CHAPTER 1: EXECUTIVE SUMMARY

The internship report shall have a brief executive summary. It shall include
five or more Learning Objectives and Outcomes achieved, a brief description of
the sector of business and intern organization and summary of all the
activities done by the internduring the period.

Karthikeya software solutions private limited is one of the rapidly fast-growing

software developments formed in early 2019. we are justifiably proud of our team
which is made up of highly qualified, talented, and skilled it processing each with
their own area of expertise in multiple fields of corporate area our experience spans
the full range of web design and development, digital marketing services online
training and other IT enabled services from small entrepreneur projects to big
corporates. Every year lot of students are trained in web designing, web
development (PHP, Python, Java). Digital Marketing Graphic Designing and could
computing under these students joined in internship programs has selected in
placements successfully. Different sectors where internship opportunities be
provided:

1. Digital Marketing
2. IT Related internships
3. Internships with pharm Marketing
4. Office Executives
5. Business Development Interns 6.Education
Different roles in different sectors where internship opportunities can be provided.
1. Android Developer
2. AI & ML Developer
3. Business Analyst
4. Business Development
5. Business Correspondent
6. Cloud Networking Analyst
7. Computer Admin and MI Analyst
8. Cyber Security Analyst
9. Data Analyst
10. Data Analyst process Automation
11. Data base Developer
12. Full Stack Developer
13. Sales force (Admin)
14. Sales force (Developer)
15. Java Developer
16. LINUX Automation
17. Maintenance Support
18. Market Research Analyst
19. Research Technical Analyst
20. Software Engineer
21. Production
22. Quality
23. SQL Developer
24. Trainee
25. Pharmacy
CHAPTER 2: OVERVIEW OF THE ORGANIZATION

Suggestive contents

A. Introduction of the Organization

B. Vision, Mission, and Values of the Organization
C. Policy of the Organization, in relation to the intern role
D. Organizational Structure
E. Roles and responsibilities of the employees in which the intern is placed.
F. Performance of the Organization in terms of turnover, profits, market
reach and market value.
G. Future Plans of the Organization.

Karthikeya software solutions private limited is one of rapidly faster growing

software development formed in early 2019 by the result-oriented managing
director and founder Bandi Thejaswi and director and co-founder C.
Subramanyam Reddy.

vision:

We offer solutions and services through a combination of our global

technological expertise with human-centered approach.

Our Value proposition is supported by our core values that empowers you to
become more agile intuitively to change market dynamics.

Mission
We will adopt operational excellence with creativity and collaboration methods
that deliver high quality solutions.

Our Values are our strengths, integrity being our core and helps customers
make informed business decisions.

Each & every project is unique. We breathe life in to your business, no matter
where your vision takes you by adding an impressive range of services to an
already impressive list of capabilities.

intern going to do full stack development to prepare web layouts and websites
and web applications and mobile apps.
Organization is earning turnover around 10-20 lakhs per annum organization
profits are increasing early with increase in the market where organization
plans to “n” the market values where organization plans to the market value of
50 lakhs (approx.) up year.

Future plans of company are planning to make websites, applications and

mobile applications, Digital marketing and corporate training concentrating
mainly on education
CHAPTER 3

Week 1: Introduction to eCommerce & Project Planning

Day 1: Researched what eCommerce entails; learned different types (B2B, B2C, C2C, C2B).
Day 2: Identified successful eCommerce platforms like Amazon, eBay, Shopify.
Day 3: Brainstormed ideas for our eCommerce project.
Day 4: Finalized the project goal and features (user login, product listing, cart, payment).
Day 5: Created a rough project timeline and team roles.
Day 6: Set up project repository and documentation folder.

On Day 1, we focused on understanding what eCommerce is and explored the different

types of business models it supports. We studied B2B (Business to Business), B2C
(Business to Consumer), C2C (Consumer to Consumer), and C2B (Consumer to Business)
formats. Each model offered unique insights into how transactions occur online, and we
discussed examples like Alibaba for B2B, Amazon for B2C, eBay for C2C, and freelance
platforms for C2B. This exploration gave us a foundational understanding of the
eCommerce ecosystem and helped us start thinking about what type of model we might
want to follow for our project.

On Day 2, we analyzed some of the most successful eCommerce platforms—Amazon,

eBay, and Shopify. We looked into their interfaces, user journeys, key features, and how
they manage product display, payment systems, and customer trust. Amazon impressed us
with its scale, personalization features, and logistics. eBay stood out with its C2C auction
system, and Shopify provided a simple way for individuals to launch their own online
stores. By comparing these platforms, we identified common elements that make
eCommerce websites effective, such as intuitive UI, secure payments, product
categorization, and customer reviews.

Day 3 was spent brainstorming potential ideas for our own eCommerce platform. We
discussed various product themes—like handmade items, digital downloads, and local
produce—and considered different audiences including students and small businesses.
After evaluating feasibility and interest, we narrowed our focus to a concept involving
curated local products, which we found both practical and engaging. We agreed that our
project should aim for simplicity, accessibility, and usefulness.

On Day 4, we finalized the idea and defined our project goal: to develop a user-friendly
eCommerce platform for niche, local goods. We also listed essential features such as user
registration and login, a searchable product catalog, a shopping cart, a secure checkout
process, and an admin panel for managing products and orders. This provided us with a
clear project scope and direction.

During Day 5, we created a rough timeline outlining major phases of the project—research,
design, development, testing, and deployment. We also assigned roles based on individual
strengths and interests: frontend development, backend development, UI/UX design,
testing, and documentation. This step ensured that everyone had a clear responsibility and
that we could track our progress weekly.

