TRIBHUVAN UNIVERSITY

Saraswati Multiple Campus

Lekhnath marga, Thamel, Kathmandu

A Project Report on

“Daraz.com.np”

“In partial fulfillment of requirement for the degree of

TRIBHUVAN UNIVERSITY in Bachelor of Business Administration”

Submitted by: Submitted to:

Prachi Kunwor Manoj Giri

Sujal Adhikari

Sameer Khadka ………………

Ranjit Khatri Date of Submission

BBA 6th Semester ……………..

ii
 ACKNOWLEDGEMENT

We would extend our regards to Mr. Manoj Giri, E-commerce facilitator of Saraswati
Multiple Campus for providing us an opportunity to work on a practical aspect of E-
commerce. This project has broadened our knowledge about e-commerce and what are
the situations of this site especially in Nepal. We would like to also thank all those who
continually provided us with innovative ideas and supported us to the project. We
appreciate the help of our friends and related people who have assisted us in preparing
this report directly or indirectly.

We would also like to extend special thanks to Daraz Nepal and Saraswati Multiple
Campus for extending a helping hand in different way. We would like to offer a warm
gratitude to those friends who provided constructive and creative suggestions in
preparing this report.

iii
 ABSTRACTS

This study aims to establish a preliminary assessment, evaluation and

understanding of the Daraz, one of the leading ecommerce sites of Nepal. This
report conducted on Daraz and its working processes shows such ecommerce site are
operating its business and at the same time making a sustainable progress. Through this
report, we make an effort to understand how Daraz has used different resources and what
the operational functions of the company are. After this analysis one can have the idea of
how an e-commerce site like Daraz is managed and operated and the problem and
challenges faced by such platform.

iv
Table of Contents
ACKNOWLEDGEMENT..................................................................................................iii
ABSTRACTS.....................................................................................................................iv
LIST OF FIGURES............................................................................................................vi
ABBREVIATIONS...........................................................................................................vii
CHAPTER ONE: INTRODUCTION..................................................................................1
1.1 Introduction of the Project Work...............................................................................1
1.2 Background................................................................................................................2
1.3 Objectives of the Project Work..................................................................................3
1.4 Scope of the Project Work.........................................................................................3
1.5 Significance of the Project Work...............................................................................4
1.6 Features of Daraz.......................................................................................................4
CHAPTER TWO: HOMEPAGE OF THE WEBSITE.......................................................6
2.1 Top of the Homepage................................................................................................6
2.2 Body of the Homepage..............................................................................................7
2.3 Bottom of the Homepage...........................................................................................8
CHAPTER THREE: BUSINESS PROCESS......................................................................9
3.1 Online Opportunity....................................................................................................9
3.2 Business Model........................................................................................................11
3.3 Marketing Strategies................................................................................................13
3.4 Payment Method......................................................................................................16
CHAPTER FOUR: SWOT ANALYSIS...........................................................................17
4.1 Strength....................................................................................................................17
4.2 Weakness.................................................................................................................17
4.3 Opportunities...........................................................................................................18
4.4 Threats.....................................................................................................................18
CHAPTER FIVE: BUSINESS PROBLEM ANAYSIS AND SOLUTION....................19
5.1 Problems..................................................................................................................19
5.2 Solutions..................................................................................................................20
CONCLUSION..................................................................................................................22
REFERENCES..................................................................................................................23

v
 LIST OF FIGURES

Figure 1: Homepage Top.....................................................................................................6

Figure 2: Homepage Body..................................................................................................7
Figure 3: Homepage Bottom..............................................................................................8
Figure 4: B2C Model.........................................................................................................11
Figure 5: B2B Model.........................................................................................................12

