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Blinkit Project Report

Blinkit, formerly Grofers, is a major player in India's quick-commerce sector, offering ultra-fast grocery delivery within 10-15 minutes and was acquired by Zomato in 2022. The company has seen significant revenue growth but continues to face operational losses and challenges related to delivery partner satisfaction and regulatory scrutiny. Recommendations for Blinkit include expanding profit margins, enhancing delivery partner engagement, optimizing store operations, improving customer loyalty programs, and ensuring regulatory compliance.

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sudip Das
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901 views2 pages

Blinkit Project Report

Blinkit, formerly Grofers, is a major player in India's quick-commerce sector, offering ultra-fast grocery delivery within 10-15 minutes and was acquired by Zomato in 2022. The company has seen significant revenue growth but continues to face operational losses and challenges related to delivery partner satisfaction and regulatory scrutiny. Recommendations for Blinkit include expanding profit margins, enhancing delivery partner engagement, optimizing store operations, improving customer loyalty programs, and ensuring regulatory compliance.

Uploaded by

sudip Das
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Project Report on Blinkit

1. Introduction
Blinkit, originally launched as Grofers in 2013, is a leading player in India's quick-commerce
(q-commerce) sector. Founded by Albinder Dhindsa and Saurabh Kumar, Blinkit focuses on
ultra-fast delivery of groceries, daily essentials, and other products within 10–15 minutes.
In 2021, the company rebranded to Blinkit to align its brand with the promise of 'blinking
fast' service. In 2022, Blinkit was acquired by food delivery giant Zomato. With a network of
'dark stores' and a hyperlocal logistics model, Blinkit has revolutionized the way consumers
shop for essentials online.

2. Conceptual Framework
Quick Commerce (Q-Commerce) Model:
- Q-commerce is the next evolution of e-commerce focused on ultra-fast deliveries.
- The framework relies on micro-fulfillment centers (dark stores) located close to customers
(1–3 km radius).
- Use of advanced data analytics to forecast demand and optimize inventory.
- Delivery partners are assigned tasks based on real-time location intelligence and order
clustering for speed.

Blinkit’s Framework:
- Inventory Management: Local dark stores manage real-time inventory.
- Logistics Network: Partner delivery executives, route optimization.
- Technology Infrastructure: Mobile app ordering, backend supply chain algorithms.
- Revenue Streams: Delivery fees, supplier commissions, in-app advertisements.

3. Data Analysis and Findings

Financial Analysis:
- Revenue Growth:
- FY22: ₹236.1 crore
- FY23: ₹724.2 crore (Tripled YoY growth)
- Losses:
- FY22: ₹996.7 crore
- FY23: ₹1,078.9 crore (Losses widened slightly)

Market Share:
- Blinkit: 46% of India's quick-commerce market (2025 data).
- Competitors: Zepto (29%), Swiggy Instamart (26%).
Operational Metrics:
- Average delivery time: 10–15 minutes.
- Active dark stores: 400+ across top Indian cities.
- Average order size: ₹550–₹600.

Key Findings:
- Customers value speed over price in q-commerce.
- Major growth driven by urban millennials and working professionals.
- Despite huge operational costs, Blinkit’s brand loyalty is increasing.
- Regulatory challenges (like antitrust investigations) pose future risks.
- Delivery partner satisfaction remains an operational challenge.

4. Conclusion and Recommendations

Conclusion
Blinkit has effectively captured a leading position in India’s booming quick-commerce
sector by leveraging technology, logistics, and customer-centric strategies. However,
sustaining long-term profitability remains a critical challenge due to operational expenses
and stiff competition.

Recommendations
1. Expand Profit Margins: Introduce higher-margin product categories like cosmetics,
electronics accessories, and premium groceries.
2. Strengthen Delivery Partner Engagement: Improve incentives, working conditions, and
grievance mechanisms.
3. Optimize Store Operations: Use AI to further improve inventory turnover and minimize
wastage.
4. Enhance Customer Loyalty Programs: Reward frequent users through cashback,
memberships, or exclusive access.
5. Regulatory Compliance: Work proactively with authorities to address fair competition
concerns and maintain a positive brand image.

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