Finally, on Day 6, we set up the project environment. We created a GitHub repository for
version control and team collaboration. A folder structure was established to organize the
frontend, backend, assets, and documentation. We also wrote a README file to describe
the project and added contribution guidelines to ensure consistency. A shared Google Drive
folder was created for all documentation and design materials. By the end of the week, we
had a strong foundation to begin development.

Week 2: Market Research & Requirement Gathering

Day 1: Conducted a competitor analysis (features, UI, pricing).

Day 2: Identified target users and their needs.
Day 3: Drafted functional and non-functional requirements.
Day 4: Created user personas to understand our audience better.
Day 5: Defined Minimum Viable Product (MVP) scope.
Day 6: Validated requirements with a mentor/guide.

On Day 1, we began gathering detailed requirements for our eCommerce platform by

identifying the needs of both users and administrators. We listed user requirements like
account creation, browsing products, adding items to a cart, and placing orders. For
admins, we included product management, order tracking, and access to sales data. This
step helped us clearly outline what the platform needed to achieve from both ends.

On Day 2, we created user personas and mapped out user journeys to visualize how
different types of users would interact with our platform. We considered scenarios such as
first-time visitors browsing products, returning customers making purchases, and admins
updating product listings. These visual flows helped us think through the interface and
feature design from a user experience perspective.

Day 3 focused on selecting the right technology stack. After comparing several options, we
decided to use HTML, CSS, JavaScript, and React for the frontend to ensure a
responsive and interactive interface. For the backend, we chose Node.js with Express, as it
offered flexibility and worked well with our frontend choice. MongoDB was selected as
our database due to its scalability and ease of use with Node.js. We also planned to use Git
for version control and GitHub for collaboration.

On Day 4, we studied the architecture of typical eCommerce platforms and decided on a

MVC (Model-View-Controller) structure for our project. This would help us maintain a
clean separation of concerns: models for managing data, views for the frontend interface,
and controllers for handling logic and routing. We sketched a high-level diagram of how
our frontend, backend, and database would interact.

During Day 5, we began writing the Software Requirement Specification (SRS) document.
This included functional and non-functional requirements, detailed descriptions of system
features, and design constraints. Writing the SRS helped us clarify any ambiguous ideas
and served as a shared reference point for the entire team moving forward.

On Day 6, we finalized our tech stack, completed the SRS, and documented our
architecture plan. We also created a list of APIs we would need to build, such as product
retrieval, cart management, user authentication, and order processing. By the end of the
week, we had a clear roadmap for development and a well-documented plan to guide our
implementation phase.

Week 3: Technology Stack & System Architecture

Day 1: Explored tech stacks (MERN, MEAN, LAMP) suitable for eCommerce.
Day 2: Finalized stack: MERN (MongoDB, Express.js, React, Node.js).
Day 3: Drafted basic system architecture and component diagram.
Day 4: Studied REST APIs and their use in backend communication.
Day 5: Designed basic API structure and endpoints.
Day 6: Prepared documentation for chosen stack and architecture.

On Day 1, we kicked off the week by focusing on the design of the user interface (UI). We
started by researching modern eCommerce websites to gather inspiration for a clean,
intuitive design. We then created wireframes for key pages such as the homepage, product
listing, product detail, and checkout pages. These wireframes helped us visualize the flow
of the platform and the placement of key elements like product images, descriptions, and
buttons.

On Day 2, we began implementing the frontend using HTML, CSS, and React. We set up
a basic React project and started by developing the homepage layout, which included a
navigation bar, product categories, and featured products. This initial setup allowed us to
establish the core structure of the site. We also integrated some basic styling to give the
page a simple, yet visually appealing appearance.

On Day 3, we continued developing the frontend, focusing on the product listing and detail
pages. We made use of React components to create reusable elements like product cards
and filters for the product catalog. We ensured that the product detail page displayed key
information such as the product description, price, images, and an "Add to Cart" button.
We also worked on making the layout responsive, so it would adapt to various screen sizes.

On Day 4, we implemented routing using React Router to navigate between different

pages like the homepage, product listings, and the individual product pages. This allowed
for a smooth user experience, as users could click through the site without reloading.
Additionally, we began working on the cart functionality, ensuring that items could be
added and removed from the cart, and the total price updated accordingly.

During Day 5, we focused on integrating user authentication into the frontend. We

designed a simple login and registration form where users could create accounts and log in.
Using JWT (JSON Web Tokens), we began setting up basic authentication, allowing
users to securely log in and access their cart and order history. We also tested the flow to
ensure that logged-in users could navigate the site without issues.

On Day 6, we continued refining the frontend and connected it to the backend for fetching
data like product listings and user details. We set up API calls using Axios to interact with
the backend and retrieve data dynamically. We also spent time debugging and testing the
user interface to ensure that all features were functioning correctly, including the cart, login
process, and product display.

Week 4: UI/UX Design

Day 1: Researched design principles for eCommerce platforms.

Day 2: Created wireframes for key screens (home, product, cart, login).
Day 3: Used Figma to build initial prototypes.
Day 4: Gathered peer feedback on designs.
Day 5: Revised wireframes based on usability.
Day 6: Finalized UI designs and design system (fonts, colors, buttons).

On Day 1, we started by setting up the backend of our eCommerce platform. We chose

Node.js with Express as our backend framework, as it provided the flexibility we needed
to handle requests and manage the flow of data. The first task was to set up the Express
server, create the necessary routes, and ensure that the server was running smoothly. We
also began structuring the backend folder system, organizing it into controllers, models,
and routes for better code management.

On Day 2, we worked on setting up the database using MongoDB. We decided to use

MongoDB due to its scalability and ease of integration with Node.js. We created our initial
database schema for products, users, and orders. The product schema included fields like
name, price, description, and image, while the user schema included essential information
such as name, email, password, and order history. We also set up a connection to the
MongoDB database using Mongoose, an ODM (Object Data Modeling) library for
MongoDB and Node.js.

