1.)How has your brand distinguished itself within your industry?
BNXN, has managed to carve out a unique space within the music industry through several
key elements:
1. Distinctive Sound and Voice: BNXN is known for his smooth, soulful voice, which
blends Afrobeat, R&B, and dancehall influences. This versatility allows him to create
music that resonates across different genres and audiences, distinguishing his sound
from other artists in the Afrobeat scene.
2. Collaborations and Features: BNXN has collaborated with a wide range of artists
across different genres, both within Africa and internationally. His ability to
seamlessly integrate into various musical styles while still maintaining his unique
sound has made him a sought-after feature artist, which has helped to broaden his
appeal.
3. Authentic Storytelling: His lyrics often reflect personal experiences, emotions, and
relatable stories, which resonate deeply with his audience. This authenticity has
helped him build a strong connection with his fans, setting him apart in an industry
where image and style can sometimes overshadow substance.
4. Strategic Branding and Name Change: The decision to change his stage name
from Buju to BNXN was part of a broader rebranding strategy. This shift was not just
about a new name, but also about refining his image and broadening his appeal to a
global audience, marking a new chapter in his career.
5. Visual Identity and Social Media Presence: BNXN has also been strategic in his
visual branding, using music videos, fashion, and social media to create a distinct
image. His online presence is characterized by engaging content that not only
promotes his music but also showcases his personality, helping to cultivate a loyal
fanbase.
These elements combined have allowed BNXN to stand out in a competitive industry,
making his brand both distinctive and influential within the Afrobeat and broader music
scene.
2.) As an artist, how many records/cds have you sold in the last year?
3.) As an artist, provide general details of your work, eg where distributed, target
markets, etc:
BNXN's music is distributed globally across various platforms, ensuring it reaches a diverse
and wide-ranging audience. Here's an overview of my work:
Distribution Channels:
1. Digital Streaming Platforms: My music is available on major streaming platforms
such as Spotify, Apple Music, YouTube Music, and Audiomack. These platforms
allow fans from all over the world to access my music instantly.
2. Physical Distribution: Although digital streaming is the primary mode of distribution,
physical copies of my albums, such as CDs, are available for purchase through
online retailers and in select stores, catering to those who appreciate collecting
tangible music media.
3. Social Media and YouTube: I also leverage social media platforms like Instagram,
Twitter, and TikTok to promote my music and engage with fans. My YouTube channel
features music videos, behind-the-scenes content, and other exclusive material to
connect with my audience visually.
Target Markets:
1. Africa: Bnxn's music primarily resonates with audiences across Africa, especially
within Nigeria, where Afrobeat is deeply rooted. I also have a strong fan base in other
African countries like Ghana, South Africa, and Kenya.
2. Global Reach: Beyond Africa, my music targets international markets, including the
UK, where I have charted with singles like "Propeller," and the US, where Afrobeat is
growing in popularity. I aim to reach Afrobeat enthusiasts worldwide, including the
diaspora communities in Europe and North America.
3. Youth Demographic: Bnxn's music largely appeals to younger audiences,
particularly those aged 18-35, who are drawn to the energetic and contemporary
sounds of Afrobeat, Afropop, and other fusion genres.
Collaborations and Genre:
1. Versatile Genre: Bnxn's work blends Afrobeat with elements of R&B, dancehall, and
hip-hop, making it versatile and appealing to a broad audience.
2. Collaborations: I've collaborated with both African and international artists, which
helps to broaden my appeal and reach new markets. Some notable collaborations
include working with Wizkid, Burna Boy, Kizz Daneil, Popcaan, and Dave.
Overall Artistic Vision:
Bnxn's goal as an artist is to create music that resonates with people across different
cultures and backgrounds, telling authentic stories through my unique blend of sounds. I
strive to maintain a connection with my roots while also exploring new sounds and styles that
can reach a global audience.
