Problem.

Unit 11: Queuing Theory: Single Server & Multi-Server: Analysing Queuing Process, Constituents of
Queuing System, Service Facility, Queuing Discipline, Kendall Notations, Single Server Models, Multi-
Server Models

Unit 12: Markov Chain: Monte Carle Simulation: Simulation Procedure, Application of Simulation.

Unit 13: Games Theory: Zero-Sum Games, Fundamental Principles of Game Theory, Reducing by
Dominance, Saddle Point, Strictly Determined Game, Mixing Strategies, Flow of Solution, Assumptions
for Games Theory.

Unit 14: Decision Theory: Criteria for Decision Making: Decision Tables, Decision Making Process,
Decision Criteria for Certainty, Decision Criteria for Uncertainty [5 Criteria], Decision Criteria for Risk.

Course Outcomes:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes
CO 304.1 Remember Learn the basic concepts of operational research.
CO 304.2 Apply Easily apply the tools in managerial decision-making.
CO 304.3 Analyze Grab the opportunities in operation as a career.
CO 304.4 Creating Easily do operational research for better growth.

Suggested Reading:

1. Taylor III. Bernard W., Introduction to Management Science, Dorling Kindersley (India) Pvt. Ltd.,
licenses of Pearson Education in South Asia, 9th Edition, 2008.
2. Vohra N. D., Quantitative Techniques in Management, Tata McGraw-Hill Publishing Co. Ltd.,
New Delhi, 3rd Edition, 2007.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester-IV Logistics, Materials and Supply Chain Management

Logistics & Supply Chain

Semester 4 Course Specialization
4 Management
Credits
Course Code OMBLSCM 401 Type Specialization Course
Course Title Supply chain analytics

Course Description:

This course showcases real-life applications of analytics in various domains of supply chain management,
from competitive analysis and benchmarking, to selling, distribution and logistics, inventory management,
sourcing and supply management, and to supply chain integration in a variety of industries. Learners learn
to define the right data set, ask the right questions to drive supply chain efficiency and business value, and
use the right models and tools to develop data-driven decisions.

Course Objectives:

1) To make the learners understand the basics of supply chain analytics.

2) To equip the learner's Basic analytical methods
3) To make learners understand How to apply basic probability models
4) To give learners insight of Statistics in supply chains
5) To make learners understand Formulating and solving optimization models

Course Outline:

Unit 1: Overview of Logistics and Supply Chain Management: Introduction, SCM and Competitive
Advantage, Driving Forces in Business and SCM, Overview of Logistics Management, Overview of
Supply Chain Management, Supply Chain Analytics

Unit 2: Overview of optimization Methods: Introduction and Historical Perspective, Constrained

Optimization Models, Assumptions of an LLP, General Form of LLP, Graphical Solution to Furniture
Problem, Simplex Method, A Few Examples of Formulation of LLP, Transportation Problem, Assignment
Problem

Unit 3: Decisions in Warehousing: Introduction and Space Determination in Warehouse Planning,

Warehouse Operations, and Layout Decisions, Handling Decisions, Layout Configuration Decisions.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 4: Facility Locations and Discrete Location Models: Introduction, Single Facility Location
Problems, Multiple Facility Location Problems, Mathematical Formulations of Popular Location Problems,
Conclusion.

Unit 5: Facility Locations through Heuristic and Other Approaches: Introduction, Heuristic Methods,
P-Median Solution for Example 4.1, Greedy Drop Heuristic for Capacitated Depots with Fixed Costs,
Capacitated Fixed Charge Model Solution for Example 4.1, Mathematical Programming Approach to
Facilities Location Problems, Baumol and Wolfe Method, Spatial Interaction Models.

Unit 6: Inventory Concepts, Costs and Basic Models: Introduction, Reasons for Keeping Inventory,
Reasons against Keeping Inventory, ABC Analysis and Pareto Analysis (80-20 Rule), Managing
Inventories and Inventory-Carrying Costs, Single-Period Inventory Models (Newsvendor Model), Optimal
Stock Level in Newsvendor Models (for Continuous Distributions), Repetitive Order Quantities (Pull
Models), Production Order Quantities (POQ) Models, Quantity Discount EOQ Models.