On Day 3, we began implementing the functionality for user authentication. Using JWT
(JSON Web Tokens), we created a secure login system that allowed users to register, log
in, and receive a token that could be used for authentication on future requests. We also
worked on password encryption using bcrypt.js to ensure that sensitive user information
remained secure. This day was critical for ensuring that the user management system was
functional and secure.

On Day 4, we worked on the product and order management APIs. We created the
necessary routes to fetch, add, update, and delete products from the database. The order
API was also developed, allowing users to place orders, update their cart, and track the
status of their purchases. We ensured that all these routes were protected by middleware to
ensure that users could only perform actions on their own orders and products.

On Day 5, we focused on integrating the backend with the frontend. We used Axios to send
HTTP requests from the React frontend to the Express backend. This allowed the frontend
to fetch data from the backend, such as product listings, user details, and order history. We
also connected the user authentication flow between the two layers, allowing users to log in
on the frontend and have their data properly authenticated and stored on the backend.

On Day 6, we spent the day debugging and testing the backend functionality. We made
sure that all APIs were working as expected—product data was being retrieved correctly,
user authentication was functioning smoothly, and orders were being placed properly. We
also started writing tests for our backend routes using Jest to ensure that all endpoints were
returning the expected results and to catch any potential issues early in the development
process.

Week 5: Backend Development – Database Setup

Day 1: Installed MongoDB and connected it to the Node.js backend.

Day 2: Designed and implemented product schema.
Day 3: Created user and order schemas.
Day 4: Set up CRUD operations for product data.
Day 5: Developed user registration and login endpoints.
Day 6: Secured APIs with basic authentication.

On Day 1, we started focusing on developing the shopping cart functionality. We created

the necessary API routes to add, remove, and update items in the cart. This involved
designing a cart model that stored product details, quantities, and total price. On the
frontend, we began integrating the cart by creating React components that displayed the
cart contents and allowed users to interact with it. We tested the cart's ability to update in
real-time when users added or removed items.

On Day 2, we enhanced the cart’s functionality by adding features such as quantity

management and subtotal calculations. We also ensured that the cart persisted even if users
refreshed the page by saving the cart data in the browser's local storage. This required us to
work on state management using React's Context API to maintain the cart's state across
different pages. Additionally, we started implementing product quantity validation to
ensure that users couldn't exceed the available stock.

On Day 3, we turned our attention to the checkout process. We designed a simple but
secure checkout page where users could review their cart items, provide shipping
information, and select a payment method. We integrated a basic mock payment system
using Stripe’s test API to simulate payment transactions. Although this was a mock setup,
it helped us visualize how payments would be processed and what data we needed to
collect from users during checkout.

On Day 4, we worked on integrating the order management system with the checkout
process. Once users completed their purchases, we created API routes to handle order
creation in the backend. We ensured that each order contained details about the products,
quantities, prices, and user information. The order data was then stored in the MongoDB
database for future reference and processing.

On Day 5, we focused on user experience improvements for the checkout process. We

added validation to the checkout form to ensure that users entered correct shipping
information, such as valid email addresses and postal codes. We also made sure that the
system handled errors gracefully, displaying clear error messages when something went
wrong (e.g., invalid payment details or missing required fields).
On Day 6, we tested the entire shopping cart and checkout flow from start to finish,
identifying any bugs and improving the overall user experience. This included testing the
flow of items from the product listing to the cart and ultimately through checkout. We also
focused on refining the UI to make it as user-friendly as possible, ensuring that users could
easily navigate through the entire purchasing process. Any issues that arose during testing
were addressed and fixed to improve stability.

Week 6: Backend Development – Business Logic

Day 1: Implemented user authentication using JWT.

Day 2: Added password hashing using bcrypt.
Day 3: Created cart model and logic.
Day 4: Implemented checkout and order creation logic.
Day 5: Integrated basic error handling in APIs.
Day 6: Documented API endpoints with Swagger.

On Day 1, we began developing the admin panel, a crucial feature of our eCommerce
platform. The primary goal was to allow administrators to manage products, view orders,
and track sales. We created a simple login system for admins to ensure secure access to the
admin panel. After logging in, admins would be able to view an overview of the platform’s
statistics, such as the number of products listed and total sales.

On Day 2, we focused on building the product management section of the admin panel.
This included functionality to add, edit, and delete products. Admins could input essential
product information such as name, price, stock, description, and images. We designed
forms to make this process straightforward, and we connected them to the backend API to
interact with the MongoDB database. We also added image upload functionality using
Cloudinary to store product images externally.

On Day 3, we worked on the order management section of the admin panel. Admins
needed to be able to view all orders, including details like product names, quantities,
shipping addresses, and the status of each order (e.g., pending, shipped, completed). We
developed a UI to display all orders in a table format and added filtering options so admins
could quickly sort orders based on their status or the date they were placed.

On Day 4, we implemented the ability for admins to update the status of orders. This
allowed the platform to track the progress of each order as it moved through stages like
processing, shipped, and delivered. We added buttons in the admin panel to update the
order status, and these changes were reflected in the backend database in real-time. This
feature was vital for providing transparency and ensuring that orders were managed
efficiently.

On Day 5, we began testing the admin panel’s functionality. We made sure that all
features—product management, order tracking, and order status updates—worked as
expected. During testing, we identified some issues, such as problems with form validation
and displaying order details correctly. These issues were resolved by refining the UI and
adjusting the backend API routes to handle data more effectively.

