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PES University, Bangalore
UM18BB302
(Established under Karnataka Act 16 of 2013)
DECEMBER 2020: END SEMESTER ASSESSMENT (ESA) BBA V_ SEMESTER
UM18BB302- Business Research Methods
Time: 3 Hrs Answer All Questions Max Marks: 100
a) Explain the various objectives of Research Methods. 5
b) Briefly explain the research process in detail. 5
1 c) Explain the different Type of Research. 5
d) What are the criteria of a good research? Give your viewpoints. 5
a) Write short note on the following Scales:
a) Nominal Scale
b) Ordinal Scale 5
c) Ratio Scale and
2 d) Interval Scale
b) Describe the verification process involved in secondary data? 5
c) What are the various components of a Good Questionnaire? Explain 5
d) Elaborate Schedule and Observation Methods with example. 5
a) What do you mean by Stratified Sampling? Explain with an example. 5
b) What is Type I and Type II errors in hypothesis testing? 5
3 c) When do you think the errors will occur in sampling? Justify 5
d) In 324 throws of a six-faced dice, odd points appeared 180 times. Would you say that 5
the dice is fair at 5% level of significance?
a) Explain Analysis of Variances in detail 5
b) Narrate the following concepts in detail. 5
a) Correlation
b) Regression
c) Write Short notes on the following: 5
a) Discriminant Analysis
b) Factor Analysis
4 d) In an anti-malarial campaign in a certain area, quinine was administered to 812 persons 5
out of total population of 3248. The number of fever cases in shown below:
Treatment Fever No Fever Total
Quinine 20 792 812
No Quinine 220 2216 2436
Total 240 3008 3248
Discuss the usefulness of quinine in checking malaria.
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Note: Chi-Square Table Value -
a) Explain various functions of research report. 5
b) What are the steps involved in report writing? Explain. 5
5
c) List down the components of a research report. 5
d) Describe the guidelines to be followed for graphs in research 5
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