North South University

School of Business and Economics

Course Handbook

Bachelor of Business Administration (BBA)

Last Updated: April 2025

 Table of Contents

1. Introduction Page 3

2. BBA Credit Requirements Page 3

3. School Core Courses Page 5

4. BBA Core Courses Page 7

5. General Education (GED) Courses Page 10

6. Accounting (ACT) Courses Page 18

7. Economics (ECO) Courses Page 20

8. Finance (FIN) Courses Page 28

9. Human Resource Management (HRM) Courses Page 31

10. International Business (INB) Courses Page 34

11. Management (MGT) Courses Page 37

12. Management Information Systems (MIS) Courses Page 39

13. Marketing (MKT) Courses Page 42

14. Supply Chain Management (SCM) Courses Page 46

15. Internship Page 48

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 1. INTRODUCTION
Established in 1992, North South University (NSU) is the oldest and largest non-government
university in Bangladesh. It is renowned for world-class teaching and impactful research. English
is the medium of instruction and examination at NSU. The 2025 Times Higher Education and QS
World University Rankings by Subject have recognised the School of Business and Economics
(SBE) as the country's top business and economics school. The 2025 QS World University
Rankings by Subject has placed SBE among the top 351–400 institutions globally in Business
and Management Studies.

With almost 8,000 students and 200 faculty members, the Bachelor of Business Administration
(BBA) programme under SBE is the largest academic degree programme at the university,
o ering students an unparalleled learning experience.

The NSU BBA Programme is a University Grants Commission (UGC) approved, four-year
undergraduate degree comprising twelve academic terms within a trimester system (Spring,
Summer, and Fall). The programme is benchmarked against international standards and is:
• The irst in Bangladesh to be accredited by the Accreditation Council for Business School
and Programs (ACBSP).
• A member of the Association to Advance Collegiate Schools of Business (AACSB).
• A member of the South Asian Quality Systems (SAQS), under AMDISA.
• A member of the Chartered Association of Business Schools (CABS).

2. THE BBA CREDIT REQUIREMENTS

BBA students are required to complete between 124 and 141 credits, depending on the number
of courses waived at the time of admission and their chosen concentration/major, as re lected in
their academic transcript. The BBA programme follows an open credits system, allowing
students to enrol in a minimum of two courses (6 credits) and a maximum of ive courses (15
credits) per academic term.

Concentration/Major Areas: Students may choose one of two concentration/major areas from
the following nine options: Accounting (ACT), Economics (ECO), Finance (FIN), Human Resource
Management (HRM), International Business (INB), Management (MGT), Management Information
Systems (MIS), Marketing (MKT), and Supply Chain Management (SCM).

Single Concentration/Major: A student may graduate with a single concentration/major upon

completion of either 124 or 127 credits, depending on whether ENG102 and/or BUS112 are waived
at the time of admission. If neither of these courses is waived, the graduation requirement is 130
credits.

Dual Concentration/Major: A student may graduate with a double concentration/major upon

completion of either 135 or 138 credits, depending on whether ENG102 and/or BUS112 are
waived at the time of admission. If neither of these courses is waived, the graduation
requirement is 141 credits. In the case of dual concentration/major, the Free Elective courses (3
courses / 9 credits) are replaced by three courses of the second concentration/major, along with
three additional courses from the same concentration/major area.

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 Credit requirements for single concentration/major

Course Segments Number of Courses Credits

School Core Courses 7 21

BBA Core Courses 12 36

General Education (GED) Courses 12 36

Concentration/Major Courses 6 18

Free Elective Courses 3 9

Internship 1 4

Total
41 124
If ENG102 and/or BUS112 is waived

Total
(41 + 1 +1) 127 or 130
If ENG102 and/or BUS112 is not waived

Credit requirements for dual concentration/major

Course Segments Number of Courses Credits

School Core Courses 7 21

BBA Core Courses 12 36

General Education (GED) Courses 12 36

Concentration/Major 1 Courses 6 18

Concentration/Major 2 Courses 6 18

Internship 1 4

Total
44 133
If ENG102 and/or BUS112 is waived

Total
(44 + 1 +1) 136 or 139
If ENG102 and/or BUS112 is not waived

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 3. SCHOOL CORE COURSES
There are 7 courses / 21 credits under the school core.

1 BUS135 Applied Business Mathematics

2 BUS172 Introduction to Statistics

3 BUS173 Applied Statistics

4 BUS251 Business Communications

5 ECO101 Introduction to Microeconomics

6 ECO104 Introduction to Macroeconomics

7 MIS105 / MIS107 Information Systems and Computer

BUS135 - Applied Business Mathematics (3 Credits)

This course introduces the basic mathematical techniques used in business. Topics include a
system of linear equations and inequalities, linear programming and their graphical solutions,
limits, continuity, derivatives of functions and their applications, inde inite and de inite integrals,
irst-order di erential equations, and non-linear optimisation without constraints and with
equality constraints. Emphasis has been given to solving business problems using the proposed
mathematical techniques.
Prerequisite: BUS112

BUS172 - Introduction to Statistics (3 Credits)

This course introduces the modern theory and methodology of statistics and their applications
in economics and business. Topics include descriptive statistics, probability theory, sampling
theory and methodology, sampling distributions and hypothesis testing. A computer application
for statistical analysis is a compulsory component of this course.
Prerequisite: None

BUS173 - Applied Statistics (3 Credits)

This course emphasises estimation and hypothesis testing for the linear statistical model. Topics
include contingency tables, the goodness of it, single and multiple regression, correlation,
Bayesian decision theory, time series analysis, and index numbers.
Prerequisite: BUS172

BUS251 - Business Communication (3 Credits)

Business Communication provides an overview of major communication theories, emphasising
communication styles and approaches operative in today's workplace environment.
Communication, as it relates to strategic planning, analysis, and critical thinking in light of
contemporary trends and issues, is studied. The focus is given on the application and evaluation
of theories through case analysis, discussions, writing, speaking exercises, and presentations.
Students are provided with opportunities to engage in self-assessment of their communication
competence and to develop strategies for enhancing their communication skills.

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 Prerequisite: ENG105

ECO101 - Introduction to Microeconomics (3 Credits)

This course is an introduction to the methods and principles of economics with special emphasis
on Microeconomics. Topics include an economic way of thinking, the evolution of the discipline
of economics, demand, supply, market and its failures, consumer behaviour, production theory,
irms, cost and market structure. This course aims to introduce the procedure of how
economically trained people think and some concepts related to microeconomics.
Prerequisite: None

ECO104 - Introduction to Macroeconomics (3 Credits)

This course introduces the principles of macroeconomic analysis and its analytical methods with
current institutional and empirical issues. Topics include national income accounting, issues
relating to unemployment and in lation, determination of output, price level, and money and
banking. It also gives an introductory account of the monetary and iscal policies, budget and
trade de icits, and exchange rates.
Prerequisite: ECO101

MIS105 / MIS107 - Information Systems & Computer (3 Credits)

This course introduces the fundamentals of information systems and the components of
computer-based information systems. The course begins with an overview of computer
applications and the functions of the components of a computer and proceeds to provide a
functional orientation toward applications that improve personal productivity. It also provides an
overview of di erent types of information systems, the phases of system development and
implementation, database management systems, communication networks, internet and e-
commerce, arti icial intelligence, knowledge management, and examples of strategic
application of IT in an organisation.
Prerequisite: None

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 4. BBA CORE COURSES
There are 12 courses / 36 credits under the BBA core courses.

1 ACT201 Introduction to Financial Accounting

2 ACT202 Introduction to Managerial Accounting

3 FIN254 Introduction to Financial Management

4 LAW200 Legal Environment of Business

5 MGT210 / MGT212 Organisational Management

6 MGT314 Introduction to Operations and Supply Chain Management

7 MGT351 Human Resource Management

8 MGT368 Entrepreneurship

9 MGT372 / INB372 Theory and Practice of International Business

10 MGT489 Strategic Management

11 MIS205 / MIS207 E-Business

12 MKT202 Introduction to Marketing

ACT201 - Introduction to Financial Accounting (3 Credits)

Financial Accounting is an introduction to the accounting model and inancial statements with
emphasis on the concepts and terminology needed to understand a corporate inancial report.
Topics include accounting processes for service and merchandising enterprises; current assets
and liabilities; long-term assets; stockholders' equity; revenues and expenses; methods of
depreciation; inventory pricing; and accounting cycle for both service and merchandising
companies.
Prerequisite: Completion of 9 Credits

ACT202 - Introduction to Managerial Accounting (3 Credits)

Managerial Accounting will cover the concepts, theory and practice of the cost-control function
of management. Students will learn what cost information is needed within an organisation,
where to obtain this information, and how managers can use this information to plan, control
and make decisions. Topics include standard costs, incremental costs, relevant costs, transfer
pricing, pro it centre, cost behaviour and forecasting, capital budgeting, activity-based costing
and management, costs of quality and productivity improvement programs, cost-volume
analysis and tactical decision making.
Prerequisite: ACT201

FIN254 - Introduction to Financial Management (3 Credits)

Surveys the basic concepts and tools of Financial Management. Major topics include inancial
objectives, inancial analysis and planning, inancial environment, risk-return trade-o , time value
of money, valuation, capital budgeting, cost of capital, capital structure, working capital basics,

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etc. Special emphasis is given to the integration of the concepts of Financial Management into a
total systems approach to inancial decision-making.
Prerequisite: ACT201, BUS172

LAW200 - Legal Environment of Business (3 Credits)

This course examines the nature, formation and application of legal principles in business.
Topics include the roles of law in society; the legal environment in which business operates,
particularly government taxation; the regulation of commerce, competition and labour
management relations; and the concepts of property, its creation, transfer and importance to
business society.
Prerequisite: None

MGT210 / MGT212 - Organisational Management (3 Credits)

Organisational Management discusses the methods and concepts of managing a sta , business
or organisation. Students learn to apply, identify and evaluate functions for private and public
organisations and their business structures. This course will incorporate principles of
management and organisational behavioural aspects as well.
Prerequisite: None

MGT314 - Operations and Supply Chain Management (3 Credits)

Study of the operations processes directly related to the creation and distribution of goods and
services. Increasingly, these operations are taking place outside the boundaries of a traditional
enterprise. This course teaches students how to analyse processes, ensure quality, create value,
and manage the low of information, products and services across a network of customers,
enterprises and supply chain partners.
Prerequisite: BUS135, BUS172, MKT202, MGT210 / MGT212

MGT351 - Human Resource Management (3 Credits)

