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Course Structure Syllabi BCom

The document outlines the structure of a Retail Management course, detailing the assessment components and the topics covered in five units. Each unit focuses on different aspects of retailing, including its introduction, the Indian retail landscape, various retail formats, pricing strategies, and promotional techniques. Suggested readings are provided to enhance understanding of the subject matter.

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Rahul
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17 views1 page

Course Structure Syllabi BCom

The document outlines the structure of a Retail Management course, detailing the assessment components and the topics covered in five units. Each unit focuses on different aspects of retailing, including its introduction, the Indian retail landscape, various retail formats, pricing strategies, and promotional techniques. Suggested readings are provided to enhance understanding of the subject matter.

Uploaded by

Rahul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Module I: Retail Management

Internal Assessment: 10 marks


Semester-end Examinations: 40 marks
Total 50 marks

Unit 1 : Introduction to Retailing


No. of Classes 8 / Marks 8
• Relevant Concept
• Importance
• Function

Unit 2 : Retailing in India


No. of Classes 8 / Marks 8
• Factors determining Growth of Retailing in India
• Impact of Retail in Nation’s Economy
• Key Drivers of the Indian Retails Industry

Unit 3 : Retail Formats


No. of Classes 8 / Marks 8
• Concept
• Types of Retailing – Multi Channel Retailing, Single Channel Retailing
• Product factors of Retail format
• Location factors of Retail format
• Current Indian Scenario

Unit 4 : Pricing in Retail


No. of Classes 8 / Marks 8

• Price factors of Retail format


• Importance of Retail Pricing
• Factors affecting Retail Pricing
• Approaches to Product Pricing

Unit 5 : Promotion in Retail


No. of Classes 8 / Marks 8
• Need and Objective of Promotional Mix in Retailing
• Promotional Mix and Strategy development
• Customer Relationship Management

Suggested Reading
• Madaan, Fundamentals of Retailing, Tata McGraw-Hill
• Pradhan, S., Retailing Management, McGraw Hill
• Seshanna & Prasad, Retail Management, McGraw Hill
• Berman, Evans & Mathur, Retail Management, Pearson 

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