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 ABBREVIATIONS

B2B: Business to Business

B2C: Business to Consumer
COD: Cash on Delivery
NTA: National Telecom Alliance
MIS: Management Information System
SMEs: Small and Medium-sized Enterprise
PR: Public Relation
SWOT: Strength, Weakness, Opportunities and Threat
4Ps: Product, Place, Price and Promotion

vii
 CHAPTER ONE: INTRODUCTION

1.1 Introduction of the Project Work

This report is made on an ecommerce site of Nepal Daraz.com.np. Online

shopping is a form of electronic commerce which allows consumers to buy goods
and services from the seller over the internet. In the other words, online shopping
simply implies buying goods and services over the internet using web browser.
Consumers visit the website as per their interest according to their preference on
goods and services. In the context of Nepal, online shopping is growing in a test
trend. It has not become even a decade since Nepal has been introduced to online
shopping. There are various online shopping sites established in Nepal with the
view of enhancing the easy buying and rapid services. Among these emerging
sites, Daraz.com has become able to stand itself as competitive and lucrative site
in online shopping. It has just become three years since Daraz.com previously
known as kaymu.com has launched its operation in Nepal. Daraz is the venture of
Rocket Internet; Rocket Internet is a German company headquartered in Berlin
that builds online startups and holds shares in internet retail businesses. Daraz.com
in Nepal has brought great channeling for entrepreneurs to put their products in the
market and observe how growing online business helps them in a situation where
doing business is difficult due to banking regulations and limitations It examines
how an ecommerce organization like Daraz.com handles its business. It also
examines how Daraz.com handles the different orders from different places and
satisfies the customer needs and expectation. This project also helps to understand
the marketing strategies of the company.

Effective use of internet and social media is vital for an organization for long term
and short-term success. This report provides an analysis about the working
procedure of ecommerce in Nepal with reference to Daraz.com.np. The main aim
of this report is to analyze Daraz Nepal bas based on various features working
procedures, marketing, business problems, website review, etc.

1
1.2 Background

Daraz is registered in Nepal as an ecommerce site which brings buyer and seller together
which is a rebranding of what was previously known as Kaymu. It was launched in Nepal
in May 2014 backed by Asia Pacific Internet Group, the leading online platform in Asia.
After holding Kaymu as a name for 3 long years, it has turned into daraz.com a year ago.
Since its launch, Daraz has become Nepal's fastest growing market place with more than
2,500 sellers on board and over 200,000monthly website visits. After rebranding Daraz
has totally revamped almost all of its online entity, starting from its logo, name, landing
page,

Facebook page and even domain name under which it was hosted. Added to that, it has
targeted online marketplaces in various countries like Nigeria, Pakistan, Morocco, Ghana,
Bangladesh, Afghanistan, and Middle East including Nepal and expanding over. It was
first launched in Nepal in May 2014.

Daraz has quickly become Nepal's fastest growing online marketplace offering
transactional modes to support and facilitate buyer-seller via payment gateways- the most
popular being Cash on Delivery. Without any doubt, Daraz Nepal is one of the largest
ecommerce platforms in Nepal. This model focuses on the empowering sellers.

The website and application have been developed with the vision of making buying and
selling online faster and more convenient. Daraz has, for most part been able to identify
the gap between the customers’ demand that most online sites have not been to offer; by
introducing branded products to the consumers. Through this, Daraz has made an attempt
to restore the customers’ faith on online stores and fill the gap between the consumer
needs.

2
1.3 Objectives of the Project Work

The prime objectives of the project are:

 To find out the status of Daraz.com.np and its ecommerce activities in the
market
 To understand the working process of Daraz.com.np.
 To determine the problems and possible solutions of faced by the company
in the website and business operation
 To overview the applicability of online shopping in Nepal.
 To determine the factors and attributes which influence online buying
behavior of consumers in daraz.
 To study the customer's satisfaction level with regard to daraz online
shopping.
 To identify the key product and service categories opted by Customers
depending on their profile.
 To know about the infrastructure and technology adopted by daraz.
 To know about the policies and strategies that daraz has formulated to gain
competitive position in the market.
 To know about strength, weakness, opportunities, and threats lying in front
of daraz.

