Automatic Agency System: Master Guide

Automatic Agency System

By Luther Landro

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Contents

Your Dreams of Success Made Real .............................6

Getting Started With This Course ............................................... 8
The Big Picture for Big Profits .....................................12
Your Services Are In High Demand .......................................... 13
How Do We Help These Companies? ...................................... 14
Setup Your Agency Brand: Simple And Fast ..............15
Establishing A Brand ................................................................ 16
Purchasing Domain & Hosting .................................................. 17
Automating The Whole Thing ................................................... 19
Managing Your Time ................................................................ 21
Seven Highly Profitable Client Magnets ......................28
Ranking YouTube Videos ......................................................... 29
Posting On Craigslist / Marketplaces ........................................ 53
Using Reddit As A Lead Source ............................................... 67
Leverage Your LinkedIn Network ............................................. 70
Here’s What You Do ................................................................. 70
Create The Customer Avatar .................................................... 75
Amazon eBooks........................................................................ 87
Local Facebook Groups & Pages ............................................. 89
Network Affiliate Incentive Programs ........................................ 92
Working With White Label Agencies ...........................93
Recommended Agencies.......................................................... 97
Client Management Tips ........................................................... 99

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Pricing Your Services .................................................100

A Done-For-You Prospecting Plan .............................102
Email Templates ..................................................................... 110
Google Profile .................................................................... 110
Google Posts ..................................................................... 116
Website Cold Opener ......................................................... 117
Lead Generation ................................................................ 118
Video Marketing ................................................................. 121
Mobile Marketing ................................................................ 124
Social Media Marketing ...................................................... 127
Paid Advertising ................................................................. 130
Search Engine Optimization .............................................. 133
General Follow Up ............................................................. 136
General Sign Up ................................................................ 137
How To Get Paid Fast & Easy .....................................138
Creating A One-Time Payment Link on PayPal...................... 138
Creating A Monthly Recurring Charge .................................... 142
Invoicing Clients...................................................................... 144
Growing Your Agency Income ...................................146
Essential Income Resources ......................................152
Fast Cash Directory ................................................................ 155
A Call to Get Your Shit Together ................................157
You Have Everything You Need .................................159

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 Automatic Agency System: Master Guide

“Amateurs sit and wait for inspiration, the rest

of us just get up and go to work.”

– Stephen King

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Your Dreams of Success Made Real

Dear Friend,
Congratulations on investing in the Automatic Agency System!
I want you to think of this course
as your key to a new Mercedes
AMG cigarette boat.
Fast, sleek, and powerful*…
2,700 Horsepower of Bliss
*Price Tag: $1.1 Million
This master class will fast-track your entry into the well-paying
world of reseller consulting.
If you haven’t heard, reseller consulting is the fastest, easiest, and
most profitable way of breaking into the consultant lifestyle.
So, thanks for picking up this course!
Your timing couldn’t be more perfect.
The changing economy has been a boon for both agencies and
reseller consultants.
These companies have had to adapt to unprecedented disruption,
and this had led many to reconsider options for generating new
customers.
These clients, both large and small, need help with a ton of
different things and either adapt, or wither and fail.
Marketing agencies need clients, too.
Just like any other business, an agency will go out of business if
they don’t adapt and generate new accounts…

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The usual way is to build a sales team.

However, an in-house sales team is expensive and complicated
to operate.
Later, I will show you how the money you save businesses
as a consultant is practically the #1 reason they will hire you.
Plus, dedicated marketing agencies have additional cost and
complexity which is limiting factor for many.
Smart business owners ask themselves:
Is there a smarter and cheaper way of doing things?
Clearly there is.
Look at this comparison from a client’s cost assessment:
Advertising Solution Cost/Year Return
Marketing Agency $90k 10% - 20%
Sales & Marketing Staff $50k - $75k 15% - 20%
Marketing Consultant $35k 30% – 50%

Businesses see more return on investment and less costs when

hiring a consultant.
It is a cheap way for a company to gain marketing expertise
without spending a bundle and making less on advertising
expense.
Consultants get the job done:
• Faster (less red tape)
• Cheaper (less overhead)
• Better (uses techniques that are fresh & cutting-edge)
Like I said: Your timing is perfect.
Think about this:
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• Consultants do no real service work (unless you want to)

• This is your agency, your clientele, your brand
• No employees, no stress, and no employee compliance
• Monthly payments without begging
• Best position to be in! You’re the boss, you control it all.
You become, in essence, a middleman who makes the
connections and coordinate simple projects that take very little
time to run.

Getting Started with This Course

“Just start writing.”
I’ve told myself this phrase each time I sit down to author a
master class, eBook, or sales letter.
If I don’t, I will false start…
If you’ve ever written anything, it helps to just get the pencil
scribbling or fingers moving across the keyboard.
Something just clicks inside.
For myself, it takes 20 minutes of writing to get into the grove…
Then the words and ideas won’t stop coming.
This is known as the “flow state” because your productivity just
flows out of you.
You start getting things done.
You start accomplishing tasks, goals, and reap the rewards.
Movement over meditation as I like to say.
Don’t think. Just do. The accomplishment comes after.
“Clear your throat.”

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In my late 20’s, I once stood in front of 30 public relations

delegates from countries around the world.
I felt like I was giving a speech at the United Nations…
There were people there from all over the world.
Sounds like nightmare, right?
Well, it was.
My boss at the time was supposed to present but at the last
minute got cold feet. He then tapped me to go up there!
Forget the fact that I was never told I was going to present until 3
minutes before called.
I had no idea what I was going to talk about it.
The urge to murder my boss in front of the whole room grew…
But I did it anyway.
I cleared my throat and started talking about our projects.
Now, had I known then what I know now, I would have had
everyone in the room eating out of my hand in 15 second or less.
I would have walked out of there with no less than 10 hot leads
from other governments who were buying communications.
Missing Opportunity
It took me several years to realize that I missed a massive
opportunity to GET PAID thousands of dollars from world
governments.
Governments that had very big budgets for their messaging goals,
which are essentially just their form of advertising.
Pity me.

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The important takeaway here is that I got the job done (forget that
I didn’t get a single contract out of that sweaty meeting…)
I just cleared my throat and started talking.
At first, I was shaky, but then got into a grove, and spoke about
the benefits of the programs we were running confidently.
Where I went wrong was not planting seeds of a sale and
failing to follow up …and I know that now.
Here’s what I want you to realize:
Opportunities knock and sometimes they are banging on the door
and despite all the racket they are making, few open that door.
Few let opportunity in.
Later, like me, they regret that missed opportunity.
Don’t let this happen to you.
A little effort towards this opportunity goes a very long way.
How Real Is This Opportunity?
Very.
Real.
Just search YouTube for: SMMA
SMMA means “Social Media Marketing Agency”
You will see kids (teenagers) earning money consulting!
All these kids are doing is making the sale and farming the work
out to reseller marketing agencies.
Many times, they just generate a lead and hand it off for a healthy
and near zero-effort commission.

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Later in this class, I will give you a list of agencies and resellers to
use with your clients.
For now, let’s show you how you can get in on this opportunity
without any complex, technical, or hair-raising work.
So, What’s The Deal Here?
Simply put, you promote lead magnets in one or several online
properties (we will also get to these later) to generate pre-sold
buyer leads.
You presell them on digital marketing services with the tactics
provided later in this guide.
You hand off the lead and/or the agency does all the work.
It truly is a three-part process that anybody can do if you’ve got
some basic organization skills.
And even if you are a complete mess, there’s ways around that,
too!
In the next chapter, we’re going to cover the big picture because
its important you see things from 20,000 feet.
Before we get there, consider the following:
You start with nothing, even at birth. Our entire lives are starting
at the bottom and moving up.
We make progress with the small incremental steps forward.
Before long, we’re running climbing and swinging from the trees.
The analogy here is that, from scratch, you can start one of these
reseller consulting shops, and totally quit that day job at a point
when you have enough clients and business coming through.
All it takes is a little effort; just one hour a day without fail.

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The Big Picture for Big Profits

There have also been two ways of winning at the consulting
game.
The Old Way
Vs.
The New Way.
The Old Way
A tried-and-true model, we call ‘the old way’ seven distinct steps
and a variety of skills that not everybody has.
Step 1: Find a service that is in demand to sell
Step 2: Find businesses that need the service
Step 3: Start cold calling and outreach
Step 4: Sell and deal with rejection
Step 5: Deliver the service you sold
Step 6: Resell them each month on something else
Step 7: Deal with support, chasing payments, etc.

That’s a lot, right?

For the right person or team, it’s quite easy, despite having so
many moving parts.
But not everyone can do all seven steps.
Some do some steps OK.
Few do them right.
The New Way
With this new method, we’re following another – more simplistic
model that doesn’t have as many moving parts…
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Nor does it require any special skills or delivery, among other

requirements.
Step 1: Put out lead magnets in online channels
Step 2: Connect leads generated with agencies
Step 3: Maintain the relationships and get paid

You do a fraction of the work over the old way and keep a healthy
profit AND have more time.

Your Services Are in High Demand

Once a quarter, I have my friend Jerry the Junker come through

and take a bunch of trash that I’ve accumulated.
Things that are too big for the regular trash cans.
The last time Jerry and I met for my quarterly pickup of waste
wood, boxes, and misc. garbage, he asked me to leave him a
review.
He told me that he’s getting killed online by his competition and
needed reviews to help his reputation.
Pro Tip: Nearly every business you will encounter will need
some kind of website or marketing work!
Jerry just knows junk; how to make money off scrap metal and
how to show up to a job site on-time.
Occasionally, he comes across something he can resell for a
good profit.
He knows nothing about advertising and traditionally got accounts
from word of mouth.

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That’s how he got me – my neighbor told me about Jerry the

Junker. But he recognizes the value of digital media.
Yet check this out.
When I checked his Google My Biz profile, it was unclaimed!
Claiming his profile, some quick rewrites, and review
responses netted me a year’s worth of junk removal.
Jerry the Junker recognized the new trend in local small business
economies. With the ongoing pandemic, companies have had to
adapt and become online savvy to maintain their cashflow.
Any company that doesn’t adapt gets left behind.
These are the companies, the ones that haven’t adapted like
Jerry’s, which we are going to help.

How Do We Help These Companies?

Well, that’s the easy part; we choose to work with agencies

instead of against them.
A small consultant can’t compete at scale with an agency that has
a sales team.
Rather than becoming experts in SEO, website design, reputation
management and all the other specialties of digital marketing…
We will leverage white label reseller, client day care, and
commission-only agency offers.
All we really need to do, in some cases, is just bring them a client
and we get paid. And sometimes, they will even close the deal for
you, paying you a fee.
Talk about effortless…
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Setup Your Agency Brand: Simple and Fast

Before you hire agencies to service clients, you need clients!
Look at the big brain on Luther!
Seriously…
You’ll need a way to contact prospects, answer questions, and
present your offers.
You’ll also need a way to communicate with your agency
partners.
Cleary the best way to do this is via email, but not just any email
address with do in this case.
Over the years, I’ve had students send emails to prospects, and
get barely any response.
I take the time to investigate why – which is almost always a
function of some presentation or process that’s just not quite
right…
Turns out that follow-up is the biggest failure point.
But second to that is the professional appearance of your brand.
This one student had sent tons of emails to clients, and never got
a response.
Turns out their email address was something obnoxious. *
*I’ll leave the rest to your imagination.
It was ridiculous to expect someone to answer an email from
someone with such an obscene email address.
…especially someone asking for money.
Forgetting the fact that it had an obscene word in the username…
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The domain was also Hotmail.com; which is notorious for scam

and spam.
We want to present a professional appearance to our clients.

Establishing A Brand
I look at setting up your brand as links in a chain.
Each one needs to be strong and built with purpose.
The first link in this chain is your brand.
This brand should be established around your name and can also
be built around a company so long as your email address reveals
who you are.
Some examples: (examples only)
[email protected]
[email protected]
[email protected]
A custom domain will help you stand out from all the junk mail that
clients receive. It will also make you appear professional and give
you a starting point for a website brand.
Finding Available Domains
Rather than sit all day in front of domain register, punching away
names and ideas…
Create a list of 25 domain names and use a bulk checker to see
which ones are available:
https://www.godaddy.com/domains/bulk-domain-search
REMEMBER: Prospects don’t care about you personally, only
what benefits your services can deliver; however, they buy from

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people and are inclined to trust a person who took the time to
establish a personal & professional brand.
The second link in this chain is your domain.
Your domain should match your brand exactly.
So, if your consulting agency’s name is:
Ex: Fred Consulting Services
Your domain should be: fredconsultingservices.com

Purchasing Domain & Hosting

Domains and hosting are the next link in the chain.
This is the backend support you need to have a professional
email address and host a website.
A Quick Word on Websites
Technically you do not need a website to start a consulting
business, however you do need the domain for a professional
email address.
If you don’t already have a website, you can always have one
built with the proceeds from your first few accounts.
If you have the coin to invest in your consulting business now,
then, save yourself some time and have a site built for you by a
vendor.
Alternatively, if you can get savvy with WordPress, a nice-looking
website can be had for $40 using a professional template.
Warning: don’t bother creating a website until
you understand your market.
Your site’s purpose should be focused on collecting and
cultivating leads.
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There is a tendency for new consultants to try and mimic…

…the big boy agencies.
They put an emphasis on the branding but not the proactive and
direct approach of generating leads.
It is a huge trap and will waste time and money; sometimes
thousands…
Get to know your audience first.
Do some outreach…
Talk to prospects about what you are trying to do…
Insights always follow curious questions, so ask them...
What prospects tell you will be the foundations for the types of
content you place on your website.
The most important thing you can do as a consultant is to
prospect. Most of your time should be spent doing it, and anything
that takes away from that time is costing you time and money.
Websites can become a time sink, and take up valuable
prospecting time, a concept I’ll elaborate on a bit later in this
section.
Regardless of website, you still need a domain and hosting. It
would be nice if your domain can have dual use, so keep this in
mind when choosing a name.
If you don’t already have a domain and hosting, you can get them
below:

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Grab A Domain
https://www.landroservices.com/products/domain-registration
Grab Hosting:
https://www.landroservices.com/products/cpanel
Fail Safe Scenario
If everything has gone wrong and you’re just unable to get a
domain and hosting, you can get away with using gmail.com, but
only if:
Your Gmail username matches your name.
[email protected] is going to present better than
[email protected].

Automating The Whole Thing

One of my favorite tools is an autoresponder.
Such a service offers hosted forms that you can use to collect
leads, distribute lead bait, manage a list, and automate sales
email templates.
I recommend www.aweber.com or www.getresponse.com
Pro Tip: Don’t load cold leads into an autoresponder!
This is the best way to get put on a spam list and get your
account cancelled.
Instead, use forms to get opt-in leads.
How do you do that, you might be asking?
Easy!
Give away everything! …well, almost everything.

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One of the most effective sales techniques for our industry is to

give away almost everything and ask for payment for the thing
that makes it “real.”
For example:
You find prospects who have a terrible Google My Business
(GMB) profile.
You send those prospects an offer for free step-by-step GMB
settings checklist.
The prospect opt-ins, confirms their email address, and are
now part of your list.
You then send a few pre-set emails walking them through
how to set the important things…
and then follow that up with a sequence that offers to save
them time if they hire you to do the work you just explained
to them.
Often adding an addition fresh benefit to sweeten the deal.
It works like magic.
Think about it:
Owners are busy running their business and have limited time…
If they can afford your service, they would rather pay you to do
the work than use up their time.
These magnets are easy to setup and just require a little time to
get going.
Managing Your Time
If you ever wanted to get the most out of your time, then this will
be the most important section you read today.

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That’s because poor time management is the #1 killer of dreams.