On Day 6, we continued to fine-tune the admin panel by improving its user interface and
adding additional features such as search functionality for products and orders. Admins
could now search for products by name or SKU and filter orders by customer name or date.
This enhancement made the admin panel more powerful and user-friendly. We also
reviewed the security aspects of the admin panel, ensuring that only authenticated admins
could access the panel and perform actions.

Week 7: Frontend Setup & Routing

Day 1: Set up React environment and folder structure.

Day 2: Implemented basic routing with React Router.
Day 3: Created static versions of Home and Product Listing pages.
Day 4: Built navigation bar and footer components.
Day 5: Integrated product API into Product Listing.
Day 6: Displayed dynamic product details.

On Day 1, we kicked off the week by conducting initial tests of the shopping cart and
checkout systems to ensure that everything was functioning correctly. We focused on
identifying any bugs in the cart, such as issues with item quantities, total prices, and cart
persistence across sessions. After running a few test scenarios, we found that the cart
wasn't always updating the total price correctly when items were removed. We
immediately fixed the bug by ensuring the total price calculation was re-triggered after any
update to the cart.

On Day 2, we tested the user authentication system. This included logging in, logging out,
and session management. We checked for issues like users being incorrectly logged out
after a refresh, or the system not properly handling invalid login attempts. During testing,
we found a problem where the JWT token expired too quickly, causing users to be logged
out unexpectedly. We extended the token expiration time to provide a smoother experience
for users.

On Day 3, we focused on testing the admin panel. We checked the functionality of adding,
editing, and deleting products, as well as the ability to view and update orders. We also
tested the order status updates to ensure they reflected correctly in both the admin panel
and the user dashboard. One issue we found was that the product image upload wasn’t
always working properly, particularly for large image files. We fixed this by optimizing the
image upload process and ensuring that it could handle larger files smoothly.

On Day 4, we ran integration tests to ensure that the frontend and backend were working
seamlessly together. This involved testing the interaction between the cart, user
authentication, product listing, and order processing systems. We performed end-to-end
testing by simulating a full purchase journey: browsing products, adding items to the cart,
proceeding to checkout, making a test payment, and receiving an order confirmation.
During this test, we encountered a minor bug in the checkout process where the shipping
information wasn't being passed correctly to the order creation API. We resolved this by
adjusting the data flow between the frontend and backend.

On Day 5, we focused on testing the responsiveness of the platform on different devices.

We tested the website on mobile phones, tablets, and desktops to ensure that the layout and
user interactions worked smoothly across screen sizes. We made a few adjustments to the
CSS to improve the display of product images on smaller screens and fixed issues where
certain buttons were overlapping on mobile devices.

On Day 6, we concluded the week by conducting a final round of regression testing to

ensure that all previous bugs had been fixed and that new features didn’t introduce new
issues. We also reviewed the platform’s overall performance, checking load times and
ensuring that the application was responsive and quick to load. After addressing any
remaining minor issues, we felt confident that the core functionality was in good shape, and
we were ready to move into the final stages of preparation for deployment.

Week 8: User Authentication & Dashboard

Day 1: Built login and registration pages.

Day 2: Integrated user API with frontend.
Day 3: Handled login state and session persistence.
Day 4: Displayed user dashboard after login.
Day 5: Added logout functionality.
Day 6: Secured routes using private routing.

On Day 1, we began focusing on finalizing the core features of the platform. We reviewed
the entire eCommerce flow from product browsing to checkout, ensuring that each step was
as seamless as possible. We worked on refining the user interface, making sure that
navigation was intuitive and that the most important actions, such as adding products to the
cart and checking out, were clear and easy to execute. We also fine-tuned the cart’s
behavior, ensuring that product quantities, prices, and the overall cart total updated
correctly when changes were made.

On Day 2, we focused on refining the product search and filtering system. We wanted
users to be able to easily find products by name, category, or price range. To achieve this,
we implemented a search bar with live filtering as users typed. We also added dropdown
filters for categories and price ranges. Testing showed that the search and filtering system
worked well, but we optimized the performance by ensuring that only relevant products
were displayed in real-time as users applied filters.

On Day 3, we started preparing for deployment. We chose Heroku as our deployment

platform for both the frontend and backend. We set up a Heroku project, connected our
GitHub repository, and began configuring the deployment settings. The main task was to
ensure that both the frontend and backend could be deployed smoothly, with proper
environment variables for the database and other configurations. We tested the deployment
setup locally before pushing it to Heroku to ensure everything was working as expected.

On Day 4, we worked on preparing the database for deployment. We ensured that all
product and order data was properly stored in the MongoDB database, with backups and
the correct indexes for efficient querying. We also set up MongoDB Atlas to host the
production database in the cloud, ensuring that it would be scalable and reliable. To ensure
data consistency across environments, we wrote migration scripts to update the database
structure if needed after deployment.

On Day 5, we spent time fine-tuning the payment process and integrating the final version
of the payment gateway. We had previously used Stripe’s test environment for transactions,
but now we switched to live mode for real transactions. We made sure that users could
successfully complete payments using real credit card information and that orders were
properly created and processed after payment. We also verified that email confirmations
were being sent to users after completing a purchase.

On Day 6, we conducted a final round of testing on the deployed platform. We checked all
the main functionality: product browsing, cart updates, checkout, payment processing, and
order management. After confirming everything was working as expected, we worked on
optimizing the performance, particularly by reducing load times and ensuring that images
and assets were being loaded efficiently. We also added monitoring tools to track platform
performance and detect any potential issues after launch.

Week 9: Shopping Cart & Wishlist

Day 1: Developed cart UI and logic for adding/removing items.

