LITERATURE REVIEW
Though it is an emerging field, there exists significant literature on quick
commerce. Various factors have led to the emergence of quick commerce in
present times.
1.Ravi Rakesh singh1, prof. vishal R Tomar2:
Methodology: Conducted a quantitative study using a structured questionnaire
administered to 100 residents of Thane City.
Findings: A significant majority of respondents found Q-commerce more
convenient and faster than traditional retail, with 58% highlighting convenience
and 69% noting superior delivery speed. RESEARCHGATE
Research Gap: The study did not explore the specific product categories
consumers prefer to order through Q-commerce platforms.
2. Study by Pedro Edwin Luna Sanchez (2024):
Objective: Analyzed factors influencing consumer purchasing behavior on Q-
commerce platforms using the Mobile Service Quality (M-SERVQUAL) and
Technology Acceptance Model (TAM).
Methodology: Collected 120 valid responses through online surveys and
employed Partial Least Squares-based Structural Equation Modeling (PLS-SEM)
for analysis. AALTO DOC
Findings: Identified that perceived ease of use and service quality significantly
influence consumer preferences for using Q-commerce platforms.
Research Gap: The study did not address how Q-commerce impacts the
traditional consumer decision-making process.
3. Jiyanshu darji1, Niraj Chaudhari2, Prof. Hashmukh Panchal3 (2024):
Objective: Examined the impact of Quick Commerce on customer purchase
behavior and satisfaction.
Methodology: Employed a quantitative approach, though specific details on
data collection and sample size are not provided in the available summary.
Findings: The study indicates a transformative effect of Quick Commerce on
retail, offering consumers unmatched ease and access to a wide range of
products and services. IRJMETS
Research Gap: In this around 50% responses are students. There should be
equal weight given to other people like working professional, house wife,
business owners etc.
4. In another paper ‘THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR
ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE, Frans Sudirjo, Luckhy
Natalia Anastasye Lotte, I Nyoman Tri Sutaguna, Andriya Risdwiyanto and
Muhammad Yusuf investigated the influence of the behavior of generation Z
consumer on site qualities, privacy security, online purchasing enjoyment and
online shopping services etc.
5. In the paper ‘The Impact of Quick Commerce that Influence the Purchase
Decision of E-Grocery by Rina Astini, Ida Royanti, Yanto Ramli, Tafiprios, Erna
Sofriana Imaningsih and Thukas ShilulbImaroh, the authors studied that the
technological expansion have triggered significant change in human life.
Specifically, they focused that the emergence of electronic commerce
platforms for buying groceries, commonly called as E-grocery has gained
notable attention, mainly in post-pandemic landscape.
6. In the article ‘Consumer Behavior in Web-Based Commerce: An Empirical
Study’ by Marios Koufaris, Ajit Kambil & Priscilla Ann Labarbera, they has
covered the impact of consumer experience and attitudes on intention to
return and unplanned purchases on line. It also explores how certain customer
and website factors impact on-line consumer experience.
7. In another research paper named ‘Rise of quick commerce in India: business
models and infrastructure requirements’ by Gauri Ranjekar and Debjit Roy,
profs. Of IIM Ahemdabad they covered that the rapid increasement of e-
commerce penetration and omnichannel distribution has resulted into an
expansion of retail industry. The COVID-19 pandemic and the subsequent
control measures caused a damage in the e-commerce industry which has
increased the online purchase behavior of consumer specially for groceries.
Later on, the customer demand was accompanied by instant delivery
expectation, giving an impact on emergence of quick commerce.
8.