Managing Your Time

I’ve coached so many students over the last decade, I truly
believe I’ve seen it all…
And after 10,000 hours of working with students, I know that I’ve
heard:
• Every lame excuse
• Every reasonable excuse…
• Every self-diluting rationalization…
• Every legitimate reason for not meeting a goal.
It often boils down to just two things:
1. Commitment
2. Time
And these two are 100% inter-connected, so really, we’re talking
about just one thing.
Can you guess what it is?
If you guessed TIME, you’re spot on.
Truth is, there are many out there who have trouble committing to
persistent and steady work. And the reason I’ve found is it
because human beings, at their resting state, are naturally bad at
time management.
Technically, it is not your fault.
You are having to fight the very nature of your humanity.
The same nature that I struggled with when I got started in
business.

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Luckily for us, there are easy ways to retrain your brain, so you
counteract our nature of rest, and reprogram our routines so that
we are more productive and successful.
Not only that, but these ways help us find the time to work on
projects, get out of a rut, and completely change our lives for the
better.
This isn’t a tip.
This is a prescription.
Office Time and Prospecting Time represent the two most
critical processes of your consulting agency.
PT Prospecting Time – Time spent looking for accounts
OT Office Time – Time spent on everything else
Office time are work hours and when your time should be at its
peak efficiency and management.
Prospecting time is inside of office time, but it is also time solely
dedicated to finding new accounts and getting paid.
Your prospecting time should be greater than your office time at
first, by far.
For every hour of office time, you should have 4 or 6 hours of
prospecting time, at least in the very beginning.
The more PT you put in, the more money you will make…
And the sooner you will find your 3 to 5 flagship clients.
Flagship clients that pay big checks each month.
Here are some steps to follow to help you manage your time…
Step 1: Find and Manage Time-Sinks

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Find the things in your life that are relative wastes of time.
TV, games, and hobbies can be massive drain on time.
I’m not advocating you completely give up any of those things.
What I’m saying is that the time you sink into them can be
optimized.
If you watch 2 hours of TV per day, cutting that in half gives you
an hour to work on this opportunity.
If you play games for 2 hours, cut that in half for another hour.
The average user of social media spends two and half hours
every single day on these platforms!
Steal an hour from social media, too.
Now you have three hours to work on this opportunity.
Identify the things and habits in your life that use time.
Adjust them to make the time to improve your life.
Step 2: Head Off Distractions Ahead of Time
Find the things in your life that distract you when you’re busy.
• Mute your telephone
• Close browser tabs for your email, reddit, or whatever
• Close the door
• Find a babysitter
Personally, I find the doorbell to be an incredible distraction.
Deliveries, solicitors, even neighbors would constantly ring that
doorbell and break my concentration or interrupt my day.
I’d have to get up check or worse, someone else would get the
door, and I would have stopped work for nothing.

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The joys of working from home…

So, I put a little piece of tape under the doorbell, and wrote:
“Out of Order”
The doorbell doesn’t ring anymore.
Do whatever you can to eliminate interruptions so you can focus.
Step 3: Make and Use Lists
Now that you have some time to focus, what do you focus on?
This is the function of lists.
You need to be making lists of things to do:
I will be giving you the things to do to manage this
opportunity a bit later in this manual. Just know we need to
be making lists to stay organized and directed.
Focus on working on your list, crossing things off as you go.
Nearly everything I do is on some list; either on paper or through
task management software like www.asana.com (its free!)
You’ll be surprised how much better you perform when you have
everything in a system, tracked, and updated.
You know everything that needs to get done.
You know what needs to get done without trying to think about it.
If you’re going to use a tool like www.asana.com, then go ALL IN.
Map everything out.
List out your personal tasks, as well as your business tasks.
Break them off into projects and monthly repeat tasks.

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For example – put every due date for each bill you have on a
monthly list that repeats. You will always know when that bill
is due. Add the amounts to the task name, and you got
yourself a rough budget estimate, too.
Once your list is done, make the list for the next day.
This way when you have “office time,” you know exactly what
needs to get done.
Once you map things out, you can know with confidence that you
are not forgetting anything, and you can truly relax and do
something fun as a little reward for your efforts.
Step 5: Know How Much Time It Takes
Key to managing your time is knowing how long it takes you to do
a particular task.
After years of video production, I know exactly how long it will
take me to produce video assets, record, edit, and render a
finished sales video, for instance.
I know this, not because I’m a magician…
I know because I timed myself working at a comfortable pace.
Over days, weeks, or even months, you notice your patterns.
This is the “how long” it takes you to do specific things.
Tracking your time is the only way to learn how much time it
takes, but once you know, you can start looking for ways to use
your time more efficiently.
Eventually you will have a complete map of the common tasks,
and how long it takes you to do them.
This is Peak Efficiency!

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With such knowledge you can know exactly what you need to do,
how much time is needed, and exactly when it will be done.
Step 6: Work in Time Blocks
The final step, is to take your tasks and assign them to “blocks.”
Let’s say you have four hours a day to work on this manual.
And between the hours of 10am and 2pm is “office time.”
By blocking my time into 1-hour segments:
50 minutes of work | 10 minutes break
I have four time-blocks in which to assign tasks & projects, with
breaktime build in between tasks.
The key here is to work just that assignment for that block of time.
Don’t cheat.
Don’t multi-task.
Work that single task for as many time blocks as you’ve assigned,
and then stop.
Take a quick break, and then work the next task or time-block
until you completed the task, project, or goal.
In this scenario, you can accomplish wonders if you split your time
up and work them on a dedicated schedule.
They will always get done.
You will make small incremental progress, which compounds over
time and yields marvelous results.

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Now, let’s move onto how you’ll be generating leads for your
consulting agency, and in the future section, we’ll also detail how
to get these services fulfilled and get paid.
It all boils down to your lead magnets.
These are the things you are using to get prospects “in the door”
or on your email list or signing a contract for a service.
In the next section we’ll discuss the seven most effective lead
magnets.

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Seven Highly Profitable Client Magnets

I’m excited to bring you all seven of these lead magnets in a
single place, so you can see how they not only generate leads,
but also how they can be used together to really amplify the
results of your lead generation campaigns.
These Magnets Are:
1. Ranking YouTube Videos
2. Posting On Craigslist / Marketplaces
3. Reddit Posts
4. LinkedIn Network
5. Amazon eBooks
6. Local Facebook Groups
7. Network Affiliate Incentive Programs
Segmenting Your Campaign
Before we dive into each magnet, I want you to think about
something:
When setting up one of these magnets, which I’ll sometimes refer
to as channels, you want it to be focused on a specific customer
niche.
A specific customer…
With a specific problem…
All this really entails is you reverse engineering the services that
your white label / resellers are offering and building lead
generation material on these channels for it.
This way, when a lead does come in, you have an immediate
solution to offer and implement.

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Ranking YouTube Videos

YouTube, as you well know, is a great source of leads.
The sheer volume of content and opportunity still blows my mind.
Ranking videos for terms can get you a ton of free traffic from
business owners looking for a solution to their problem.
You just need to know what those “problem” keywords and
phrases are, and use those in your video titles, descriptions, and
tags.
Besides making steady progress, selecting the right niche and
keywords is the master key to making this method a success.

Let’s say you work in a restaurant as a server.

Would you bring a customer a plate of French toast, even though

they asked for a bacon, tomato, and cheddar omelet?

Of course not, the customer is looking for and ordered something

specific, and the entire restaurant’s staff, including the server,
exists to meet this customer’s need.

Likewise, you wouldn’t make lead generation videos for a

business that doesn’t buy leads. And you wouldn’t rank a video
for a term that is not searched for by their customer base.

We need to target a specific group of people (the business’s

customers) to effectively generate leads. They must need what
your clients are offering, and they need to be in the same location
as our client’s place of business.

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Offline Niches to Target

The first step is to pick a niche to target. We will then do some

keyword research to uncover the keywords and phrases we can
use to rank videos for that niche, but more on that in a minute.
Remember our mission is to generate a lead for the business
owner and get paid either per-lead, or for leasing the video
monthly.
Now, there are a great number of businesses that need leads.
You can pick from any number of different niches, but below you’ll
find a list of businesses that will be most receptive to this method.
• Accountants
• Lawyers
• Mechanics
• Auto Body repair shops
• Dentists
• Doctors
• Chiropractors
• Construction Companies
• Carpentry and remodel services
• Plumbers
• Hair Salons & Stylists
• Carpenters
• Carpet Cleaners
• Cleaners
• Courier Services
• Electricians
• Estate Agents
• Fencing Services
• Flooring Services
• Landscapers

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• Locksmiths
• Painters & Decorators
• Paving & Driveways
• Pest Control
• Printers
• Removals
• Roofers
• Sign Makers
• Storage
• Taxis
• Van & Truck Hire
• Veterinarians
• Day Care
• Photographers
• Financial Advisors
• Plastic Surgeons

After you pick a niche, you’ll need to do some keyword research

to determine the ranking possibilities…
Our Target Audience
We need to understand exactly whom we are targeting so we can
market to them effectively.
Our videos need to target the potential customers of our clients
and the keywords they use reveal exactly what the consumers are
seeking.
For example, if our client is an auto body shop, we are targeting
people who need to have their car fixed.
More specifically, perhaps it is a problem with the transmission, or
they need an oil change, or they need a dent fixed, or they have
squeaky brakes.

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Get the picture?

Let’s say we are servicing dentists. We will be targeting people
who want to have their teeth whitened, or they need a scaling &
cleaning, or they have a dental emergency that needs immediate
attention. The more specific and attentive you are to the
customer’s need, the better your keyword selection will be.
Who are we targeting is half the battle when trying to generate
these leads.
We also need to think about where our targets are located.
This video strategy allows you to collect leads and sell them to
any business in world regardless of where you live. I personally
only sell to businesses in the United States. However, business
owners have no problem working with lead sellers from other
states or countries, so long as you can sell them leads that are
local to them.
Now let's say we want to service dentists in the Hollywood
California area.
The type of customer a business like this wants is someone close
to Hollywood who is looking for dental work like teeth whitening.
What might their ideal customer search for in Google?
• “cosmetic dental work in Hollywood”
• “get my teeth cleaned in Hollywood”
• “cheap teeth whitening in Hollywood”
• “fix dental implants Hollywood”
• “family dentist in 33021”
People who are searching for terms like the ones above are
candidates for our client. They are actively searching for dental
work in Hollywood.
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This is why keyword research is so important – we are targeting a

very specific group of searchers in a very specific area.
Think about it – someone searching “get my teeth cleaned in
Hollywood” sees a video at the top of their search results with a
telephone number to call for the service they want.
There is a good chance they will pick up the phone, call for info,
and the dentist office will schedule the appointment. The
customer will then visit with the dentist.
Pro Tip: It is not your responsibility to close the deal for the
client. In this example, you are not selling dental services.
You are generating the inbound traffic. The actual sale or
booking of the appointment is the responsibility of the dental
office’s staff. When you get their phone ringing, you’ve done
your job.
We earn our lead fee or monthly video rental payment, and the
dentist makes thousands from our lead, and the searcher gets
their teeth cleaned.
This is a win-win-win business model that can last long term if
you put the effort in to get the videos ranked.
Choosing A Location
This step is as easy as just deciding from where we want our
videos to solicit a lead.
To do this, we compile a list of geographic keywords.
A geographic keyword is a search term, combined with a word
that defines the location for that search. These keywords will help
us narrow down our targeting to the geographic location of our
clients.

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You can start with your hometown; however, you can use this
method for any location without living there.
So first, create a list of the locations you wish to target including:
• Town names
• City names
• Zip codes
• County names
This site can be of some help, listing all zip codes and cities for
states, this is a gold mine for keyword research:
http://www.mongabay.com/igapo/zip_codes/index.htm
Once you have a list of offline niches and a list of geographical
keywords, we can move onto building our final keyword list.
Keyword List
Now we will be combining our list of niches with our list or
locations to create a master list of keywords.
Each keyword in the master list needs to contain a problem or
service in the niche, and one of the keywords in the location list.
“Problem or service” keywords are search terms the indicate
interest in the offline niche. Using the dentist example from
before, write down some niche keywords like so:
• “teeth whitening”
• “fix chipped tooth”
• “dental emergency”
• “fill cavities”
Next, you want to add the geographic keywords to the list:
• “teeth whitening in Hollywood”

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• “fix chipped tooth in 90210”

• “dental emergency in Hollywood”
• “fill cavities in Los Angeles”
We will refer to the combined “keyword + location” search terms
as “Key Phrases”
Perform this step for each niche and each location. As you can
see there are millions of possible combinations for this method, so
it is important to realize that we only want to use the keywords
that tie to a location and have some level of search volume.
Later in this guide we will do some research to find the best
keyword combination for each niche and location, but for now it us
best to create a master list that we can research later.
For each key phrase that fits our criteria, we will be creating a
video and attempt to rank it in Google.
When one of our videos ranks, it can generate 5-10 leads per
month that you can sell for $100 a lead, or charge clients flat fees
of $197 - $497 a month for unlimited phone calls.
That’s $497 per month per video, and as you can see there are
millions of possible combinations for videos.
It is important to point out that not every one of our videos will
rank. If you make 10 videos, you may only rank two or three of
them. Yet, consider that those two ranked videos can make you
1000 a month for months, perhaps years.
If 2 out of every 10 videos you produce rank, and you can rank
just 2 videos a month; in six months you’d have 12 videos ranked
and pulling in $6,000 a month on autopilot if you’re selling this as
a service.

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You can rank more than two videos a month with minimal effort,
so following this method can easily grow into a six-figure part-time
business for you.
When you get to the video production section of this guide, I talk
about ways to put together a video quickly, so you can focus on
churning out videos (or have an outsourcer do it) – taking a
shotgun approach to the various keywords to get them ranked.
When ranked, you now have the valuable lead generation asset
the business owner is seeking and will pay you for.
I’m sure by now you can see how quickly you can get videos
ranked, and how much your collected video/lead fees can add up.
This is a great part time business because you can research and
throw a video together in 20 minutes, getting it out there, and
when it ranks, you have a lead generating asset to sell or lease to
a business owner.
Let’s move onto analyzing the keywords so we give ourselves the
best chance to rank and generate telephone calls for our
prospects.
Analyzing Keywords
Once you have the master list of keywords, it is time to pick which
ones we will use to create videos and generate leads.
The first step in this process is to analyze the search volume and
possible variations of the keywords.
There are several tools out there for keyword research, yet few
can match Google's own keyword tool.
After all, most keywords tools just scrape Google's data anyway.
Sign up here to use the Google keyword tool:

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https://adwords.google.com/o/KeyWordTool
Enter your master keyword list into Google's tool and it will
suggest other keywords based on the ones you provide.
Add any suggestions that include niche specific and geolocation
keywords.
You will also be able to analyze the search volume for the
keywords – this is important because we will want to make sure
that people search the term. In the next section I will go over the
exact criteria I use to pick keywords.
The next thing we want to analyze is our competition. Perform a
search for your keyword in Google.
I like to see videos on the first 3 pages of the term. It is best to
find the pages that have just 1 or 2 videos already in results. This
means videos do rank for the term, and there is still room for us to
rank without much competition.
You will want to take note of the competing videos and copy their
web address. You can then analyze and steal their backlinks
using this free tool here:
http://ahrefs.com/
Once you have Google's keyword data, you find the video that is
already ranked for your keyword, and you run a backlink checker.

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Keyword Formula
You should have a list of keywords for a particular niche and
location, so then you can choose for which keywords to create a
video. Here is the formula to use when choosing keywords:
You want to target keywords that have at least
250 to 500 searches per month. 500 is optimal.
500 minimum searches mean you can expect around 5
phone call leads (1% conversion) just by ranking a video. If
you sell these leads for $20 to $100 that means you are
looking at anywhere from $100-$500 per month in income
from just one keyword / video ranked.
Next, we want to check the competition video that is ranked
in the results. I like to see less than 50,000 views on this
video and only 1-2 videos on pages 1 through 3.
The last criteria are less than 10,000 backlinks being sent to
a video for a similar keyword. This tells us that the keyword
will be relatively easy to rank.
Once we have 10 pairs of “trouble keyword” + “location” phrases
that meet the criteria above, we can earmark these as videos to
produce.

