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PPC Specialist

Damian Makarov is an experienced digital marketing professional with expertise in PPC, social media management, and influencer marketing. He has held leadership roles, including CMO and PPC Specialist, where he successfully optimized campaigns and increased ROI significantly. Makarov holds a Master's degree in Finance and is fluent in English and Russian, with advanced skills in Ukrainian and beginner-level Spanish.

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Damian Makarov
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0% found this document useful (0 votes)
55 views2 pages

PPC Specialist

Damian Makarov is an experienced digital marketing professional with expertise in PPC, social media management, and influencer marketing. He has held leadership roles, including CMO and PPC Specialist, where he successfully optimized campaigns and increased ROI significantly. Makarov holds a Master's degree in Finance and is fluent in English and Russian, with advanced skills in Ukrainian and beginner-level Spanish.

Uploaded by

Damian Makarov
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Damian Makarov

+380508606955 [email protected] Rivne

PROFESSIONAL SUMMARY

Ambitious individual with strong organizational and multitasking skills, as well as an aptitude for technology. Ready to
apply knowledge and skills to any challenge.

SKILLS

Facebook ads Facebook Pixel Google ads (all tools) Google Editor Google Analytics

Google Tag Manager Google Tag Assistant Bing ads Bing Editor Influencer Marketing

Marketing Analytics Social Media Management CRM Management Team Leadership Digital Marketing

Media Buying

EXPERIENCE

CMO
Real Estate Marketplace - ISpeedToLead (USA), October 2023-Present

• Coordinated the overall marketing department, successfully recruiting top talent that enhanced team capabilities.
Orchestrated and managed highly successful webinar campaigns, significantly increasing lead generation.
Developed and executed influencer marketing strategies, leading to notable improvements in brand awareness
and engagement.

PPC SPECIALIST
Real Estate Marketplace - ISpeedToLead (USA), January 2023-October 2023

• Implemented and optimized marketing campaigns in Google Ads and Facebook Ads, reducing cost per lead in
twice. Implemented new high-converting traffic sources.

Managed the Social Media Marketing (SMM) department, increasing overall team productivity by 25% and driving a
growth in social media engagement.

DIGITAL MARKETING SPECIALIST


Online store - BambiniFashion (Austria), February 2022-January 2023

• Managed budgets exceeding $1,000,000.

Implemented and optimized marketing campaigns across Google Ads and Facebook Ads, resulting in a 40%
increase in overall campaign ROI.
Conducted in-depth analysis of marketing campaigns using Google Analytics, which improved targeting and
reduced ad spend waste by 20%.

Organized the department responsible for Facebook Ads, increasing team efficiency by 25%.

Contributed to the implementation of an influencer marketing strategy, leading to a 30% boost in brand
engagement.

PPC SPECIALIST
Marketing agency - MixDigital (Ukraine), July 2020-February 2022

• Managed a portfolio of 20 projects simultaneously, consistently delivering results on time and under budget,
enhancing overall client satisfaction by 20%.

Implemented and optimized marketing campaigns across Google Ads and Facebook Ads, achieving a 35% increase
in overall ROI.

TEAM LEADER
Online store "Niva" (Ukraine), January 2015-June 2020

• Established and managed an online store, leading to a 40% increase in web traffic within six months.

Successfully resolved customer issues, improving customer satisfaction scores.

Provided strategic leadership to a team of 5, enhancing overall team productivity by 30%. Collaborated with
influencers and bloggers, resulting in a 50% increase in brand visibility and a 30% boost in sales through targeted
advertising and promotions.

EDUCATION

MASTER DEGREE: FINANCIER, Ukraine


Open International University of Human Development "Ukraine", June 2019

ACHIEVEMENTSANDPROJECTS

Promoted Instagram account from 0 to 120 thousand subscribers in 4 months, investing $200 in advertising.

LANGUAGES

• English • Russian
Fluent Native

• Ukrainian • Spanish
Advanced Beginner

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