This course provides an accessible but rigorous and comprehensive analysis of contemporary
Human Resource Management (HRM) practices. This course aims to be a tour de force in the
theory and practice of modern HRM for undergraduate students. It examines how the e ective
management of people has broad and wide-ranging implications. Employees are seen nowadays
as the organisation’s most valuable asset, and if managed and motivated appropriately, they will
make a key contribution towards the survival and growth of the business in an increasingly
competitive environment.
Prerequisite: MGT210 / MGT212

MGT 368 - Entrepreneurship (3 Credits)

This course will provide an understanding of the business opportunities, problems, potentialities,
and challenges that one faces in such an endeavour. The principal purpose is to disseminate the
systemic process through which new business ideas are developed and implemented. Students
are required to initiate a project and demonstrate their learning from the course through
creativity.
Prerequisite: BUS135, BUS172, MKT202, MGT210 / MGT212

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 MGT372 / INB372 - International Business (3 Credits)
This preliminary course of international business emphasises the complexity of irms across
national boundaries, as opposed to the domestic realm. It draws attention to the various topics
for analysing a country’s potential for attracting foreign direct investment. Students will explore
the phenomena of interdependent global economies, the political economy and its impact on
economic development, and the importance of cross-cultural literacy for conducting
international business. Furthermore, included are discussions of theories on trade and trade
blocs, international business strategies, and decisions imperative for choosing the appropriate
entry mode.
Prerequisite: MKT202

MGT 489 - Strategic Management (3 Credits)

This course carries out an analysis of policy formulation and implementation from a company-
wide standpoint; emphasis is given to the integration of knowledge and approaches across
functional areas, and techniques of strategy formulation and implementation by single-business,
diversi ied and multinational irms are also studied.
Prerequisite: Completion of 100 Credits

MIS205 / MIS207 - E-Business (3 Credits)

This course aims to provide an understanding of E-Business and its associated technologies. The
basics of online commerce will be introduced along with the elements that are particular to an
electronic marketplace. Learning activities concentrate on the use of these tools for the purpose
of inding viable E-Commerce solutions.
Prerequisite: None

MKT202 - Introduction to Marketing (3 Credits)

This introductory marketing course facilitates students in gaining a comprehensive
understanding of basic marketing concepts. The course will cover various ields of marketing,
such as customer value creation, marketing environment, customer relationship management,
segmentation and target market, pricing, product development, promotions, consumer
behaviour, and the components of integrated marketing communication.
Prerequisite: None

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5. GENERAL EDUCATION (GED) COURSES
Students need to complete 14 courses / 42 credits, if ENG102 and BUS112 are not waived.
Students need to complete 13 courses / 39 credits, if either ENG102 or BUS112 is waived.
Students need to complete 12 courses / 36 credits, if both ENG102 and BUS112 are waived.

Computer and Math (1 course / 3 credit)

Mandatory (if
1 BUS112 Introduction to Business Mathematics
not waived)

Humanities (3 courses / 9 credits)

1 HIS101 Bangladesh Culture and Heritage

2 Any HIS102 Introduction to World Civilisation

3 Two HIS103 Emergence of Bangladesh

4 HIS205 World History

5 Mandatory PHI401 Business Ethics

Language (3 or 4 courses / 9 or 12 credit)

Mandatory (if
1 ENG102 Introduction to Composition
not waived)

2 Mandatory ENG103 Intermediate Composition

3 Mandatory ENG105 Advanced Composition

4 BEN205 Bengali Language and Literature

5 Any One CHN101 Introduction to Chinese Language

6 ENG115 Introduction to English Literature

Science (3 courses / 9 credits)

1 BIO103 Biology 1

2 BIO103L (1 credit) Biology 1 Lab

3 CHE101 Chemistry 1

4 CHE101L (1 credit) Chemistry 1 Lab

5 Any ENV107 Environmental Science

6 Three ENV107L (1 credit) Environmental Science Lab

7 PBH101 Introduction to Public Health

8 PBH101L (1 credit) Introduction to Public Health Lab

9 PHY107 Physics 1

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 10 PHY107 L Physics 1 Lab

11 PSY101 Introduction to Psychology

12 PSY101L (1 credit) Introduction to Psychology Lab

Social Science (2 courses / 3 credits)

1 PAD201 Public Administration

2 Any One POL101 Introduction to Political Science

3 POL104 Introduction to Governance

4 ANT101 Introduction to Anthropology

5 Any One GEO205 Introduction to Bangladesh Geography

6 SOC101 Introduction to Sociology

ANT101 - Introduction to Anthropology (3 Credits)

This course aims to con ine its scope to socio-cultural anthropology. It provides students with an
introduction and understanding of the primary phenomena, concepts, issues and practices
associated with human evolution, culture and society. Concepts of fundamental phenomena and
issues such as human evolution and genetics, culture and its change, the in luence of culture on
human activities, structures of human relationships, economic and political systems, social
change and development, the process of identity formation in di erent social contexts, religious
ideologies, gender ideologies etc. have been included in this course. Students will also be
introduced to basic anthropological research methods (the distinctive feature of Anthropology),
which will help them to develop the primary skills to study human society, culture and its
diversity in the Bangladesh context. This course will help students to acquaint themselves with a
critical thinking approach of the contemporary anthropological perspective to understand
various socio-cultural issues in Bangladesh and beyond.
Prerequisite: None

BEN205 - Bengali Language and Literature (3 Credits)

Styles of prose, standard, colloquial and dialect are taught. Review and practice of basic
grammar and syntax, and introduction to language skills; and development of integrated
language skills with special focus on the mechanics of the language, important aspects of
grammar and vocabulary. This course will aim to show the trend of Bengali literature in the last
100 years by exposing the students to the popular works of major Bengali poets, short story
writers, novelists and essayists.
Prerequisite: None

BIO103 - Biology 1 (3 Credits)

This course is an introduction to the science of biology as the GED courses for Non-majors,
Biochemistry & Biotechnology (BBT), and Microbiology (MIC) programs. We cover the
fundamentals of Biology in terms of Scienti ic inquiry, Biological Chemistry, Biological
Macromolecules, Cell structure & function, the Central Dogma of Molecular Biology, Energy of
Life, Human Physiology, and Human Health and Disease. As an introductory course, this course

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 will also address study skills for Biology and biological thinking. Students will need to take
Biology I to understand the fundamental concepts of the general biology of living organisms.
Prerequisite: None

BIO103L - Biology 1 Lab (1 Credits)

The Biology Laboratory course is designed to give students su icient exposure to laboratory
conditions & handle di erent lab devices to carry out basic experiments using di erent samples
of animal and plant origins. This could be the prerequisite lab course for the advanced level of
lab classes.
Prerequisite: BIO103

BUS112 - Introduction to Business Mathematics (3 Credits)

Fundamentals of Algebra: Real Numbers, Fundamentals of Algebra: Exponents, Polynomials,
Fundamentals of Algebra: Factoring, Rational expressions, Radicals, Linear equations, Formulas
and Applications, Quadratic equations, Other types of Equations, Inequalities, Cartesian Co-
ordinate systems, Graphing Relations, Functions, Linear Functions, Equations of a line,
Symmetry, Algebra of Functions, Inverse Functions, Quadratic Functions, Synthetic Division,
Exponential Functions, Logarithmic Functions, Equations on Exponential and Logarithmic
functions, Systems of Equations, Systems of Inequalities; Linear Programming, Matrix Solution of
Linear Systems, Properties of Matrices, Determinants, Cramer's rule, Matrix Inverse.
Prerequisite: None

CHE101 - Chemistry 1 (3 Credits)

Chemistry 1 is designed to teach the students systematic treatment of fundamental chemical
and physical principles and their applications to the properties and transformations of materials,
including the concept of energy and its uses, gas laws, kinetic molecular theory, laws of
chemical combination, atomic and molecular structure, periodic classi ication of the elements,
chemical bonding, and introductory organic chemistry. The topics covered in this course will
help students gain insight into the basic concepts of chemistry as a central science, which will
be used as a foundation for all the chemistry courses required for di erent disciplines.
Prerequisite: None

CHE101L - Chemistry Lab (1 Credit)

The lab course aims to give the students an understanding of both the logic and planning to
carry out experiments of general chemistry with emphasis on measurements & acid-base
classi ication, determination of acid concentration, heats of dissolution, chemical bonding and
molecular structures.
Prerequisite: CHE101

CHN101 - Introduction to Chinese Language (3 Credits)

This course is speci ically designed for students having no prior experience in the Chinese
language. Conducted in English, it provides a comprehensive introduction to both the linguistic
and cultural aspects of China. The course focuses on essential language skills, including
speaking, vocabulary acquisition, reading comprehension, and basic translation techniques.
Through interactive activities and structured lessons, students will develop fundamental

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 conversational abilities while gaining insights into Chinese traditions, customs, and societal
norms.
Prerequisite: None

ENG102 - Introduction to Composition (3 Credits)

Development of integrated language skills with a special focus on the mechanics of the writing
process and the study of grammar with an emphasis on syntax. Writing uni ied, coherent
paragraphs with topic sentences and controlling ideas.
Prerequisite: None

ENG103 - Intermediate Composition (3 Credits)

The practice of academic reading and especially writing focuses on expository essays. Emphasis
will be placed on essay structure and editing. Essay types include narrative, descriptive, process,
cause and e ect, and comparison and contrast.
Prerequisite: ENG102 (if not waived)

ENG105 - Advanced Composition (3 Credits)

This course introduces students to research methodology and the art of persuasion and
argumentation. Students will be focusing on how to write well-developed argumentative essays.
The course will help students to become well-versed in academic research and referencing skills.
In addition, students will also be taught to critically read and analyse texts. Students will be
taught how to e ectively present their research indings and will practice honing their
presentation skills.
Prerequisite: ENG103

ENG115 - Introduction to Literature (3 Credits)

This is an introductory level course designed to provide students, who may otherwise not be
familiar with the various genres of English literature, with the opportunity and ability to engage
with, understand, critically analyse, and most importantly, be able to enjoy prose iction, poetry,
and drama. As students read a diverse and varied range of literary texts, they will explore basic
concepts of literary techniques, and narrative, poetic, and dramatic structures.
Prerequisite: None

ENV107 - Environmental Science (3 Credits)

Man and environment; major components of the environment; basic population dynamics; bio-
geo-chemical cycles; biosphere: ecological concepts and ecosystems; low of matter and
energy through an ecosystem; biodiversity; lithosphere: agriculture and environment;
urbanisation; solid and hazardous waste management; atmosphere: chemistry of air; urban air
pollution; acid rain; global warming; ozone layer depletion; hydrosphere: water chemistry; water
pollution and treatment; wetland and coastal management; renewable and non-renewable
energy; environmental health and toxicology.
Prerequisite: None