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Telephone Backend Setup

We need to create a telephone number to put on our video, so we
can forward calls or collect leads.
Setting Up the Phone System
When learning how to implement this system, I recommend
Google voice.
This is a free service, and you can create phone numbers in any
area code you need:
https://www.google.com/voice
If you decide to use Google voice to handle your inbound calls,
make sure you bookmark this link so you can refer to it when
setting up forwarding numbers:
https://support.google.com/voice/answer/165221?hl=en
If this is your first-time using Google Voice, it will prompt you to
enter a forwarding number and confirm it.
Google will call you with a two-digit number you will enter on the
telephone keypad.
Use your own number for now, follow the prompts, and confirm
when Google calls you.
Next, choose your Google Voice number.
Enter the zip or area that you intend to service and click “search
numbers.”

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Using phone numbers with the same area code as the location we
are targeting is crucial. This one factor also increases the number
of calls each of your videos receives. People recognize the area
code as their own and will feel better served.
So, if I am targeting Carson City, NV dental clients, I’ll choose a
number in the 775 area code. I’ll also select a number that I feel is
easier to dial or remember.
This is difficult to explain, but some telephone numbers are just
easier to dial than others. I like numbers that use the same digits
in the front three and the back four.

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Select the number and hit continue, and then finish. Record the
Google number for your records.
NOTE: If you want to have multiple Google voice numbers,
in the case of multiple campaigns and clients, you will need
multiple Google accounts.
Once you’re finished setting up your number and selecting a
forwarding number, you can make changes to this account by
clicking the little gear in the upper right of Google Voice and
selecting “Settings.”
1-800 Numbers
If you are willing to spend a little money to increase the number of
calls that your videos generate, I recommend using a 1-800 or 1-
888 number.
800 numbers also look more professional to the businesses you
are selling too. I find that just having an active 800 number is
enough for businesses to open their wallet and buy leads or the
video from me (sometimes even buying the 800 number itself).
I use 800.com for my 800 numbers with this method. They are
extremely affordable and easy to use:
http://www.800.com/
Using Twilio
Occasionally Google Voice will not have any numbers in an area
code, or you need more flexibility for your campaigns.
In this case, I recommend you try one of the best services ever
offered to marketers, Twilio.
Twilio has tons of features and is straightforward.

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As you scale your business, you can use Twilio to maintain a

book of numbers that can be used with the videos, all from one
account dashboard.
http://www.twilio.com/voice
Note: Twilio will require you have a webhost and can setup a file
that handles your telephone actions. If you are not comfortable
setting up these files, you can find outsources who can set this up
for your quickly on Fiverr or Upwork.
Please read these articles on setting up telephone numbers and
setting up forwarding with Twilio:
https://www.twilio.com/docs/quickstart/php/twiml#overview
https://support.twilio.com/hc/en-us/articles/223179908-Setting-up-
call-forwarding
Generally, we will be creating the phone numbers and signing up
for these services once we have done the keyword research and
picked a geographic area to target. For now, just bookmark these
links for use later.
We need a unique number for each campaign, NOT each video.
So, if our campaign is geared towards generating leads for a
dentist, then we can use the same number on each video that is
focused on Lead Gen for the key phrases associated with the
dental services.
Therefore, I don’t recommend putting the telephone number in the
video itself, unless you’re making the videos for a specific client.
When the number is not in the video, we are free to change that
number without changing the video, so any two videos can direct
calls to two unique dental clients in each area.

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And considering we can also replace a video without the ranking

being affected, we have full flexibility to serve content as we see
fit, and as needed by our own interests and those of our clients.
Setup YouTube
The only other thing we need to get started is an active YouTube
account. You can use a basic YouTube account if you already
have one.
Otherwise, you if you don’t already have an account, sign up and
navigate to this page while logged in to activate a creator account:
https://www.youtube.com/yt/creators/graphite.html
Now we can start picking through our list of keywords and start
making videos and getting them ranked.
Video Ranking Factors
Going into this, we need to be aware of a few factors for ranking
videos. I’ve dedicated an entire chapter to this goal, but I want
you to move forward with this in mind:
1. Put your telephone number in:
a. Title
b. Video Content
c. Video Description
d. Annotations

2. Put the key phase (keyword + location) in:

a. Title
b. Description
c. Annotations

3. Backlinks
a. Social Media & Web
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Summary
By just doing 5 minutes of keyword research, and 10 to 15
minutes of throwing a video together, we can build videos that get
ranked in Google for the problem keywords that real consumers
are searching for right now.
We can then sell the leads and/or the video to clients for
hundreds of dollars, and simply repeat this method every day.
Do one or two videos a day, and after a month, you’ll have about
25 to 30 videos. Perhaps 5 to 10 will rank and start generating
inbound phone calls.
After a few months, you’ll have dozens to hundreds of videos; all
bringing in a few hundred dollars each all on autopilot.
This is a little-known method for ranking videos and selling the
leads or the videos to local businesses who are always on the
look-out for more sales & customers.
Let us now discuss how to put together an effective video quickly.
Video Creation
There is a tendency for people to think that video creation is some
form of magic. It is not.
In fact, all the videos you will produce (or have produced by an
outsourcer) will be extremely easy to put together.
They need not be elaborate, complex, or overly graphical. Plus,
all the videos use public domain and royalty free image sources
and can use free movie editors to assemble. The entire video
project can cost you nothing save a few minutes of your time.

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Creative Format
These videos will contain exactly 10 slides that consist of images
and captions arranged in PowerPoint and exported to an mp4
video format. The video run time will be about 60 to 80 seconds,
so each slide stays present for 5 to 6 seconds.
In the middle of the presentation and at the end, include a call to
action and the phone number you set up through Google voice.
First, start with a title page outlining the service and the area.
Use 10 images to create the rest of the slides with simple
captions that express the benefits of the service that the
business offers.
For example, captions for dentist could include:
“Pain free experience for all patients”
“Quiet and comfortable recovery rooms”
“State of the art medical diagnostic systems”
The best thing to do is look at websites of potential clients and
pull off their features and benefits to use in the slides.
You’re seeking the language the target business is using to sell
their customers and using it in your video.
I usually use PowerPoint to create my slides, but you can also
use Keynote, Adobe After-Effects, or Adobe Premier. You can
also use Camtasia or VideoFX to put the slides together.

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Image Sources
I use royalty free images for all my videos this way I never run into
any copyright issues. Royalty free means you use these images
commercially without needing to buy them or reference their
source.
Royalty free images:
http://www.morguefile.com/
http://www.publicdomainfiles.com/
http://www.pixabay.com/
http://www.4freephotos.com/
You can also use Google Image Search.
Search for an image term, and after you get results, click on
Search Tools, and then click on Usage Rights.
Select Labelled for reuse.
There are thousands of images in these directories, and unless
you are looking for something very specific, they should meet all
your needs without needing to buy stock photos.

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Using PowerPoint
Microsoft PowerPoint has the built-in ability to save slideshows as
mp4 video so you can just upload it right to YouTube.
This saves time and the expense of outsourcing.
You simply create a 10-slide presentation with royalty free
images, then export the file as an mp4 video, and upload it.
You can get PowerPoint here if you don’t have it already:
http://office.microsoft.com/en-us/powerpoint/
If you don’t have Microsoft Office, I highly recommend you get
yourself an Office 365 subscription.
Between Word, Excel, and PowerPoint; you’ll have the essential
software for working this method and doing business.
To output a slideshow as an MP4, build your 10-page slideshow,
then click “file” and then “save as.”
On the popup box, select the file type “mp4” and then choose a
name and place to save the video.
Now take a break.
Depending on your computer, the video rendering may take a few
minutes.

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Using Online Services

There are a few online resources that let you build videos both
from slide show presentations and from scratch. These services
are cheap and some of them are free:
Animoto: http://animoto.com/
Here is a guide on adding voice over to Animoto video which can
increase conversions on your video. Just read out the benefits as
they come on screen:
http://animoto.com/blog/using-animoto/create-voice-over-
video/
Here is a service you can use to create animated slideshows
and graphic videos that can be used for this program:
Gosnimate: http://goanimate.com/

Ranking The Video With SEO

Once you have your video created, you’re ready to attempt to
rank it.
First, make sure the filename is the same as your keyword.
Example: teeth-whitining-in-carson-city.mp4
YouTube stores the file on their servers with the original name
and it seems to have at least some effect on the ranking of the
video behind the scenes.
The next step is to upload your video to YouTube and perform
some optimizations in the video settings.
We will do a handful of offsite optimizations including getting
backlinks and syndicating our video. And we will look at other

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channel optimizations that can improve the ranking of all your

videos.
YouTube Video Optimization
Before doing this step, make sure you sign up for YouTube how I
detailed in Section 3.2.
After uploading the video, you will be presented with several
options to edit, each of which will have a direct effect on your
ranking.
The title of the video is the first and most important part of the
video. It must contain the keyword, and a call to action with the
phone number you set up.
For example –
“Cosmetic Dentist Boston”
When this video is ranked in Google, the number will be clearly
visible:

This increases the chances of the prospect calling, even if they

don’t click the video. I suspect a good majority of calls come from
the title as opposed to people watching the video itself.
Make sure that your description includes your keyword.
Add some music, preferably something easy listening or upbeat.
YouTube has the option to add royalty free music to the video,
and there is plenty to choose from.

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Add the location you are targeting in YouTube. This will help the
video show up for searchers who are in that area.
Add annotations and closed captions and tags with the keywords
in them. Google has limited ability to scan the actual content of
your video, so they use these to help determine the content and
rank accordingly.
Next you want to purchase some traffic to your video from fiverr.
Try not to go over 1000 views as YouTube can flag these views
as spam.
Pay attention to the engagement of your video, YouTube want to
see a watch time of at least 50% which is why you want to keep
your spam view count down. Spam views lower this rate.

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Backlinks And Social Bookmarks

The next step to ranking videos is to generate off site backlinks to
your video.
A quick word on backlinks:
Google's algorithm changes constantly and although these
changes are slower to effect videos, it's important to stay ahead
of the curve and do what Google likes. They will reward you for
your good behavior with higher ranking and more traffic.
Make sure you vary your anchor text. It is important to use the
keyword, but only use it in about 20% of your backlinks.
The first and best way to get backlinks is to embed your video in
as many relevant places as you can. This syndication will
increase the view count as well as provide relevancy and
backlinks to the video page ranking it higher.
Outsource your back links, or reverse engineer your competition's
backlink sources to help you do it manually.
Using www.ahref.com on the videos that are ranked for your
keyword. The top 10 organic results can uncover backlink sources
you can use to rank your video. Simply look through their
backlinks for any site that lets you post them.
If you are like me and hate the thought of going through hundreds
of sites trying to get a backlink, you can just as easily spend a few
dollars on fiverr and get someone else to do the work for you.
Another important factor that is becoming more important is social
bookmarking. Google is starting to place more weight on social
indicators for a page’s rank, and this includes videos as well.

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YouTube Channel Optimization

Everything outlined above is enough to rank your videos on the
first page of Google quickly and get you generating leads as soon
as you can act on them.
Improving the SEO of your YouTube channel itself will boost the
ranking of each video in your account and is something that you
will want to dedicate some time to focus on.
The first thing you can do is to use video replies to increase your
views and provide a sort internal back linking structure.
All your videos should reply to each other in a chain format and if
possible, find other video creators who will exchange video replies
to expand the video network.
The same resources I offered for backlinks to the videos can be
done for both grouped playlists as well as your channel URL.
This makes the back linking look more organic and gives an
overall boost in the SEO of your entire account and all your
videos.

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Posting On Craigslist / Marketplaces

We’re going to help business owners with their marketing
problems, and at the same time, help talented people find the
work that they need.
To put another way, many business owners don’t know that they
have problems with their business, especially in the marketing
department.
Most are just too busy running their business to focus on
developing a solid marketing plan using today’s digital marketing
tools.
Their problems, when solved, offer some benefit to the business
owner.
Often this is in the form of more leads, more revenue, and growth
of the business to the point where more money is put into the
owner’s pocket.
After all, people go into business to make money, right?
And there are also thousands of talented workers, outsourcers,
and consultants looking for work.
These are people who can solve the problems that the business
owner experiences.
What you will do is create a connection between the people who
have a problem, and the people who can solve it. In a sense, you
are going to be the man in the middle.
Or you use your agency to do the work.
That’s the power of this channel.

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How You Make Money

How you will make money should be obvious, but in case it is not;
you’ll be acting on behalf of the outsourcers and in some cases,
marking up their fees from what they charge.
This is arbitrage. You take a service priced low, and mark it up,
making money on the difference. You earn this difference by
being the director.
You can also take a finder’s fee, or even create a group of
talented outsourcers and just find gigs for them for a share of the
revenue.
There is an incredible amount of value being the connector.
Before long, talent will come looking to you for work, and
businesses will be asking you for your advice on where they can
get a particular problem solved.
There’s money to be made simply by being the middleman.
Gauge The Market
To get started, you need to decide where you will stake your
claim. This is usually as easy as saying, “I want to service
restaurants” for an example.
Alternatively, you can look at the needs that are obvious in any
market and decide to be the one to supply for those needs.
The safe bet is to always start with your customer because
offering things a customer doesn’t need won’t help anyone and
won’t make you money as a middleman.
Initially, our market or customers will be business owners seeking
to get certain problems and needs solved. These needs and
problems vary greatly. Each business has unique challenges, and

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the ways of solving them are equally unique. Still, there are
common services you’ll be offering.
The way you offer and service these clients won’t change all that
much if you stick to a specific type of customer, because this
streamlines your efforts.
For example, let’s build a scenario around website clients.
The website biz requires you to find someone who is seeking a
site or convince them that they need a website to collect leads
and educated their prospects.
Once they are interested, you’ll need to ask the biz owner to give
you specifics on what they want on their website; what colors,
style, and any special features they’d like developed, and of
course, a budget.
If you had to go through this process with a dozen different types
of businesses, things can get a bit unwieldly.
The smarter play is to focus your efforts on a type of business so
that the needs (and subsequent actions that you’ll need to take to
service them) can be met in a systemized way that doesn’t
change all that much client to client.
When using this method, it makes it easier, but can also limit the
total volume of prospects you’ll find in each city or town.
Nevertheless, you’ll find that there are pockets of clients with the
need or problem you are offering to solve.
Some will make themselves obvious, and for others, you will have
to dig just below the surface to uncover them.
You could probably spend days just poking through gig listings
online, so to save ourselves some time (and sanity) we’ll limit our
search to the city or region level.
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One of the best parts of this arbitrage model is that we don’t need
to be in the cities to service the gigs being posted there.
You can be living in Kansas, and service clients in New York,
California, and Illinois.
Key Sections
For each location, there are sections of Craigslist that you need to
be focused on.
In the sections listed below, you’ll find the bulk of gig posts.
The two main sections are jobs and gigs.
What you’ll find is that companies mix their consultant & vendors
jobs with employment listings, so you’ll need to do little filtering.
Here are the sections you need to be searching:
Jobs:
• Art/Media/Design
• Business/Mgmt.
• Customer Service
• Internet Engineers
• Marketing/PR/Ad
• Nonprofit Sector
• Sales/Bizdev
• Software/QA/Dba
• Systems/Network
• Technical Support
• Web/Info Design

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Gigs:
• Computer
• Creative
• Event
• Talent
• Writing
Each one of these “areas of business” can be paired with
outsourcers and other consultants who perform the services.
Other sites will have listings based on city & state and sorted by a
category that closely resembles the above list.
The key to recognizing good gigs (thus making them easier to
find) is to understand the terms the job posters will use when
making posts.
I’ll give you list of terms in just a minute…

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Finding Jobs
Another key to finding these jobs is to keep your finger on the
daily pulse of businesses who make these types of posts.
We’ll term these gigs as “Opportunity Posts” – someone is posting
a gig that is an opportunity for you to make money.
You absolutely need to be one of the first responses they receive
after making a post. Think about it; you’re a business owner who
needs someone to make a quick website. That owner is making
the post with the idea in their head, “I need a site.”
So, if they put up a post, and get an immediate response, they will
be more responsive to your proposal.
Another thing to consider is this timing. The longer you wait to
reply, the more responses the post would have attracted, so you
run the risk of being lost in the noise and competing with others
who replied.
When opportunity knocks, you need to open the door fast.
Otherwise, that opportunity may go look for another door upon
which to knock.
So, each day, search these sections for the services you are
offering and/or look for the services you know you can get solved
by an outsourcer.
In the next section, I’ll providing some methods for you to find gigs
quickly and easily.