4.) What performances have you made in the past year and where, how many in
audience, venue, name
of show:
Toronto, History 2,500 ,
Washington Howard Theater, 1,200
New York, Gramercy 650,
Barcelona, Paral Lel 62 1,450
Calgary, Back Alley Tent 3,000
Afronation, The Algarve Portimao 8,000
Recess Land, Margate, 8,000
Burna Boy's London Stadium, 60,000
Amsterdam, Melkweg Oz, 650
Lagos, Palms Mall, 3,500
5.) Any memorable moments in the past year you'd like to share (Collaboration
Endorsements, Special
Performances, Launches, Tours, Matches) Please provide details of each in bullet
points:
- Releasing my global hit "Gwagwalada.
- Sincerely, Benson North America Tour (All Sold Out).
- Releasing my debut album Sincerely, Benson.
- Performing with Burna Boy at The London Stadium in front of 60,000 fans.
- Collaborating with Ruger on our sensational R&B EP.
- Signing rising star Taves to my label imprint, TYE.
- Sincerely, Benson African Tour (All Sold Out).
6.) What was your biggest project from last year till date?
Sincerely Benson
7.) List countries you have worked in from last year till date.
Ghana, UK, Netherlands, Spain, UAE, Norway, Germany, Italy, Us, Canada, Belgium,
Portugal, Malta.
8.) What are the biggest challenges you have faced and how did you overcome them?
One of the biggest challenges I've faced in my career has been navigating the transition from
being an up-and-coming artist to becoming a recognized name in the global music scene.
This transition comes with several challenges:
1. Managing Expectations:
● Challenge: As I gained recognition, there were increased expectations from fans, the
media, and the industry. The pressure to consistently deliver hits and maintain
relevance in a fast-paced industry was intense.
● Overcoming It: I overcame this by staying true to my artistry and focusing on
creating music that resonates with me personally. I ensured that my music reflects
my experiences and emotions, which in turn, keeps it authentic and relatable to my
audience. Collaborating with other artists and exploring different sounds also helped
me stay fresh and relevant.
2. Rebranding and Identity:
● Challenge: Changing my stage name from Buju to BNXN in 2022 was a significant
challenge. The rebranding was necessary to avoid confusion with the Jamaican artist
Buju Banton, but it came with the risk of losing part of my fanbase or diluting my
brand identity.
● Overcoming It: I tackled this by making the rebranding a part of my narrative,
explaining it to my fans, and integrating it into my music. The release of Sincerely,
Benson under the new name helped solidify the change, and the positive reception to
the album showed that the rebranding was successful.
3. Balancing Personal and Professional Life:
● Challenge: The demands of touring, recording, and promoting music can take a toll
on personal life and mental health. Balancing these aspects is a common challenge
for artists at my level.
● Overcoming It: I’ve made it a priority to maintain a support system around me,
including family, friends, and professional teams who help manage my schedule and
provide emotional support. Taking breaks when needed and focusing on self-care
has also been crucial.
4. Expanding Internationally:
● Challenge: While I have a strong fanbase in Africa, breaking into and maintaining a
presence in international markets, particularly in the UK and US, has been
challenging due to the competitive nature of these markets.
● Overcoming It: I focused on strategic collaborations with international artists, such
as my work with Dave on "Propeller" and Popcaan on tracks from Sincerely, Benson.
These collaborations helped me gain visibility in new markets. Consistent touring and
engagement with international audiences through social media also played a role in
expanding my global reach.
9.) Any brand endorsements or commercial work from last year till date:
9 Mobile
Chivas
10.) Statement of Interest (250 – 300 words) stating why you are special, how
important your
work/achievements are, and why you should win):
I am honored to be nominated for The Future Awards Africa, an acknowledgment that
underscores the impact of my work in the music industry. My journey has been one of
relentless passion, creativity, and an unwavering commitment to pushing the boundaries of
Afrobeat music.
What makes my work special is the authenticity and relatability I bring to my music. I blend
Afrobeat with elements of R&B, dancehall, and hip-hop, creating a sound that resonates with
a diverse audience. My music is not just about entertainment; it's a reflection of my
experiences, emotions, and the realities of my environment. From chart-topping singles like
"Finesse" to my debut album Sincerely, Benson, I have strived to create music that speaks to
the hearts of people across different cultures and backgrounds.
My achievements in the past year, particularly with Sincerely, Benson, have been pivotal.