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 ENV107L - Environmental Science Lab (1 Credit)
This is an introductory environmental science laboratory course designed for undergraduate
students who do not necessarily have any background knowledge in Environmental Science.
This course aims to provide those students with the basic knowledge of scienti ic methods and
applied scienti ic techniques required to analyse di erent environmental issues related to our
daily lives and understand the approaches and parameters used by environmental scientists for
identi ication.
Prerequisite: ENV107

GEO205 - Introduction to Bangladesh Geography (3 Credits)

Basic geographic concepts and fundamental themes. Geophysical and socio-economic
characteristics of Bangladesh; introduction to physical geography; landforms; weather and
climate; population geography; cultural and political context; environmental resources: water,
forest, soil, minerals, isheries, agriculture; economic geography and urban-regional concepts;
spatial interaction between human and natural environment; geography & migration; global
warming & Bangladesh; natural disaster with speci ic reference to Bangladesh.
Prerequisite: None

HIS101 - Bangladesh Culture and Heritage (3 Credits)

The study would help students understand the role of religion and culture in legitimising political
rule under the diverse dynastic system. They would learn the signi icant traits of the Hindu-
Buddha and Muslim dynasties and their distinctiveness objectively. Students would also know
how the spiritual in luences of the Muslim Su i saints and Baul mystic songs shaped the Bengali
people's cultural mindsets. They would also be exposed to the signi icant Bengali cultural
festivals, folk songs, patterns of lifestyles, and the ethos of their minority counterparts living in
remote areas. From this course, students learn to examine di erent roots of cultural heritage in
Bangladesh and bridge their distant past with the present to foresee the future from their
nationalist perspective.
Prerequisite: None

HIS102 - Introduction to World Civilisation (3 Credits)

This course discusses core issues pertinent to world civilisation and shows how distinctive
cultures, economies, and societies developed from the prehistoric period to the modern era. The
course explains the importance of agriculture, urbanisation in the earliest city life's growth, and
its development in ancient Greece and Rome. It helps learners get to know ancient
Mesopotamia, Egypt, the Indus Valley, and China. The course focuses on the emergence of
Islamic culture in the Muslim Middle East, Byzantine Culture, Feudalism in Europe, the Crusades,
the rise of Western universities and the Renaissance, the development of trade and commerce,
and townships.
Prerequisite: None

HIS103 - Emergence of Bangladesh (3 Credits)

Studying the Emergence of Bangladesh course would allow students to grasp the long-term
struggles for building Bangladesh as a nation-state from 1757 to 1971. It would help students
know our throbbing history and recognise current realities for crafting a prosperous Bangladesh
in the 21st century. This course provides insightful information and analysis about the
Bangladeshi people's socio-economic and politico-cultural background, with which learners

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 might have been otherwise less familiar. It helps students recognise their national identity and
boost self-esteem, patriotism, and feelings for fellow people as worthy citizens of the country
and the global society.
Prerequisite: None

HIS205 - World History (3 Credits)

The world history course is designed to provide a general background to the contemporary
world that will help the students comprehend the world around them from a historical
perspective. Emphasising the understanding of historian E.H. Carr that history ‘is an unending
dialogue between the present and the past’, students are encouraged to explore how current
events of the world in which we live at present have roots in their earlier decisions, policies and
processes and to consider the lessons that might be learned for the present from the
achievements and tragedies of past centuries.
Prerequisite: None

PAD201 - Public Administration (3 Credits)

This course attempts to introduce the students to the systematic analysis of government
operations and acquaint them with the key concepts, theories and praxis of the discipline of
Public Administration. At the end of the course, the students are expected to understand critical
issues in administrative sciences, such as the concept of public administration, management
and organisations. The evolution of the concept of public administration and its importance, the
role and function of government and public managers, the structure of government, the skills
required by the public managers in imparting duties, the di erence between public and business
management, the changing role of government are also included in the discussion. Utmost care
will be given to apply and relate the theoretical knowledge in explaining the functions,
complexities and dynamics of public governance in Bangladesh. The students from various
disciplines will come to know the mode of operation of any state, especially Bangladesh. This
knowledge would bene it them throughout their professional and any other practical life.
Prerequisite: None

PBH101 - Introduction to Public Health (3 Credits)

The major objective is to lead and facilitate the course participants on the basic knowledge of
public health to increase the health literacy level through a better understanding of health-
related quality of life and wellbeing. This is designed to introduce the basic principles and
practices of public health and related emerging issues, including highlights on the burden of
diseases. The participants will explore emerging public health issues, social and behavioural
determinants, modi iable risk factors and the preventive mechanisms for di erent health
conditions. This course is intended to serve as an introduction to the major issues of global
public health, with a focus on Bangladesh.
Prerequisite: None

PBH101L - Introduction to Public Health Lab (1 Credit)

Introduction to Public Health is a survey course designed to introduce students to various public
health topics such as health, determinants of health, communicable and non-communicable
diseases, behavioural aspects of health, environmental and occupational health, behavioural
health, prevention and health promotion, and ethics. The lab class shall provide brief ideas about
di erent methods utilised in public health research.

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Prerequisite: PBH101

PHI401 - Business Ethics (3 Credits)

Business ethics is the discipline that evaluates business actions, transactions, decisions, and
policies as moral or immoral. It falls within the discipline of applied ethics. As applied ethics
deals with applying ethics in various dimensions, business ethics also incorporates the same
characteristics. This course will explore the di erent domains of business in ethical traditions
both in their theory and practice, whether they spring from utilitarianism, deontology, virtue
ethics, fairness ethics and so on. Furthermore, it ventures into the domain of business
responsibilities, di erent types of irms, whistle-blowing, harassment and discrimination;
moreover, it will explore capitalism and its various impacts, employee rights and duties, and
aspects of advertisement.
Prerequisite: None

PHY107 - Physics 1 (3 Credits)

This course is designed to introduce the principles of Newtonian mechanics at the freshman
level of undergraduate study for engineering majors or equivalent. The key concepts to be
developed throughout the semester are Vectors, Kinematic equations, Equations of motion,
Newton's laws of motion, Momentum, Work-Energy theorem and Conservation laws of energy.
Extension of linear motion into Rotational motion. Gravitation. Oscillations and Waves. Thermal
systems and variables, Energy conservation in a thermal system, Laws of Thermodynamics.
Prerequisite: None

PHY107L - Physics 1 Lab (1 Credit)

Introduction to Measurements and Statistical Error, Force table, Atwood machine, Hook’s law,
Mass-spring oscillation, Simple pendulum, Compound pendulum and Static equilibrium.
Prerequisite: PHY107

POL101 - Introduction to Political Science (3 Credits)

The key objective of this course is to introduce students to some of the fundamental concepts
and institutions of political science, e.g., state, sovereignty, liberty, authority, legitimacy,
nationalism, democracy, political party, civil society, and institutions of accountability and
oversight mechanisms which underpin them. Through class lectures, assigned readings, group
study, class presentations, and constructive debate, the students will explore the theory of
political science and politics in reality, particularly in Bangladesh. To be a good citizen,
consciousness about one’s rights as well as duties to society and state, tolerance and respect for
the fundamental human rights of others, democratic values, the rule of law, and religious and
cultural diversity are vital. Without a doubt, studying political science is worthy of learning and
realising these issues. As a discipline, political science belongs to the liberal arts. A liberal
education is meant to prepare individuals to think freely and wisely about the rights and interests
of themselves and others and to be more tolerant of diversity and others’ thoughts and beliefs.
Prerequisite: None

POL104 - Introduction to Governance (3 Credits)

In the last years, governance has emerged as the most critical issue in the political and
economic arena of Bangladesh. This course intends to familiarise students with the basic

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 concepts of governance and the current practices of governance in the economic and
administrative sectors. The course will provide a clear understanding of governance theories
and models and their relationship with the growth of the private sector, and this will also discuss
contemporary governance issues like corruption, e-governance and others in detail.
Prerequisite: None

PSY101 - Introduction to Psychology (3 Credits)

Psychology is the scienti ic study of behaviour and mental processes. This ield encompasses
the study of diverse topics such as physical and mental health, social and cultural context,
perception, motivation, learning, drug addiction and so on. This course provides an introductory
understanding of the central concepts of psychology. The students will be familiarised with the
theories and empirical methods systematically to assess behaviour and mental processes. The
course will be highly Re lective, where students can relate the concepts to their lives. The course
aims to provide students with an elementary understanding of human psychology's underlying
principles and mechanisms. They will be able to relate and generalise the knowledge into their
own lives, leading to better adjustment in their bio-psychosocial domains, bringing positive
changes and the ability to cope with di icult situations successfully.
Prerequisite: None

PSY101L - Introduction to Psychology Lab (1 Credit)

This course familiarises the students with the basic concept of psychological experiments and
testing. It allows the students to get hands-on experiences with the core principles of human
behaviour and mental processes. The course trains the students to understand, evaluate and
conduct psychological studies.
Prerequisite: PSY101

SOC101 - Introduction to Sociology (3 Credits)

This course introduces students to the basic concepts related to sociology, culture, society, and
socialisation. It will also enable students to be introduced to key theorists and understand
di erent theoretical perspectives in sociology. The course further aims to introduce students to
social institutions, structure, power, authority, health & illness, and sociology of work. The
students will be required to utilise their understanding of social research through their research
projects.
Prerequisite: None

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 6. ACCOUNTING (ACT) COURSES
Students majoring in ACT need to complete 6 courses / 18 credits.

