What is Globalization?
GLOBALIZATION, as defined by the business dictionary, is the
worldwide movement toward economic, financial, trade, and
communications integration. This movement resulted to the
formation of the global village. The global village would have
something to do with interactions relating to the exchange of goods,
use of transportation for business, development of technology to
support the expanding transactions, integration of investment, and
flow of international trade.
Communication and Globalization
In communication, globalization would mean the increase in the
social connectedness of the expansion of one’s social community
and the mutual reliance or dependence of peoples and nations; the
evolution of a language that could be understood by most countries;
and the development of the global communication skills or the
ability to send message across cultures through four macro skills
(e.g. speaking, listening, reading, and writing) and the use of non-
verbal communication. Developing one’s global communication can
lead to cultural diversity. CULTURAL DIVERSITY refers to people from
different cultures or nations respecting each other’s differences.
HOW TO COMMUNICATE IN A MULTICULTURAL SETTING?
It is important to know and adapt the different communication style
with the people that you will meet in a given situation.
High Context Communication Low Context Communication
It is used predominantly in It is used predominantly in
collectivist cultures and reflects individualistic cultures and reflects
a holistic thinking style, where an analytical thinking style, where
the larger context is taken into most of the attention is given to
consideration when evaluating specific focal objects independent
an action or event. of the surrounding environment.
Most of the information is either Most of the meaning is conveyed
in the physical context or in the explicit verbal code.
internalized in the person, with
very little information given in
the coded, explicit, transmitted
part of the message.
Communication styles can also be direct or indirect, self-enhancing
or self –effacing.
1. Direct or Indirect. It is a direct communication style if message
reveal the speaker’s true intention and indirect if the message
camouflage the intention.
2. Self-enhancing or self-effacing. It is a self-enhancing
communication style if the message promotes positive aspects of
self and self- effacing if the message deemphasizes aspects of self.
3. Elaborated or Understated. It is elaborated communication
styles if there is a use of rich expressions and understated if there
is an extensive use of silence, pauses, and understatements.
What is intercultural communication?
Intercultural communication is the sharing of
meanings with and receiving and interpreting
ideas from people whose cultural background is
different from yours.
Samovar and Porter (2001) enumerated some of the
variations of intercultural communication as follows.
1. Interracial Communication is the interaction among
people of different races.
Examples:
∙ A tourist guide conducting a tour for a group of
people with different nationalities.
∙ A Chinese national visited Boracay and asked some
locals the directions of his hostel.
2. Inter-ethnic Communication is the interaction among
people who have different ethnic groups.
Examples:
∙ An international correspondent interviewing the
aborigines of Australia for a television
documentary.
∙ A group of social workers educating the members of
the tribes from Baguio about the benefits that the
government allotted to them.
3|PurposiveCommunication
3. International Communication is the interaction
between persons representing different political
structures.
Examples:
∙ President Duterte recently visited the
President of China, Xi Jinping. ∙ Senator Manny
Pacquiao met President Donald Trump.
4. Intra-cultural Communication is the interaction that
includes all forms of communication among
members of the same racial, ethnic, and sub-
culture groups.
Examples:
∙ The head of the Manobo tribe meeting his constituents
∙ The organization of the criminology students is having an
acquaintance party.
VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN
LANGUAGE
INFORMAL REGISTER
FROZEN REGISTER (CASUAL)
The language is laidback
∙ The most formal register, the
and conversational, the
language use is fixed and
language uses slangs,
constant and the nature of
jargons and contractions.
the language do not require
Examples are friendly
feedback.
letters, diaries and
∙ Examples are national
journals, chat with friends,
anthem, The Lord’s Prayer,
most blogs and text
preamble to the constitution.
messages.
FORMAL REGISTER INFORMAL REGISTER
∙ The language requires formal (INTIMATE)
English because it is used in The language is casual and
official and ceremonial personal and uses terms of
setting and the language is endearment, slangs and/or
written without emotion. terms understandable only
∙ Examples are essays, official to the person.
speeches, court proceedings, Examples are lovers,
swearing in ceremony and mother giving pet names
an interview. to their children and best
friends formulating slang.
CONSULTATIVE REGISTER NEUTRAL REGISTER
∙ The language is used The language sticks to
specifically for the purpose facts and deals with non-
of soliciting aid, support, or emotional topics and
intervention. In the setting, information.
one person in an expert Examples are technical
and the other person is the writing, reviews, article
receiver of expertise. (news article).
Examples are client and
doctor consultation,
teacher and student
conversation and
employee and employer
conversation.