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Search Terms
Here are a group of search terms you can use on Craigslist and
other sites that will help you find gigs.
Blog E-Commerce
Blogger Woo Commerce
WordPress Direct marketing
Copywriter Content writer
Writing .NET
Social media Microsoft
Facebook Python
PHP Ruby on Rails
Html Database
CSS Java
Graphic designer Developer
Photoshop AWS
Illustrator Freelance
Adobe Proofread
After Effects Proofreaders
UI/UX SEO
Mobile app PPC
Mobile site Full stack
Web designer IOS
Android Desktop Application
Drupal Web Application
Custom Application

Other Sources
There are other sites you can search for gigs:
• http://www.warriorforum.com/wanted-members-looking-
hire-you/
• http://www.gig.com/

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• https://www.freelancer.com/
• https://www.upwork.com/

You can also hire prospectors to use these search terms on

Craigslist and other sites to find gigs and respond to them for you.
Google Search Hacks
There is a little-known method for using Google to find gigs and
requests made by business owners. Most people will just type in
something like “Need a websites Chicago” and get some results,
but that search term doesn’t nail down exactly what you are
searching for.
You see, most people don’t know that you can use Google
operators to narrow a search to a specific context; the context of a
biz owner seeking information or a person to solve a problem that
they have.
The operators we use are:
inurl: This limits the search to a website
- The minus sign eliminates a result from the search
“” Quotes search for exact terms
+ Requires both or multiple terms for a result
Using these operators, we can construct a search term (also
known as a query) that is more targeted to what we need:
"I need someone" + "marketing" + "SEO" + "Hire"

This query requires the results to include all terms included in

quotes.
Remember: the spaces, quotes, and plus signs are important!

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Now you can also limit the term to a specific site and even add a
city or state:
inurl:craigslist.org "I need someone" + "marketing" + "SEO" + "Hire" New York
And let’s say we keep getting results from monster.com and don’t want that site in our
results:
inurl:craigslist.org "I need someone" + "SEO" + New York -monster.com
For more info on using Google Operators, check out the site below:
https://support.google.com/websearch/answer/2466433?hl=en

Finding Workers
The whole purpose of this system is for you to find gigs and then
offshore the work to outsourcers. We can use agencies to do this,
or we can find workers (aka outsourcers or virtual assistants) to
do the actual work.
In this way, you limit the amount of time you spend working
directly with clients and don’t have to do any of the actual work
yourself.
Instead, you find outsourcers who are better equipped to service
the client. You don’t have to worry about knowing things like SEO,
building websites, paid advertising, and content writing.
That is not to say you couldn’t service the clients yourself. If you
have these skills, then great!
However, keep this in mind; how many clients can you physically
handle? You’re one person. Going at this part time, some may be
able to handle 3, 5, and maybe 10 clients a month.
By outsourcing and shuffling the work between outsourcer teams,
you can manage many more clients and spend just a fraction of
the time connecting those in need with those who can service that
need.

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This method also buys us time to enjoy the fruits of our labor; buy
something nice for yourself or a loved one or take our families on
lovely vacations to tropical paradises.
So, the process to find workers is quite simple:
• Step 1: Identify the Opportunity
• Step 2: Respond to the Opportunity Poster
• Step 3: Repost the post’s requirements in outsourcer cities
• Step 4: Reach agreements with outsourcer
• Step 5: Send proposal to Opportunity Poster
Outsourcer Cities:
These are places where there are a bulk of outsourcers who can
do the work for cheap. For example:
http://bangkok.craigslist.co.th/
https://manila.craigslist.com.ph/
When reposting; don’t do a direct cut and paste of the opportunity.
Rewrite it slightly and post the job with a compensation level to
the outsourcer city that is roughly 50% less than any stated
compensation by the original opportunity poster.
This difference in compensation is your profit; the money you will
pocket when you sell the original business owner and hire the
outsourcer to do the work for less.
You can do this on Craigslist, or any number of other sites. Here
is a list of other outsourcer sites where you can find talent to
service clients:
• https://www.mturk.com/mturk/welcome
• https://www.upwork.com/
• https://99designs.com/
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• http://www.guru.com/
• https://www.freelancer.com/
• https://www.peopleperhour.com/
• https://microworkers.com/
• https://www.fiverr.com/
Note: other countries have outsourcers that are frequently used:
- Pakistan
- India
- Thailand
- Indonesia
- Australia
- Ireland
- Israel
Generally, the only limiting factors are the language barrier, and
the outsourcers understanding of your needs.
Therefore, it is better to work with experienced persons and pay a
little more rather than go the cheap route.
Another thing to mention is exchange rates.
The USD can go further in some countries than local currency, so
that disparity helps us when buying overseas since the outsourcer
will demand less.

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Plan Your Attack

It is helpful to give some thought to how you will price and submit
a proposal before you take any outreach actions or contact an
outsourcer.
First, gauge the going rates for the work being requested. Do this
for the city where the opportunity was posted, and for the cities
where you intend to repost the gig. This is as easy as just
browsing similar posts in the recent weeks and months. This will
give you a good sense for the going rates.
Try to find opportunities where you can profit of about 100% of the
going rate. For example, you find a website gig offering $500. See
if the going rates for this type of site in the offshore market is
~$200 to $250
For some listings, you’ll have to reach out and determine what the
rate is the poster wants to pay by asking.
Examples:

In the above, the poster is looking for a web developer fluent in

HTML to make responsive pages and email templates. This
opportunity is interesting because they are looking for US based
only. If you can be the project manager and get this project done
for cheap overseas, you can bag gigs like this.

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And in this example, the poster is looking for designs for a

website. Considering you can have a whole website build offshore
for around $200; you can offer $500 to this gig and be almost
certain you’ll double the investment.

And in the last example above, this is purely a design & writing
gig. Something you can probably do just by checking your
personal email inbox for order confirmation emails and mimicking
their style.
Keep this is mind; there will be gigs you can do yourself quickly
without many special skills. You can design a site and outline it
simply by looking at a nice site in the similar niche to your client.
You can also write blog posts and social media content for a
business that you’re familiar with.

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And you can also take a Udemy or Digital Tutors course to learn a
new skill and offer that skill to the gigs that need them.
Land Yourself Some Gigs
Now that you know the big picture, it is time to act on what you’ve
learned.
How To Find & Get Gigs
Use the search terms to find gigs that you want to service.
Next, use the email templates included with this book to contact
businesses who post opportunities.
Determine their budget, timeline, and request a list of
requirements.
If the post has a telephone number and you want to fast track this
process, call them up and ask for their budget, and a list of
requirements.
Once you know their requirements and the specifics on their
budget, you can then move onto getting the gig serviced by an
outsourcer.

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Using Reddit as A Lead Source

www.reddit.com is a vast universe of content, community, and
opinion.
Reddit is broken down into “subreddits” which are the actual
communities around a given topic.
Our interest is in small business subs, seeking business owners
who are posting for help or gigs.
If you see a post go up, reply that you can help and ask for a DM
or direct message.
You will be competing with others doing the same thing, but if
you’re quick, you can get leads this way.
Note: Make sure you read the rules of the subreddit before
making posts, responding, or advertising your services.
Some subreddits have specific rules against commercial offers,
but opportunity can be found in the comments.
https://www.reddit.com/r/jobbit/
https://www.reddit.com/r/forhire/
https://www.reddit.com/r/beermoney/
https://www.reddit.com/r/HireaWriter/
https://www.reddit.com/r/marketing/
https://www.reddit.com/r/jobs/
https://www.reddit.com/r/gigeconomy/
https://www.reddit.com/r/digitalnomad/
https://www.reddit.com/r/slavelabour/
https://www.reddit.com/r/sidehustle/

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https://www.reddit.com/r/workonline/
https://www.reddit.com/r/digital_marketing/
https://www.reddit.com/r/smallbusiness/
http://www.reddit.com/r/entrepreneur
http://www.reddit.com/r/investing
http://www.reddit.com/r/businesshub
http://www.reddit.com/r/careersuccess
http://www.reddit.com/r/growmybusiness
http://www.reddit.com/r/startups
http://www.reddit.com/r/ladybusiness
http://www.reddit.com/r/technology
There are many niche communities are reddit.
So many that I can’t list them all here.
Your best bet is to do some sleuthing. Spend an hour going
through reddit business subs and using search to find other
communities and resources.
For example, if you go to https://www.reddit.com/r/AskMarketing/
…in the sidebar is a link to a marketing job board:
https://lookingformarketing.com/jobs/
Obviously, we’re looking for gigs, not jobs, but you should get my
point:
These communities are like huge networks of inter-connected
interests. If you’re active in the space, you will discover
communities and resources you can leverage.

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Leverage Your LinkedIn Network

Using this business-only social network can generate a windfall of
leads from your network.
Before you begin, you absolutely must avoid spamming people or
groups. Spam will not get you anywhere except quickly placed on
the pay-no-mind list. Quantity will not out-weight quality in this
model.
You will also be completely avoiding advertisements. The self-
service ads are expensive and a challenge if you’re an amateur
media buyer.
Ads are two-edged sword; if you’re good, you can make almost
unlimited money. If you’re terrible, it is a black-hole money trap.
I can see the benefits of ads in certain cases, but in a very narrow
and specific sense: say you wanted to advertise to every media
buyer in the country; that could work, but at great expense.
At the end of the day ads are not a chief component of this model.
You also won’t be using your LinkedIn as an online resume.
Nobody cares about your resume unless you want a job.
Since our purpose here is to sell consulting services, our
audience cares about what you can do for them, and less so
about your complete work history, and chain of likes & dislikes.

Here’s What You Do

I want you to envision sitting down in front of an associate at your
favorite coffee shop.
The two of you are there to solve a problem – helping each other
create value where there was previously none.

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This is known as business development and whether you realize

it or not, it is what you’re seeking.
Yet there’s no selling here yet – you are problem solving.
What is the problem and what solution would fix that problem?
Clearly, you can only fix one problem at a time, and being the
gentleman or woman that you are, you opt to solve your friend’s
problem first.
You show a genuine interest in your friend’s problem. Putting
yourself second and trying to understand what they need.
Once you listen and understand, you then set out to give your
friend exactly what they need, because you already have a
general idea of what that need is.
All you need to do to perform this operation is to just ask the right
questions in the context of business development:
• What are you trying to accomplish?
• What are you goals or special promotions you want to push?
• If you could have one thing right now, what would it be?
• What did your business have that you lost and wish you
could get back?
The answers to these questions are the fundamental building
blocks of a client-vendor relationship.
The vendors supply the needs as the client defines them, and the
client pays the vendor for being the provider.
In a way, you are training yourself to be the provider of the things
that a business owner needs to develop and scale their
investments.

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Work diligently to be a provider of solutions, and you will be a

network of business owners around you.
Work will get out that you help others and produce results.
Business owners talk and gossip more than a large sewing circle.
When you help business owners, they help you – by paying you
for your help and reciprocating that help with referrals to others
who would buy the same service from you.
It all starts with understanding your audience and what is
important to them.
Choose A Location: Make A Presence
The easiest way to begin breaking down your audience is by
choosing a location upon which to focus.
Select an area with an intent on making a presence.
You could also break it down further by niche, even though you
are not limited to servicing just one niche or location by any
stretch of the imagination.
Focusing in on a location and niche will always yield more
measurable results because you have some goal posts from
which to measure, and your sales pitch becomes simplified.
You are connecting with people online in the same way you would
connect with them in a local meeting up.
The only difference is that you’re using email and message tools
to affect the back & forth.
Where this is strategy is amplified is if you can get an excellent
group of business owners going strong.

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This takes daily effort on the part of members, and you can’t do it
alone – a group of one is not necessarily a group; you know what
I mean?
Your LinkedIn group is almost like a “Web Ring” – the early group
of websites that had a shared interest. The analogy here is yours
is a group of business owners with shared interests and goals.
For example, my accountant has a group made up of his clients;
most of which have something to do with real estate.
They meet Tuesday morning at 7am at a local diner.
These clients are realty agents, inspectors, contractors, financial
professions, and advertisers.
Pro-Tip: Your accountant is an ally if you get them working
with you. Ask them to help you start a small business
networking group on LinkedIn.
That’s an instant connection to perhaps a dozen small
businesses professionals who might have a need and are
warm referrals.
This group routinely gives each other business.
The listing agents call the contractors to fix some issue with a
house going up for sale.
The building inspectors will get the gig to give the home a
clearance to sell.
The finance professionals will arrange for the mortgage, and the
lawyers will get the contract.
But wait…
What do the advertisers do?

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They get the contracts to help all these businesses advertise on

Google or Facebook.
They get paid to create the landing pages, direct mail drops,
reputation management campaigns, and a host of other digital
services.
Where the realtor might refer the contractor, and right on down
the line; the advertiser gets them all.
Do you now see the power and opportunity for advertisers that
rests in one of these small groups?
Now, the key takeaway here is that selecting a location will help
you narrow the focus down to finite pool of prospects, a
percentage of whom will do business with you.
The groups amplify this selection as a group of 10 or so
businesses in a small town can represent thousands of dollars in
monthly billable services that you will offer.
Profile Setup Strategy
Before starting a group, or even doing anything else in this model,
we need to get your profile created and/or optimized.
Remember I hinted that we’re not building a resume earlier in this
course. What we’re doing is creating a sales page or sales letter.
Doing this takes a little finesse and knowing some details about
your audience.
So, while we can conceptualize the profile as part of the training;
to do this effectively for a niche and location requires knowledge
of both of those elements.

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It often boils down to asking the right questions (a repeating

theme in almost every business model) and doing the requisite
research.
Note: This is often a hang-up for newbies. When you’re new at
something, you tend to ask the wrong questions.
This isn’t your fault if you fit the profile; it is just that you have
little experience. The options are then a) get more experience
or b) have someone with experience do it for you.
If you find research and profile creation to be a sticking point
for you, then consider enlisting my help with your profile. I’m
happy to do all this work for you for a nominal fee.
If you’re ready to get started now, then please visit this page for
details:
Luther’s Custom Profile Service:
http://links.landroinnercircle.com/profile-service
Otherwise, if you’re ready to learn how to optimize this profile
yourself, let’s continue to the next section…

Create The Customer Avatar

You need to model your ideal customer and profile them to give
you the best chance for success, since this profile will determine
what you put on your profile and how you position ways you can
help your prospects.
This often boils down to just defining who you want to target. It
truly is a matter of personal choice and educated guessing.
You’re assuming, based on something you’ve heard about,
observed, or read, that a particular niche will buy some service.
Fact is this assumption can be made about most businesses:
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Businesses frequently buy digital marketing services like the ones

you will be offering, and they often pay thousands of dollars per
month for them.
Start thinking about a niche to target.
The “best” niches are the ones which have a high customer value
or a smaller customer value at high volume.
These would be the attorney, medical, home service or rehab,
and finance niches.
Retail locations like gift shops, clothing stores, restaurants, bars,
are numerous and well-paying.
Other home essentials (cleaners, landscapers, irrigation, fix-it
handymen, etc) are also excellent targets because every major
suburb, town, or city has them in spades.
Remember: targeting a group of niches in a specific location is
the “best” way to have focus and get results.
You want to break down your avatar into who they really are:
Their age, sex, marital status, whether they have children, their
location, occupation & title, income level, and level of education.
All these things matter because they tell you who your client is
and what they might respond to when it comes to your
messaging.
You should understand what their goals are.
For example, I know my landscaper aims to have 30 weekly lawn
cutting gigs and 100 seasonal clean up gigs.
I also know that he works hard because he wants to send his
oldest kid to college next year.

