Suggested Readings:

 Khan, M. Y., & Jain, P. K. (2006). Management Accounting, McGraw-Hill Education, 4thEdition.
 Ananthanrayanan, P.S. (2014). Management Accounting, Oxford Publication.
 Larson, Kermit D., & Miller, Paul B. W. (1994) Financial Accounting, McGraw-HillEducation
 Narayanaswamy, R. (2014). Financial Accounting: A Managerial Perspective, PrenticeHall India,
6th Edition.
 Maheshwari, S.N., Maheshwari, S.K. &Maheshwari, S.K. (2018), Financial Accounting, Vikas
Publishing, 6th Edition.

IMS(CC)-104: MARKETING MANAGEMENT

Course Objective: The course seeks to familiarize the students with marketing principles and
theories and develop an understanding of their practical applications in the contemporary business
environment. The students would understand that companies are now customer-and- market
driven. Segmentation, targeting and positioning are the basic fundamentals involved in value
creation, delivery and promotion.

Learning Outcomes: The students will grasp how the concept of marketing is changing with times
and companies are developing newer forms of communication as well as strategies to leverage on
their understanding of customers.

Unit I:
Meaning, Scope, Nature, Importance, Recent Trends & Challenges in Marketing, Core Concepts of
Marketing, Company’s Orientations towards the Marketplace, Concept of Value,Value Creation and
Delivery.

Unit II:
Marketing Plan and Strategy, Ansoff Market Expansion Grid, BCG Matrix, Role of Technology in
Marketing, Environmental Variables of Marketing, Market Segmentation, Bases for Segmentation,
Market Targeting, Developing and Communicating Positioning Strategy.

Unit III:
Consumer and Business Markets, Product Classification, Product life cycle – stages and strategies,
Product Differentiation, Developing Pricing Strategies and Programs, Adapting the Price, Pricing
techniques for Promotion, Responding to Price Changes.

Unit IV:
Dealing with Competition, Role of Marketing Channels, Channel levels, Channel Design Decision and
Managing Channel Conflict.

Unit V:
Characteristics of Marketing Communication Mix, Integrated Marketing Communication, Macro
Models of Communication, Micro Models of Consumer Response, Communication Objectives,
Personal and Non-Personal Communication Channels, New Forms of Communication (viral
marketing, experiential marketing), Marketing Control, Emerging trends in marketing.

Suggested Readings:
 Kotler, P., & Keller, K., Koshi, A. &Jha,(2012) M. Marketing Management: South Asian
Perspective ,Pearson(14th edition.).
 Rama0swamy, V.S., & Namakumari, S. (2018), Marketing Management: GlobalPerspective
Indian Context Sage Pub.(6th edition.).
 Grewal, D., Levy,(2016) M. Marketing McGrawHill(5th edition.).
 Saxena, Rajan.(2009) Marketing Management McGraw Hill (6th edition).
 Dutta, Debraj&Dutta, Mahua,(2011) Marketing Management., Vrinda Publication,(2ndEdition)
 Kamal Y. (2020), Marketing Management, NRBC, (1st Edition).

IMS(CC)-105: MANAGERIAL ECONOMICS

Course Objective: The objective of this course is to acquaint the students with insights of Economic
Theory as used in managerial decision making. Emphasis is given to changes in thenature of business
firms in the context of globalization.

Learning Outcomes: Managerial Economics provides the students with the basic tools to
fundamentally deal with achieving a set of goals in a situation where resources are limited and
choices must involve trade-offs, taking into account the external environment. The course willhelp
the students strengthen the foundations of analytical approach to Managerial decision- making and
understand the economic behaviour of several economic agents including a singlefirm. They will be
exposed to the economic underpinnings of consumer behaviour and also understand the production
functions facing firms. They should be able to analyse various market structures and the strategic
behaviour of firms as regards pricing and output decisions.Students will also learn how the changing
Macroeconomic environment impacts the prospectsof various businesses.