1.4 Scope of the Project Work

This project can be used to gain some light on the Daraz.np which will be
primarily for students, researchers and entrepreneurs. Student can extract the
information regarding the ecommerce site of Nepal. Researcher can further expand
their horizon oh the related subject matter. Entrepreneurs who are looking to enter
into the digital market can understand different aspects of ecommerce activities
especially of online shopping mechanisms can extract information from this report.

3
1.5 Significance of the Project Work

 It analyzes the existing activities of the ecommerce platform and also the
problems and requirements of the website.
 It also clarifies the link between the theoretical knowledge and its practical
implication.

1.6 Features of Daraz

a) 24X7 customer service

Daraz provides 24 hours and
7 days customer service.
Customer may contact Daraz
anytime
and can ask for their product
details and other things.
b) Digital cart
Daraz provides a service for
digital cart, In this a person

4
can do multiple shopping,
means
if a person goes for shopping
and he purchases MP3 player
then he decided to purchase
Television, then something
else, so all this items will get
stored in one cart, and at last
all
the total payment can be
made.
c) Diversification of
products:-
Daraz started their
business and diversified
5
themselves into different
categories like
cameras, computers, mobiles,
gaming, music, T.V, home
and kitchen appliances,
watches
and etc. This strategy of
diversification of products
helps them in growing their
business.
d) Safe and secure shopping:-
Payment can be made
through COD or online either
through debit card or credit
card and
6
bank deposit.
e) Payment Option
a) 24X7 customer service
Daraz provides 24 hours and
7 days customer service.
Customer may contact Daraz
anytime
and can ask for their product
details and other things.
b) Digital cart
Daraz provides a service for
digital cart, In this a person
can do multiple shopping,
means

7
if a person goes for shopping
and he purchases MP3 player
then he decided to purchase
Television, then something
else, so all this items will get
stored in one cart, and at last
all
the total payment can be
made.
c) Diversification of
products:-
Daraz started their
business and diversified
themselves into different
categories like
8
cameras, computers, mobiles,
gaming, music, T.V, home
and kitchen appliances,
watches
and etc. This strategy of
diversification of products
helps them in growing their
business.
d) Safe and secure shopping:-
Payment can be made
through COD or online either
through debit card or credit
card and
bank deposit.
e) Payment Option
9
a. 24X7 customer service: Daraz provides 24 hours and 7 days customer service.
Customer may contact Daraz anytime and can ask for their product details and
other things.

b. Digital cart: Daraz provides a service for digital cart, in this a person can do
multiple shopping, means if a person goes for shopping and he purchases MP3
player then he decided to purchase Television, then something else, so all these
items will get stored in one cart, and at last all the total payment can be made.

c. Diversification of products: Daraz started their business and diversified

themselves into different categories like cameras, computers, mobiles,
gaming, music, T.V, home and kitchen appliances, watches and etc. This strategy
of diversification of products helps them in growing their business.

d. Safe and secure shopping: Payment can be made through COD or online either
through debit card or credit card and bank deposit.

e. Tracking of Home delivery: Main feature of Daraz is providing home delivery.

Once the order is placed customer gets an order confirmation code and by that
code customer can able to know the current status of his/her product.

f. E-gift voucher: Daraz provides e-gift vouchers also to the customers.

Sometimes with the purchase of products they also give some e-gift vouchers.

g. Discount in products: The main feature that Daraz provides is that they provide
discount almost in every good. Daraz provide various sales and discount offer to
customer.

10
 h. Replacement guarantees: The product purchased can be replaced within 30
days.

i. Cash on delivery: Pre-payment is 100% safe and easy. However, Daraz also
offers you the possibility to paythrough Cash on Delivery (COD). With COD,
you can pay in cash to the delivery agent upon receipt of your order

CHAPTER TWO: HOMEPAGE OF THE WEBSITE

A home page is generally the main page a visitor navigating to a website from a web
search engine will see, and it may also serve as a landing page to attract visitors. The
home page is used to facilitate navigation to other pages on the site by providing links to
prioritized and recent articles and pages, and possibly a search box presented below:

11
2.1 Top of the Homepage

Figure 1: Homepage Top

As seen in the webpage it hosts a wide variety of consumer electronics, fashion
and beauty products, alongside a rapidly growing miscellany of general
merchandise. In Daraz.com, the personal information/data provided by shopper
will be treated as strictly confidential, in accordance with the Privacy Agreement
and applicable laws and regulations.