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Understand who your prospect is and why they do what they do.
This helps you walk a mile in their shoes and give you the
perceptions they have on your services, and what to expect from
them.
You need to understand their objections.
Know what they might say as an objection before they say it.
Discover what they are willing to spend, and what they expect for
a return on investment.
Find out if they have a hang-up that prevents them from seeing
the value of your services, and what kind of timeline they expect.
Lastly, you want to know what their pain points are. Often, these
are:
1. Growing their business – sales have reached a plateau
and they don’t know how to get growth going again…
2. Freeing up time – the owner does not have time to
generate new business, and needs someone to manage
things for them…
3. Getting killed by the competition – business owners hate
taking a bath, especially when competitors throw chilly water
on their sales for the month.
Now once you have defined this avatar, create an image of them
in your mind. What do they look like?
They might be a 40-year-old dentist with a wife and two kids, in
Waukegan, IL.
He has two practices, both of which are bleeding patients thanks
to a new dentist in town who is outsmarting his search marketing.
Speaking to this avatar (as a form of role play) helps you uncover
the things you need to help solve the problems of that avatar.
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The more accurate your assumptions, and careful your research;

the truer to reality your avatar will become.
When you can pick just any random business and have a general
sense of what type of person runs that company and what their
common needs and motivations are; you’ve successfully defined
your avatar.
You can future confirm your avatar by speaking to the business
owners and seeing how well they match to your educated
assumptions.
Profile-Specific Settings
Name:
Use your name and title and include the number one search term
in the title.
So, if I am hoping to get discovered by people looking to plan
advertising campaigns, keyword research reveals that Advertising
Campaign Strategist is something that people are looking for.
My page name would be Luther Landro, Advertising Campaign
Strategist.
Title / Headline
Asking a question here will compel the reader to read further
down your page. Try to use all your real estate and fit your
question in 120 characters.
Don’t put your job title here. That’s pointless.
Use the space to sell.
We ask a question to get the reader thinking. 90% of people
waste this space, when it is the most important real estate on the
page.
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One simple change here puts you ahead of most consultants in

the space.
You can also split test this headline and see if different titles and
headlines yield better results.
Summary
In your summary, you want to tell your origin story.
Add a provocative question in the first line of your summary and
continue the conversation you started in your headline.
Just remember to always write in the first person…
Never use we or a company name.
Be the person with the answers, not the faceless company.
You get 2000 characters here so make it count and try to use all
the space you can. Have a narrative format and inject your
personality in your summary.
Be different, stand out, but also consider you will write this
summary for search.
To write for search, we need to understand some of the terms and
research, and I will be covering this later in the course.
At the end of your summary, you want to provide some call to
action; whether that is to prompt a phone call, or learn more by
watching a video, or just sending you a message.
Give the reader something to do when they are finished reading.

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Current & Past Experience

This will also be a narrative and not a list.
Use complete sentence structure and write in the first person.
Use of photos and videos here can be helpful in capturing the
reader’s attention.
Just make sure your experience is relevant.
There’s no need to add every job you’ve ever held here.
Only include things that are relevant to your target’s ideals about
who would be a good fit to fix their problems or provide a need.
Education:
Keep this up to date when possible.
Just list the schools you’ve attended and specify any relevant
areas of study.
You can also link to college or university if you desire.
Lastly, tapping into your academic network can be a great lead
source and opener, especially if you run into someone who went
to the same school.
Skills and Endorsements
Pick your top three skills that you want to offer local businesses
and list them here.
Remember that what you want may be different from what
businesses what.
Your research will bear out what you should put here, but you
must start somewhere.

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Recommendations
Start offering recommendations to people close to you and you
will start to get them back. You want to have at least 3 to start out,
and the best way to get them is to give them. Start with people
you know and then make some connections, offer to chat, or get
on the phone; pick their brain and then endorse them for the
topics you’ve discussed.
Interests
These are pages that you follow that truly interest you.
Join industry specific groups (great networking opportunity) and
keep them relevant to your target.
This is professional networking and NOT Facebook, so don’t add
anything weird.
Contact Details
Have a personalized LinkedIn URL and add any
personal/company websites.
Use a professional email as a point of contact and add/curate a
twitter account if you have one.
Also, adding a birthday will let you show up in everyone’s contacts
once a year.
Pictures
Your photo should take up 60% of the frame. You can use a site
like https://www.photofeeler.com/ to get unbiased feedback.
Make sure you have a professional head shot. Just a tip - smiling
makes you more inviting and relatable.

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Profile Background
This is a text-based banner with a headline, where you want to
pique some curiosity with a question:
For example:
• Are you at the top of Google?
• Are you growing?
• Do you see a positive return on your marketing dollars?
• Are you sick of getting ripped off on your sales leads?
You can also use an image-based banner, where you use your
picture combined with stock image to convey some benefit or
sales point.
Other Media
Additional thumbnails can help your profile stand-out. Most
profiles do not add these as it is additional work. You can use pics
from sites like www.pixabay.com
Have A Business Page
A business page on LinkedIn makes you more official and gives
you another point of contact; yet another “Sales page” to help
your consultancy get off the ground or develop new business.
To have a page, you must meet the following requirements:
• Must have a real first and last name in your profile
• A profile that is older than 7 days
• Must have made some people connections
• Must have a unique company domain and email address
(Gmail, Hotmail, Yahoo.com won’t cut it)
If you meet these requirements; look in the upper right part of the
LinkedIn website to get started:
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Create A Page
1. Click the “work” button
2. Select “create a company page”
3. Select “small business”
4. Enter your page identity, specify your industry, and upload a
logo for your company.
As far as what to populate on this page, that is a topic of some
discussion that is the over-arching theme of this course.
Building A Small Connection Powerhouse
Conventional wisdom says that your network or group of friends in
any social media network should be as long and wide as you can
make it.
Truth is, that’s the general net-casting approach.
It won’t help you catch the fish you want to catch, and often, you’ll
get more of the fish you don’t.
LinkedIn Connections
On LinkedIn, your profile displays the number of connections you
have up to 500.
Once you cross the 500 thresholds, your profile will say “500+”
…this means you’ll show the same activity level as Elon Musk,
Tony Robbins, or other big names.
Your mission is to get to at least 501 contacts.
This will take time and effort to accumulate.
The goal should not solely be the number because 500 available
connections will help you stand out and even draw in some
business (or at least get you some referrals)

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Skill Endorsements
These are a form of social proof. It is other people vouching for
your ability to do some job or have some know-how in a particular
area.
You want to show 99+ on all your skill endorsements.
The way to get there is to a) have a growing network and b) offer
them to others you meet.
People will reciprocate.
To get the ball rolling, enlist the help of your friends.
After that, this really becomes a numbers game.
Look to connect to 20 people per day.
Do that and in 30 days, you will have made 600 connections.
You’d be better connected than a corrupt politician! …ok maybe
not that connected, but you get the idea here. Networks grow over
time.
The faster you connect and endorse others, the faster you will get
skill endorsements.
Taking Shortcuts
Generally, I’m not that big of a fan of shortcuts, except in limited
circumstances. Nevertheless, you can take legitimate shortcuts.

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Profile Promotion
Below you will find the preferred vendor that who can promote
profiles and content with methods that are 100% compliant with
LinkedIn’s terms of service:
https://www.appsally.com/
There doesn’t appear to be any downside after testing the vendor.
This investment does improve the gravity of your profile so
consider it if you need to up your connection numbers.
Hired Gun
You can hire outsourcers who will log into your LinkedIn account
and spend all day making connections, reaching out, and
generating leads & contacts for you.
The downside here is that you need to provide your LinkedIn login
and password, which is not without an element of risk.
In my opinion, this was too much of a shortcut to consider, but it
may be an option for you if you don’t care about giving a Virtual
Assistant a temporary login & password.
When the work is complete, you simply change the password.
I will not recommend any specific vendor for this service, as it will
be your responsibility to seek out, vet, and test a VA’s who will log
into your account to do work.
The takeaway here is that the second shortcut shouldn’t be taken
unless you have a firm understand of what you want, and don’t
mind sharing a login with a VA for a few days to weeks.

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Using Marketing Materials

You can also use your marketing materials to make contacts.
This works best when you know for certain that the contact would
be interested.
After you do make good connections, and you confirm someone
has a need or will consider a proposal, you can then send them a
PowerPoint slide deck or a sale video to soften them up or ask for
the sale outright.
These materials are often easy to put together and can be
produced by an outsourcer, however they must match what you’re
offering, in addition to the connection being a qualified prospect.
Think about it:
You start a conversation about SEO and reaching an audience
with some business owner or his/her marketing manager.
Before long, the topic comes up of running campaigns for their
business.
You need a quick proposal to put together and a means to accept
payment.
*Just remember to never send a sales pitch or proposal unless it
is agreed beforehand, and you will grow a valuable network of
referrals and connections.

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Amazon eBooks
Amazon, believe it or not, is an excellent “long-game” lead
source.
Using an online keyword tool, find local business keywords – the
things that business owners use to search for solutions to their
problems.
We already discussed keyword research and it applies here!
Either write the book yourself or hire a ghostwriter to pen a short
essay or executive summary report on the topics related to the
keywords.
Litter the books with your email address, telephone number, and
website.
Step 1: Create a KDP or Kindle Direct Publishing account
https://kdp.amazon.com/
Step 2: Choose a working title & subtitle – grabs the reader
Step 3: Write a description – who the book is for, what problem it
solves, how the reader will benefit…
Step 4: Choose relevant keywords that readers use to search
Step 5: Select appropriate categories
Step 6: Write the damn book! Hire an editor to review it.
Step 7: Upload your book to Amazon – (DOCX or PDF)
Step 8: Hire artist to develop a cover
Step 9: Add pricing – choose a low price (2.99 to 5.99)
It is important to realize that your book should cover a topic in a
popular category.

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There is no use publishing an eBook that nobody will read.

Once completed, you can even hire voice talent to do a reading of
your book so you can get listed on Audible.
I encourage you to study Amazon’s documentation found here:
https://kdp.amazon.com/en_US/

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Local Facebook Groups & Pages

To find business pages, all you need to do is search for them on
Facebook.
It is that simple and all it takes is a little time.
Of course, you could hire an outsourcer to compile a list of
prospects for you, and even pay them to do all the outreach.
Then you follow up and close the deal. This is ideal, but we’re
getting a little ahead of ourselves.
Use Facebook’s search bar at the top of the page to search for
pages for local businesses. Focus in on a niche that is active on
Facebook.
• Bars & Restaurants
• Financial Services
• Shopping / Retail
• Professional Services
• Beauty & Personal Care
• Food & Grocery
• Hotel & Tourism
This is not an exhaustive list. In fact, there are many to choose
from and often this can yield some indecision.
At the end of the day, if you don’t know which niche to pick, just
pick one; any one and start prospecting.
There is no need-to-know which niche is “the best” because most
will see benefit from increased digital marketing services.
If you feel compelled to further categorize a niche as “the best”
then choose a niche with the highest customer value (the money
generated when that business closes a sale) since the higher the

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customer value, the more you can charge for providing consulting
services.
Beyond a given niche, our criteria are quite basic:
1. Is an established business
2. Has an active Facebook presence
3. Does not have a vanity or custom URL for their page
4. May or may not have optimized profile
5. Has a decent lifetime customer value
This is mostly basic stuff apart from #4 and #5.
First, you want a client who values their FB presence; a page with
some content demonstrates that they are trying, so someone who
tries is assigning some value to their social media.
A client who doesn’t curate their FB page, may or may not care;
we won’t know until we contact them to determine if they’d pay for
our services. Either can be targeted.
Next, in terms of lifetime customer value (LCV)
…this is the amount of money generated when the business
acquires a customer who will buy over the long term.
For example, a person who needs an attorney will have an LCV
that is significantly higher than a pizza restaurant patron. The
more money our clients make off a lead, the higher our fees can
be. The inverse is also true. Lower LCV = Lower Fee!
So now that you understand the criteria, let’s begin prospecting.
A good practice is to search for a specific niche of businesses in a
defined specific area.
Compile a list of 100 prospects that fit the criteria I’ve given you.

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Once you have your list of 100, start going down the list one by
one. Reach out via email, FB messenger, and/or telephone and
sell this service.
Important Step:
Your message needs to be sent to
the right person in the company
Some students have told me that their emails always go
unanswered, and 9 out of 10 cases are solved by doing just a little
research before prospecting and sales.
To find the right person to contact, use LinkedIn.com or
Manta.com to research the name of the owner or decision
makers.
I’ve learned that by doing this step, I get a much better response
rate to my proposals.
Often you will need to hunt down a business’ email address if it
isn’t published online. The best way to do this is to call them up
and ask for “the email address to which I can address marketing
proposals.”
You can also start your own groups, publish routine quick tips,
and have a day for Q & A.
The Q&A will generate inbound leads for you!

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Network Affiliate Incentive Programs

The network is your network of business owners, contacts, and
people you meet every day.
Offer incentives for them to send you leads.
Make it a no brainer!
Offer 25 to 50% cut of the profits if they bring you a lead that
closes.
Offer this to everyone you know. Someone is bound to find or
know of another who would buy services from you.
Business owners should be your primary target since they are the
ones who will best understand the value proposition you are
making.
Use incentives to motivate them and approach them in casual
conversation.
Don’t hard sell. Don’t be pushy.
“Hey John, as you know I do very well with SEO. Know of
anybody who could use a boost to their website, so they get more
customers?”
John might know someone who is struggling or needs help. If so,
boom! You got a warm lead.
Using All Magnets
You will generate the most leads if your campaign leverages all
these magnets for a select niche.
That isn’t always practical, but anything you can do to get your
message out, PLUS responding to gig postings will get you new
business!

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Working With White Label Agencies

Imagine…
You just got a prospect on the hook for a $2,500/month SEO
program.
Now what?
I mean, you could study hard and learn how to implement a
complex SEO program…
But if you don’t already know how to perform SEO in any
capacity, then that’s going to be time consuming…
Time you really don’t have…
Or…
You can just pay a white label agency to do the work for you and
sit back collecting fees or a commission check.
Picking An Agency
I’m going to direct you to several agencies who can do the work
for you, however, I first would like to give you some ground rules.
1. Get the client on the hook first
There is no use in engaging with a reseller or outsource if
you don’t have any real opportunity on the table.
*The only exception to this rule is a high-level review of what
that white label service or outsourcer has to offer.
2. Get cash in hand before spending
Seems obvious, but you’d be surprised…
You can solve almost any problem or question once you
have a client’s payment in hand. Don’t outlay money for
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clients! You don’t have to give terms that don’t cover your
expenses.
3. Respect your counterpart’s time
We’re in a very busy business. Everyone is busy trying to
make things work. Don’t be a time-sink when dealing with a
vendor’s representatives.
Know what your client needs before working with VA’s or
reseller companies.
These three rules will help you work more effectively and help you
maintain a great relationship with your vendors.
What To Look for In an Agency
There are a few things that you should seek with any agency.
First and foremost, you want an agency that perform work under
your brand or flag.
This is, as you may know, known as white labelling.
Try to hire agencies that provide full client support, as this can
save you time.
There are agencies out there that can handle all the client
contact, and these are preferred.
This isn’t always practical…
Maintaining a good relationship with your clients (even if they are
serviced by another agency) will be critical for keeping them over
the long term.
Lastly, read the agency agreements carefully.
Ask plainly about lifetime commissions for clients they service
AND fixed fee rewards for services.