Unit 7: Inventory decisions under Uncertainty: Introduction, Factors Affecting Safety Inventory,
Understanding Demand Uncertainty, Service Levels and Product Availability Measures, Average Inventory
Level, Estimation of Unit Service Level or Fill Rate, Impact of Lead Time Uncertainty on Inventory
Decisions, Backorder Case, Lost Sales Case.

Unit 8: Joint Replenishment and Lot Sizing in Inventory Decisions: Introduction and Inventory
Investment Decisions, Lot Sizing Inventory Management Interpolation Technique, Lagrangian Multipliers,
Joint Replenishment of Multiple Items, Lot-Sizing Techniques (Dynamic Lot Sizing), Multi-Echelon
Inventory Decisions, Risk Pooling or Centralization of Inventories.

Unit 9: Trade-Off Decisions and Network Models in Transportation: Introduction, Basic Trade-Offs in
Transport Decisions, Transport Service Selection, Operational Planning in Transportation, Network
Models, Minimal Spanning Tree, Shortest Path Algorithms, Bellman-Ford Algorithm (for Negative Link
Lengths), Floyd-Warshall Algorithm, Maximum Flow Model.

Unit 10: Routing Using the Traveling Salesman Problem Algorithms in Transportation: Introduction,
Characteristics of Routing and Scheduling Problems, The Traveling Salesman Problem, Heuristics for
Solving a TSP, Construction Heuristics, k-Opt Tour Improvement Method.

Unit 11: Routing and Scheduling Problems and Methods: Introduction, Vehicle Routing Problems,
Branch and Bound Method for Solving Routing Problems, Clarke-Wright Savings Algorithm for Solving
Routing Problems, Sweep Heuristic for Solving VRPs, Generalized Assignment Method, Vehicle
Scheduling Methods, Deficit Function Approach to Vehicle Scheduling.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 12: Multi-Criteria Decision Making: Introduction, Multiple-Attribute Utility Theory,

Terminologies in MADM or MCDM Methods, Analytic Hierarchy Process, Technique for Order of
Preference by Similarity to Ideal Solution (TOPSIS), Basics of Fuzzy Logic, Fuzzy Analytic Hierarchy
Process, Fuzzy TOPSIS.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

Learn supply chain analytics job opportunities, requirements, and
CO401.1 Remember
preparation.
Understand the importance of the basics of Supply chain Analytics and
CO401.2 Understand
Optimization
Analyze the level of uncertainty associated with the supply of products
CO401.3 Analyze and services to targeted customer segments and justify the choice of a
supply chain strategy and its fit with competitive strategy.
Apply the knowledge of how analytics can be applied to various
domains of a supply chain, from selling, to logistics, production, and
CO401.4 Apply
sourcing, to generate a significant social/economic impact. You will
also learn job market trends, job requirements, and preparation.
Suggested Reading:

1. Supply Chain Logistics Management, Donald Bowersox, David Closs, M Bixby Cooper, Tata
McGraw Hill.
2. Operations Management, William J. Stevenson, TMGH.
3. Operations Management, Lee Krajewski, Larry Ritzman, Manoj Malhotra, Pearson Education.
4. Introduction to Materials Management, J.R. Tony Arnold, Stephen Chapman, Ramakrishnan,
Pearson.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Logistics & Supply Chain

Semester 4 Course Specialization
4 Management
Credits
Course Code OMBLSCM 402 Type Specialization Course
Course Title Just in Time & lean.

Course Description:

The journey of reducing waste, optimizing processes, and engaging your team starts here. Just-in-Time
manufacturing (JIT), popularized by Toyota in the 20th century, remains the time-tested cornerstone of any
lean organization. Its principles have lifted businesses out of crises and propelled them to heightened levels
of profitability. Whether you are a lean sensei who is continuously learning or a beginner new to the world
of lean manufacturing, this course is for you. While basic knowledge of lean is helpful, ultimately there are
no prerequisites. The course is ideal for lean practitioners, operations managers, line supervisors, business
leaders, and quality professionals alike who want to set a lean example. JIT manufacturing will improve
your on-time delivery, reduce inventory, increase morale, and ultimately save costs.

Course Objectives:

1) To impart knowledge for facilitating the worker environment.