Day 2: Connected cart with backend API.
Day 3: Stored cart in localStorage and synced with server.
Day 4: Added wishlist functionality.
Day 5: Implemented quantity selector and total calculation.
Day 6: Tested cart and wishlist thoroughly.

On Day 1, we officially launched the eCommerce platform to a small group of beta testers.
This allowed us to gather initial feedback and test the system in a real-world scenario. We
sent out invitations to a few users and encouraged them to test the purchasing process,
including browsing products, adding items to the cart, and completing the checkout
process. This initial testing helped us identify any final bugs and usability issues that were
not caught during development.

On Day 2, we collected and reviewed feedback from the beta testers. Several users reported
issues with navigation on mobile devices, where the menu was difficult to access on
smaller screens. We quickly made improvements by simplifying the mobile navigation and
ensuring that the menu was easy to open and close. We also received feedback on the
product details page, where users felt the description and image sizes could be improved.
We made adjustments to enhance the visual presentation of product details, making them
more readable and attractive.

On Day 3, we focused on ensuring that the platform was ready for a full launch. We
reviewed the entire system, checking that all features were fully functional and that there
were no lingering bugs. This included testing the admin panel to ensure it was working as
expected, and confirming that all data was accurately being captured (such as orders,
inventory, and user details). We also tested the scalability of the platform by simulating
multiple users interacting with the website simultaneously.

On Day 4, we officially launched the platform to the public. The website went live, and we
began monitoring traffic and user interactions. We used Google Analytics to track website
visitors, see where users were spending their time, and identify any bottlenecks in the
purchasing process. Early data indicated that users were spending a lot of time on the
product listing pages, but many abandoned their carts during the checkout process. We
made a note of these areas for further optimization in future updates.

On Day 5, we focused on monitoring the performance of the platform. We used New Relic
and Heroku logs to monitor server performance, checking for issues like slow page load
times, server errors, or failed transactions. We kept an eye on any errors reported by users
and ensured that we had a system in place to address any technical problems quickly.
Additionally, we checked the payment gateway to ensure that real transactions were
processing correctly and that users were receiving their confirmation emails.

On Day 6, we began planning for the next steps post-launch. Based on the feedback we
received and the data collected from the platform, we created a list of areas that needed
improvement, such as optimizing the checkout flow to reduce cart abandonment and
improving the mobile user experience. We also started looking into marketing strategies to
increase traffic to the site, such as running social media campaigns, email marketing, and
offering limited-time discounts to attract customers. We discussed setting up automated
testing and monitoring to ensure that the platform would continue to run smoothly as we
rolled out future updates.

Week 10: Checkout & Payments Integration

Day 1: Built checkout form UI (address, contact, payment).

Day 2: Connected checkout to order API.
Day 3: Integrated mock payment gateway (Stripe test mode).
Day 4: Handled payment success/failure logic.
Day 5: Stored order details in DB post-payment.
Day 6: Sent confirmation message to user.

On Day 1, we began focusing on developing a marketing strategy for the eCommerce

platform. Our goal was to attract traffic to the site, increase user engagement, and convert
visitors into customers. We first researched digital marketing channels such as SEO
(Search Engine Optimization), PPC (Pay-Per-Click) advertising, and social media
marketing. We decided to focus on SEO to ensure our platform was easily discoverable on
search engines like Google. We optimized product pages by adding relevant keywords,
meta descriptions, and alt text for images to improve search rankings.

On Day 2, we implemented a basic SEO strategy across the platform. We ensured that each
product page had unique titles, meta descriptions, and well-structured URLs. We also
improved the content on the site by adding detailed product descriptions and ensuring that
all images were properly tagged. We researched the best keywords for our target audience
and included them strategically throughout the site to increase visibility in search engine
results.

On Day 3, we began setting up Google Ads campaigns. We created targeted ads based on
specific keywords related to our products and the eCommerce market. We focused on high-
conversion keywords and used Google Shopping Ads to showcase our products directly in
Google search results. We also set up remarketing ads to target users who had previously
visited the site but did not make a purchase, encouraging them to return and complete their
transactions.

On Day 4, we worked on creating social media campaigns to engage potential customers.

We set up accounts on popular platforms like Instagram, Facebook, and Twitter. We
created engaging posts featuring our products, promotions, and behind-the-scenes content
to build a relationship with our audience. We also began planning a giveaway campaign to
increase our following and encourage users to share our platform with their network. This
would help generate organic traffic and build a community around the brand.

On Day 5, we focused on email marketing. We set up a Mailchimp account and started

creating an email list of users who had signed up or made purchases. We designed
attractive email templates to send promotional offers, product updates, and newsletters to
subscribers. We also implemented automated email sequences, such as welcome emails for
new users and cart abandonment emails to encourage customers to return and complete
their purchases.

On Day 6, we began analyzing the initial results from our marketing efforts. We tracked
website traffic, conversions, and engagement metrics from Google Analytics, social media
insights, and email campaign reports. We noticed that traffic from Google Ads and social
media posts was steadily increasing, and more users were completing purchases. However,
the cart abandonment rate was still relatively high, so we brainstormed ideas for improving
the checkout experience, such as offering discounts, implementing exit-intent popups, and
simplifying the payment process.

Week 11: Admin Panel Development

Day 1: Created admin login and dashboard layout.

Day 2: Built product management section (add/edit/delete).
Day 3: Developed order management section.
Day 4: Displayed sales summary and basic analytics.
Day 5: Restricted access to admin panel.
Day 6: Completed CRUD for products and orders in admin.

On Day 1, we decided to tackle the issue of high cart abandonment, which remained a
significant challenge despite our marketing efforts. We analyzed user behavior on the
checkout page using Google Analytics and Hotjar heatmaps, which helped us identify key
drop-off points. We noticed that users were abandoning their carts at the payment stage. In
response, we worked on streamlining the payment process by offering more payment
options, such as PayPal and Apple Pay, in addition to credit card payments. This would
give users a wider range of payment methods and reduce friction during checkout.