Core 1 ACT310 Intermediate Accounting I

Courses 2 ACT320 Intermediate Accounting II

All Mandatory 3 ACT360 Advanced Managerial Accounting

4 ACT370 Taxation

Elective 5 ACT380 Audit and Assurance

Courses 6 ACT410 / FIN410 Financial Statement Analysis

Any Two 7 ACT430 Accounting Information Systems

8 ACT460 Advanced Financial Accounting

Core Courses
ACT310 - Intermediate Accounting I (3 Credits)
This course builds on the inancial accounting concepts and principles covered in inancial
accounting. Following an in-depth review of the accounting environment and the nature of
accounting information, this course analyses the accounting process and concepts and explores
basic inancial statements. Students are expected to pay detailed attention to how enterprises
account for assets: cash, accounts receivable, inventories, property and equipment, intangible
assets and long-term investments.
Prerequisite: FIN254

ACT320 - Intermediate Accounting II (3 Credits)

This course expands upon the inancial accounting concepts and principles covered in ACT310
and includes topics on how to value and report investments, how the enterprises account for
liabilities and equity accounts, including current and noncurrent liabilities, leases, pensions,
income taxes, contributed capital, retained earnings and stock options. Additional topics cover
earnings per share, the statement of cash lows, accounting changes and error corrections.
Prerequisite: ACT310

ACT360 - Advanced Managerial Accounting (3 Credits)

This course builds on the concepts learned in ACT202. Students will study a comprehensive
treatment of managerial accounting topics with emphasis on generation, communication, and
use of information to assist management in planning and control. It examines recent conceptual
and analytical developments in the area of managerial accounting and includes a thorough
study of modern and relevant planning and control techniques and their underlying concepts as
applied to the various functional areas within a irm.
Prerequisite: ACT202, FIN254

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 ACT370 - Taxation (3 Credits)
This course addresses personal and corporate taxation systems. Students will understand the
principles of taxation and gain a working knowledge of tax laws. It also covers the tax-planning
process, its application in an accounting-related environment, and the role of taxation in the
overall economy of Bangladesh. The tax assessment and collection procedures are also
addressed in detail. Additional topics include provisions relevant to the submission of tax
returns, illing of statements of assets and liabilities, value-added tax, and customs and excise
duties prevailing in Bangladesh.
Prerequisite: ACT201, ACT202

Elective Courses
ACT380 - Audit and Assurance (3 Credits)
This course introduces the fundamental concepts of auditing, emphasising the audit of inancial
statements. Topics covered are the responsibilities of auditors, the design of audits, technology
and sampling approaches, appropriate tests of internal controls, substantive tests and other
auditing responsibilities of Professional Accountants. This course helps to prepare the students
for the auditing section of the professional examinations and work as part of a team on an audit
plan.
Prerequisite: ACT201, ACT202

ACT410 / FIN410 - Financial Statement Analysis (3 Credits)

This course provides a broad framework for using inancial statement analysis to evaluate a irm's
business operations and to predict its future condition. It is designed to achieve two main
objectives. The irst is to appreciate and understand the connections between a irm's
operational strategies and its inancial statements. The second objective is to develop a critical
user perspective to analyse and interpret inancial statements to gain further insights into irms'
performance. The main topics include ratio and pro itability analysis, analysis of the statement of
cash lows, pro forma forecasting (credit and governance), risk analysis and earnings quality
analysis.
Prerequisite: ACT202, FIN254

ACT430 - Accounting Information Systems (3 Credits)

The course covers the information low of various segments of a business organisation into an
information system of the total organisation, with emphasis on the accounting aspects of
electronic data processing (EDP). It also examines the fundamentals of accounting systems
design that include systems analysis and design techniques, surveys, hardware and software
con igurations, and control of computerised systems in a corporate business environment.
Prerequisite: ACT201, ACT202

ACT460 - Advanced Financial Accounting (3 Credits)

This course aims to provide students with a comprehensive understanding of consolidated
inancial statements and how to prepare them. It focuses on the accounting principles, methods
and techniques that relate to particular types of business and nonbusiness entities, including
corporations, partnerships, government units, estates and trusts, and nonpro its. It also
addresses certain tax aspects of consolidated inancial statements.
Prerequisite: ACT320

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7. ECONOMICS (ECO) COURSES
Students majoring in ECO need to complete 6 courses / 18 credits.

Core 1 ECO201 / ECO203 Intermediate Microeconomic Theory I

Courses 2 ECO204 Intermediate Macroeconomic Theory I

ECO328 or International Economics

All Mandatory 3
ECO350 / ECO415 Economic Development

4 ECO348 / ECO349 Economy of Bangladesh

Elective 5 ECO244 / ECO245 Applied Mathematics II

Courses 6 ECO301 Intermediate Microeconomic Theory

Any Two 7 ECO303 Intermediate Microeconomic Theory II

8 ECO304 Intermediate Macroeconomic Theory II

9 ECO309 Urban Economics

10 ECO315 Agricultural Economics

11 ECO317 Money, Banking and Financial Markets

12 ECO329 Contemporary Issues in Global Economy

13 ECO354 Environmental and Natural Resources

14 ECO360 Regional Economics

15 ECO372 Introduction to Econometrics

16 ECO380 Industrial Organisation

17 ECO406 History of Economic Thought

18 ECO414 Public Finance

19 ECO417 Financial Economics

20 ECO430 International Finance

21 ECO436 The WTO and Globalisation

22 ECO441 Labour Economics

23 ECO443 Health Economics

24 ECO451 Welfare Economics

25 ECO460 Mathematical Statistics

26 ECO472 Economic and Business Forecasting

27 ECO474 Mathematical Economics

28 ECO475 Game Theory with Applications in Economics

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 29 ECO484 Project Analysis and Evaluation

30 ECO485 Mathematical PRogramming

31 ECO486 Energy Economics and Policy

32 ECO492 Special Topics in Economics

Core Courses
ECO201 / ECO203 - Intermediate Microeconomic Theory (3 Credits)
This course teaches the theory of choice and its application to consumer and producer
modelling; the theory of production and cost; output and input markets, their structure,
equilibrium and e iciency; and an introduction to general equilibrium analysis.
Prerequisite: ECO101, BUS135

ECO204 - Intermediate Macroeconomic Theory I (3 Credits)

This course introduces the mainstream models in modern macroeconomics-classical models,
Keynesian model, consumption and investment analysis, IS-LM models of closed and open
economies, dealing with unemployment, in lation and interest rates. It also provides a detailed
analysis of the e ects of monetary and iscal policies.
Prerequisite: ECO104, BUS135

ECO328 - International Economics (3 Credits)

This course provides a standard exposition of international trade and payments. Topics include
the law of comparative advantage, Factor endowment theory of trade, alternative trade theories
and empirical testing, the theory of tari , other instruments of commercial policy, the economics
of free trade versus protection, customs union, the balance of payments, foreign exchange
market, etc.
Prerequisite: ECO101, ECO104

ECO350 / ECO415 - Economic Development (3 Credits)

This course is based on the role of public policy in economic development and the political
context in which policy decisions are taken. Topics covered include a historical perspective on
the evolution of development economics as an academic discipline; the international
dimensions of development; macroeconomic stabilisation; inancial systems; agriculture and the
microeconomics of rural organisations; labour markets and human resource development;
environmental degradation; the notion of ‘shared growth’ and the nexus between democratic
governance and development. This course emphasises a blend of theory and evidence, the
latter drawn primarily from the experience of Asian economies.
Prerequisite: ECO101, ECO104

ECO348 / ECO349 - Economy of Bangladesh (3 Credits)

This course addresses the socio-economic features and studies of the macro-economic
performance of the economy of Bangladesh within the context of socio-political reality; sectoral
development and analysis of the sectors in a general equilibrium framework; agriculture,
industry, foreign trade and foreign aid in Bangladesh; inancial institutions and monetary

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 management as well as iscal policy in Bangladesh; technology, human resource development
and the long-term performance of Bangladesh.
Prerequisite: ECO328

Elective Courses
ECO244 / ECO245 - Applied Mathematics II (3 Credits)
This course aims to introduce some intermediate-level mathematical concepts to understand
their applications. It discusses the application of some of the intermediate-level mathematical
principles in Business and Economics. Topics include optimisation, transcendental functions,
constrained optimisation, integration, di erential and di erence equations, inancial
mathematics, and linear programming and their related application in Economics and Business.
Prerequisite: ECO101, ECO104, BUS135

ECO301 / ECO303 - Intermediate Microeconomic Theory II (3 Credits)

This course is designed to help students analyse microeconomic issues at an advanced level
using graphs as well as some mathematical tools developed in some earlier mathematics
courses. This course covers the following topics: the theory of consumer and producer
behaviour, including duality, factor markets, imperfect markets, oligopoly, game theory,
economics of information and uncertainty, welfare economics and applications, and
externalities.
Prerequisite: ECO201, BUS135

ECO304 - Intermediate Macroeconomic Theory-II (3 Credits)

This course is designed to help students analyse macroeconomic issues at an advanced level
using graphs as well as some mathematical tools developed in earlier mathematics courses. The
following topics are covered: macroeconomic models, rational expectations, wage theories,
growth theories, open economy, in lation, unemployment and Phillips curve, and monetary and
iscal policies.
Prerequisite: ECO204, BUS135

ECO309 - Urban Economics (3 Credits)

This course explains urban economics, which explains the location choice of irms and
households. This further discusses the changes in the size of the cities and towns, the
relationships between economic development and urbanisation and the consequences of rapid
urbanisation, especially in developing countries, such as poverty, infrastructure, pollution,
growth of slums and ghettos, congestion, etc. This course further discusses the spatial structure
and economic structure of urban areas and their in luences on employment and housing. It
further deals with di erent aspects of the urban government iscal system, including the
economics of intergovernmental grants.
Prerequisite: ECO101, ECO104

ECO315 - Agricultural Economics (3 Credits)

This course introduces agriculture as an industry, economies of agricultural production, farm
management, land economics, rural organisation, agricultural credit and inance, agricultural

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 law, agricultural marketing, agrarian reform, agricultural policy, agricultural prices, and the
structure and scope of Bangladesh's agricultural sector.
Prerequisite: ECO101

ECO317 - Money, Banking and Financial Markets (3 Credits)

This course covers the structure and activity of the inancial sector of the economy, the role of
money in the economy especially its impact on output, employment, and prices, types of
inancial assets and their uses, interest rates, the role played by inancial intermediaries, interest-
free and new concepts in banking, review of the inancial sector of Bangladesh.
Prerequisite: ECO101, ECO104

ECO329 - Contemporary Issues in Global Economy (3 Credits)

This course analyses in depth selected current issues and policy problems of the international
economy, including (but not restricted to) the following: new approaches to the theory of
international trade; reform of the international monetary system; role of the General Agreements
on Tari s and Trade and the United Nations Conference on Trade and Development in expanding
trade between the developed and developing economies; problems of stabilising international
commodity markets; and balance-of-payments problems of selected countries and various trade
blocs in the global economy.
Prerequisite: ECO328

ECO354 - Environmental and Natural Resources Economics (3 Credits)

This course highlights the availability of resources, environmental pollution and limits to growth
from an economic perspective. Topics covered are the theory of optimal use and depletion of
renewable, non-renewable and recyclable resources in the context of water, forest, isheries, and
mineral resources, the theory of property rights regimes such as public, private and common
property ownership into resource management, market failure, externality and economics of
pollution control, the economics of regional and global pollution, pollution control policies and
their implications for e iciency, equity and growth.
Prerequisite: ECO201

ECO360 - Regional Economics (3 Credits)

This course introduces the theory and problems of regional economic developments, including
regional accounts, interregional income and trade theory, principles of the location of economic
activity, theories of regional growth and public policy for the development of regions.
Prerequisite: ECO101, ECO328