The album debuted at number 11 on the Billboard World Albums chart, marking a significant
milestone in my career and illustrating the global reach of Afrobeat music. Collaborating with
international artists like Popcaan and Dave has further expanded the influence of my music,
allowing me to represent African talent on a global stage.
Winning this award would not just be a personal achievement but a testament to the power
of African music and its ability to transcend borders. It would highlight the importance of
staying true to one’s roots while also embracing innovation and collaboration. I believe my
work not only entertains but also inspires the next generation of African artists to dream big
and pursue their passions with confidence.
11.) What would you say were the defining moments of your career?
1. Winning The Headies Next Rated Award (2022):
● This was a pivotal moment in my career. The Next Rated award is one of the most
prestigious recognitions in the Nigerian music industry, and winning it was a
validation of all the hard work and dedication I’ve put into my music. It not only
brought me into the spotlight but also opened doors for greater opportunities,
including collaborations and international recognition.
2. The Release of "Finesse" with Pheelz (2022):
● Collaborating on the track "Finesse" was a game-changer. The song became a viral
sensation, topping charts across Nigeria and beyond. Its success helped me reach a
broader audience and solidified my status as a leading voice in Afrobeat. The global
attention the song received was a clear sign that my music resonated far beyond the
African continent.
3. Rebranding from Buju to BNXN (2022):
● Changing my stage name from Buju to BNXN was a significant moment in my career.
It was more than just a name change; it was a strategic move to differentiate myself
and build a unique identity in the music industry. This rebranding allowed me to
refresh my image and take control of my narrative, which was crucial for my growth
as an artist.
4. The Release of My Debut Album Sincerely, Benson (2023):
● This album marked a major milestone in my career. It was my first full-length project,
and its success on platforms like the Billboard World Albums chart demonstrated the
global appeal of my music. The album allowed me to showcase my versatility and
connect with fans on a deeper level, making it one of the most defining projects of my
career.
These moments have been crucial in shaping who I am as an artist today. Each one
represents a step forward in my journey, helping me to grow, evolve, and connect with
audiences worldwide.
1.)How has your brand distinguished itself within your industry?
BNXN, has managed to carve out a unique space within the music industry through several
key elements:
1. Distinctive Sound and Voice: BNXN is known for his smooth, soulful voice, which
blends Afrobeat, R&B, and dancehall influences. This versatility allows him to create
music that resonates across different genres and audiences, distinguishing his sound
from other artists in the Afrobeat scene.
2. Collaborations and Features: BNXN has collaborated with a wide range of artists
across different genres, both within Africa and internationally. His ability to
seamlessly integrate into various musical styles while still maintaining his unique
sound has made him a sought-after feature artist, which has helped to broaden his
appeal.
3. Authentic Storytelling: His lyrics often reflect personal experiences, emotions, and
relatable stories, which resonate deeply with his audience. This authenticity has
helped him build a strong connection with his fans, setting him apart in an industry
where image and style can sometimes overshadow substance.
4. Strategic Branding and Name Change: The decision to change his stage name
from Buju to BNXN was part of a broader rebranding strategy. This shift was not just
about a new name, but also about refining his image and broadening his appeal to a
global audience, marking a new chapter in his career.
5. Visual Identity and Social Media Presence: BNXN has also been strategic in his
visual branding, using music videos, fashion, and social media to create a distinct
image. His online presence is characterized by engaging content that not only
promotes his music but also showcases his personality, helping to cultivate a loyal
fanbase.
These elements combined have allowed BNXN to stand out in a competitive industry,
making his brand both distinctive and influential within the Afrobeat and broader music
scene.
2.) As an artist, how many records/cds have you sold in the last year?
3.) As an artist, provide general details of your work, eg where distributed, target
markets, etc:
BNXN's music is distributed globally across various platforms, ensuring it reaches a diverse
and wide-ranging audience. Here's an overview of my work:
Distribution Channels:
1. Digital Streaming Platforms: My music is available on major streaming platforms
such as Spotify, Apple Music, YouTube Music, and Audiomack. These platforms
allow fans from all over the world to access my music instantly.