On Day 2, we focused on optimizing the checkout flow itself. We reduced the number of
steps in the checkout process and simplified the form fields, only requesting essential
information from users. We also implemented a progress bar to show users how many
steps were left in the checkout process, which improved transparency and reduced user
frustration. We introduced a guest checkout option for users who didn’t want to create an
account, providing a faster and more frictionless purchase experience.

On Day 3, we began implementing exit-intent popups. These popups would appear when
a user was about to leave the checkout page, offering them a discount or reminder about
their abandoned cart. We tested a few versions of the popups, offering different types of
incentives, such as 10% off their next purchase or free shipping. This tactic proved
effective, as it encouraged users to stay on the site and complete their purchase. We also set
up tracking to measure the conversion rate of users who interacted with the popup.

On Day 4, we focused on improving the mobile experience. While our platform was
responsive, we noticed some areas where users on mobile devices were struggling,
especially when navigating the product listings and checking out. We made improvements
to the mobile layout by increasing button sizes for easier tapping, simplifying the
navigation menu, and ensuring that product images loaded quickly. We also added mobile-
specific features, such as swiping through product images and sticky navigation bars to
improve usability on smaller screens.

On Day 5, we tested various methods for improving product page conversion rates. We
experimented with different ways to showcase product information, such as adding
product videos, customer reviews, and related products to encourage users to explore
more items. We also optimized the product descriptions, ensuring that they were clear,
concise, and informative. After implementing these changes, we monitored how users
interacted with the product pages and saw an increase in engagement, with more users
adding items to their cart.

On Day 6, we reviewed the effectiveness of all the changes we had made to the user
experience and conversion optimization strategies. We noticed a gradual improvement in
both the cart abandonment rate and conversion rate, which was encouraging. However, we
identified a few areas that still needed improvement, such as the checkout page loading
time and the accuracy of product recommendations. We planned to continue A/B testing
and refining these elements to further optimize the platform and provide an even better user
experience.
Week 12: Product Search, Filters & Categories

Day 1: Added search functionality by keyword.

Day 2: Created category-based filtering.
Day 3: Implemented price range filters.
Day 4: Added pagination to product listing.
Day 5: Improved search and filter UI.
Day 6: Optimized database queries for performance.

On Day 1, we began implementing advanced features to further enhance the functionality

of the platform. We started by adding user reviews and ratings for products, allowing
customers to rate their purchases and leave feedback. This not only improved the user
experience by providing social proof but also helped with SEO, as product pages with
reviews tend to rank higher in search results. We created a review system where users
could rate products on a scale of 1 to 5 stars and write detailed reviews. Admins were also
able to moderate and approve reviews before they were publicly displayed.

On Day 2, we focused on enhancing product search functionality. We implemented a

search autocomplete feature, which suggested product names or categories as users typed
in the search bar. This feature helped users find what they were looking for more quickly
and improved overall site navigation. We also added an advanced filter option on the
product listing pages, allowing users to narrow down their search results by price, category,
size, color, and other attributes. This significantly improved the ease with which users
could browse and find products on the site.

On Day 3, we shifted our attention to performance optimization. As user traffic grew, we

noticed that page load times were becoming slower, especially on product pages with large
images. We implemented lazy loading for images, which meant that images only loaded
when they were about to appear on the user's screen. This reduced the initial page load time
and improved the overall performance of the site. We also used image compression
techniques to reduce the size of product images without compromising quality, further
enhancing load times.

On Day 4, we focused on improving the platform’s scalability. We anticipated that as

traffic continued to grow, we would need to ensure that the platform could handle
increased load without sacrificing performance. We began investigating server scaling
options and integrated a CDN (Content Delivery Network) to distribute static assets (like
images, stylesheets, and scripts) across multiple servers worldwide. This helped reduce
latency for users located in different regions and ensured that the site remained responsive
under high traffic conditions.

On Day 5, we implemented security enhancements to protect user data and ensure

compliance with industry standards. We reviewed the platform's security protocols,
including SSL/TLS encryption for secure data transmission, password hashing for user
account protection, and two-factor authentication (2FA) for admin access to the platform.
We also conducted a security audit to check for vulnerabilities such as SQL injection and
cross-site scripting (XSS) and patched any identified issues to prevent potential attacks.

On Day 6, we ran a series of load tests to simulate heavy traffic on the platform. We used
tools like Apache JMeter and LoadRunner to simulate multiple users accessing the site
simultaneously. This allowed us to measure how the platform performed under stress and
identify any areas where performance could be further optimized. We discovered a few
bottlenecks in the database queries and optimized them to improve response times. After
testing and optimizing, we felt confident that the platform could handle a significant
increase in users without major issues.

Week 13: Testing & Debugging

Day 1: Tested individual modules manually.

Day 2: Wrote unit tests for backend APIs using Jest.
Day 3: Performed integration testing.
Day 4: Debugged major UI/UX issues.
Day 5: Resolved payment and order bugs.
Day 6: Documented known issues and their solutions.

On Day 1, we started developing a rewards system for customer retention, where users
could earn points on purchases, which could be redeemed for discounts. We also planned to
give bonus points for actions like writing reviews and referring friends, encouraging more
interaction with the platform.

On Day 2, we focused on creating a referral program. Users could generate referral links,
and both the referrer and the new customer would receive discounts after a successful
purchase. We ensured the system was easy to use and automated the reward process.

On Day 3, we enhanced our email marketing strategy with personalized emails for
returning customers, including product recommendations and exclusive offers. We also set
up an automated re-engagement campaign to encourage inactive customers to return to
the site.