ECO372 - Introduction to Econometrics (3 Credits)

This course deals with econometric models for the estimation of single equation models;
assumptions of the OLS estimation technique and the failures; econometric models with
heteroskedasticity, autocorrelations, multicollinearity; dummy variables; speci ication errors;
lagged variables; su icient statistical and computer skills are useful for conducting econometric
analysis of business and economic problems.
Prerequisite: BUS135, BUS173

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 ECO380 - Industrial Organisation (3 Credits)
This course o ers a discussion on the theory of organisation of markets and irms, behaviour of
irms, functioning of competitive systems and performance of markets, building on
microeconomic theory for further investigation of a theoretical framework and empirical aspects
of oligopolistic and monopolistically competitive market structures.
Prerequisite: ECO203

ECO406 - History of Economic Thought (3 Credits)

This course aims to study how economic analysis has reached its present state. This course
presents the major theoretical and methodological ideas that have shaped and continue to
shape contemporary economics, keeping a balance between coverage of ideas, individual
contributors, di erent schools, institutions and methods. It covers contributions from pre-
classical, including ancient and medieval, classical, neoclassical, Marxian, Austrians, Keynesians,
post-Keynesians, and Chicago schools. In discussing the contributions of di erent schools,
institutions and individuals, the course provides a special treatment of value and distribution.
Prerequisite: ECO101, ECO104

ECO414 - Public Finance (3 Credits)

This course is designed to study the economics of government, e.g., how public choices are
made, the basics of taxation and government spending. In the initial stage, this course
investigates market failure, the necessity of government, government failure and how
government choices are made, theoretical aspects of expenditure, and the economics of the
budget. It further looks into tax analysis tools, including tax equity, tax incidence, di erent taxes,
economic e ects of taxes, and tax structure and its reforms. The course also studies the
techniques of iscal policy and iscal policy on in lation, employment and poverty.
Prerequisite: ECO201

ECO417 - Financial Economics (3 Credits)

This course addresses the basic issues of Financial Economics. In this course, the rudiments of
intertemporal choice theory and inancial markets are discussed. It includes the expected utility
theorem, choice under uncertainty, term structure of interest rate, pure exchange economies,
risk, arbitrage, the law of one price, capital asset pricing model (CAPM), arbitrage pricing theory,
Equilibrium of inancial markets and E icient market hypothesis. The course also discusses a few
basic types of inancial assets and their valuation techniques, which include bonds, equities and
di erent types of inancial derivatives. Overall, this course aims to give students a better
understanding of the inancial market and provide them with better tools to analyse it.
Prerequisite: ECO244, ECO317

ECO430 - International Finance (3 Credits)

This course teaches the workings of foreign exchange markets and di erent partial equilibrium
theories of exchange rate determination, such as the interest rate parity theory, the purchasing
power parity theory, and general equilibrium models of the determination of real and nominal
exchange rates, balance of payment economies and accounting, the role of stabilisation policies
in open economies, the role of international inancial institutions in developed and developing
economies; and inancial crisis.
Prerequisite: ECO204

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 ECO436 - The WTO and Globalisation (3 Credits)
This course highlights trade liberalisation, globalisation and growth. It discusses the historical
evolution of the multilateral trading system, the World Trade Organisation (WTO) and its
introductory issues, market access issues, agreement on textiles and clothing and its
background and implementation issues, agriculture in multilateral trade negotiations, anti-
dumping, subsidies, safeguards, product standards and trade, trade in services, trade-related
intellectual property rights, trade-related investment measures, labour and environmental
standards, dispute settlement in the WTO, special and di erential treatment for developing
countries and least developed countries (LDCs), trade facilitation and government procurement,
WTO and Bangladesh.
Prerequisite: ECO328 / INB350

ECO441 - Labour Economics (3 Credits)

This course teaches the economics of manpower (human resource) development, the
economics of labour management, labour organisation and regulations. Contents include
composition and structure of the labour force, determinants of the labour market – demand,
supply and development, wage determination application of macroeconomic theory; unionism,
collective choice, types of trade unions, growth of unions, the structure of collective bargaining,
strikes, e ects on relative wages, unions and in lation, unions and politics.
Prerequisite: ECO203

ECO443 - Health Economics (3 Credits)

The purpose of this course is to provide an introduction to the principal questions addressed in
the context of health economics literature and to equip students with the basic tools to
undertake health policy analysis and research. Major topics include the demand and supply of
health and health care services; information asymmetry as it impinges on the contractual
arrangements among consumers, insurers and providers; e icient use of health care resources;
measurement of health and economic evaluation using cost-e ectiveness and cost-utility
analysis. Other topics may include assessment of medical technology and policy issues and
analyses in some developed as well as developing countries.
Prerequisite: ECO201

ECO451 - Welfare Economics (3 Credits)

This course o ers a discussion on the distinction between normative and positive economics;
the irst and second fundamental theorem of welfare economics; Hicks-Kaldor-Scitovsky
compensation criteria; consumer and producer surplus for measuring welfare change; market
failure; theory of second best and its implications for policy reforms; the importance of property
rights and Coase theorem; cost-bene it analysis; distribution of income; the relationship
between entitlement and welfare; and the extent of inequality in Bangladesh.
Prerequisite: ECO303, ECO304

ECO460 - Mathematical Statistics (3 Credits)

This course is designed to provide students with a solid foundation in statistical methods and
their applications in economic analysis. This course covers essential topics such as probability
theory, probability distributions, statistical estimation, hypothesis testing, and regression
analysis. Students will develop analytical skills to interpret data, make informed decisions, and
apply statistical techniques to real-world economic problems. The course emphasises both

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theoretical understanding and practical application, equipping students with the quantitative
tools necessary for advanced studies and economics research.
Prerequisite: BUS173, BUS235

ECO472 - Economics and Business Forecasting (3 Credits)

This course is designed for students who want to apply the knowledge of applied statistics in
forecasting economic and business data. The topics to be covered include elements of
forecasting, six considerations in forecasting, graphics of forecasting, forecasting trend,
seasonality, and cycles, MA, AR, and ARMA models, forecasting with regression models,
evaluating and combining forecasts, unit roots, stochastic trends, ARIMA forecasting models,
and smoothing, data mining, and forecasting with macroeconomic data from Bangladesh
Economy.
Prerequisite: ECO372

ECO474 - Mathematical Economics (3 Credits)

This course aims to prepare students for higher studies in the ield of economics and inance. It
discusses some of the advanced topics of mathematics in economics. Topics include
trigonometric functions, complex analysis, Linear programming, introduction to mathematical
spaces, real analysis, nonlinear programming, ixed point theorem, envelope theorem, and
implicit function theorem and their application to Economics.
Prerequisite: ECO244

ECO475 - Game Theory with Applications in Economics (3 Credits)

This course deals with the strategic interaction of economic agents. It focuses on economic
modelling of strategic choices in a variety of situations, such as irms in an oligopolistic industry
choosing price or quantity, collusive agreements and the incentive to cheat, in lation and
unemployment, tari s and international competition, etc. Topics include zero-sum games,
variable-sum games, solution concepts, Nash equilibrium, pure and mixed strategies, repeated
games, dominant strategies, sequential games, subgame perfection, and games with
incomplete information.
Prerequisite: ECO101, ECO104, ECO203

ECO484 - Project Analysis and Evaluation (3 Credits)

This course deals with project choice, institutional framework, and cost-bene it analysis. It also
covers measuring the pro itability of a project under di erent goals, the framework of a project
proposal, logical framework analysis, and project monitoring with special reference to the
project proposal system used in Bangladesh.
Prerequisite: ECO101, ECO104

ECO485 - Mathematical Programming (3 Credits)

This course deals with mathematical programming models (linear and non-linear models) used in
farms, sectors in policy analysis and I-O models. Techniques include linear programming, non-
linear programming, multiple goals, and risk models. Students will be required to use computers
to build and solve models as part of the requirements.
Prerequisite: ECO244

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 ECO486 - Energy Economics and Policy (3 Credits)
This course covers the dimensions of the energy problems, static and dynamic criteria for
e icient energy resource allocation, OPEC countries, environmental issues in energy
development, price control, optimum regulation structure, national security dilemma,
conservation, and future policy directions.
Prerequisite: ECO204

ECO492 - Special Topics in Economics (3 Credits)

This is a general topic course to meet the special demand for students, which may change from
trimester to trimester depending on the needs of students and the availability of experts.
Prerequisite: None

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 8. FINANCE (FIN) COURSES
Students majoring in FIN need to complete 6 courses / 18 credits.

Core 1 FIN433 Financial Markets and Institutions

Courses 2 FIN435 Investment Theory

All Mandatory 3 FIN440 Corporate Finance

4 FIN444 International Financial Management

Elective 5 FIN340 Working Capital Management

Courses 6 FIN410 / ACT410 Financial Statement Analysis

Any Two 7 FIN455 Financial Modelling Using Excel

8 FIN464 Bank Management

9 FIN470 Insurance and Risk Management

10 FIN480 Financial Derivatives

Core Courses
FIN433 - Financial Markets and Institutions (3 Credits)
This course introduces students to the fascinating revolution in the inancial markets and
institutions of the world. Major topics include operations, mechanics, and structure of inancial
institutions including banks, insurance companies, investment companies, pension funds, etc.,
analyses of the wide array of inancial instruments that are now available in the global money
and capital markets for investing, inancing, and managing risk, and discussions on regulations,
monetary policy and international inancial system. Prior knowledge of introductory
macroeconomics will help students understand the material covered.
Prerequisite: FIN254

FIN435 - Investment Theory (3 Credits)

This course examines the investment environment and process that includes identifying
objectives and constraints, formulating and implementing strategies, and monitoring and
updating the portfolio as needed. Major topics include investment alternatives, securities
markets and trading mechanisms, risk and return analysis, modern investment theory, valuation,
analysis and management of bonds, common stocks and derivative securities, and investment
performance evaluation. Prior knowledge of business statistics will help students understand the
material covered.
Prerequisite: FIN254

FIN440 - Corporate Finance (3 Credits)

Examines in detail investment and inancing and their interrelatedness. Major topics include
inancial analysis and planning, valuation, capital budgeting, capital structure, dividend policy,
working capital management, mergers and acquisitions, hybrid inancing, bankruptcy,
multinational inancial management, and risk management. Special emphasis is given to the

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 integration of the concepts of inancial management into a total systems approach to business
decision-making.
Prerequisite: FIN254

FIN444 - International Financial Management (3 Credits)

Focuses on understanding inancial management in an international environment through
comprehensive coverage of topics from the area of International Finance. Major topics include
international inancial environment, foreign exchange markets including currency futures,
forwards, options and swaps, foreign exchange risk management, international inancing and
investing decisions, international working capital management, multinational capital budgeting,
international portfolio diversi ication, etc.
Prerequisite: FIN254, INB372

