Day One:
- Talking Crap about Ads and Talking good about personal branding (a intro to the
whole thing)
1 - The Revenue Trap:
- Give yourself 6 months
- handling objections about why you should be building a personal brand
- YouTube is an AD network!
- Build a Focused Micro Personal Brand
- *1 Channel traffic from search
- *2 Channel traffic from recommendations (VSL)
1/ Identify your audience's journey
Figure out the step before they realize your solution is what they need
2/ Create growth content
create content that meets them at the earlier stage and positions you as the
authority who "introduced" them to the niche
3/ Leverage conversion content
For those who are aware of the solution and are ready to buy
Workbook:
- Calculate exactly how much you're spending on ads each month
- Break down your true customer acquisition cost
- Write down how much of your revenue you're keeping
- Look at your 3 most profitable, highest converting ads:
what messages are resonating
What problems are you solving?
What are they searching for on YouTube
What content are they already consuming
What questions are they asking
Day Two:
- Talking shit about the usual marketing funnel and how the VSL funnel is infinitly
better
- We need to create feeder videos before this
- YouTube cares about two things: CTR / Watch time. and the story of the metrics
- How will all this create a flywheel effect
- The Structure of the Flywheel VSL
- The testing and scaling phases
- Packaging
Workbook:
- Look at the last three pieces of content you created - emails, social posts, or
anything.
What got the best engagement,
what resonated with your audience
= is probably hiding in plain sight because your winning VSL topic is probably
hiding in plain sight. You just need to spot it
-Write down the three problems your ideal customer has. not surface problems - real
problems.the ones that keep them up at night
= because great VSLs don't sell products, they solve problems
- Watch 20m VSL like a scientist
When does it grab your attention
Where does it build belief
How does it maintain momentum
Day Three:
- Why You Should Use YouTube, Not Social Media
- Channel Traffic from feeder videos, and first, and later on, they will feed into
your Flywheel VSL to make growth exponential
- Difference between normal videos and Flywheel VSLs, and why it is bad to make
money only from normal videos
- Feeder Videos Formula
List out all the problems your ideal customer has and the questions they ask about
these problems
1 - You go to your audience
2 - You ask them what questions they have about their main pain points
3 - You get their top 10 pain points
4 - You create 30 - 50 videos on those pain points
5 - that's it
- Don't worry about being so repetitive, when you find a topic that works, MINE IT.
- link in description
- Get Started:
1 - Channel traffic from search (Create 20-30 videos on your prospect's main pain
points)
Each pain point you're going to create (solution-oriented videos / problem-oriented
videos)
- Analyse Playback-based CPM (Cost Per Mille). this will help you know if you've
struck gold ot not!
- Going Viral on the wrong audiences is bad. the algorithm will start to promote
your content to that kind of people, and once that damage is done. it is very hard
to reverse.
- High CPM + High Watch Time = Ideal Audience
- Keep it simple (record 4 videos per month and send people to an order form.
That's it)
- Packaging 80/20
- Research -) Packaging -) Record
- 3 Designers (5 thumbs), One winner
- Titels (4 Categories)
- Test Protocols (every hour, change and give an update for 24 hours to have a
winner)
- Value > Production
- No need for overproduction for high-ticket clients
- Editor 1.800 - designer 1500 month 50/100 for winner - your phone - post 2 - 3 a
week - search-based topics
- You need only one video to change your business
Month 1:
Build the base
Publish your first batch of videos
Test and Track results
Months 2-3:
Expand the base
Find gold veins
Strat monetising
Months 4-6:
Create VSL
Add system
Build your team
- Focus on your first 15 to 30 videos, that's your north star
- Flywheel VSL > Ad Funnel
1 - topic research
List your ideal customer's top 3 problems
Find what they're actually searching for
map out 5 potential video topics
Focuses on buyer intent, not entertainment
2 - Channel Audit (if you have a channel)
Look at your current content
judge if you are covering the correct topics
evaluate your video's packagin and CPMs
3- Direct Response plan
Write your clear next step
Create your natural transition
Map your call-to-action
Focus on solvin specific problems