On Day 4, we added personalized product recommendations based on users' past

browsing and purchasing behavior. These suggestions were displayed on the homepage and
product pages, offering a more tailored shopping experience.

On Day 5, we implemented a live chat feature for customer support and added a
knowledge base for self-service options. This made it easier for customers to get help with
orders or find answers to common questions.

On Day 6, we reviewed the performance of our retention strategies using data from Google
Analytics and email reports. The loyalty program and referral system were already
showing positive results, with customers more likely to return and share the platform with
others.
Week 14: Deployment & Hosting

Day 1: Chose hosting services (Netlify for frontend, Render for backend).
Day 2: Configured environment variables.
Day 3: Deployed frontend to Netlify.
Day 4: Deployed backend to Render.
Day 5: Linked custom domain and secured HTTPS.
Day 6: Tested live deployment and fixed live bugs.

On Day 1, we focused on analyzing the performance of our marketing campaigns. Using

Google Analytics and social media insights, we tracked key metrics like website traffic,
conversion rates, and customer engagement. We identified areas where we were seeing
strong performance, such as social media ads, and areas that needed improvement, like our
email open rates.

On Day 2, we reviewed the effectiveness of our SEO strategy. We checked keyword

rankings, the number of indexed pages, and organic search traffic. We also made
adjustments to improve content optimization, adding new keywords and refining product
descriptions to better match search intent.

On Day 3, we revisited our PPC (Pay-Per-Click) ads to optimize the campaigns. We

analyzed which keywords and ads were bringing in the most traffic and conversions, then
reallocated our budget to high-performing areas. We also tested different ad copy to see if
we could improve click-through rates.

On Day 4, we focused on analyzing the conversion funnel to see where users were
dropping off. We conducted A/B tests on various landing pages and checkout flows to
identify areas where we could increase conversions. We made adjustments based on these
findings, such as simplifying product pages and removing unnecessary form fields during
checkout.

On Day 5, we focused on improving user reviews and ratings. We implemented follow-up

emails asking customers to leave reviews after their purchases. We also displayed the most
helpful reviews more prominently on product pages to build trust and encourage new
customers to make a purchase.

On Day 6, we reviewed our overall customer feedback and support tickets to identify
common issues and areas for improvement. We implemented fixes for any recurring
problems and planned future features based on customer suggestions, aiming to enhance
the overall user experience.
Week 15: Final Review & Documentation

Day 1: Reviewed all project components end-to-end.

Day 2: Prepared final documentation (README, setup instructions).
Day 3: Created project report (with screenshots and flow).
Day 4: Made a demo video of working project.
Day 5: Presented project to supervisor/peer group.
Day 6: Received feedback and completed final improvements.

On Day 1, we focused on gathering final feedback from our users and analyzing customer
behavior. We reviewed the feedback from surveys, customer support tickets, and product
reviews to identify any remaining pain points. We also analyzed user behavior using
heatmaps and session recordings to see if there were any obstacles in the user journey that
needed addressing before we officially concluded the project.

On Day 2, we made last-minute improvements based on the feedback. This included

optimizing the mobile experience by adjusting button sizes, streamlining navigation, and
improving load times. We also refined the checkout process by adding more visible calls to
action and improving the visibility of the payment options.

On Day 3, we worked on enhancing the security measures of the platform. We performed

a final security audit, ensuring all data was encrypted, passwords were securely stored, and
the platform complied with relevant regulations like GDPR. We also implemented
automatic backups to protect against data loss and minimize downtime.

On Day 4, we focused on performance tuning and optimizing the platform’s scalability.

We conducted additional load testing to ensure the website could handle peak traffic
without issues. We optimized database queries and server configurations to reduce
response times and increase site speed.

On Day 5, we created a comprehensive project report detailing all the work completed
during the project. This included outlining the features built, challenges encountered, and
the solutions implemented. The report also included metrics like traffic growth, conversion
rates, and customer feedback, showing the project’s impact and successes.

On Day 6, we planned for the future of the platform. We outlined the next steps for
scaling the platform, including adding new features like multi-language support, expanding
product offerings, and integrating with third-party apps. We also discussed strategies for
maintaining and improving customer engagement, such as ongoing email marketing
campaigns, seasonal promotions, and social media outreach.
CHAPTER 5: OUTCOMES DESCRIPTION
Describe the work environment you have experienced (in terms of people
interactions, facilities available and maintenance, clarity of job roles, protocols,
procedures, processes, discipline, time management, harmonious relationships,
socialization, mutual support and teamwork, motivation, space and ventilation, etc.)

At KARTHIEKYA SOFTWARE SOLUTIONS PRIVATE LIMITED, I experienced a collaborative

work environment with clear job roles, protocols, and procedures. The team maintained
high discipline and emphasized time management, fostering harmonious relationships and
mutual support. Socialization and teamwork were encouraged, promoting motivation and a
positive atmosphere. The facilities were well-maintained, providing a comfortable space
with proper ventilation.