Elective Courses
FIN340 - Working Capital Management (3 Credits)
This course focuses on the management of various components of current assets and current
liabilities. Special emphasis is given to the integration of the concepts into a total systems
approach to short-term inancial management. Topics include management of cash, accounts
receivables, inventories and other current assets, and similarly management of accounts
payable, bank loans, other short-term loans and other current liabilities.
Prerequisite: FIN254

FIN410 / ACT410 - Financial Statement Analysis (3 Credits)

This course is listed under the Accounting concentration/major category.
Prerequisite: ACT202, FIN245

FIN455 - Financial Modelling (3 Credits)

The objective of this course is to equip students with the frameworks, tools, and methodologies
necessary to build and apply quantitative models for inancial decision-making using MS Excel.
The course will cover in-depth techniques of inancial modelling used in practical scenarios.
Modelling and simulation techniques will be done primarily based on MS Excel. The course is
vital for students seeking a career in inance, but also for students with broader interests who
wish to strengthen their general modelling skills.
Prerequisite: FIN440

FIN464 - Bank Management (3 Credits)

This course provides students with tools and techniques to manage banks. Major topics include
operations, mechanics, and structure of banks, performance evaluation of banks, asset-liability
management, fund management, bank regulations, international banking, and management of
various kinds of risks, such as interest rate risk, price risk, liquidity risk, etc.
Prerequisite: FIN254

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 FIN470: Insurance and Risk Management (3 Credits)
This course examines the management of non-speculative risks in the business enterprise.
Topics include concepts of risk and insurance, risk analysis, treatment of risk control and
inancing, determination of various strategies to treat risk, analysis of insurance contracts in
areas of life, health, property and liability insurance, pricing, etc. Prior knowledge of business
statistics will help students understand the material covered.
Prerequisite: FIN435, FIN440

FIN480 - Financial Derivatives (3 Credits)

This course o ers an introduction to inancial derivative markets. Emphasis is placed on the
organisation and role of put and call options markets, futures and forward markets, swaps
markets, and their interrelations. Major topics include arbitrage relations, valuation, hedging and
speculating with derivatives, implementation of derivatives trading strategies, the perspective of
corporate securities as derivatives, the functions of derivatives in securities markets and recent
innovations in derivative markets. Prior knowledge of business statistics and introductory
calculus will help students understand the material covered.
Prerequisite: FIN435, FIN440

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9. HUMAN RESOURCE MANAGEMENT (HRM) COURSES
Students majoring in HRM need to complete 6 courses / 18 credits.

Core 1 HRM340 Training and Development

Courses 2 HRM360 Human Resource Planning

All Mandatory 3 HRM380 Compensation Theory and Practice

4 HRM450 Labour Management Relations

5 HRM370 Managerial Skills Development

Elective 6 HRM410 Industrial Relations

Courses 7 HRM420 Human Resource Analytics

Any Two 8 HRM460 International Human Resource Management

9 HRM470 Negotiations

10 HRM499 Special topics in Human Resource Management

Core Courses
HRM340 - Training and Development (3 Credits)
This course is designed to provide a good understanding of sta training; members of human
resource departments contemplating a training program, or who are involved with on-the-job
training, will be of particular interest. The course develops a solid grounding in current training
methodology, techniques, and aids. Topics include learning theory, determining training needs,
writing objectives, designing training programs using outside resources, and evaluation. The
course will be tied to practices regarding organisations in Bangladesh.
Prerequisite: MGT351

HRM360 - Planning and Sta ing (3 Credits)

This course introduces students to fundamental concepts of human resource planning and
provides them with an understanding of the wide range of sta ing activities within both
commercial and industrial organisations. This course develops students’ abilities to analyse and
integrate the complex social, cultural, and organisational factors in luencing human resource
planning and sta ing in general. The course also examines the process of human resource
planning, linking human resource planning with strategic planning, job analysis, job design,
recruitment, and selection of employees. It will address various issues on job analysis, job
designs, etc.
Prerequisite: MGT351

HRM380 - Compensation (3 Credits)

The course focuses on strategies, procedures and problems in evaluating and rewarding
employees. Topics include performance measurement methods and integration of performance
into the compensation system, the e ect of laws and regulations on pay, performance
measurement and evaluation, managerial and executive compensation, practices from

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comparative perspectives and current pay issues and controversies. The course will also address
compensation, along with bene its options practised in Bangladesh.
Prerequisite: MGT351

HRM450: Labour Management Relations (3 Credits)

This course comprehensively analyses industrial and employment relations (IER), exploring
theoretical and practical aspects of key processes and practices. It examines the evolving roles
of employment relations, management, trade unions, governments, and arbitration tribunals,
providing insights into how these roles impact the broader economic and social outcomes of
industrial bargaining at various levels. The course also delves into Bangladesh’s IER practices,
highlights essential areas of labour law, and o ers a brief comparative analysis of employment
relations across international contexts.
Prerequisite: MGT351

Elective Courses
HRM370 - Leadership Theory and Practice (3 Credits)
This course explores the theoretical nature of leadership. The emphasis is on the application of
theories of leadership in political, economic, social, and global contexts. A critical examination
of the leadership literature and research is used to develop an appreciation for the contingency
and interdisciplinary nature of leadership.
Prerequisite: MGT351

HRM410: Industrial Relations (3 Credits)

This course comprehensively analyses industrial and employment relations (IER), exploring
theoretical and practical aspects of key processes and practices. It examines the evolving roles
of employment relations, management, trade unions, governments, and arbitration tribunals,
providing insights into how these roles impact the broader economic and social outcomes of
industrial bargaining at various levels. The course also delves into Bangladesh’s IER practices,
highlights essential areas of labour law, and o ers a brief comparative analysis of employment
relations across international contexts.
Prerequisite: MGT351

HRM420 - Human Resource Analytics (3 Credits)

The course aims to introduce analytics in the context of Human Resource Management practices
in organisations. It introduces several analytics-based tools for identifying commonly
encountered HR issues and basic statistical analyses to evaluate information, along with a
discussion on the ethical issues and future trends associated with HR analytics. Through
exploring the content and engaging with the learning activities, the course cultivates evidence-
based decision-making capability within the context of people management.
Prerequisite: MGT351

HRM460 - International Human Resource Management (3 Credits)

This course introduces the complexities of International Human Resource Management and
distinguishes International HR practices from their domestic counterparts. It explains the critical
relationship between international HRM and the global strategic management of international

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organisations. Focus is given on issues faced by international, multinational and transnational
companies: (i) Recruitment, selection, compensation and career management; (ii) Integration of
expatriate and local employees into global organisations; (iii) Adjustment of HR environment of
the employment relationship (including legal variations in HR practice); and (iv) Use of HR to
develop global organisational learning systems. It also considers a comparative analysis of North
American, Asian, and European corporations to understand IHRM practices.
Prerequisite: MGT351

HRM470 - Negotiations (3 Credits)

Negotiation and Con lict Management presents negotiation theories, strategies and styles within
an employment context. In addition to the theory and exercises presented in class, students
practice negotiating with role-playing simulations that cover a range of topics, including di icult
situations such as cross-cultural mentoring and an emergency. Other special cases discussed
include abrasiveness, dangerousness, racism, sexism, whistle-blowing, and ethics. The course
will address con lict resolution as well.
Prerequisite: MGT351

HRM499 - Special topics in Human Resource Management (3 Credits)

This course examines the contemporary or specialised topics related to human resource
management. The course is o ered based on student demand.
Prerequisite: MGT351

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 10. INTERNATIONAL BUSINESS (INB) COURSES
Students majoring in INB need to complete 6 courses / 18 credits.

Core 1 MKT382 International Marketing

Courses 2 INB400 International Trade and Finance

All Mandatory 3 INB480 Global Business Strategy

4 INB490 Cross-Cultural Management

5 INB350 International Business Negotiations

Elective 6 INB355 Country Risk Analysis

Courses 7 INB410 International Competitiveness

Any Two 8 INB415 Global Fashion Buying and Merchandising

9 MKT417 Export-Import Management

10 INB450 Emerging Economies

11 INB495 International Trade Law

Core Courses
MKT382 - International Marketing (3 Credits)
This course introduces the marketing practices that companies employ to expand
internationally. In addition, this course highlights the cultural and environmental considerations
irms consider when tailoring their marketing strategies to the international environment.
Prerequisite: MKT202, INB372

INB400 - International Trade and Finance (3 Credits)

This course is designed to provide students with a detailed understanding of the current trend in
international trade in the context of economic and inancial interactions between countries. This
course equips the students with the necessary trade theories, trade policies, and trade
instruments to provide more breadth on international trade concepts. Also, this course
elaborates on the impacts of Balance of Payment, currency, and exchange rate on international
trade.
Prerequisite: INB372

INB480 - Global Business Strategy (3 Credits)

This course provides a study of the development of business strategies in an international
context. This unit introduces key theories of international business strategy – those concerning
the rationales for international expansion, the choice of foreign market entry strategy, and the
challenges multinationals face when implementing their international business strategies.
Particular attention will be devoted to the role played by the international business environment
and its institutions, evaluating critical strategic issues facing the multinational enterprise and
exploring inter-relationships between host government policies and multinational company
strategies.