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I also add a question or two about transparency:

• Am I notified when a client places a work order?
• Do I receive a copy of that invoice?
• Can I schedule an appointment with my account
representative at any time?
This helps keep the agency honest and keeps you in the loop.
Remember, this is your client, unless otherwise agreed.
This means you can take them with you if you decide not to work
with that agency.
Know the white label agency’s terms before committing.
You may find that they will want to keep the client if you decide
not to work with them.
Be sure to see the outsourcer library
included with this course.
This package contains the white label resellers, outsourcers, and
client day care providers you can use to get your consultancy off
the ground.
The simplicity of this method allows you to hire out almost every
single aspect.
In this way, you won’t need to do any of the work, including
outreach, sales, and project management.
There are no shortage of people and companies looking for this
type of work, and there are many talented individuals who want to
work with you.
The thing they need the most is leadership.
You see, some people just want a job.

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Others, if you’re like me, want to lead and have more than just a
job.
When you can be a leader for talent, great things happen in the
form of growth, more opportunity, and higher payouts.
I highly encourage you to study team building, leadership models,
and how to steer a tribe of talented individuals in the pursuit of
business goals.
Even if your goal is just to make a few bucks, and not actually
start a consultant business. What you will learn can help you
immensely.
Reseller Agency Hopping
What I’ve found over the years is that hopping between agencies
can be advantageous for my business.
I’ve switched provides and agencies so many times for different
projects, and I do this for a very specific reason:
Profitability
You will find that certain agencies are cheaper for one service
while pricier on another.
Shopping around offers the best chance to maximize the return
on your efforts.
For example:
You can sometimes get better pricing at www.RankPay.com than
you can on www.SEOreseller.com
Of course, most reseller programs have a sign-up fee and require
you to be active. That makes this practice more useful for a
consultant who already has some traction with clients.

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Recommended Agencies
The following are agencies that I recommend for use with this
program.
Many off a variety of service, but some are for niche products and
services, such as mobile design…
Full Service
https://www.rankpay.com/
https://www.rankpay.com/agency-partners/
https://www.seoreseller.com/
https://www.seoreseller.com/white-label-seo
Mobile Apps
https://buildfire.com/reseller/
Paid Advertising
https://clicksgeek.com/white-label-ppc/
https://www.whitesharkmedia.com/agency-partner-program/
Social Media
https://www.99dollarsocial.com/social-media-reseller-program/
Email Marketing
https://www.inboxarmy.com/agencies/
Local SEO
https://www.highervisibility.com/seo-reseller-program/

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Setting A Profitable Budget

You want to earn a decent amount of profit per gig, and you
wouldn’t want to get stuck paying the agency or outsource out of
your pocket.
A strong pricing strategy will ensure you’ll have enough money to
cover costs and put profit in your pocket.
Just remember:
A) We don’t hire any outsourcers or do any work until we’ve
secured a signed work agreement

B) We don’t do work until we have received payment (at

minimum a partial payment to cover costs) from the client.
These two rules will protect your wallet.

Be sure to see the pricing section for

strategies that keep you profitable!

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Client Management Tips

I like to model reselling as a kind of quasi-supply chain:
Producer: Creates/Supports the services we distribute
Distributor: Our consultancy; sells and manages those services
Consumer: Our client who consumes digital marketing services

Another way to look at it:

We are a “sales & billing agent…”
Where the reseller is a “supplier/provider/producer.”
We simply sell the services that the reseller produces.
To facilitate that sale, reseller agencies often give us tools,
including sales material and training.
They also provide management and reporting tools to help us
keep track of projects & clients.
Use These Tools!
The Working Relationship
Resellers often have their own workflows, processes, and
procedures that you’ll need to follow.
These agencies have some similarities but expect each one to be
a little different.
Nevertheless, there are best practices you should use to keep the
project moving forward and maintain good relationships through
the whole supply chain.
Some resellers provide services in the form of an online store.
You select the program you want to sell, and once you sell it at a
markup (the client’s money is in hand), you purchase at a
wholesale price, keeping the difference as profit
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Pricing Your Services

Pricing for services vary based on the size and location of the
business, the value generated by a sale, and what the local
market deems is the fair price.
The experiences of clients will also dictate how they “feel” about
your pricing.
For example, if your prospect has been underquoted before, he
may find your price too high.
Or if he has been overpaying, he might find your price too low.
The key to uncovering this mystery is to do your homework –
learn what services business owners have been buying, and how
much he has been paying in the past.
You simply ask for this info and most will tell you.
Sometimes a biz owner will try to pull a fast one on you and give
you a lower number, hoping you under-bid.
You defeat this trick by knowing what a service costs you to
perform and know what amount of profit you expect from the
project.
Typically, this is 30% on the lower side.
Seeking 50% to 100% profit or better is not outside of the realm of
reason since the value of your work often greatly exceeds the
“sticker price.”
Remember that the value we bring to a business can be in the
tens of thousands of dollars.

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If our marketing projects bring in 3 clients a month for a divorce

attorney who charges, for argument’s sake $6,000 per case,
you’re generating $18,000 a month for that client.
10% to 15% of that amount (~$2,700) is more than fair.
In another scenario, and if you wanted to break things up by hour
of work; if your costs are $50 an hour, you should charge double
or triple the amount; around $100 to $150 an hour.
And finally, when in doubt, check the pricing on resellers like
www.seoreseller.com which gives you their direct costs and a
suggested retail price.
At the end of the day, you can comfortably charge $2,500 per
client for high ticket services and have enough budget to make a
great profit and pay for white label services.
On the low end, $500 per project or per month can cover minor
services and still provide that 30 to 50% profit margin.

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A Done-For-You Prospecting Plan

Practically every business has a contact email address, and a
decision-maker on the other end who is responsible for buying
marketing services.
When you can successfully use email to reach this decision
maker and persuade them to buy things from you, you will have
practically created an ATM – just send a few carefully crafted
emails to the right people, and the money will come pouring in.
In this section, I walk you through generating leads with the
simplest of tools: your email address.
To see the maximum amount of success, it is important you follow
a few best practices that we’ll discuss in a moment.
The purpose here is to generate leads without spending large
sums of money on advertising by using email.
First, let’s talk about getting setup and working smarter, not
harder.
A Bit More on Setup
I get a lot of questions regarding setup when conducting cold
email campaigns, so in this section, I’m going to give you a basic
setup that is inexpensive (practically free,) easy to use, and most
importantly, easy to track.
Tracking your emails, replies, and scheduling will be very
important, but equally important will be what I have termed as
your “optics” and “mechanics.”
Optics
Optics are how you appear to the business owner who is
receiving your cold email.
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To best influence the business owner’s decision, we want to

display some degree of professionalism, strength, and
competence when cold emailing prospects.
One of the most important aspect is your domain name.
Businesses are not likely to respond to
[email protected], and more likely to respond to
[email protected]
Now, you can use the Gmail domain, because Google is a
household name, and yes – it will be easier insomuch as it
requires less steps to setup verses hosting account...
However, put yourself in the shoes of a business owner. If they
see a non-company type email, they might think the message is
spam.
If you’re committed to using a Gmail account and not your own
domain, then create a Gmail account that has a professional
name as its user. For example:
SearchProfessionals@gmail
OneClickSalesFunnels@gmail
JoeConsulting@gmail
This is important because as the owner or their delegate sizes up
your email, they are looking at your domain to try to determine if
the message is important.
A “non-business” domain name is almost immediately flagged as
non-important.
At the end of the day, you can get a domain and web hosting for
under $20, and they all come with unlimited email accounts.
Now, another important aspect is timing.

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Timing is the concept of sending cold emails at the right time. It is

entirely dependent on the nature of the business you are
targeting.
For example, restaurant owners are very busy and away from
their business desk during breakfast (8am to 10am,) lunch (12pm
to 2pm,) and dinner (5pm to 7pm) rushes.
When they are busy, they will not be able to address your
message, and it is likely to get lost in the noise. If you send the
message when they are at their desk, it is more likely to get read.
Discovering the best time to message a particular business owner
can be done by simply asking them (“when is the best time to
email you, when are you least busy?”) and good old-fashioned
testing, e.g. – sending the same emails and measuring the
response rates against the time of day.
I’ve had universal success sending emails at key times during the
day, but mind you, these often vary for every industry through
each season:
• Early morning before normal business hours
• Shortly after business hours
• Early morning on weekends
The reason I believe this works often is because the owner is
almost always the first person to arrive in the morning, and
usually the last person to leave.
And owners tend to stay a little longer at the end of the day or
come in on weekends to play catch-up with paperwork without
any distractions from customers and employees.
Finding the optimal moment to message owners will take a little
time but will become obvious with just a little experience.

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Lastly, always send a follow up if you don’t hear back from a

prospect.
Use the timing rules above when sending your follow up but be
sure to give it at least one business week between follow ups so
you don’t appear to be a pest.
Persistence pays off. If they shrug off your first follow up, wait
another week, and send another.
In general, here are some do’s and do not’s when cold emailing:
DO:
• Send your emails using MS Outlook or another email client
• Provide timely replies to questions and inquiries
• Always include your full name and contact info in emails
• Send your email at an appropriate time
• Email prospects you’ve researched
• Test for and solicit interest with your first email
• Email the decision maker at the right time
• Follow up with leads who never replied
DO NOT:
• Use a third-party emailer or auto-responder like MailChimp
• Add scraped email addresses to an email list
• Use uncommon short-hand language or slang
• Try to close the sale in the first email
• Send your email when the owner is most busy
• Buy and use lists from unknown and questionable sources
• Never pitch the gatekeeper, ever.
• Just send one email

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Email Prospecting Mechanics

Another concern is the mechanics of conducting the email
campaign. As I already stated I the bullets above, DO NOT use
an autoresponder or e-mailing application with unsolicited or
scraped email leads.
These vendors are only good for leads who opt-in as part of a
lead generation or sales campaign. Adding scraped addresses to
these kinds of systems without an opt-in is a recipe for
disappointment, especially when your domain ends up on a spam
blacklist.
Use an email application such as:
Microsoft Outlook
(https://www.microsoft.com/en-us/outlook-com/)
Thunderbird
(https://www.mozilla.org/en-US/thunderbird/)
These two are free, but there are others out there. I just found the
two I listed above to be very easy to use and setup. Refer to the
email client’s documentation for instructions on how to set these
up.
Alternatively, you can have an outsource find prospects and email
them using the templates. Make sure to specify that you’ll need
the outsourcer to send the messages individually.
I get into finding prospects and building lead lists in just a few
sections.

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Strategy Steps
Years ago, I got my hands on a huge (I mean huge) email list of
every marketing agency decision maker, brand representatives,
marketing directors, and media buyers in the world.
To buy this list, I had to pony up $7,000. Long story short, this
glorious list was incredibly worth it.
I used it to sell marketing services to US and foreign
governments, Adobe, Microsoft, Nestle, and other Fortune 500
companies.
That list made us $750,000 in about 10 months after a single
$7,000 investment.
Want to know how I got governments, name brands, and big
marketing agencies interested in my services?
By sending ice cold prospecting emails to the right person.
This was accomplished because I had the right strategy.
The same strategy I still use today without fail.
Here it is:
1. Find the business owner who has a pressing need or problem
2. Without selling, send them something enticing related to the
need or problem. Inform and Educate
3. Sell the solution to the people who respond as a solution that
saves them time.
This works because my initial email places an idea in the
prospect’s mind, “Hey, this might help me accomplish some
goal…” or “Oh crap, I didn’t know I had this problem…”
The people who respond are interested and are usually looking to
buy a quick solution to the problem or need they have.

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Never Get Complaints

I rarely get any complaints when I send these prospecting emails.
This is because I am always educating, informing, and helping my
prospects out before I even ask them for a sale.
This is called:
“Making Your Advertising Valuable.”
Which is a child of:
“Don’t Make Your Advertising Look Like Advertising.”
By offering knowledge and insight up front, you disarm people
and often get a “thank you” note from them, even if they are not
interested in the service, they may perceive you are selling.
Business owners and professionals appreciate forethought and
attention to details that they may not have considered.
This builds rapport, mitigates adversarial replies, and can nurture
a relationship that eventually leads to a sale down the road.
It also opens the door to getting referrals, some of which will
come unsolicited. They may say something like,
“Thanks for the info, I’m not interested, but try [email protected], I
know he has this problem and is looking to solve it.”
You’ll usually have to ask for referrals, but the unsolicited referrals
do come through on occasion. When someone replies without
interest, just ask them. Sometimes you get shot down, but other
times you’ll get a warm referral. Asking costs you nothing:
“Thanks for the reply, would you know of anyone who
is looking to [get this need] or [has this problem?].

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Prospect with Videos

Another strategy I’ve been using with great effect is making
videos that educate, inform, and “warm” my prospects to the idea
of getting a solution to their problem.
Put together a short, 6 to 10 slide presentation in PowerPoint or
Keynote, and layout the problem they have, and why it is hurting
them (lost revenue, productivity, lost leads, bad reputation, etc.)
Then, using a screen capture software, create a short video
talking about their specific problem, the impact and cost of
ignoring this problem, and how you would take steps to solve the
problem and consequences of doing nothing.
Then, at the end of the video, ask them to reply or contact you, or
follow a link below the video to request a call-back.
You would offer the steps for solving their problem for free
(remember making our advertising valuable) but you’d also
leave out at least one or two key steps. These steps are what
they’d pay you to do.
I’ve never seen or heard of one business owner taking my
strategy and implementing it.
They simply don’t know enough about online marketing or direct
response to implement it themselves, which is why they hire me!
You create the video, put it up unlisted on YouTube, and include
the link in your prospecting emails.
This strategy works well if you include an image that looks like a
video (with a play button) in your email, and link the video to this
image, and ask them to click.

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Email Templates
Google Profile
Subj: you might have three big problems on Google…

Hello [Name],
Were you aware of the following issues?
a. It is difficult to make an online appointment request with your
firm. This is a major problem with your online presence, and
it is hurting your online reputation and lead generation
efforts…
b. Your Google My Business page is [ unclaimed, outdated,
has no website link, no appointment setting, old content, bad
reviews not addressed].
c. Your business appears to be eligible for the Google
Guarantee Program (this program puts your business in front
of all your competitor’s listings), yet you are not using it...
These three issues represent opportunities that you are not using,
and as a result, it is costing you customers.
We both know this is hurting your bottom line…
There is a simple solution to this problem.
1. Claim or update your Google profile
2. Add a booking feature
3. Follow the eligibility process for the Google Guarantee
4. Promote your page using offers and content
Perform these four changes, and you’ll be better positioned to
collect the local leads.
Of course, there are costs involved, but they are a fraction of
your customer value, and the investment rapidly pays for itself.
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Now, if you wanted to recover this lost revenue AND save some
time, let me set this up for you.
My solution costs less than you think (some of it is FREE) and I
can turn it on quickly, so you can begin to see an increase in new
business and inbound requests.
Ignore this problem at your own peril.
Your competition is using some or all these tools, which means
they are getting all the leads that are generated by Google’s
search because you’re letting it happen.
If you want to save time, just reply with “I’m interested” and we’ll
go from there.
Either way, I hope that now you are aware of the deficiency I’ve
found, you will take steps to fix things; and regardless of how you
fix it, I wish your business well.
Kind Regards,
NAME
CONTACT

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Subject: customers are struggling to find your message

meaningful
Hello [Name],
Did you know that your online presence is “confusing?”
For one, you have a profile on Google (the largest business
directory on the planet) but it is completely unmanaged.
You should be leveraging this space to capture the leads which it
naturally generates.
Inadvertently, you are passing this lead to your closest
competitor.
The Shocking Truth:
Depending on your customer value, you may have already
inadvertently paid for your direct competitor’s kids college
fund simply by neglecting your Google My Business Profile.
There are also a few bad reviews to be found, no profound offers,
and even worse – your profile picture shows the parking lot and
doesn’t show your business in the best possible way.
You want your Google presence to be inviting for consumers, and
for your message to be meaningful to their lives.
This means you need offers that are relevant to their needs in the
moment the customer searches for your type of products and
services.
I know you need to see an increase to your bottom line.
Right now, your competition is practically stealing from you.
Let’s put a stop to it.

