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St. Xavier’s Catholic College of Engineering

Chunkankadai, Nagercoil – 629 003

Question Bank
Subject:AD22611 - SOCIAL MEDIA WEB ANALYTICS
Unit-All
Course Outcomes (COs)
CO 1 Develop semantic web related applications.
CO 2 Represent knowledge using ontology.
CO 3 Extract and mine communities in social network.
CO 4 Predict human behaviour in social web and related communities.
CO 5 Visualize social networks.
CL-Cognitive Level; Re-Remember;Un-Understand;Ap-Apply;An-Analyze;Ev-Evaluate;Cr-Create;
Q.
Question Marks CL CO
No.
Unit-1
Part-A
1. What is the Semantic Web? 2 Re CO1
2. What are the main limitations of the current Web? 2 Re CO1
3. How did the Semantic Web develop from the current Web? 2 Un CO1
4. Explain the significance of the Social Web in the context of the Semantic Web. 2 Un CO1
5. What is Social Network Analysis (SNA)? 2 Re CO1
6. How did Social Network Analysis evolve over time? 2 Un CO1
7. What are some key concepts in Social Network Analysis? 2 Re CO1
8. What is the importance of centrality in Social Network Analysis? 2 Un CO1
9. Define the term "degree centrality" in the context of Social Network Analysis. 2 Re CO1
10. What are electronic sources in network analysis? 2 Re CO1
11. How do electronic discussion networks contribute to Social Network Analysis? 2 Re CO1
12. What role do blogs play in the context of network analysis? 2 Re CO1
13. Explain the importance of online communities for network analysis. 2 Un CO1
14. What is meant by web-based networks? 2 Re CO1
15. What are the main applications of Social Network Analysis? 2 Re CO1
16. Identify how Social Network Analysis be applied to understand online behavior? 2 Ap CO1
17. What are some challenges in analyzing social networks on the Web? 2 Re CO1
18. How does the Semantic Web enhance the quality of web-based network analysis? 2 Re CO1
19. Explain the concept of "clustering" in Social Network Analysis and its importance. 2 Un CO1
20. How does the Social Web impact the traditional notions of Web-based networks? 2 Re CO1
Part-B
1. Discuss the limitations of the current Web and explain how the Semantic Web
16 Un CO1
overcomes these challenges.
2. Explain the development of the Semantic Web and its impact on how information is
16 Un CO1
organized and retrieved on the Web.
3. Explain the emergence of the Social Web and its influence on the way individuals
16 Un CO1
interact and share information online.
4. Explain Social Network Analysis (SNA), its development, and how it is used to
16 Un CO1
analyze relationships and interactions within networks.
5. Discuss the key concepts and measures in Social Network Analysis, such as
16 Un CO1
centrality, density, and betweenness.
6. Identify the role of electronic discussion networks in Social Network Analysis and
16 Ap CO1
how they contribute to understanding online communities.
7. Describe the role of blogs and online communities in network analysis. How can they
16 Un CO1
provide insight into social behaviors and interactions?

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8. Explain the applications of Social Network Analysis in real-world scenarios, such as

16 Un CO1
business, healthcare, and education.
9. Explain the concept of web-based networks and discuss their significance in the
16 Un CO1
study of social interactions in the online environment.
10. Explain the integration of the Semantic Web with Social Network Analysis and how
16 Un CO1
it enhances the accuracy of data interpretation in social networks.
Unit-2
Part-A
1. Define ontology in the context of the Semantic Web. 2 Un CO2
2. What is the role of ontology in the Semantic Web? 2 Re CO2
3. Explain ontology-based knowledge representation. 2 Un CO2
4. What are the key components of an ontology? 2 Re CO2
5. What is the Resource Description Framework (RDF)? 2 Re CO2
6. How does RDF contribute to knowledge representation in the Semantic Web? 2 Re CO2
7. What is the Web Ontology Language (OWL), and how does it differ from RDF? 2 Re CO2
8. Why is OWL important for representing ontologies in the Semantic Web? 2 Un CO2
9. What is the significance of social network data in the context of ontology
2 Re CO2
representation?
10. Explain how social network data can be aggregated and represented ontologically. 2 Un CO2
11. What are social relationships in the context of social network ontology
2 Re CO2
representation?
12. How can social relationships be modeled using ontologies? 2 Un CO2
13. What is meant by reasoning with social network data in an ontological context? 2 Re CO2
14. What are the challenges of aggregating social network data into a single ontology? 2 Re CO2
15. Explain the concept of advanced representations in the context of social network data
2 Un CO2
and ontology.
16. What role does ontological representation of social individuals play in the Semantic
2 Re CO2
Web?
17. How can reasoning be applied to social network data for enhanced understanding of
2 Un CO2
relationships and patterns?
18. What are the key benefits of aggregating social network data using ontologies? 2 Re CO2
19. How do ontologies help in representing the state-of-the-art in network data
2 Un CO2
representation?
20. What are the differences between simple and advanced ontological representations of
2 Re CO2
social networks?
Part-B
1. Explain the role of ontologies in the Semantic Web and describe their importance for
16 Un CO2
knowledge representation and data interoperability.
2. Discuss the Resource Description Framework (RDF) and explain how it is used in
16 Un CO2
the context of the Semantic Web to model relationships between resources.
3. Explain the Web Ontology Language (OWL) and discuss how it enables advanced
16 Un CO2
knowledge representation and reasoning on the Semantic Web.
4. Explain the importance of ontology-based knowledge representation in organizing
16 Un CO2
and linking data on the Semantic Web. Provide examples of its applications.
5. How social network data can be represented ontologically. Provide examples of how
16 Un CO2
this helps in understanding social relationships and individual behavior.
6. Differentiate the representation of social individuals and social relationships using
ontologies. How do these representations differ and contribute to understanding 16 Un CO2
social networks?
7. What are the challenges involved in aggregating and reasoning with social network
16 Re CO2
data using ontologies, and propose solutions to address these challenges.
8. Explain the state-of-the-art in network data representation and discuss how ontology-
16 Un CO2
based approaches have transformed this field.
9. Explain how reasoning can be applied to ontologically represented social network
16 Un CO2
data. Discuss the impact of reasoning on understanding patterns in social networks.

