CURRICULAM VITAE
Rashmi Raj
E-mail : [email protected]
Contact No. : +91-7061601355
CAREER PROFILE
Results-driven Branding & Marketing professional with 7.5 years of industry-oriented
experience as an Assistant Manager in Agri-Tech, Oil & Gas, Energy, and EdTech
sectors. Proven expertise in managing the social media platforms and executing strategic
marketing campaigns, enhancing brand visibility, and driving audience engagement across
traditional and digital platforms. Adept at managing social media, content strategy,
performance marketing, and project execution to deliver impactful results.
PROFESSIONAL PROFILE
1. Green Agrevolution Pvt. Ltd (DeHaat)
Period of Association: Sept-2021 to Present
Designation: Assistant Manager- Social Media & Branding
JOB DESCRIPTION
Leading end-to-end YouTube content strategy, from ideation and scripting
to coordinating with design and editing teams, ensuring timely and high-
quality video uploads.
Till now I have developed 200+ short-form agricultural learning and
awareness videos for DeHaat's YouTube channel, contributing to significant
subscriber growth from 6k- 260K+.
Grew LinkedIn followers from 50K to 260K+ and Instagram followers from
2.5K to 7.5K+, driving significant audience engagement and brand presence.
Collaborate with cross-functional teams, including editors, writers, UX
designers, and marketers, to create compelling storytelling aligned with
business objectives.
Execute a data-driven strategy aligned with brand goals to enhance online
presence and engagement.
Monitor performance metrics like reach, engagement, conversions, and ROI
to optimize campaigns and improve results.
Stay updated on industry trends, competitor activities, and emerging
social media trends to keep the brand ahead.
Oversee the production and distribution of high-quality content, including
images, videos, and written posts, ensuring brand consistency and audience
engagement.
Effectively using platforms like Hootsuite and Buffer Social to schedule
posts, monitor engagement, and manage multiple accounts.
Played a key role in onboarding & launching actor Pankaj Tripathi as our
Brand Ambassador on Social Media Platforms.
Apart from content, I am looking after the Content & Digital Marketing Team
(comprising five members), overseeing strategy, execution, and performance
optimization across multiple platforms. My key responsibilities include:
Developing and publishing engaging content (text, visuals, and videos) to
connect with target audiences and enhance brand visibility.
Video scripting for ad and social media reels.
Develop compelling copy and visual concepts for mobile apps, websites, and
marketing collateral such as banners, pamphlets, catalogs, brochures, and
posters.
Produce impactful content across multiple formats, including creative and
social media communication, blogs, newsletters, social responses, and
farmer-centric messaging.Executing and optimizing advertising strategies on
platforms like Amazon, Blinkit, Zepto, Swiggy Instamart and BigBasket.
Running promotional campaigns, contests, and community engagement
activities to enhance brand recognition.
Working closely with management for funnel optimization, with designers
for ad creatives, and with customer service to monitor feedback and respond
to inquiries.
Staying updated with the latest trends in performance marketing, social
media, and emerging technologies to refine strategies and drive growth.
PROFESSIONAL PROFILE
2. OG & E Consulting Pvt. Ltd
Period of Association: March-2020 to Sept 2021
Designation: Senior Research & Content Analyst
JOB DESCRIPTION
Proficient writing & editing skills in academic content with proofreading
& proper understanding of plagiarism software & grammerly under any
discipline.
Ability to identify & mitigate contextual & grammatical errors.
Prepared report on different business development strategy to increase the
competitiveness across global market.
Do an efficiently research, design questions, assessment and identify
learning strategies.
Review the content & provide constructive feedback to the team.
PROFESSIONAL PROFILE
3. Gyan Shree Insolvency Professional LLP
(Chamber of Indian Micro Small & Medium Enterprises)
Period of Association: March-2018 to March 2020
Designation: Research & Content Analyst
JOB DESCRIPTION
Developed academic curriculum-based content for MSME ki Pathsala.
Created content properties that drive cross-platform interaction for the
brand.
Worked with creative team, to create and deploy quality content, across
digital communication channels
Ensure adherence to brand and internal guidelines for communication
across digital channels
Executed content programs for various digital platforms like YouTube,
Facebook, Instagram, Blogs, Twitter, websites, microsites etc.
Do primary as well as secondary research to explore the content data based on
Business Development for MSME Helpline (Mr. Mohan Mukesh Gupta) You
Tube Channel Videos & Facebook Videos
Prepared Both Hindi and English Content Script for MSME Helpline (Mr.
Mohan Mukesh Gupta) Videos of YouTube, Facebook & Course which is
available on their website.
Prepare Customized content for Mr. Mohan Mukesh Gupta Physical Seminar &
Webinar and also prepare Customized Content for Case Study Videos of
Client for YouTube and Facebook which is used for their Business
Promotion.
PROFESSIONAL PROFILE
4. Energylysis
Period of Association: March-2016 to Feb- 2018
Designation: Research Analyst
JOB DESCRIPTION
Doing primary as well as secondary market research to explore the
content data for case analysis, Business data modelling, workflow
analysis, competitor information and their market analysis for Business
Development.
Work with different business units, understand business problems, gather
relevant data to analyze and identify trends and patterns.
Perform market engineering by Estimates and forecast of the micro
markets across India and analyze market shares of the top leaders and
critically argument on the future leaders.
Create Data interpretation and Forecast models.
Track specific industry and develop business insights and reports of the
companies which guide them to enhance their business pattern and
profitability.
Protect, assemble and ongoing management of utility data for client
base.
Develop requirements (business, user and technical requirements) and
establish traceability to the business vision
Deals with various business units, understand business problems, gather
relevant data to analyze and identify trends and patterns.
Help, develop, manage and maintain the accuracy of the fundamentals
data that drives our analysis
Collaborate with marketing and sales team, understands their needs and
work on their search assignments.
Assist in the development, planning and management of analytical
products, including frequent written analysis of industry trends and
market patterns.
Educational Qualification
MASTER IN ELECTRONICS & COMMUNICATION ENGINEERING from Mangalayatan
University in the year 2016 with 88.5% Marks. (Gold Medalist)
BACHELOR IN ELECTRONICS & COMMUNICATION ENGINEERING from Seemanta
Engineering College, Odisha in the year 2014 with 70% Marks.
INTERMEDIATE IN SCIENCE from C.B.S.E. Board, New Delhi in the year 2010.
HIGH SCHOOL IN SCIENCE from B.S.E.B., Patna in the year 2007.
Name : Rashmi Raj
PERSONAL DETAILS
Father’s Name : Brijnandan Lal
Permanent Address : Rashmi Raj
Amber Rahui Road
Bihar Sharif (Nalanda). Bihar-803101
Languages known : English, Hindi
DECLARATION
All the information given here are true, I bear all the responsibility of these details .
(RASHMI RAJ)