2. Physical Distribution: Although digital streaming is the primary mode of distribution,
physical copies of my albums, such as CDs, are available for purchase through
online retailers and in select stores, catering to those who appreciate collecting
tangible music media.
3. Social Media and YouTube: I also leverage social media platforms like Instagram,
Twitter, and TikTok to promote my music and engage with fans. My YouTube channel
features music videos, behind-the-scenes content, and other exclusive material to
connect with my audience visually.
Target Markets:
1. Africa: Bnxn's music primarily resonates with audiences across Africa, especially
within Nigeria, where Afrobeat is deeply rooted. I also have a strong fan base in other
African countries like Ghana, South Africa, and Kenya.
2. Global Reach: Beyond Africa, my music targets international markets, including the
UK, where I have charted with singles like "Propeller," and the US, where Afrobeat is
growing in popularity. I aim to reach Afrobeat enthusiasts worldwide, including the
diaspora communities in Europe and North America.
3. Youth Demographic: Bnxn's music largely appeals to younger audiences,
particularly those aged 18-35, who are drawn to the energetic and contemporary
sounds of Afrobeat, Afropop, and other fusion genres.
Collaborations and Genre:
1. Versatile Genre: Bnxn's work blends Afrobeat with elements of R&B, dancehall, and
hip-hop, making it versatile and appealing to a broad audience.
2. Collaborations: I've collaborated with both African and international artists, which
helps to broaden my appeal and reach new markets. Some notable collaborations
include working with Wizkid, Burna Boy, Kizz Daneil, Popcaan, and Dave.
Overall Artistic Vision:
Bnxn's goal as an artist is to create music that resonates with people across different
cultures and backgrounds, telling authentic stories through my unique blend of sounds. I
strive to maintain a connection with my roots while also exploring new sounds and styles that
can reach a global audience.
4.) What performances have you made in the past year and where, how many in
audience, venue, name
of show:
Toronto, History 2,500 ,
Washington Howard Theater, 1,200
New York, Gramercy 650,
Barcelona, Paral Lel 62 1,450
Calgary, Back Alley Tent 3,000
Afronation, The Algarve Portimao 8,000
Recess Land, Margate, 8,000
Burna Boy's London Stadium, 60,000
Amsterdam, Melkweg Oz, 650
Lagos, Palms Mall, 3,500
5.) Any memorable moments in the past year you'd like to share (Collaboration
Endorsements, Special
Performances, Launches, Tours, Matches) Please provide details of each in bullet
points:
- Releasing my global hit "Gwagwalada.
- Sincerely, Benson North America Tour (All Sold Out).
- Releasing my debut album Sincerely, Benson.
- Performing with Burna Boy at The London Stadium in front of 60,000 fans.
- Collaborating with Ruger on our sensational R&B EP.
- Signing rising star Taves to my label imprint, TYE.
- Sincerely, Benson African Tour (All Sold Out).
6.) What was your biggest project from last year till date?
Sincerely Benson
7.) List countries you have worked in from last year till date.
Ghana, UK, Netherlands, Spain, UAE, Norway, Germany, Italy, Us, Canada, Belgium,
Portugal, Malta.
8.) What are the biggest challenges you have faced and how did you overcome them?
One of the biggest challenges I've faced in my career has been navigating the transition from
being an up-and-coming artist to becoming a recognized name in the global music scene.
This transition comes with several challenges:
1. Managing Expectations:
● Challenge: As I gained recognition, there were increased expectations from fans, the
media, and the industry. The pressure to consistently deliver hits and maintain
relevance in a fast-paced industry was intense.
● Overcoming It: I overcame this by staying true to my artistry and focusing on
creating music that resonates with me personally. I ensured that my music reflects
my experiences and emotions, which in turn, keeps it authentic and relatable to my
audience. Collaborating with other artists and exploring different sounds also helped
me stay fresh and relevant.
2. Rebranding and Identity:
● Challenge: Changing my stage name from Buju to BNXN in 2022 was a significant
challenge. The rebranding was necessary to avoid confusion with the Jamaican artist
Buju Banton, but it came with the risk of losing part of my fanbase or diluting my
brand identity.