Unit I:
Nature and Scope of Managerial Economics, Demand-Supply Framework, Elasticity types and
applications, Demand Forecasting, Marginal Analysis and Optimization.

Unit II:
Analysis of Production Function, Theory of Cost, Law of Variable Proportion, Laws of Returnsto Scale,
Economies of Scope, Optimal Combination of Inputs,

Unit III:
Managerial Theories and Goal(s) of a Firm; Information Economics and its Business Applications,
Environmental Economics.

Unit IV:
Market Structures and Strategic Behavior of Firms, Pricing and out-put strategies in different Market
Structures, Price Discrimination, Game Theory Applications.

Unit V:
National Income Analysis, Theories of Inflation and Deflation, Theories of Business Cycles and
Stabilization Policies, Monetary Policy, Fiscal Policy and the Budget.

Suggested Readings:
 Thomas & Maurice (2016); Managerial Economics; McGraw-Hill. 8th Edition.
 Salvatore & Rastogi (2016); Managerial Economics: Principles & WorldwideApplications; Oxford
University Press, 8th Edition.
 J.V. Vaishampayam (2008); Managerial Economics; NRBC, 1st Edition.
 A Koutsoyiannis (2003); Modern Microeconomics; Palgrave MacMillan, 2nd Edition.
 G S Gupta (2017); Managerial Economics; McGrawHill Education, 2nd Edition.
IMS(VC)-101: HUMAN RESOURCE MANAGEMENT

Course Objective: To develop student competency on theories and practices dealing with factors
influencing people at workplace. It teaches the basic techniques of how an organization acquires,
rewards, motivates, and manages its people effectively.

Learning Outcomes: On completion of the course the student should be able to understand the
importance of human resources (HR) in organization, link organization strategy with human
resource practices in an organization, learn the techniques of HR practices and its implementation
aspects to motivate employees for performance and their retention and to learn the implementation
of HR practices thorough discussion of real examples with case studies.

Unit I:
Introduction to Human Resource Management (HRM), Evolution of HRM, Trends shaping HRM,
Strategic Human Resource Management, HRM Models-Harvard model, Guest model, Ulrich’s HR
model, AMO framework, Line and Staff aspects of HRM.

Unit II:
Job Analysis- process and methods, Job Description, Job Specification, Human Resource Planning
and Forecasting, Employee Recruitment- Sources, Application Forms, Employee Selection- Types of
Tests, Management Assessment Centers, Types of Interviews, Placement.

Unit III:
Employee Orientation- Purpose, Process, Training Process- Analysing the training need & designing
the training program, implementation and evaluation of training program, Management
Development Programs, Employer Life-cycle Career Management- Promotion, Transfers,
Retirements, Career Planning, Talent Management.

Unit IV:
Concept of Performance Management and Appraisal, Techniques for Appraising Performance,
Appraisal related Problems, Appraisal Interview, Succession Planning Factors in determining pay
rates, Process of establishing Pay rates- Salary survey, Job Evaluation, Pricing Managerial and
Professional Jobs, Competency-Based Pay, Variable Pay, Employee Incentives, Benefits.

Unit V:
Employee Relations: Concept and Types of Employment Relationship, Industrial relations, Collective
bargaining, Psychological Contract, Ethical behaviour at work, Employee well- being.

Suggested Readings:
 Dessler, G. &Varkkey, B. (2015); Human Resource Management; New Delhi: Pearson; 14th
Edition.
 Armstrong, M. & S. Taylor. (2017); Armstrong’s Handbook of Human ResourceManagement
Practic;e London: Kogan Page; 14th Edition.
 Aswathappa, K. (2010); Human Resource and Personnel Management; Tata McGraw- Hill
Education; 6th v
 Rao, P. S., & Rao, V. S. P. (2009); Personnel and Human Resource Management;Himalaya
Publishing House; 5th Edition.
 Bernardin, John H. (2012); Human Resource Management; McGraw Hill; 6th Edition.