NAME OF PROGRAMME:

SEMESTER / YEAR: VI/III

SUBJECT NAME (SUBJECT CODE): RETAIL MANAGEMENT

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SECTION-A (Very Short Answer Type Questions)

UNIT-I
S.No. Question COURSE
OUTCOMES
a) What is retailing? CO1
b) Compare global retailing and national retailing. CO1
c) Identify the factors influencing retailing. CO2
d) What are the recent retail trends? CO2
e) Define Socio-economic influences on retailing. CO3
f) Specify any two challenges faced by Retail industry in India. CO3
g) What is retail marketing environment? CO4
h) Infer the advantages of Modern retailing over traditional retailing. CO4
i) How would you show your understanding on different retail trends in India? CO5
j) What are the opportunities available in retail management? CO5
 UNIT-II
S.No. Question COURSE
OUTCOMES
a) What are the important features of retailing? Explain CO1
b) Write down the short note on 1. Kirana Store 2. Weekly market CO1
c) What is meant by legal influences on retail? CO2
d) Distinguish between brand name and brand value. CO2
e) Give an example of technological implementation in organized retail. CO3
f) Define the size of retail in India. CO3
g) Discuss the evolution of retail in India CO4
h) Classify the different types of retail formats CO4
i) Show your understanding on different strategies followed in Government of CO5
India policy in retail?
j) State any example for global retailing. CO5
UNIT-III
S.No. Question COURSE
OUTCOMES
a) List out the factors influencing retailing. CO1
b) What are the opportunities in retailing? CO1
c) Explain the rise of shopping mall in India CO2
d) Define Global Retailing. CO2
e) Discuss the challenges and Opportunities of retailing in India. CO3
f) Discuss the modern retail formats CO3
g) Explain in detail about the nature and scope of retailing. CO4
h) Discuss the functions performed by retailers CO4
i) Describe the growth of retail in Indian Context. CO5
j) Define retail branding and explain the concept of Environmental influences CO5
in retailing?
UNIT-IV
S.No. Question COURSE
OUTCOMES
a) How would you explain about the retail trends in India? CO1
b) CO1
Discuss the factors driving the growth of retail industry India.
c) Give the overview on involvement of government on retail marketing. CO2
d) Describe the socio-economic influences on retail management. CO2
e) What are the legal issues in retailing? CO3
f) How will you classify retail sector in India? CO3
g) Discuss some of the most common traditional retail formats in India CO4
h) Interpret the importance of retailing in Indian Economy. CO4
i) What is a department store? Explain with the help of suitable examples CO5
j) Explain the Various features of Department stores CO5
UNIT-V
S.No. Question COURSE
OUTCOMES
a) Discuss the retail store location CO1
b) Discuss the various advantages of department stores. CO1
c) State the features of Ethical issues in marketing. CO2
d) Infer the emerging trends in retail formats. CO2
e) How would you explain the techniques of acquiring customer on the web? CO3
f) What are convenience stores? CO3
g) Write down the effects of increasing organized retailing. CO4
h) How do virtual stores work? CO4
i) Define customer driven organization. CO5
j) What are the factors influencing network decision? CO5

SECTION-B (Short Answer Type Questions)

UNIT-I
S.No. Question COURSE
OUTCOMES
a) Outline the scope of MNC. CO1
b) How would you show your understanding of the term hyper markets? CO1
c) Define E-tailing. CO2
d) Compare supermarkets and hyper markets. CO2
e) Identify the characteristics of supermarkets CO3
f) State the meaning of specialty retail shops. CO3
g) Compare organised Vs unorganised retail formats. CO4
h) Identify the characteristics of franchising. CO4
i) Can you list the three benefits of convenience stores? CO5
j) Interpret the characteristics of independents retailers. CO5
UNIT-II
S.No. Question COURSE
OUTCOMES
a) What are the different types of organized retail formats? Discuss it in detail CO1
with an example.
b) What is retail chain? Discuss its advantages and dis- advantages. CO1
c) Discuss in detail about emerging trends in retail formats. CO2
d) Explain the Limitations of Department stores. CO2
e) Write in detail about online marketing. state the advantages CO3
of online marketing.
f) Evaluate the types of organized retail stores in India. CO3
g) Identify and explain the unorganized retail stores in India? CO4
h) Interpret the objectives, benefits, and de-merits of any three retail formats. CO4
i) Plan the steps needed to set up a virtual store in a busy market area. CO5
j) Discuss the factors driving the growth of Retail Industry in India. CO5
UNIT-III
S.No. Question COURSE
OUTCOMES
a) Discuss the following terms with example: CO1
a) Hypermarkets b) Supermarkets. c) Discount stores. d) Off-shore
retailers.
b) Explain the impact of economic and sociological changes on the evolution CO1
of Indian Retail Formats.
c) Highlight the characteristics and types of service retailing. CO2
d) Explain the Layout and Design of Stores CO2
e) CO3
Examine different types of non-store retail formats.
f) Compare Convenience stores and super markets in context of India. CO3
g) “Virtual store research is an extension of the traditional methods of CO4
marketing research”-Discuss.
h) While planning the layout and design of the stores, different factors CO4
should be considered discuss each
i) “Use of new technologies will help in effective management of retailing”- CO5
Discuss.
j) Explain the retail space management CO5
UNIT-IV
S.No. Question COURSE
OUTCOMES
a) Explain the Importance of Retail space management CO1
b) Effective management of retail space requires you to consider the various CO1
points discuss each
c) Recall the service qualities delivered in retail store. CO2
d) Infer the importance of pricing in retail. CO2
e) State the meaning of impulse buying. CO3
f) What is meant by decision making process? CO3
g) How would you explain retail positioning and branding? CO4
h) List various retail positioning Strategies. CO4
i) How would you use store storage space efficiently? Discuss CO5
j) What is supply chain? CO5
Outline the principles of retail supply chain management.
UNIT-V
S.No. Question COURSE
OUTCOMES
a) State the factors that used in building retail store image. CO1
b) What are the factors influencing a good retail location? CO1
c) Outline the scope of retail store image. CO2
d) How would you show your understanding of different pricing decisions? CO2
e) Explain in detail the steps involved in selecting an appropriate location for CO3
a retailer.
f) Discuss about the steps involved in choosing retail location. CO3
g) Explain the objectives of sales promotion CO4
h) What do you mean by in-store marketing? Discuss the various types in- CO4
store marketing
i) What is traditional form of marketing? Explain CO5
j) Discuss store management CO5