In the topmost webpage of Daraz we can see 7 tabs namely save more on Daraz,
sell on Daraz, customer care, track my order, Login, sign up and the language
setting. Through those tabs, Daraz helps us to save some money by downloading
the Daraz app, sell our products to Daraz, provide some feedback, login through us
choose the preferable language to us. We can also see the items promoted by
Daraz on the occasion of various events. Daraz also keeps some add in the topmost
part of its webpage.

2.2 Body of the Homepage

12
 Figure 2: Homepage Body

In the body of homepage of Daraz website we can see various items which are in
sale by Daraz. There are the various categories of goods we would like to purchase
including its price. We can choose any goods we wish to purchase from the
website of Daraz.com.np.

13
2.3 Bottom of the Homepage

Figure 3: Homepage Bottom

In the bottom of the webpage, we can see detail information about the Daraz.
There is the information about the payment method of Daraz and the countries in
which Daraz is operating.

14
 CHAPTER THREE: BUSINESS PROCESS

3.1 Online Opportunity

There is rise of ecommerce as an epidemic in the small world of venture capital. There is
a huge opportunity for entrepreneurs especially in SMEs. Such opportunities can be
backed by number of reasons like:

i. Increasing internet user: The reference is from the regulator NTA’s MIS which
says more than 22 million Nepalese currently connect to the internet. This is very
high number of the total population of Nepal.

ii. Change in life style of people: The life style of people has changed due to
education, better job, modernization, urbanization. These all factors have further
created better opportunity for Daraz to increase its customer’s base and market
coverage as people don’t have enough time to shop physically because of their
busy schedule.

iii. Infrastructure development: In our country Nepal, the development in

electricity, transportation, communication etc. have contributed to the increase in
opportunities for ecommerce sites like Daraz to be used by the people residing
over there for online shopping.

iv. Increase in social media interaction: The increasing online advertisement in

various social media such as Facebook, Instagram etc. has helped Daraz to
increase its customer’s base and market coverage.

v. Electronic payment: People no more need hand cashes for payment. They can
simply make payment through cards or bank transfer or other means of electronic
payment. Daraz allowing electronic payment which attracts more users to use it.

15
vi. Untapped market: Online shopping is new concept in Nepali market which does
not have a lot of major online firms competing for their share in market. This can
be an opportunity for an international organization such as Daraz.

vii. Search engine optimization: Daraz has used search engine optimization to its
great effect but still it has the potential of expanding on search engine
optimization by incorporating more key words to its repertoire.

16
3.2 Business Model

There are many different ways to categorize E-commerce. It can be categorized on the
basis of transaction types or on the basis of relationship between the entities involved in
the transaction. Daraz can be classified as B2C model and B2B model.

B2C Model (Business-to-consumer)

Daraz is a type of B2C model of e-commerce that deals with the costumers. This model
involves transactions between business organizations and consumers. It applies to any
business organization that sells its products to consumers over the internet. A customer
can view products shown on the website and can choose the product and order the same
product. Website will send a notification to the business organization via email and
organization will dispatch the product to the customer. B2C (Business-to-Customer)
ecommerce is the exchange of goods or services over the internet between online
stores and individual customers. Consumer preference for the convenience of
online shopping coupled with the ease of starting an online store has made
ecommerce among the fastest growing sectors of the economy. Daraz sells its
products directly to its customers.