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Reply to me and I’ll tell you for free the three things you need to
do or assign to staff to fix the issue.
If you don’t have time or the staff to manage this, you can do it
yourself, but it will take a few days of work.
If you don’t have this time, just let me fix it for you.
The results will speak for themselves, and the program will pay for
itself in most industries in the first month – guaranteed.
We should also discuss how you are promoting yourself online.
Google has tools that make it very easy to present offers, and it
produces more results than Facebook or other social media ads.
If you just want peace of mind, and to be worry-free on this
Google stuff, just reply with “What’s the deal?” and I’ll lay out what
I’ll do for you.
Otherwise, I wish you well and hope to connect soon.
Kind Regards,
NAME
CONTACT

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Subject: losing money with a terrible presence on Google?

Hello [Name],
You have a fundamental problem with your online visibility that is
costing you customers every week…
These customers are running to your competitors and not calling
you or visiting your store.
Do you like losing a few dozen customers a month to your
competitors?
…because that is what is happening to you.
The reason you’re having this problem is because you are not
ranked on Google for Business.
Your profile is unclaimed and/or outdated; without this info, you’re
leaving your lead generation to chance…
Here’s how you fix it:
1. Claim or update your Google profile
2. Add a booking feature
3. Follow the eligibility process for the Google Guarantee
4. Promote your page using offers and content
Perform these four changes, and you’ll be better positioned to
collect the local leads.
Of course, there are costs involved, but they are a fraction of
your customer value, and the investment rapidly pays for itself.
Your competitors are optimized, so people searching for your type
of business find them and not you.
You can fix this yourself on the Google My Business admin panel,
but why spend time when you can have an expert fix it for you?

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I can fix this for you in just a few days, getting you optimized and
ranking above that “other guy”, so you are the one to get the
search customers…
There are other programs that provide a boost to your visibility
and reach, but you need to come up to a standard before even
thinking about them.
Just get your profile looking good and you will see a bump in lead
generation.
If you want me to save you some time and do this step for you,
please reply with “I’m interested” and we’ll go from there.
Kind Regards,
NAME
CONTACT

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Google Posts
Subject: Google Posts create a new opportunity for
[restaurants]…
Hello [Name],
Google has introduced a new service that allows you to influence
the buying decisions of prospects who are searching this area for
your business.
Check this out…
You can get 3 to 5 new search customers this week, just by
showing them the top benefits of what you do, and they will
gravitate towards your business. And at the very least, pick up the
phone to call you to get sold, or walk into your shop for your floor
team to close them.
Point here is with the local competition being so fierce, you do not
want to ignore Google Posts, because your competitors are not,
and they are pulling in all the local customers who are searching
for the things you offer.
If you’re not active in this space, you are basically handing money
over to your direct competitor.
How many thousands of dollars is your business losing?
Allow me to demonstrate how a Google Post campaign can bring
in 3 to 5 new customers each week.
Call Me Now: 555.555.5555
Kind Regards,
NAME
CONTACT

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Website Cold Opener

Subject: Sensitive info regarding your online reputation…
Hello,
I want to notify you about a sensitive subject, so please hear me
out…
Yesterday I was searching for {the_prospects_product} and I
discovered your website.
It’s great that I was able to find you, but your website is dated and
confusing.
I can prove to you that a new website will not only make more
sales, but it will virtually guarantee that you make real money with
the traffic you are already getting.
Even if you received a new website from those terrible
advertisements on TV, I want to speak with you.
We both know that they are not working with you to generate a
return on your website investment.
As an advertiser, I can guarantee you’ll see a return on your
investment with my solutions, so let me show you how I can help.
Please call 555.555.5555 at your earliest convenience, and I will
also prove that I’m committed to growing your bottom line.
Sincerely,
NAME
CONTACT INFO

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Lead Generation
Subject: May I refer your business to my leads?
Hey [name]
I know your business survives and grows based on how many
fresh leads you get…
…generally, through referrals, right?
Would you like to boost your lead generation?
Right now, there are literally hundreds of potential prospects
seeking a [type of business] in [location]…
I could not find a single listing for your business with a search,
which means that these leads can’t find you, either!
I’ve generated a few [type of leads the business services] leads
for you, would you like to try them out now?
If so, just reply to this email and we’ll go from there.
Cheers,
NAME
CONTACT INFO

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Subject: Your competitors are stealing your leads!

Hi [name]
You should be made aware of something so disturbing; it may
rock your business to its very core.
Your competitor, [insert name], is stealing your leads by having a
much better online presence.
[Attach a screenshot of competitor online placement]
Do you want to stop this lead-theft, and put an end to your
competitors leeching your leads, and costing you money?
If so, shoot me a reply to this email, and I’ll send you more details.
Get back to me fast, and I’ll also include a $500 credit with my
company so you can get a whole bunch of leads to try out FOR
FREE.
Cheers,
NAME
CONTACT INFO

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Subject: Why are you ignoring these leads?

Hello [name]
It has been brought to my attention that your online presence is
severely lacking in the lead generation department.
You know, most small and medium sized businesses just don’t
generate leads from their most precious online space -their
website…
Listen, I know you’re in the business of [business’s type or
product] so online marketing is probably not your forte, but
ignoring this channel is costing you big bucks!
How do I know this?
Because the people visiting your website are only finding it by
directly searching for it. That means they are interested in what
you have to offer, and you only need a means to direct them into
a sales funnel.
Look, for every 1 person that is currently calling you based on
something they read on your website, there are at least FIVE who
just move onto your competitors.
What if you can sell just 2 of these people who leave?
If you capture and sell just 2 of them, you can effectively double
your business!
Would you like to start capturing these leads and growing your
business?
If so, just reply now, and I’ll send over some more details.
Best,
NAME
CONTACT INFO
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Video Marketing

Subject: Just read your article… Want feedback?

Hey [name]
I had a chance to read the article you published [on your website]
and I found it very insightful…
Have you ever given any thought to producing a video with that
content?
You should know that you can reach a lot more [potential
prospects / customers / buyers] with a video verses a written
article.
Please shoot me a reply to this email and I will send you some
details.
Best,
NAME
CONTACT INFO

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Subject: is this your article?

Hey [name]
I caught your post about [topic] on [your website] and figured
you’d like to see what the article would be like as a video.
Please see the link below for a quick example
[Link to video]
Your content in a video format will get more views and get more
people clicking your links and visiting your website. In fact, a
video increases interest in your business by at least 60%!!!
Do you have any ideas for more videos?
If so, just reply to this message. If not, then disregard this
message and I’ll pass this opportunity on to somebody else.
All the best,
NAME
CONTACT INFO

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Subject: free video for [insert business niche]

Hey [name]
I produce videos for [niche] and stumbled on some of your
content that I think will do extremely well in video format.
What I’d like to do is provide you with a free example, so you can
see the value of these video, and how they will [insert benefit –
get you more customers, drive more sales, get more buyer traffic]
Would you like to try this free video?
If so, just reply now and we’ll go from there.
Best,
NAME
CONTACT INFO

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Mobile Marketing
Subject: mobile customers are skipping your website
Hello [name]
I tried your website on my iPhone and the text was very small, so
I simply couldn’t read what your business was about.
Look at this picture. This is how it looks like on my phone:
[Screen shot of their terrible mobile site]
Maybe only a handful of people have told you this in the past,
which means there are dozens more who just passed on your
business and went to a website that gave them the information
they wanted in a way that was easy to read on their mobile
device.
This means you are missing out on dozens, if not hundreds, of
potential customers each month.
Would you like to start booking these customers and earning their
payments for your [types of products the biz sells?]
If so, just shoot me a reply to this email and we’ll go from there.
Regards,
NAME
CONTACT INFO

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Subject: The click to call button on your website is [missing

or broken…]
Hey [name]
I visited your website at [domain name] on my mobile phone and
noticed your telephone number is not clickable.
Look at this screenshot from my phone:
[Screen Shot]
This means I had to copy and paste the number into my phone,
which is a real pain in the neck.
The attention span of most online consumer is less than 7
seconds, so most people just skip your site and find someone
whose site is more user friendly.
This means you’re losing out on dozens of leads!
Do you want to fix this glitch and see an increase in the amount of
telephone calls you get from potential buyers?
If so, I can fix it quickly and cheaply.
Just reply to this email with “I’m interested” and we’ll go from
there.
Best Regards,
NAME
CONTACT INFO

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Subject: repeat customers buy 30% more?

Hey [name]
Thought you would find this interesting, in the “profitable” sense of
the word…
I found an article that stated existing buyers are easier to sell to
and spend 30% more than your average customer.
You need a way to maximize the amount of revenue generated
per customer, and I have the solution.
Using a mobile application that educates, pre-sells, and pre-
qualifies your buyers on your special offers.
You can generate repeat business from your most loyal
customers and give them an engaging experience with your
company right on their mobile phones.
Simply reply to this message and I’ll follow up with some details.
Kind Regards,
NAME
CONTACT INFO

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Social Media Marketing

Subject: you are losing leads on [social media platform]
Hello [name]
I recently came across your [social media page] and noticed that
you’re not directing customers to your store or sales funnels…
You have followers and decent content, but no real strategy for
converting these readers into buyers.
It is important to realize that these are your customers, who would
spend more money with you if you gave them the right reason
and means to do so.
Please just reply to this message if you’re interested in turning
these visitors into paying customers.
Sincerely,
NAME
CONTACT INFO

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Subject: how to get more people to your event?

Hello [name]
Did you want more of your [customers] to attend your events?
I caught wind of your event on [old event date] and would have
attended if I heard about it sooner.
Looking on [Social Network], I couldn’t find a single reference to
that event.
Listen, your customers are hanging out on [Facebook] and love to
share content like the event notice you posted on your site,
however if they can’t find it, they’ll never know about it, and they
certainly can’t share it.
This means you’re losing out on the views and potential leads that
your articles help to generate.
If you want to get more attendees and attract these people for
your events, please just reply to this email with “I’m interested”
and we can go from there.
Best Regards,
NAME
CONTACT INFO

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Subject: enhance your event with social sharing…

Hello [name]
I found your article about [upcoming event] and think it would be
perfect for sharing on [social network]
The audience in [local area] who are interested in [the event topic]
are all over [specific social network] and will share your post
about the event, but only if given the chance.
Drop me a line by replying to this message and I’ll tell you how
you can turn these readers into event attendees and more
customers.
Cheers,
NAME
CONTACT INFO

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Paid Advertising
Subject: unlimited source of [customer] leads for less?
Hey [Name]
I noticed that you’re targeting [type of customer] with your online
advertising and want to make you aware of another opportunity
for growing your incoming lead base.
I know for a fact that you’re overpaying for these advertisements.
You see, I’ve discovered a nearly untapped resource of online
buyer traffic for [business’ niche] and am currently shopping for
partners who are interested in tapping into this source for more
leads, web traffic, and sales.
Do you want to tap into this well of leads and prospects?
If so, just reply to this email with “I’m interested” and I’ll follow up
with all the details.
Best,
NAME
CONTACT INFO

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Subject: 250 dollars in advertising credits remaining…

Hello [Name]
Did you want to get more [leads, sales, customers] for your
[business type?]
I’m talking about a near-endless resource of real [customers /
clients] who are actively searching for the [products / services]
you are offering.
I put together a short video that explains everything about a new
campaign I am running for [type of businesses.]
The only catch is that I can only service just a handful of partners
at this time, so I haven’t gone public yet…
I’m offering a $250 free credit for my new partners when they start
advertising with my proven tactics.
If I send you the link to the explainer video, and give you the $250
credit, will you promise not to share this offer with anyone?
Best,
NAME
CONTACT INFO

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Subject: access instant [type of clients] on-demand?

Hello [Name]
I discovered a near unlimited source of [type of clients] that you
can simply access and have them buying your [product or service]
with some clever [client] messaging.
You should know that your clientele is always in this space and
are looking for the right [deal] on services such as yours.
Do you want to tap into this source of new business?
If so, just reply to this message and we’ll go from there.
Best,
NAME
CONTACT INFO

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Search Engine Optimization

Subject: More customers for your [type of business]
Hey [Name]
Would you like to get more local customers walking into your
[business type] door and buying more [business’ core product?]
I suspect you do.
Right now, you’re placed #11 on Google Maps, when you need to
be in the Top 3 to be shown when people search for [type of
business or keyword related to business]
Do you want to stop [name a direct competitor] from stealing more
of your customers, because he is ranked higher than you…
If so, then I ask you simply reply to this email, so I can send you a
proven formula for showing up in more local search results.
Cheers,
NAME
CONTACT INFO

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Subject: this toxic search presence hurting your business?

Hey [Name]
I’m an online researcher and uncovered a rather toxic
environment for your business’s search results.
Look at this:
[Screen Shot of Google Top 3]
Right now, you are ranking far below your competitors, which
means your customers, who are searching for the [products or
services] that you offer are NOT finding your business.
Instead, they are finding your competitors and paying them for
[products or services.]
I know you are not interested in putting the owner of [name of
competitor]’s kids through college, so why are you sending them
all of your leads?
If you want to put a stop to this lost revenue, just send me a reply
to this email, and I’ll follow up with more information.
Cheers,
NAME
CONTACT INFO

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Subject: generate more [business] leads without

advertising?
Hey [Name]
I noticed you’re running some advertising campaigns and I think
you’re missing something…
Your online profiles across the common business directories are
not claimed.
No amount of advertising dollars can help if you’re missing the
important foundations for targeting your customers and helping
them find you when they search.
Would you like to find out how to save some money AND convert
this free online search traffic into customers?
If so, please just reply or call 555.555.5555.
Cheers,
NAME
CONTACT INFO

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General Follow Up
Subject: Re: original subject
Hello,
I sent an email last week about an important matter and wanted to
follow with you to see if you’ve had a chance to consider it.
You get dozens of proposals each day, but none are more critical
than controlling the buying process and influencing the decision-
making of your online search customers.
If you don’t take a proactive approach, your competitors will do it
for you, and the net effect is lost revenue for your business’s
bottom line.
Think about this:
Just one of your new customers is worth around [$1500 year].
When we do this right, you will pick up 3 to 10 new customers
each week.
You are now creating hundreds of new customers with Google
Posts, worth tens of thousands of dollars.
My fee is only $500 per month for complete service to promote all
your offers, events, and promotions. That’s an incredible return on
investment!
Please just reply to this email to let me know you’re interested,
and I’ll reply with more details.
Cheers,
NAME
CONTACT INFO

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General Sign Up
Subject: Action Needed: Campaign Sign Up Steps
Hello Name
Thanks for a great call this [morning, afternoon]
Please see the following link to sign up:
 PayPal Buy Link
Once you sign up, you’ll be taken to a brief onboarding form.
Please provide some insights into your business, a description of
your best type of customer, and some [insights into what types of
promotions/offers/coupons you are willing to use for this
campaign.]
I’ll reach out to you if I have any questions or to let you know that
everything is setup and running.
Thanks again!
If you have any questions, please don’t hesitate to call me at
555.555.5555 or simply reply to this message.
All the best,
NAME
CONTACT INFO

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How To Get Paid Fast & Easy

The easiest way to get paid is via PayPal.
You can accept other forms of payment, such as a check or
electronic transfers. I just found PayPal to be easy and trusted.
The two types of payments you will need are:
a. One Time Payment
b. Monthly Recurring Payment
You will generally need to create payment links for:
1. Setup fees
2. Change fees
3. Monthly programs
Note: You may need a business PayPal account to use certain
features.