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 Prerequisite: INB372

INB490 - Cross-Cultural Management (3 Credits)

The course will address di erences in attitudes, values, and beliefs across di erent cultures. The
course proceeds further by introducing various theories of culture and their applications in
cross-cultural environments. Issues such as business etiquette, nonverbal communication,
negotiations, interpersonal communication, time management, employee motivation, and
decision-making are discussed in the context of intercultural di erences to bring the
management aspect into understanding the complexities of conducting global business. There
will also be a focus on cultural learning, acculturation, and how organisations can cultivate a
global mindset among their workforce.
Prerequisite: INB372

Elective Courses
INB350 - International Business Negotiations (3 Credits)
This course will provide an overview of the theory and practical skills essential for successful
negotiation. By the end of this course, students are expected to di erentiate between
distributive bargaining and integrative negotiation, understand the perceptual, cognitive, and
emotional processes that inhibit or facilitate e ective negotiation, recognise communication
errors, and outline strategies for improving productive communication. The course will also
highlight more complex issues such as multiparty negotiations, ethics, and cross-cultural
business behaviour.
Prerequisite: INB372

INB355 - Country Risk Analysis (3 Credits)

This course will provide students with a comprehensive introduction to country risk analysis,
which is used mainly in international business and inance contexts to understand the feasibility
of foreign investment decisions. Rather than focusing on a speci ic country or region, the course
will provide a more general analytical approach to risk analysis that can be applied across
various countries. By the end of the course, students will have a strong understanding of
di erent types of country risks, sources of country risk, and ways to manage country risks.
Prerequisite: INB372

INB410 - International Competitiveness (3 Credits)

The course comprises various theories and models for explaining a nation's competitive
advantage. Students will have snapshots of traditional theories and models and investigate their
weaknesses. Porter’s Diamond model will be used to explain why some nations produce speci ic
products/services more e iciently. The patterns of the world competitive scenario will be
examined by observing countries that have been at the forefront of international competition. In
addition, the course examines the countries that are likely to become more competitive in
particular sectors in the future. Moreover, the students will generate a project on a speci ic
country’s competitive advantage at the end of the semester.
Prerequisite: INB372

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INB415 - Global Fashion Buying and Merchandising (3 Credits)
This course, with an overview of the international fashion business, will guide students to
understand the role and responsibility of fashion buyers and merchandisers in the global market.
It will focus on professional buying and merchandising methods, including practical knowledge
of garment buying. Students will grasp several core concepts of fashion merchandising,
including the global marketplace of fashion, the product selection process of a fashion buyer,
major methods of import/export, pricing strategies, and the pro itability of fashion products.
Prerequisite: INB372

MKT417 - Export Import Management (3 Credits)

This course discusses the operational mechanics of export and import transactions parties,
including banks, insurers, shippers, etc., involved in export-import inancing, available incentives
for export prices, agencies that provide help to exporters and importers, relevant government
policies including the regulations of foreign exchange; export promotion methods, and
emphasises the cases of Bangladesh.
Prerequisite: INB372

INB450 - Emerging Economies (3 Credits)

Emerging markets have been constantly hogging news headlines. These countries have lifted
millions out of poverty by providing jobs and livelihoods and have transformed themselves
radically. Emerging economies are not exciting for just cheap labour and bountiful raw materials.
They are now looked at seriously as the largest unsaturated markets in the world. The
attractiveness of emerging markets lies in the fact that many of these markets are already among
the world’s largest economies and are poised to be the critical drivers of what happens in the
world in the next couple of decades. This course covers the economic development and market
structure of various Asian and emerging economies.
Prerequisite: INB372

INB495 - International Trade Law (3 Credits)

This course focuses on the analysis and interaction between the following fundamental
concepts, including the historical overview of multilateral trade agreements, the political
dynamics of trade, and the free trade and trade barrier dichotomy. Along with international sales
and carriage of goods, including INCO Terms and the Vienna Convention (CISG), payment and
insurance (marine cargo insurance), dispute resolution in private international trade
(conventional civil litigation versus ADR), and harmonisation of international trade laws and
practices (critical perspective for future) will be discussed in this course.
Prerequisite: INB372

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 11. MANAGEMENT (MGT) COURSES
Students majoring in MGT need to complete 6 courses / 18 credits.

Core 1 MGT321 Organisational Behaviour

Courses 2 MGT330 Designing E ective Organisations

All Mandatory 3 HRM370 Managerial Skills Development

4 MGT410 Organisational Development & Change Management

5 MIS320 Digital Enterprise Management

Elective 6 MGT350 Managing Quality

Courses 7 HRM450 Labour Management Relations

Any Two 8 HRM470 Negotiations

9 MGT490 Project Management

Core Courses
MGT321 - Organisational Behaviour (3 Credits)
This course provides a concise, selective and accessible guide to the study of Organisational
Behaviour (OB). The underlying theme of this course is the need for organisational e ectiveness
based on an understanding of OB, the people, resources and the role of management as an
integrating activity. The progressive discussions aim to appeal to postgraduate students who
wish to enhance their knowledge and understanding of the subject area. It is also hoped that the
course may appeal to those aspiring to managerial positions.
Prerequisite: MGT210 / MGT212

MGT330 - Designing E ective Organisations (3 Credits)

This course is designed to make the student understand the functioning of business
organisations, and, second, to introduce the basic concepts needed to design, implement and
change the organisational structure. It will cover areas of departmentation and structures of the
organisation, along with matrix and virtual concepts of organisation design.
Prerequisite: MGT321

HRM370 - Leadership Theory and Practice (3 Credits)

This course explores the theoretical nature of leadership. The emphasis is on the application of
theories of leadership in political, economic, social, and global contexts. A critical examination
of the leadership literature and research is used to develop an appreciation for the contingency
and interdisciplinary nature of leadership.
Prerequisite: MGT351

MGT410 - Organisational Development and Change Management (3 Credits)

This course introduces organisational development, the ability of organisations, large or small, to
e ectively, economically, and strategically make changes to improve their products. The course

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explores the history, major trends, and ethical and professional issues in organisational
development while illustrating the OD practitioner’s analysis, data gathering, intervention
processes and techniques, diagnosis, and inal recommended changes through readings,
discussion postings, applied exercises, case studies and student research.
Prerequisite: MGT321

Elective Courses
MIS320 - Digital Enterprise Management (3 Credits)
This course is designed to prepare for management roles in the digital age by developing a
working knowledge of emerging technologies. Digital Enterprise Management (DEM) will
connect through topics of communications, Culture, Information and Technology. Studies in
DEM focus on the technologies comprising the Internet and the Web, which are transforming
existing companies and providing fertile ground for the creation of new digital enterprises.
Prerequisite: MIS205 / MIS207

MGT350 - Managing Quality (3 Credits)

This course examines the primary tools and methods used to monitor and control quality in
organisations and how quality can be improved. Topics such as the historical development of
quality management, the seven basic tools for quality improvement, and management strategies
for implementing world-class quality improvement strategies are included.
Prerequisite: MGT314

HRM450 - Labour Management Relations (3 Credits)

This course is listed under the Human Resource Management concentration/major category.
Prerequisite: MGT351

HRM470 - Negotiations (3 Credits)

This course is listed under the Human Resource Management concentration/major category.
Prerequisite: MGT351

MGT490 - Project Management (3 Credits)

This course introduces the foundational knowledge for project planning, scheduling, controlling,
resource allocation, and performance measurement activities required to complete a project
successfully. Various project management techniques are introduced in this course.
Prerequisite: MGT314

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12. MANAGEMENT INFORMATION SYSTEMS (MIS) COURSES
Students majoring in MIS need to complete 6 courses / 18 credits.

Core 1 MIS210 Concepts of Computer Programming

Courses 2 MIS310 Database Systems for Business

All Mandatory 3 MIS320 Digital Enterprise Management

4 MIS470 Systems Analysis and Design

5 MIS330 / MKT 330 Digital Marketing

Elective 6 MIS410 Business Intelligence

Data Communication and Networking for

Courses 7 MIS450
Business

Courses 8 MIS460 Decision Support Systems

Any Two 9 MGT490 Project Management

10 MIS499 Special Topics in MIS

Core Courses
MIS210 - Concepts of Computer Programming (3 Credits)
This course provides students with the concepts, processes, and tools of systems analysis and
systems design, object-oriented methods and tools are utilised with a focus on developing web-
based, database-driven systems. Students will be trained in a programming language.
Prerequisite: MIS205 / MIS207

MIS310 - Database Systems for Business (3 Credits)

This course covers fundamentals of database architecture, database management systems, and
database systems. Principles and methodologies of database design, and techniques for
database application development.
Prerequisite: MIS205 / MIS207

MIS320 - Digital Enterprise Management (3 Credits)

This course is designed to prepare for management roles in the digital age by developing a
working knowledge of emerging technologies. Digital Enterprise Management (DEM) will
connect through topics of communications, Culture, Information and Technology. Studies in
DEM focus on the technologies comprising the Internet and the Web, which are transforming
existing companies and providing fertile ground for the creation of new digital enterprises.
Prerequisite: MIS205 / MIS207

MIS470 - Systems Analysis and Design (3 Credits)

Examines techniques required to conduct information systems analysis. Topics include
concepts, phases, activities, and roles of SDLC, system feasibility study, cost-bene it analysis of

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 information systems, proposal evaluation, techniques for analysing and documenting existing
and proposed systems, form design, structured analysis, data low diagrams, data dictionaries,
decision tables, state transition diagrams, ER diagrams, and object-oriented techniques,
selection of hardware and software; implementation and post-implementation evaluation of
systems. This course may deploy a case tool to teach systematic analysis and documentation
through hypothetical case situations or a semester-long ield project.
Prerequisite: MIS310

Elective Courses
MIS330 / MKT 330 - Digital Marketing (3 Credits)
This course aims to equip students with the skills necessary to develop and implement cutting-
edge marketing and business development strategies. This course introduces students to
conceptualising, developing, and using marketing in computer-mediated environments (CMES).
Students learn about e-business marketing, which represents the skills 21st-century marketers
need. This course focuses on creating customer value through CMES and sees marketing as
information sharing with modern electronic technologies.
Prerequisite: MKT202

MIS410 - Business Intelligence (3 Credits)

This course is intended to provide an integrative foundation in the ield of business intelligence
at the operational, tactical, and strategic levels. Topics such as business process analysis and
design, data pipeline construction for automation services (data extraction from di erent
sources, data processing and model building, data visualisation and web-based dashboard
construction), machine learning algorithms, and trading automation, along with other topics
relevant to business intelligence, will be covered in this course.
Prerequisite: MIS205 / MIS207, BUS173

MIS450 - Data Communication and Networking for Business (3 Credits)

This course provides an introduction to the ield of network security. Speci ic topics to be
examined include threats and vulnerabilities to network architectures and protocols, Botnets,
email security, IP security, Web security, Network attack propagation modelling (tra ic analysis,
traceback mechanisms), and Network security management techniques such as Firewalls and
IDS.
Prerequisite: MIS205 / MIS207, MIS310

MIS460 - Decision Support System (3 Credits)

This course will look to provide an overview of Decision Support Systems and their types,
normative, behavioural theories and cognitive biases in decision making, DSS Architecture,
Introduction to DSS development tools, Modeling and decision analysis (preferably by using
Excel), Programming concepts (Linear Programming), Review of Database Concept (with
Oracle), Overview of OLAP and data mining, Introduction to data warehousing, Group Support
System, Arti icially Intelligent Decision Support System: tools and applications, discussion of
design appropriateness, risk assessment and implementation issues of DSS. The course will
provide the students with the opportunity to design a simple decision support system and to
evaluate and justify the design.
Prerequisite: MIS310

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MGT490 - Project Management (3 Credits)
This course is listed under the Management concentration/major category.
Prerequisite: MGT314

MIS499 - Special Topics in MIS (3 Credits)

This course explores the foundational and advanced concepts of cloud computing architecture,
focusing on its business applications, security, and compliance. Students will learn to manage
cloud platforms, con igure identity access management, and utilise AWS services like EC2, S3,
and SageMaker. The curriculum emphasises hands-on experience in lifecycle management,
database automation, elastic load balancing, and machine learning model development. By
engaging in practical exercises and projects, students will gain pro iciency in designing secure,
scalable, and e icient cloud-based solutions, preparing them for the dynamic demands of the
cloud computing industry.
Prerequisite: MIS205 / MIS207

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13. MARKETING (MKT) COURSES
Students majoring in MKT need to complete 6 courses / 18 credits.