Overall, KARTHIEKYA SOFTWARE SOLUTIONS PRIVATE LIMITED prioritized a conducive

work culture that enabled productivity, creativity, and a sense of belonging among team
members.
 Describe the real time technical skills you have acquired (in terms of the job-
related skills and hands on experience)

Based on the eCommerce project you've been working on, here’s how you can describe the
real-time technical skills you’ve acquired, specifically in relation to job-related skills and
hands-on experience:

1. Web Development:
o Built and optimized eCommerce platforms using HTML, CSS, JavaScript, and
React for responsive, user-friendly interfaces.
o Developed backend functionality using frameworks like Node.js or Django to
manage databases, user authentication, and payment integrations (Stripe,
PayPal).
2. Database Management:
o Worked with MySQL and MongoDB to manage product, order, and customer
data.
o Focused on database optimization for performance and security, including
SQL injection prevention and data encryption.
3. SEO & Marketing:
o Applied SEO techniques to improve site visibility and managed PPC
campaigns through Google Ads and social media.
o Used Google Analytics for tracking user behavior and optimizing campaigns
based on performance.
4. User Experience & Design:
o Optimized the UX/UI with tools like Figma to create user-friendly designs and
workflows.
o Improved mobile responsiveness and simplified checkout processes to boost
conversion rates.
5. Security & Compliance:
o Implemented SSL/TLS encryption and two-factor authentication for data
security and privacy compliance (GDPR, PCI DSS standards).
6. Performance Optimization:
o Used tools like Google PageSpeed Insights to monitor site performance,
applying techniques like lazy loading and CDNs to improve speed and
scalability.
7. Customer Engagement:
o Integrated live chat for real-time support and developed automated email
campaigns to enhance customer retention and drive conversions.

These skills highlight your ability to develop, optimize, and secure eCommerce platforms
while ensuring a seamless user experience and effective marketing strategies.
Describe the managerial skills you have acquired (in terms of planning,
leadership, team work, behavior, workmanship, productive use of time, weekly
improvement in competencies, goal setting, decision making, performance analysis,
etc.

During my internship at KARTHIEKYA SOFTWARE SOLUTIONS PRIVATE LIMITED, I honed

essential managerial skills. I developed strong planning abilities, effective leadership
qualities, and collaborated well within teams. My behaviour was professional, and I focused
on delivering high-quality workmanship.

I utilized time productively, consistently improving my competencies on a weekly basis.

Setting and achieving goals, making informed decisions, and analyzing performance were
integral parts of my internship experience.

These skills have equipped me with a solid foundation for managerial roles, ensuring I can
contribute positively to projects and lead teams efficiently.
Describe how you could improve your communication skills (in terms of
improvement in oral communication, written communication, conversational
abilities, confidence levels while communicating, anxiety management,
understanding others, getting understood by others, extempore speech, ability to
articulate the key points, closing the conversation, maintaining niceties and
protocols, greeting, thanking and appreciating others, etc.,)

Improving communication skills involves a multifaceted approach:

During my Front-end web technologies internship at KARTHIEKYA SOFTWARE

SOLUTIONS PRIVATE LIMITED, I actively worked on improving my communication skills
across various aspects. I focused on enhancing my oral communication by participating in
team meetings, discussions and presentations.

I practiced clarity, coherence, and effective delivery of information to ensure my message

was understood by others.

In terms of written communication, I refined my skills in writing professional reports, and

documentation. I paid attention to grammar, structure, and tone to convey information
clearly and professionally.

I also worked on my conversational abilities, engaging in meaningful discussions and

practicing active listening to understand others' viewpoints better. This helped me
improve my understanding of diverse perspectives and enhanced my ability to
communicate effectively in different situations.

To boost my confidence levels while communicating, I practiced positive self-talk, prepared

thoroughly for discussions and presentations, and sought feedback from mentors and
peers to continuously improve.
Describe how could you could enhance your abilities in group discussions,
participation in teams, contribution as a team member, leading a
team/activity.

1. Active Listening: Cultivate the habit of listening attentively to others'

perspectives without interrupting, demonstrating respect for their
contributions.

2. Effective Communication: Improve articulation skills to express ideas

clearly and concisely, fostering better understanding and engagement
within the group.

3. Constructive Participation: Engage actively in group discussions by offering

relevant insights, asking questions, and building upon others' ideas to
contribute meaningfully.

4. Collaboration Skills: Develop the ability to work collaboratively with team

members, valuing diversity of thought and leveraging collective strengths to
achieve common goals.

5. Conflict Resolution: Learn techniques for resolving conflicts amicably

within the team, promoting a harmonious and productive working
environment.

6. Empathy and Understanding: Cultivate empathy towards team members,

understanding their perspectives, needs, and motivations to foster mutual
trust and respect.

7. Leadership Development: Seek opportunities to take on leadership roles

within the team or in specific activities, demonstrating initiative,
accountability, and the ability to motivate and inspire others towards
shared objectives.

8. Feedback and Reflection: Solicit feedback from peers and mentors to

identify areas for improvement, and reflect on past experiences to
continuously refine and enhance group participation and leadership skills.

By actively engaging in group discussions, embracing teamwork, and continuously

developing leadership abilities, one can enhance their effectiveness as a team member and
leader.
Describe the technological developments you have observed and relevant to
the subject area of training (focus on digital technologies relevant to your job
role)

1. As an AI language model, I can provide insights into technological

developments relevant to digital communication and language processing.
Here are some key developments in recent years:

2. Natural Language Processing (NLP) Advancements: NLP has seen

significant advancements, particularly with the development of
transformer-based models like OpenAI's GPT (Generative Pre-trained
Transformer) series, including GPT-3. These models have revolutionized
text generation, understanding, and translation, enabling more natural
and contextually relevant interactions with digital systems.

3. Speech Recognition and Synthesis: Technologies such as automatic

speech recognition (ASR) and text-to-speech (TTS) synthesis have
improved in accuracy and naturalness. Companies like Google, Amazon,
and Microsoft have made strides in developing AI-powered speech
recognition systems, making voice interfaces more intuitive and
accessible.

4. Language Translation Services: Translation technologies have

evolved, with neural machine translation (NMT) models offering more
accurate and fluent
translations across multiple languages. Platforms like Google Translate and DeepL leverage
AI to provide near-real-time translation capabilities, facilitating global communication and
collaboration.