Creating A One-Time Payment Link on PayPal

For fixed payments, you can send a buy link or button placed on a
checkout page.
For dynamic payments where the price fluctuates, it is often just
easier to send an invoice.
PayPal offers us option for both buttons and invoices, and with
just a few minutes of setup, we can be ready to accept payment.
Log into PayPal.com and click “PayPal Buttons” in the “Quick
Links” section or go to www.paypal.com/buttons/
Buttons may be visible in PayPal’s new quick links bar, or you will
need to add it there for the future by clicking “edit” on the lower
left.

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Select “Buy Now”

On the next screen (called STEP 1), set the following:

Item Name = Google My Business Setup
Item ID = GMBSetup
Item ID helps you track sales. Notice it is an abbreviation of
Google My Business. You could also add letters or words
here to help you track the service immediately on records.
Price = enter the price for the initial setup ($500)
Next, click STEP 2 and make sure “Save button at PayPal” is
checked.
Now, click STEP 3 and just notice the section called:
“Take customers to this URL when they finish checkout”
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This is the “thank you” page URL that will be served post-
checkout.
If you use one (you don’t have to), you can send them to a page
that sets expectations and/or upsells them on other offers &
services.

You do not need their shipping address.

If you want to get creative, you can add a cancel-checkout page,
which can help you capture lost clientele.
Now, click CREATE.
On the next page, you will get the Buy Button Code for
embedding on webpages (which I don’t recommend you use!)
Click the EMAIL TAB and grab the EMAIL BUY LINK.
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You can use this link in emails or add it to a much nicer looking
button on your website.
Website Button Code

Email Buy Link

You can use a service like www.clickmeter.com to pretty up your

links with friendly redirects and make them links on your domain.
Example:
http://links.example.com/setup/ would redirect to your email buy
link.
This way you’re not sending this big ugly string of text in your
email when asking for payment. You can also use another link
shortener service but be mindful of who you use.
Such shorteners are often abused and get your emails labeled as
spam.

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Repeat this setup for the services you are billing directly.
Record each link to a notepad or text document so you have them
when you need them.

Creating A Monthly Recurring Charge

The next payment link we need to make is the recurring payment
for monthly services.
Go to https://www.paypal.com/buttons/ and select “Subscribe.”
Note: You may need a business PayPal account to use certain
features.

On the next page, set the following:

Button Type: Subscriptions
Item Name: Google Monthly Management
Subscription ID: GMM1 (optional, helps you track orders)
Billing Amt Each Month: $500.00
Billing Cycle: 1 month
Cycles Until Stop: Never
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*If you’d like to add a thank you page after checkout, go to STEP
3 of this button process on PayPal and check the box that says:
“Take customers to this URL when they finish checkout.”
Then add the URL to the thank you page you wish to use.
Finally, Click CREATE.

Once you click Create, and just like the previous buttons, you’ll
get a screen with the website button code and an Email link.
Record those links to your notepad or text document.
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Invoicing Clients
You will often get invoicing requests from your clientele. In truth,
most clients should get regular invoices.
PayPal makes this easy for us, too.

Click the Create Invoice button.

On the next screen, you can customize and send the invoice. See
the next page for a breakdown…

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Select Digital
Goods and enter
the client email

Enter the item description and price:

To see what your invoice looks like, click “Preview”

When you’re ready to send, click the SEND button to fire it off!
The client can now pay online and have a copy of their invoice
automatically.
Once in the system, you also now can track it and offer payment
options.

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Growing Your Agency Income

Once you have a client, the best way to grow the business is to
sell them more services and getting just a handful of high-ticket
clients.
This is preferred over having many small clients as we can only
physically handle so many.
Remember: Resell & Upsell
Use a reseller like www.seoreseller.com to do complex and large
campaigns.
Your big goal should be 4 to 6 high ticket clients paying $2,500 to
$5,000 / month or more.
Obviously, we do not sell owners something they don’t need.
And we wouldn’t sell such a high-ticket package to a small one-
man operation.
Common Growth Services
There are a few services most needed by most local businesses
beyond a profile and connected booking system.
These are:
1. Reputation Management
2. Website & Promotional Landing Pages
3. Social Media Content
4. Email Management
5. Event And Local Advertising
6. Radio & Print Media
All these services are available to be outsourced or managed by a
third-party as a consultant.

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Often the business owner does not have time to manage these
themselves, so you would make an offer to run campaigns on
these platforms.
My go-to is www.seoreseller.com but there are many others.
The most effective marketing campaigns are rarely done using a
single platform or medium.
You want to coordinate your message across multiple platforms
and modes, reaching the total audience with the right message.
This is a kind-of endpoint.
You want to use the different channels of marketing available to
you and funnel the responses to a single offer for a set time.
So, let’s say the client expresses interest in social content and
Facebook advertising.
Since we just sold them a solution; your campaign on Facebook
would help find people who will need plumbing services in the
future.
This would also mean they need a landing page or some other
service (like a Facebook Messenger Bot) to collect the customers
info.
From this info you build a list, and you send promotions to this list
(managing their email marketing)
…you see how using all these platforms in concert feeds and
supports each other, and ultimately gives you a high-value service
to upsell.
The long & short of it is this:
If the client has a tool to collect bookings, to see maximum
results; the business needs to promote it to see maximum results.

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These max results are worth a pretty penny.

It takes time to implement these systems; billable hours for you.
It is not unusual for a business to spend $3k to $5k a month on
advertising.
I don’t care what you’ve heard.
A medium sized business can spend $10,000 or more on
advertising each month if it is developing the leads and sales for
them.
How you or I feel about that is inconsequential.
The money is being spent; why not have it spent with you?
Traditionally, an all-in-one agency charges 20 to 30% of the
marketing budget for the quarter or term of contact.
You can apply this rule and remain competitively priced 90% of
the time in most locations, but pricing will vary from time to time.
Ask And You Will Receive
Blue collar business owners are typically personable, down-to-
Earth business folk.
Most are easily approachable and would lend you their ear if you
approach with an opportunity that is enticing.
They do entertain marketing ideas, and one approach that works
well is the “custom-tailored” marketing campaign.
This would be a campaign you write up and propose after getting
a clever idea of the needs, troubles, and desires of a business
owner.

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Just ask the owner if there is something, they ever wanted to try
in the online marketing space, or somewhere that they’ve failed,
but hoped to see a return.
PRO TIP: The custom approach differs from the “Turn-Key”
approach where everything is already done, and all you
need to do is turn on the marketing campaign for any given
client.
Using Turnkey can be a hot selling point, but some owners
view Turnkey as “cookie-cutter” and may feel their business
needs a custom approach. It truly depends on the owner’s
personality, experience, and desires.
Yet another reason why you should ask, so you can try to
determine which type of package is more attractive to them.
Many owners will have stories and as you gain experience, you’ll
begin to see where they had trouble.
Most marketing is not very complex.
It is the confluence – putting the ideas together and implementing
them – that often trips up business owners.
It is almost always a result of having little time to truly dedicate
and learn the systems and what it takes to put a plan into motion.
Offer to be the manager who implements systems that will bring
their dreams to reality, correct some wrong, or finally see a return
on an idea that they had.
Most will have advertising ideas and marrying them to one of the
common growth services is often the answer.
Be the person who makes dreams come true.

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Of course, you don’t have to offer such high-ticket services, but

it’s the way to running your own ship and steering her where you
wish.
You can make a little money with a side-gig selling profile and
booking systems, or make incredible money full-time, building a
valuable construction-focused marketing agency.
If your desire is the latter; upselling is key to turning this from
selling a simple profile and appointment engine to a real
marketing agency worth six to seven figures a year.
If you do the math, you’re only talking about taking on 4 to 6 big
clients to cross into the six-figure range.
Get 10 and you’re bringing in some serious revenue each month.
Getting there just takes time, patience, persistence, and a
willingness to test things out and stay the course.
Putting in the time will pay off, but you need to be consistent.
Remember I said 1 hour per day, minimum.
If you have more time, put more in so you get to your destination
faster.
Increase Your Client’s Customer Value
Your client will invite you over for dinner to meet his/her family
when you do this.
If your client not already using an email list with regular
promotions, then managing this for them WILL generate more
revenue for the business.
It is inevitable because email marketing is a money-maker that
was being under-utilized by the client.
Also available to you would be a direct mail campaign.
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It is a bit more expensive and complex to operate, but it can net

big returns.
Have outsourcers draft a post card or sales letter and get quotes
from local print and mailer shops.
Add a management fee to the cost and manage it for the client.
Lastly, you could set up loyalty or referral programs and use a
white label partner to do most of the work.
Visit: https://bobile.com/resellers/ for a fast solution.

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Essential Income Resources

Below you will find a collection of courses that take you by the
hand through irresistible services you can offer your clientele.
I also include some tools and niche related services that will make
your foray into consulting and client service a total breeze…
Think about it:
Once you have a campaign up & running, your clients are going
to need and want other things.
What better way to offer them these upsells that with a course
that guides you through each step of the process.
From finding the clients and approaching them, to selling them
and providing the service; nothing is left out.
Remember – the way to retire young and live a comfortable life in
this business is to have several key clients…
I call them Flagship Clients.
Let’s say I could wave a magic wand and just give you 5 clients…
Now picture each of those clients paying you $5,000 per month
for a variety of services.
Each service might cost about $1,000 in expenses, so that
means:
5 Clients X $5,000 = $25,000 Gross Revenue
- Less $5,000 in expenses
= $20,000 Net in Your Pocket
Can you see it?

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This is all about creating a vision for yourself, so you have

something to shoot for.
Say you wanted to create a massive agency with 1000
clients…
1,000 clients and a big office in a major city…
With tens of thousands of dollars in expenses…
Tons of time…
Staff…
Payroll taxes…
Few of us want to even work that hard…
I know I don’t.
If you’re like me, you get a little nauseous thinking about having
1,000 clients breathing down your neck, all demanding things.
At that volume, you must lead teams of people to get that amount
of work down effectively and efficiently.
Let’s be honest; that’s a ton of work.
Realistically, the average person who is semi-organized can
handle 5 to 10 client accounts each month (regardless of the
service you are providing.)
A superior project manager who is 100% efficient with their time
can manage 20 to 25 clients with the help of a virtual assistant…
It is still a ton of work… And we can’t be working all the time…
You still need time to yourself and time to spend your rewards!
What you need are 5 to 10 flagship clients, paying you high ticket
fees.

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It is ok to chase dozens, even hundreds of clients.

So long as you’re going into it knowing that you’re looking for the
select FIVE who will want to invest heavily in your digital services.
A client who looks at you as the Agency of Record.
…or the last consultant they will ever need to manage their
advertising.
Business owners are looking for a solution provider who knows
their business…
and know which services, platforms, and tools are needed most.
When you become the solution provider, they look to you for
everything…
And pay you for everything, too.
And that’s what this section is all about.
Go through these services and think about how they can help
your five clients.
It doesn’t matter if you have zero clients now…
What matters is that you’re planning; going into this knowing you
are going to offer these services to every relevant prospect.
Do this enough and you will get your 5 in no time.
If you just spend a few hours a day per month getting that one
flagship client, in less than a half a year, you will hit your five-
client mark!

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Fast Cash Directory

Consulting Tools
Outsourcer Directory
http://links.landroinnercircle.com/outsourcer-directory
Using Email as a Prospecting Tool
http://links.landroinnercircle.com/email-prospecting-masterclass
Using LinkedIn as a Prospecting Tool
http://links.landroinnercircle.com/linkedin-prospecting
Generating Free Traffic
http://links.landroinnercircle.com/free-traffic-generation
Lead Generation Master Class
http://links.landroinnercircle.com/ranking-websites-for-leads
Leveraging Google for Small Business Paychecks
http://links.landroinnercircle.com/google-for-small-business
Go Beyond Profiles: Promote Offer Posts on Google
http://links.landroinnercircle.com/google-posts-for-small-biz
Earn Income with Social Media Videos
http://links.landroinnercircle.com/facebook-video-masterclass
Create Your Own Local Directory Website
http://links.landroinnercircle.com/local-directory-sites
Help Clients Get the Most Out of Yelp
http://links.landroinnercircle.com/yelp-help

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Niche Market Opportunities

Google Profiles for Roofing Companies

http://links.landroinnercircle.com/google-for-roofers
Google Profiles for Auto Repair Shops
http://links.landroinnercircle.com/google-for-auto-repair
Google Profiles for Dental / Medical
http://links.landroinnercircle.com/google-for-dentists
Google Profiles for Carpet Cleaners
http://links.landroinnercircle.com/carpet-cleaning
Google Profiles for Plumbers
http://links.landroinnercircle.com/google-for-plumbers
Help Clients Meet the Needs of Disabled Persons
http://links.landroinnercircle.com/ada-compliance

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A Call to Get Your Shit Together

If you find yourself at the end of your rope…
If you dare not pick up the phone, send an email, or are even
afraid to leave your house for fear of rejection…
And if you are the type of person who just needs a guiding force
in their life; someone who can give you the steps, get you
unstuck, and help you through a rough patch…
Then this is the most important section in this book, and one that
warrants your complete attention.
That’s because after over 10 years and tens of thousands of
students, I have intimate knowledge of your struggles and
chances are, already solved it for another student in the past...
Whatever it is, this burden feels like reality has tied an anchor
around your neck. I call this the “boat anchor.”
It is an uber-heavy, cast iron, 10,000lb weight pulling you down…
Ready to sink you if you give it a chance.
But you don’t have to sink! I can help you.
Here is how the coaching will work:
First, we work together in a one-on-one call to identify the thing
that is holding you back. Your boat anchor…
Once we know what that it, I will help you cut the chains, and
work with you to develop a map you follow so you will reach your
goal without delay and without failure.
Whether that is an online or offline project; it doesn’t matter…

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Even if you simply want to make a little side money with a hustle
or gig, or need help leading an existing business...
You need a compass heading, and I will give that to you…
We’ll start with a 1-on-1 coaching call to establish a game plan
and determine what first steps need to be taken. After that, we
can correspond via email/skype to keep you on track.
Book your call now, and don’t delay. I can only handle so many of
these coaching calls and my schedule fills up fast.
Secure your seat at the table and schedule your coaching call
now:
HERE: http://links.landroinnercircle.com/critical-coaching
Grab A Life-Changer Bonus
What if you had me, Luther, on call to help you immediately?
I want to take just 20 consultants, business owners, or newbies
and do something special for them as part of this coaching.
Book your call now, and I will give you an entire year of
premium sales support. That’s 12 whole months of cutting the line
on my very busy support desk.
I will answer your tickets first, give you preference to the best
product and business ideas, and go above and beyond to help.
But you must hurry, these 20 premium support slots will fill up
quickly. Book your coaching call now by clicking the button below
and lets you and I get to work:

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You Have Everything You Need

Thank you for taking this master class.
I hope you enjoyed learning from it as much as I enjoyed putting it
together for you.
If you need help, please reach out to me via my support desk:
https://www.landroinnercircle.com/support/
I know I’ve probably beaten this into your head a few times, but it
is an important lesson:
Just reading this book won’t do anything from you, besides
give you some great ideas…
Remember:
THERE ARE MORE BUSINESSES OUT THERE THAN
CONSULTANTS WHO CAN HELP THEM...
Make It Happen!
You must put what you learned into practice to see results.
The more action you take, the more money you make!
- Luther

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