Self-made Questionnaire
“Competitive Strategies of Local Milk Tea Shops Around General Santos City”
General Instruction: The purpose of this study is to determine the competitive
strategies of Local Milk Tea Shops Around General Santos City. This
questionnaire asks about business profile and competitive strategies. Please fill
in the following questionnaire on the basis of the facts of your company or store.
Your response will be purely confidential and will be used for academic purposes
only.
Part I. Profile of Local Milk Tea shops
Instruction: Kindly check (✓) all the information about your business profile.
Initial Capitalization
___ ₱10,000-30,000 ___ ₱60,001 and above
___ ₱30,001-60,000
Number of Years of Operation
___ 2-5 years ___ 10 and above
___ 6-9 years
Number of Employees
___ 4-6 ___ 10 and above
___ 7-9
Average Number of Customers per day
___ 30-50 ___ 71-90
___ 51-70 ___ 91 and above
Average Monthly Income
___ ₱100,000 – below ___ ₱300,001-400,000
___ ₱100,001-200,000 ___ ₱400,001 and above
___ ₱200,001-300,000
Part II. Competitive Strategies
The following items describes the competitive strategies of Local Milk Tea Shops
Around General Santos City. Indicate the level of practice with the following
statements by checking your response using this scale.
4 – Highly Practice 3 – Slightly Practice 2 – Practice 1 – Not Practice
Statement 4 3 2 1
Product – is a competitive strategy that offers goods and services to
the public.
Offer customization options for customers to adjust sweetness level,
ice, and toppings according to their preferences
Creating unique or signature products that set this milk tea shop
apart from competitors
Train staff to follow recipes precisely, especially for core items like
the milk tea base and boba preparation
Ensure that all ingredients, especially perishables like milk and fruits,
are fresh and have a reasonable shelf life
Maintain a clean and hygienic workspace to prevent contamination of
ingredients and equipment
Asking feedback to the customers with the aim of product
improvement and innovation
Conduct routine quality audits and address any issues promptly
Implement regular quality control checks to taste-test products and
check ingredient quality
Providing healthier alternative options to individuals who prioritize
their health and well-being
Use premium or top-quality ingredients for beverages offered.
Statement 4 3 2 1
Place – refers to a competitive strategy that
focuses on the location of products and services,
in order to make them available to the right
customers.
Consider nearness to schools, colleges, offices,
and shopping centers to capture your ideal
customer base
Create signages within the premises of the shop
such as entrance and exits, comfort rooms, and
store’s layout
Providing a secure and safe experience in the
shop
Offers convenient parking space for the
customers
Create outdoor seating areas for customers who
prefer to enjoy their milk tea in an open-air
environment
Consider providing ample seating, cozy corners,
and charging stations for customers who plan to
stay
Consider eye-catching interior and exterior
design for the shop to draw in more customers
Offer multiple channels for customers to order
from (e.g., in-store, mobile app, delivery)
Offers waiting area for a take-out order
Offers a good ambiance that changes with the
season’s theme
Statement 4 3 2 1
Price – is a competitive strategy that assigns
value to goods or services, giving businesses an
advantage and attracting customers to meet
their financial goals.
Offer combo deals that bundle drinks with
snacks, desserts, or meal items to provide value
and encourage larger purchases
Offers discounted or low prices rate for PWD’S,
Children or senior citizen.
Offer discounts to students or provide special
rates for group orders placed by student
organizations
Listen to customer feedback and be open to
adjusting prices based on their input and market
changes
Adjust prices seasonally, offering discounts
during slower seasons and potentially increasing
prices during peak demand periods
Analyzing valuation of product based on the
perceived value it holds for the customers
Offer smaller portion sizes or "mini" versions of
their drinks at a lower price
Set the prices to be comparable to or slightly
less expensive than those of bigger, more well-
known chains in the neighborhood
Provide pricing based on drink’s size or
customization, this allows customers to choose
their level of personalization within their budget.
Adjust prices according to economic activities
such as; fluctuations or prosperity.
Statement 4 3 2 1
Promotion – refers to a competitive strategy of
marketing activities that is used by businesses to
interact and advertise their goods and services
with their target customers.
Maintain active and engaging social media profiles
on platforms like Instagram, Facebook, and Twitter
Collaborate with local influencers, especially those
who have a strong following in your area, to
promote your products
Create personalize emails to target specific
customer segments
Display positive customer reviews and testimonials
in your shop and on your website
Ensure that your branding, including your logo,
colors, and message, is consistent across all
promotional materials and online platforms
Promote daily or weekly specials with reduced
prices on specific menu items
Participate in local events, such as food festivals,
street fairs, and community fundraisers
Support local initiatives to show your commitment
to the area
Embrace seasonal themes in their promotions,
offering special drinks and discounts tied to
holidays or seasonal changes
Partner with nearby businesses, such as cafes,
bakeries, or fitness studios, to cross-promote each
other's products and services
