Event Planning
The nine essentials of event planning
The Essential What it means Where to find it in
the course
1. Your event outline document Explains what the event is about, and how it will work. It is an Module 1
overview that touches on the highlights of the other elements.
2. Audience Clarifying who the event is for, who you expect/hope will attend. Module 1
Figuring out how you plan to reach that "target market".
3. Setting objectives and defining What do you plan to accomplish with the event. What will success Module 1
success factors look like? How will you actually measure your success?
4. Activities and appearance What is the event 'made of'? What will happen at the event? How will Module 2
it unfold? What will it look like? What kind of theme will you use?
5. Selecting the facility Deciding on what kind of facility you need and picking out the actual Module 2
location.
6. Resources The people and materials you'll need for the event. Module 2
7. Budget What it's going to cost and (if appropriate), how much do you need Module 3
to raise, and how are you going to do it?
8. Risk Management Anticipating what might go wrong and planning to manage these Module 5
risks.
9. Evaluation What worked and what could be even better next time? Module 6
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