Core 1 MKT337 Promotional Management

Courses 2 MKT344 Consumer Behaviour

All Mandatory 3 MKT460 Strategic Marketing

4 MKT470 Marketing Research

5 MKT330 / MIS330 Digital Marketing

Elective 6 MKT355 Agricultural Marketing

Courses 7 MKT382 International Marketing

Any Two 8 MKT412 Service Marketing

9 MKT417 Export-Import Management

10 MKT445 Sales Management

11 MKT450 Marketing Channels

12 MKT465 Brand Management

13 MKT475 Marketing Analytics

Core Courses
MKT337 - Promotional Management (3 Credits)
This course encompasses various components of a irm's promotional mix, including advertising,
sales promotion, public relations, direct marketing, and personal selling. Students will gain
foundational knowledge about the importance of promotional management, its place in the
marketing mix, and how it has evolved. An emphasis will be placed on the strategic planning
involved in creating and executing promotional campaigns.
Prerequisite: MKT202

MKT344 - Consumer Behaviour (3 Credits)

This course enlightens students with insights into understanding consumer behaviours,
including searching, purchasing, using, evaluating, and disposing of products and services. This
course provides a comprehensive understanding of consumer behaviour by integrating
psychological theories. Students will explore concepts such as motivation, personality,
perception, attitude formation, learning processes, cultural nuances, and consumer decision-
making dynamics. This course will equip students to target customers and position products
using diverse tactics e ectively.
Prerequisite: MKT202

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 MKT460 - Strategic Marketing (3 Credits)
Building upon fundamental marketing concepts, this course emphasises the development of
market-driven strategies. The course progresses from basic marketing concepts like market
segmentation and product positioning to contemporary strategies like digital channels and
social media marketing. By completing this course, students will gain advanced skills in
developing integrated marketing strategies that generate value for customers and ensure
growth for an organisation.
Prerequisite: MKT202

MKT470 - Marketing Research (3 Credits)

This course o ers a deep dive into the world of e ective market research, going beyond typical
methods like surveys and interviews. Students will learn how to set up research projects, de ine
the problem, discover various ways to gather data and master the art of analysing data and
presenting indings. The course highlights the importance of market research in management
decision-making, ensuring marketers leverage these insights e ectively. The course explores
qualitative and quantitative research approaches.
Prerequisite: BUS173, MKT202

Elective Courses
MKT330 / MIS330 - Digital Marketing (3 Credits)
This course is listed under the Management Information Systems concentration/major category.
Prerequisite: MKT202

MKT355 - Agricultural Marketing (3 Credits)

The course covers di erent topics that play fundamental roles in the agricultural market,
including the manufacturing and distribution of agricultural products. Students will acquire
knowledge of the marketing systems and market opportunities of major agricultural
commodities open to primary producers in the market. This course also guides students in
analysing and assessing the global and dynamic market forces that impact the agri-food supply
chain, from primary producers to end consumers. It will explore how these forces in luence
primary producers’ strategies in agri-food production and marketing. This module is designed to
introduce students to di erent commodity marketing methods that are highly relevant to
Bangladesh’s market.
Prerequisite: MKT202

MKT382 - International Marketing (3 Credits)

This course is designed to introduce the marketing practices that companies employ to seek
marketing opportunities outside the home country. In addition, this course highlights the
cultural and environmental policies and techniques that irms consider while selecting and
adapting their marketing strategies to suit the international environment.
Prerequisite: MKT202

MKT412 - Services Marketing (3 Credits)

This course explores the unique challenges service marketers face, such as inventory
management, demand-supply synchronisation, service quality consistency, and service

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 performance management. This course examines strategies employed by service industry
leaders from various sectors, such as the hospitality industry, inancial planning, airlines, and
communication, as well as manufacturing and high-tech industries (both of which depend
heavily on services to provide value). The course emphasises understanding the essence of
services, applying relevant models, concepts, tactics, and strategies for solving service-related
problems, and improving service quality while ensuring customer satisfaction.
Prerequisite: MKT202

MKT417 - Export Import Management (3 Credits)

This course discusses the operational mechanics of export and import transactions involving
parties such as banks, insurers, and shippers. It covers export-import inancing, available
incentives for export prices, agencies that assist exporters and importers, relevant government
policies, regulations of foreign exchange, and export promotion methods. The course highlights
cases from Bangladesh.
Prerequisite: MKT202

MKT445 - Sales Management (3 Credits)

This course provides the basic foundations for understanding all crucial aspects of selling. The
course also o ers a thorough and up-to-date integrated overview of the accumulated theory and
research evidence relevant to Sales Management. Lastly, the course stresses basic concepts,
critical decision areas, and analytical approaches for personal selling and examines the
formulation, implementation, evaluation, and control of a strategic sales plan.
Prerequisite: MKT202

MKT450 - Marketing Channels (3 Credits)

This course covers marketing channel decisions that are among management's most important
decisions. In this course, students will learn how channel decisions impact a company's
marketing strategy. Students will comprehend the in luence of channel choices on pricing,
sales, and advertising and how channel member capabilities shape product decisions. The
course also features channel management challenges, accentuating recent distribution
innovations like the Internet and e-commerce.
Prerequisite: MKT202

MKT465 - Brand Management (3 Credits)

This course emphasises branding, the strategic process of organising marketing activities
around the introduction, promotion, and optimisation of brand portfolios. In this course,
students will learn the signi icance of building and maintaining brand equity, a vital asset for top-
performing companies. They will understand how robust brand strategies lead to inancial
success, consumer loyalty, and a competitive edge. Given the growing emphasis on branding in
the Bangladeshi context, the course blends global and local marketing theories and practices to
equip students with essential brand management skills.
Prerequisite: MKT202

MKT475 - Marketing Analytics (3 Credits)

This course introduces students to big data, marketing analytics, and business analytics tools. It
focuses on assessing signi icant business metrics to identify prospects for improving business

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performance. The course will enable students to use marketing analytics tools such as Excel,
Google Sheets with XL Miner, and SPSS. They will learn to assess and analyse datasets from
various consumer databases. Students will be able to view, understand, question, interpret, and
visualise data in many ways that reveal relationships, patterns, and trends in the form of maps,
globes, reports, and charts. They will learn to answer questions, interpret results, and solve
problems by looking at data in a way that is quickly understood and easily shared.
Prerequisite: MKT202

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 14. SUPPLY CHAIN MANAGEMENT (SCM) COURSES
Students majoring in SCM need to complete 6 courses / 18 credits.

Core 1 SCM310 Logistics and Transportation

Courses 2 SCM320 Demand Planning and Ful illment

All Mandatory 3 SCM450 Global Procurement and Sourcing

4 MGT460 Six Sigma and Lean Manufacturing

Elective 5 SCM360 / MGT360 Services Management

Courses 6 MKT470 Marketing Research

Any Two 7 MGT490 Project Management

Core Courses
SCM310 - Logistics and Transportation (3 Credits)
This course re lects the growing importance of transport and logistics management within the
world of business. A career in transport and logistics could mean working with a specialist
provider of logistics and distribution of services, a train operator, a bus or coach company, a
consultancy or possibly the armed forces. The course also covers the operational and economic
aspects of passenger transport. The course will cover global as well as local contexts in
Bangladesh.
Prerequisite: MKT202, MGT210 / MGT212

SCM320 - Demand Planning and Ful ilment (3 Credits)

This course is directed towards understanding the responsibilities in the manufacturing, retail,
distribution and services industries. Topics include demand planning/management, inventory
management, supply chain management, logistics & operations, sales and marketing, supply
planning/management, manufacturing, as well as scheduling and planning.
Prerequisite: MGT314

SCM450 - Global Procurement and Sourcing (3 Credits)

This course is designed to develop an understanding of the strategic role that sourcing
decisions can play in supply chain management to gain a sustainable competitive advantage in a
global environment. It will look at alternative ways in which the upstream supply chain can be
successfully con igured and coordinated in di erent contexts, including the strategic role of IT
in supporting this.
Prerequisite: MGT314

MGT460 - Six Sigma and Lean Manufacturing (3 Credits)

This course is designed to provide the students with a irst step toward the successful
implementation of process improvement methods by developing familiarity with the basic
concepts and language of Six Sigma and Lean Manufacturing. This course provides an
introduction to the De ine-Measure-Analyse-Improve-Control (DMAIC) process improvement

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cycle and key concepts in lean manufacturing, such as continuous improvement, just-in-time
production, ‘pull’ philosophy, etc.
Prerequisite: BUS173, MGT314

Elective Courses
SCM360 / MGT360 - Services Management (3 Credits)
The course is designed to provide students with an understanding of the analysis, decision-
making and implementation issues of managing the operational aspects of a service. In addition,
it will cover issues of location, layout, capacity, inventory, distribution and quality assurance.
Furthermore, it will e ectively address the management of technologies and human resources.
Prerequisite: MGT210 / MGT212, MKT202

MKT470 - Marketing Research (3 Credits)

This course is listed under the Marketing concentration/major category.
Prerequisite: BUS173, MKT202

MGT490 - Project Management (3 Credits)

This course is listed under the Management concentration/major category.
Prerequisite: MGT314

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15. BUS498 - Internship or Research Project (4 Credits)
An Internship is a 4-month/12-week temporary work engagement of a student in an organisation.
The aim is to allow the students to transition to their professional careers from their academic
life. Interns are assigned under academic supervisors. At the end of the period, students are
required to submit a report to the supervisory panel for evaluation.

A Research Project is a 4-month/12-week research engagement by a student under the

supervision of a faculty member. The aim is to test the independent research skills students have
acquired during their time at the university. Students can work on independent research or join
their supervisor’s ongoing research projects. At the end of the period, students are required to
submit a dissertation/project report to the research panel for evaluation.

Prerequisite: Students must complete 100 credits to be eligible to enrol in BUS498.

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Published by
BBA Programme O ice
School of Business and Economics
North South University
15/B, Bashundhara, Dhaka 1229, Bangladesjh

Email: [email protected]
Tel: (8802) 5566 8200, Ext. 1774, 1793
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