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10. Explain the challenges and benefits of using ontological representation for social
relationships. How do ontologies enhance the understanding of these relationships in 16 Un CO2
the context of the Semantic Web?
Unit-3
Part-A
1. What is meant by the "evolution of a Web community"? 2 Re CO3
2. How can web archives be used to extract the evolution of a web community? 2 Un CO3
3. Define the term "community" in the context of social networks. 2 Re CO3
4. What is community detection in social networks? 2 Re CO3
5. Explain why detecting communities in social networks is important. 2 Un CO3
6. What are the main characteristics of a community in a social network? 2 Un CO3
7. What does it mean to evaluate a community in social network analysis? 2 Re CO3
8. What methods can be used to detect communities in social networks? 2 Re CO3
9. What are some common community detection algorithms used in social network
2 Re CO3
analysis?
10. What are community mining algorithms? 2 Re CO3
11. Differentiate community detection from community evaluation methods? 2 Un CO3
12. What are the benefits of community detection in web-based social networks? 2 Re CO3
13. How can community mining algorithms be used to improve network management? 2 Un CO3
14. What are the applications of community mining algorithms in social networks? 2 Un CO3
15. Explain the concept of modularity in community detection. 2 Un CO3
16. How does the extraction of community evolution from web archives help in
2 Un CO3
understanding online behavior?
17. What role do historical web archives play in studying community evolution? 2 Re CO3
18. Discover how can detecting communities enhance the effectiveness of social network
2 An CO3
analysis?
19. Analyze the challenges of detecting communities in large-scale social networks? 2 An CO3
20. Examine the relationship between community detection and mining in the context of
2 An CO3
social networks.
Part-B
1. Discuss the process of extracting the evolution of a web community from a series of
web archives. How can this help in analyzing the development of online communities 16 Un CO3
over time?
2. Explain the different methods used to detect communities in social networks. Provide
16 Un CO3
examples of algorithms and discuss their strengths and weaknesses.
3. Analyze the importance of community detection in social network analysis. How
does identifying communities contribute to a deeper understanding of social 16 An CO3
interactions?
4. Discuss the definition of a community in social network analysis. How do
16 Un CO3
community characteristics vary across different types of social networks?
5. Examine the challenges and benefits of using ontological representation for social
relationships. How do ontologies enhance the understanding of these relationships in 16 An CO3
the context of the Semantic Web?
6. Provide a detailed explanation of how social network data can be aggregated using
16 Un CO3
ontologies, including the different types of data that can be included.
7. Analyze the role of social network analysis (SNA) in the Semantic Web. How does
16 An CO3
the application of ontologies enhance the capabilities of SNA?
8. Identify the state-of-the-art in network data representation and discuss how ontology-
16 Ap CO3
based approaches have transformed.
9. Explain how reasoning can be applied to ontologically represented social network
16 Un CO3
data. Discuss the impact of reasoning on understanding patterns in social networks.
10. Identify how the integration of social network data and ontologies in the Semantic
16 Un CO3
Web can lead to better data interoperability and richer knowledge extraction.
Unit-4
Part-A

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1. What is meant by “understanding and predicting human behavior” in the context of