2) To identify hidden manufacturing wastes.
3) To impart knowledge on a systematic approach to implementing lean manufacturing practices

Course Outline:

Unit 1: Introduction to Just in Time (JIT): History and Philosophy of Just in time, Cultural Aspects, Just
in Time (JIT) Approaches, Cycle Time Reduction, Waste Reduction, Flow Breakdowns, Scope of Just in
Time (JIT), JIT Application Profile, Seven Wastes in JIT, Elements of JIT, People Involvement, Plants,
Systems, Purchasing.

Unit 2: Goals, Benefits, and Limitations of JIT: Benefits of JIT, Limitations of JIT, Implementation of
JIT Concept, Keys to Successful Implementation of JIT.

Unit 3: Understanding and Controlling Variation: Sources of Variation, Causes of Variation,

Variability, Forms of Variability. Responses to Variability, Reducing Variability.

Unit 4: Introduction to Materials Requirement Planning: Push and Pull Systems, Need for MRP,
Terms Used in Material Resource Planning (MRP), Prerequisites and Assumptions of MRP.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 5: Inputs to MRP: Master Production Schedule (MPS), Bill of Material (BOM), Inventory Record
File, MRP Outputs, Primary Outputs, Secondary Outputs, Inventory Forecast, Factors Affecting the
Computation of MRP.

Unit 6: Push and Pull Models: Understanding Push Model, Advantages of “Push” Model, Disadvantages
of “Push” Model, Understanding the Pull Model, Advantages of “Pull” Model, Disadvantages of “Pull”
Model, Evaluation of MRP Push versus JIT Pull, Combining MRP and JIT.

Unit 7: Just-In-Time (JIT) and Competitive Advantage: Relationship between JIT and Competitive
Advantage, JIT Contribution to Competitive Advantage, main advantages of MRP, MRP). Limitations and
Advantages of MRP.

Unit 8: Limitations and Implementation Barriers of JIT: Advantages of JIT, Disadvantages of JIT,
Limitations, and Advantages of MRP, Advantages & comparison of MRP & JIT.

Unit 9: JIT Layout: Plant Layout, Objectives of Plant Layout, Objectives of Plant Layout, Principles of
Plant Layout, Classification of Layout, Process Layout, Product Layout, Combination Layout, Fixed
Position Layout, Group Layout ( Cellular Layout).

Unit 10: JIT Layouts and Design Flows: JIT Layout, Distance Reduction, Increased Flexibility, Impact
on Employees, Reduced Space, and Inventory.

Unit 11: SMED: Introduction to Single Minute of Die (SMED), History of SMED, Implementation of
SMED, Formal Method of SMED.

Unit 12: Introduction to Kanban: A Brief History of Kabana, Reasons for Implementing Kanban
Scheduling, Kanban Implementation Process, Keys to a successful implementation of Kanban, Forming
Kanban Team.

Unit 13: Introduction to Lean Manufacturing: Objectives of Lean Manufacturing, Key Principles of
Lean Manufacturing, Elements of Lean, Characteristics of Successful Lean Manufacturing, Advantages and
Disadvantages of Lean Manufacturing, Lawson Lean Manufacturing Solutions.

Unit 14: History of Lean Systems: Lean Manufacturing Tools and Techniques, Cellular Manufacturing,
Continuous Improvement, Production Smoothing, Standardization of Work, Total Productive Maintenance,
Other Waste Reduction Techniques, Implementing Lean.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO402.1 Remember Identify and Quantify the hidden manufacturing wastes in industries.
Develop a roadmap for successful implementation of lean principles,
CO402.2 Understand
Identify and organize the element.
CO402.3 Analyze Analyze the effectiveness of lean manufacturing tools.
Identify and organize the elements of just-in-time manufacturing, and
CO402.4 Apply
lean manufacturing.

Suggested Reading:

1. Paul Myerson “Lean Supply Chain and Logistics Management”, McGraw-Hill Education, 2012.
2. Martin Christopher, “Logistics and Supply Chain Management, Pearson publications, 2011.
3. Robert Jacobs Richard B Chase “Operations and Supply Chain Management” McGraw-Hill Irwin,
2012.
4. Bill Kerber, Brian J Dreckshage, “Lean Supply Chain Management Essentials: A Framework for
Materials Managers”, CRC Press, 2011.
5. Baudin Michel, “Lean Logistics: The Nuts and Bolts of Delivering Materials and Goods”,
Productivity Press, New York, 2005.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: [email protected]/ [email protected]