📁 TITLE:
Marketing Management: Launching a New Eco-Friendly Skincare Brand –
“GreenGlow”
📑 CONTENTS
1.
Acknowledgement
2.
3.
Certificate
4.
5.
Introduction to the Project
6.
7.
Objectives of the Study
8.
9.
Description of the Product
10.
11.
Branding, Labelling, and Packaging
12.
13.
Pricing Strategies
14.
15.
Promotion Mix
16.
17.
Place (Channels of Distribution)
18.
19.
SWOT Analysis
20.
21.
Social Messages / Values
22.
23.
Learning Outcomes
24.
25.
Bibliography
26.
📝 1. Acknowledgement
I would like to express my sincere gratitude to my Business Studies teacher,
[Teacher's Name], for their guidance and constant support throughout the preparation
of this project. I would also like to thank CBSE for providing an opportunity to
explore the practical application of Marketing Management. This project would not
have been possible without the support of my family and friends who encouraged me
to complete this work with dedication.
📜 2. Certificate
This is to certify that [Your Name], a student of Class 12, [School Name], has
successfully completed the Business Studies project titled “Marketing Management
– GreenGlow” under the guidance of [Teacher’s Name], for the academic session
2025–26, in partial fulfillment of the CBSE curriculum.
Teacher's Signature
Principal’s Signature
Date:
Seal of the School
🔍 3. Introduction
Marketing Management is one of the most dynamic components of modern business.
It involves identifying customer needs and efficiently satisfying them through product
design, pricing, promotion, and placement. This project provides a practical
understanding of marketing strategies through the creation of a fictional eco-friendly
skincare brand: GreenGlow.
🎯 4. Objectives of the Study
To understand the practical application of marketing concepts.
To apply the 4Ps of marketing to a newly designed product.
To analyze market competition and strategize positioning.
To learn branding, promotion, and distribution techniques.
🧴 5. Description of the Product
Name: GreenGlow
Type: Organic Skincare Product
Varieties: Face Wash, Moisturizer, and Sunscreen
USP: 100% chemical-free, cruelty-free, and biodegradable packaging
Target Market: Urban youth aged 16–35, especially environmentally
conscious individuals.
6. Branding, Labelling, and Packaging
Brand Name: GreenGlow
Logo: A glowing green leaf forming a “G”
Label: Includes ingredients, manufacturing date, expiry, eco-labels (vegan,
cruelty-free)
Packaging: Made from recycled paper with seed-embedded tags—can be
planted!
💰 7. Pricing Strategies
Cost-Plus Pricing: Cost of production + 20% markup
Psychological Pricing: ₹299 instead of ₹300
Introductory Offer: Buy 2 get 1 free in first month
Bundled Pricing: Complete care pack at ₹799
📢 8. Promotion Mix
Advertising: Instagram reels, YouTube influencer tie-ups, and eco-awareness
campaigns
Sales Promotion: First 500 buyers get a free bamboo toothbrush
Public Relations: Tie-up with NGOs promoting plastic-free lifestyle
Direct Marketing: Email campaigns to organic product buyers
9. Place (Channels of Distribution)
Level 1: Manufacturer → Retailer → Customer
Online Presence: Amazon, Flipkart, and official website
Offline: Organic stores, lifestyle boutiques
POP Displays: Eco-styled kiosks at malls
📊 10. SWOT Analysis
Strengths Weaknesses
Unique green High cost of
positioning production
Environmentally
Limited offline reach
appealing
Opportunities Threats
Growing eco-conscious market Established players like MamaEarth
Rising demand for organic Pricing pressure from mass-market
skincare brands
11. Social Messages / Values
Promotes sustainable living
Educates consumers about chemical-free skincare
Supports rural women’s cooperatives for manufacturing
5% profits donated to environmental charities
📘 12. Learning Outcomes
Gained hands-on experience of product marketing
Understood importance of branding and consumer psychology
Learned how different elements of the marketing mix work together
Developed business acumen and environmental sensitivity
📚 13. Bibliography
NCERT Business Studies Class 12 Textbook
www.cbseacademic.nic.in
Marketing Management notes from Rajat Arora Masterclass
Data from Forest Essentials, MamaEarth, The Body Shop websites
Canva (for logo design inspiration)
Personal discussions with local organic store owners