2 Re CO4
social communities?
2. How is user data management important for predicting human behavior in social
2 Un CO4
communities?
3. What is the role of inference in predicting human behavior for social communities? 2 Re CO4
4. Explain the concept of distribution in the context of social community data. 2 Un CO4
5. What is reality mining, and how does it relate to human behavior prediction? 2 Re CO4
6. Define context awareness in the realm of social networks. 2 Un CO4
7. How does context awareness contribute to the prediction of human behavior in social
2 Un CO4
communities?
8. Why is privacy important in online social networks? 2 Un CO4
9. What is the relationship between trust and human behavior in online environments? 2 Re CO4
10. What is trust in the online environment, and why is it critical in social networks? 2 Re CO4
11. Explain the role of trust models based on subjective logic. 2 Un CO4
12. What is trust network analysis, and how does it help predict human behavior in
2 Re CO4
online social communities?
13. What is trust transitivity analysis in social networks? 2 Re CO4
14. How is trust combined with reputation in online social networks? 2 Un CO4
15. What is trust derivation based on trust comparisons, and why is it useful in social
2 Un CO4
communities?
16. What is the attack spectrum in online communities, and how does it affect trust? 2 Re CO4
17. What are countermeasures in the context of online trust attacks? 2 Re CO4
18. Discover How does trust and reputation interplay to enhance user experience in
2 An CO4
social networks?
19. Determine the challenges exist in combining trust and reputation in online social
2 An CO4
networks?
20. Explain the significance of privacy in the context of trust and reputation management
2 Un CO4
in online social networks.
Part-B
1. Discuss the importance of understanding and predicting human behavior in online
social communities. How can this understanding lead to improved social network 16 Un CO4
user experience?
2. Explain how user data management can facilitate the prediction of human behavior in
social communities. Discuss the challenges involved in managing large-scale user 16 Un CO4
data.
3. Analyze the role of inference and distribution in predicting human behavior in social
16 An CO4
networks.
4. What is reality mining and how does it contribute to the understanding of social
16 Re CO4
behaviors? Discuss its practical applications and challenges.
5. Explain the concept of context awareness in social networks and its significance in
16 Un CO4
predicting human behavior.
6. Analyze the role of privacy in online social networks. How can privacy concerns
16 An CO4
affect the behavior of users in these networks and how can they be mitigated?
7. Discuss the concept of trust in online environments. How does trust influence the
16 Un CO4
interactions and relationships in online social communities?
8. Explain trust models based on subjective logic. How do these models help in
16 Un CO4
establishing trust in social networks?
9. Discuss the concept of trust network analysis and its role in enhancing
16 Un CO4
trustworthiness within online social communities.
10. Examine the importance of privacy and trust in the context of online social networks. 16 An CO4
Unit-5
Part-A
1. What is meant by visualizing online social networks? 2 Re CO5
2. Define matrix-based representations in the context of social network visualization. 2 Re CO5
3. Compare the concepts of matrix-based representations and node-link diagrams? 2 An CO5
4. How are matrix-based representations useful in visualizing social networks? 2 Un CO5
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5. What are node-link diagrams in the context of social network visualization? 2 Re CO5
6. Explain how node-link diagrams help in understanding the structure of social
2 Un CO5
networks.
7. What are hybrid representations in social network visualization? 2 Re CO5
8. How do hybrid representations combine matrix-based and node-link diagrams in
2 Un CO5
visualizing social networks?
9. What are cover networks, and how do they relate to social network visualization? 2 Re CO5
10. Explain the concept of community welfare in social networks and its importance in
2 Un CO5
network analysis.
11. How can visualizations of collaboration networks improve understanding of team
2 Un CO5
dynamics and cooperation?
12. What are co-citation networks, and how do they contribute to social network
2 Re CO5
analysis?
13. How can matrix-based representations be applied to visualizing community
2 Un CO5
structures within social networks?
14. What are the advantages of using hybrid representations in visualizing complex
2 Un CO5
social networks?
15. Why is it important to visualize online social networks? 2 Un CO5
16. Identify how do matrix-based representations help identify relationships between
2 Ap CO5
different entities in social networks?
17. What are the challenges associated with visualizing large-scale social networks? 2 Re CO5
18. Identify how does visualization enhance the interpretation of collaboration and co-
2 Ap CO5
citation networks?
19. What is the role of community welfare in improving the overall functionality of
2 Re CO5
social networks?
20. How can visualizing online social networks aid in the development of strategies for
2 Un CO5
improving user engagement?
Part-B
1. Discuss the significance of visualizing online social networks and explain how
16 Un CO5
matrix-based representations can be used to analyze social network structures.
2. Compare and contrast matrix-based representations and node-link diagrams in
visualizing social networks. Discuss the strengths and weaknesses of each 16 An CO5
representation.
3. Explain hybrid representations in social network visualization. Discuss how
combining matrix-based and node-link diagrams enhances the understanding of 16 Un CO5
complex social networks.
4. Explain the role of cover networks in social network visualization. How do they help
16 Un CO5
to model different relationships and groupings within a network?
5. Analyze the importance of community welfare in online social networks. How can
visualization techniques contribute to improving community welfare within these 16 An CO5
networks?
6. Discuss how visualizing collaboration networks can enhance the understanding of
16 Un CO5
teamwork dynamics and collaboration patterns in online platforms.
7. Explain how co-citation networks are visualized in social networks. Discuss their role
16 Un CO5
in identifying relationships between scholarly or social entities.
8. Explain the role of matrix-based representations in visualizing large-scale social
networks. What challenges do these visualizations address, and what are their 16 Un CO5
limitations?
9. How do hybrid representations improve the visualization of social network data?
16 Un CO5
Discuss their advantages in dealing with complex networks.
10. Explain the role of visualization in improving decision-making within social
16 Un CO5
networks. How can it help in identifying key influencers, trends, and communities?

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