● Overcoming It: I tackled this by making the rebranding a part of my narrative,
explaining it to my fans, and integrating it into my music. The release of Sincerely,
Benson under the new name helped solidify the change, and the positive reception to
the album showed that the rebranding was successful.
3. Balancing Personal and Professional Life:
● Challenge: The demands of touring, recording, and promoting music can take a toll
on personal life and mental health. Balancing these aspects is a common challenge
for artists at my level.
● Overcoming It: I’ve made it a priority to maintain a support system around me,
including family, friends, and professional teams who help manage my schedule and
provide emotional support. Taking breaks when needed and focusing on self-care
has also been crucial.
4. Expanding Internationally:
● Challenge: While I have a strong fanbase in Africa, breaking into and maintaining a
presence in international markets, particularly in the UK and US, has been
challenging due to the competitive nature of these markets.
● Overcoming It: I focused on strategic collaborations with international artists, such
as my work with Dave on "Propeller" and Popcaan on tracks from Sincerely, Benson.
These collaborations helped me gain visibility in new markets. Consistent touring and
engagement with international audiences through social media also played a role in
expanding my global reach.
9.) Any brand endorsements or commercial work from last year till date:
9 Mobile
Chivas
10.) Statement of Interest (250 – 300 words) stating why you are special, how
important your
work/achievements are, and why you should win):
I am honored to be nominated for The Future Awards Africa, an acknowledgment that
underscores the impact of my work in the music industry. My journey has been one of
relentless passion, creativity, and an unwavering commitment to pushing the boundaries of
Afrobeat music.
What makes my work special is the authenticity and relatability I bring to my music. I blend
Afrobeat with elements of R&B, dancehall, and hip-hop, creating a sound that resonates with
a diverse audience. My music is not just about entertainment; it's a reflection of my
experiences, emotions, and the realities of my environment. From chart-topping singles like
"Finesse" to my debut album Sincerely, Benson, I have strived to create music that speaks to
the hearts of people across different cultures and backgrounds.
My achievements in the past year, particularly with Sincerely, Benson, have been pivotal.
The album debuted at number 11 on the Billboard World Albums chart, marking a significant
milestone in my career and illustrating the global reach of Afrobeat music. Collaborating with
international artists like Popcaan and Dave has further expanded the influence of my music,
allowing me to represent African talent on a global stage.
Winning this award would not just be a personal achievement but a testament to the power
of African music and its ability to transcend borders. It would highlight the importance of
staying true to one’s roots while also embracing innovation and collaboration. I believe my
work not only entertains but also inspires the next generation of African artists to dream big
and pursue their passions with confidence.
11.) What would you say were the defining moments of your career?
1. Winning The Headies Next Rated Award (2022):
● This was a pivotal moment in my career. The Next Rated award is one of the most
prestigious recognitions in the Nigerian music industry, and winning it was a
validation of all the hard work and dedication I’ve put into my music. It not only
brought me into the spotlight but also opened doors for greater opportunities,
including collaborations and international recognition.
2. The Release of "Finesse" with Pheelz (2022):
● Collaborating on the track "Finesse" was a game-changer. The song became a viral
sensation, topping charts across Nigeria and beyond. Its success helped me reach a
broader audience and solidified my status as a leading voice in Afrobeat. The global
attention the song received was a clear sign that my music resonated far beyond the
African continent.
3. Rebranding from Buju to BNXN (2022):
● Changing my stage name from Buju to BNXN was a significant moment in my career.
It was more than just a name change; it was a strategic move to differentiate myself
and build a unique identity in the music industry. This rebranding allowed me to
refresh my image and take control of my narrative, which was crucial for my growth
as an artist.
4. The Release of My Debut Album Sincerely, Benson (2023):
● This album marked a major milestone in my career. It was my first full-length project,
and its success on platforms like the Billboard World Albums chart demonstrated the
global appeal of my music. The album allowed me to showcase my versatility and
connect with fans on a deeper level, making it one of the most defining projects of my
career.
These moments have been crucial in shaping who I am as an artist today. Each one
represents a step forward in my journey, helping me to grow, evolve, and connect with
audiences worldwide.
