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ECM Specialist - Omni Channel & GT Online

The document outlines the role of a New Online Business Development Specialist focused on driving growth in online business models, particularly in Modern Trade and eCommerce. Key responsibilities include leading business model development, ensuring integration with customer plans, managing budgets, and measuring success. Required qualifications include a Bachelor's degree, experience in eCommerce, and strong digital marketing knowledge, with a preference for candidates holding a Master's degree and experience in building online business capabilities.

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mytrang14031981
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7 views2 pages

ECM Specialist - Omni Channel & GT Online

The document outlines the role of a New Online Business Development Specialist focused on driving growth in online business models, particularly in Modern Trade and eCommerce. Key responsibilities include leading business model development, ensuring integration with customer plans, managing budgets, and measuring success. Required qualifications include a Bachelor's degree, experience in eCommerce, and strong digital marketing knowledge, with a preference for candidates holding a Master's degree and experience in building online business capabilities.

Uploaded by

mytrang14031981
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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NEW ONLINE BUSINESS DEVELOPMENT SPECIALIST

Drive the growth of new online business models, with the focus on GT online
& Omni channel of Modern Trade. Work closely externally (customers), and
internally with Modern Trade team and ecommerce team to set up
process/relationship/trading terms.

1. Responsibilities

- Lead and Drive new online biz models together with KAMs and internal
stakeholders, to ensure IDP successfully set up a clear business structure and
plan with customers.

- Ensure dedicated activity plan is well integrated in the AOP in the top
Customer plan

- Ensure clear activity planning for each model, to be discussed and aligned
in Joint Business Plan (JBP) with Customers

- Lead the budget proposal to get budget supporting for new models (both
marketing and trade)

- Ensure the implementation of key activities (top 5 key events by


customers) through proper co-ordination with relevant teams: Brand
marketing, Trade Marketing, Modern Trade, E-commerce, Media etc..

- Measure the success of new online biz models by customer and partner:
monthly and FY sales and sales contribution

- Make sure that the assortment and commercial strategy reflected in action
plan.

2. Basic Qualifications

• Bachelor’s degree in Business, Marketing or related field

• 3+ years of new online business models from brand site for


eCommerce, related role of FMCG companies

• Strong knowledge of various aspects of digital marketing: livestream,


digital media, eContent, digital customer research.

• Firm understanding of Ecommerce solutions and all performance


tactics

• A proven track record of successful campaigns


• Excellent written & verbal communication skills

• Creative thinker and problem solver

3. Preferred Qualifications

• Master’s Degree

• Direct experience building a new online business model capability from


scratch

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