SECTION-C [Descriptive Answer Type Questions / Case Study (for MBA COURSES only)]
UNIT-I
S.No. Question COURSE
OUTCOMES
a) Define service quality. CO1
b) What is retail store image? CO1
c) Identify the importance of positioning in retailing. CO2
d) Define freestanding site. CO2
e) What do you mean by the term category management? CO3
f) Interpret the importance of visual merchandising? CO3
g) Classify different dimensions of retail store Image. CO4
h) Compare various categories in Category management process. CO4
i) Discuss in detail the external atmospherics which would Influence the retail CO5
 customers?
j) Explain the retail supply chain in detail. CO5
UNIT-II
S.No. Question COURSE
OUTCOMES
a) What can you say about retail location? What are types of retail locations? CO1
b) Explain in detail about the characteristics of Retail Service Quality CO1
Management.
Briefly discuss about the gap model for improving retail service quality.
c) Explain in detail about the checklist, site evaluation and issues regarding CO2
selection of retail location.
d) Discuss about how you will build a retail store image. CO2
e) Explain in detail about the different types of pricing strategies followed in CO3
retailing.
f) Describe the various factors to be considered for CO3
positioning retail shop and improve it in a better manner.
g) Examine various types of retail locations. CO4
h) Explain internal atmospherics used in retail shops in detail. CO4
i) How would you summarize the steps to be followed for building retail store CO5
image?
j) What are the factors to be considered to have an effective Retail pricing CO5
decision?

UNIT-III
S.No. Question COURSE
OUTCOMES
a) Explain in detail about the principles of Merchandise Management. CO1
What are the different types of merchandise mix?
b) What are the positioning options for retail units? State the requisites of CO1
retail positioning?
c) Briefly discuss the process in buying CO2
Merchandise.
d) Summarize various factors affecting the choice of retail location. CO2
e) Compare retail accounting and retail auditing. CO3
f) Point out the meaning of retail promotion. CO3
g) What is floor merchandise space? CO4
h) Write down the types of costs in inventory management. CO4
i) List down various methods of retail promotion communication CO5
With customers.
j) What are the guidelines for managing retail shops? CO5
UNIT-IV
S.No. Question COURSE
OUTCOMES
a) How important is Inventory Management for retailing? Explain with suitable CO1
examples.
b) What are the different types of inventory control techniques used in CO1
retailing?
c) Explain in detail about Visual Merchandise Management. CO2
d) Define Retail Advertising. Explain the mode of usage of advertising and CO2
promotions in retail marketing.
e) Bring out the factors affecting retail inventory management in detail. CO3
f) Formulate the role of inventory management in retail sector. CO3
g) Discuss the various elements of retail accounting and auditing. CO4
h) What Is the Importance of Inventory Management in Retail? CO4
i) What Is Retail Inventory Management? Explain CO5

j) Explain in detail about the steps involved in developing retail brands. CO5
UNIT-V
S.No. Question COURSE
OUTCOMES
a) Discuss the role and responsibilities of a store manager CO1
b) Discuss briefly about the types of Retail Store Brands CO1
c) How does retail advertising and promotions influence shoppers? Discuss. CO2
d) What are the different types of retail promotion mix used to promote a CO2
product?
e) Discuss the requirements and skills of a store manager CO3
f) Discuss why it is important to control the inventory in a store? CO3
g) Explain about in-store marketing and customer behavior for various CO4
services.
h) Explain which you would do more to increase a convenience store’s sales- CO4
an increase in the length or the breadth of its product assortment. Why?
i) Explain what is Included in Advertising? CO5

j) Discuss the advertising and sales promotion strategies in case of retail CO5
store