Figure 4: B2C Model

17
B2B model (Business to Business model)
B2B business model refers to all the electronic transactions of goods and services that are
conducted between two business companies through internet. It mainly refers to
transactions or business activities between two companies. It involves one company
selling products or providing services to another company. In simpler language, a
company is another company’s consumer. The model is significantly different from
Business-to-customers or B2C models. If you own a company that sells products or
services to another business, then it has a B2B model. Generally, retail businesses buy in
bulk from Daraz and sell it to the customers in their area. B2B E-Commerce offers more
than just allow businesses to get online and sell their goods to a wider audience. It helps
open doors to new markets, boost employee productivity, and encourage existing
consumers to buy more. B2B companies who have E-Commerce skills beat their
competitors in terms of efficiency, demand more from their suppliers, and use actual data
to make business choices that keep them competitive.

Figure 5: B2B Model

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3.3 Marketing Strategies

Successful marketing depends upon addressing a number of key issues. These include
what a company is going to produce; how much it is going to charge; how it is going to
deliver its products or services to the customer; and how it is going to tell its customers
about its products and services. The 4Ps of marketing mix are used by Daraz as follows:

i. Product/Service: Daraz Nepal unique from other online shopping sites in Nepal
and provides the best online shopping experience to its customers. As we know
that Daraz is an online shop that does not produce any products rather it takes the
products from the authorized sellers according to customers’ orders and delivers
those products to the respective customers. It also doing justice to the product by
providing appropriate content/images to ensure customers understand the value of
the product. The core mission of Daraz.com is to serve its customers and offer
value in their service. Daraz.com needs to keep tracking what customer wants and
whether they are delivering value to the customers what they have promised. The
changing need of customers can be dealt with more product line, value addition
and continuous market analysis. Daraz.com provides a wide range of product
services like:
 Order tracking
 Cross selling
 Cash on delivery
 Mobile App
 Daraz.com cares
 Daraz.com university: Sell on Daraz.com

ii. Price: Pricing plays vital role in the success of any business organization. Pricing
is often very complicated process and a lot of care should be taken care while
pricing one’s product. Both pricing too high or too low could lead to down fall of
the company. Often it is prudent to do take the decision regarding pricing with the
long-term goal and vision.

19
 Products offered by Daraz are at relatively low compared to the offline Nepali
market. This is a strategy implemented by Daraz in order gain long term profit by
increasing brand awareness, popularity and goodwill of the company.

iii. Place: Daraz is itself a marketing channel and there are no further channels.
Because Daraz does not have to store the inventory of the products the pricing is
also relatively cheaper than in comparison to that of market. In order to ensure
market coverage Daraz uses intensive distribution strategy. That is Daraz sells its
product from its website to as many locations as possible. It has contract with few
logistics companies including Aramex to deliver products to the customer at their
door step. Company has to pay close attention to the cost of transportation and
distribution strategy to be used.

iv. Promotion: Communication is a process through which an organization attempts

to inform, persuade, and remind consumers, directly or indirectly, about the
products and brands they sell. Daraz is currently adapting these marketing
communications as its mode of communication. They are as follows:
a) Advertising: In order to make its customers clear about the rebranding, Daraz
has been spending a good amount in its advertising. Daraz has been giving
Television Commercials as well as print advertisements such as newspaper
ads, pamphlets and so on as its medium of advertisement. It is also active in
various social media such as Facebook, Instagram, Google Display Network,
etc. and using it as its advertisement platform in cheaper rates.

b) Sales Promotion: Sales promotion is one of the major promotion tools used by
Daraz to attract its customers. Daraz specifically focuses on consumer
promotion more. Some of the consumer promotion tools it uses are price off,
cash refund offers, discount offers, buy one get one free offers, new products
and brand promotion, gifts etc.

20
c) Public Relation: Daraz has a separate department for handling the Public
Relations of the brand. The PR manager looks after the aspects like managing
the press relation by presenting news and information about the brand in the
most positive and optimistic sense. It also focuses on Corporate
Communication where Daraz organizes various college level programs.

d) Direct Marketing: Daraz also uses Direct Marketing as its tools in order to
communicate to its customers. It aims to build a long-term relationship with
its customers therefore, uses customer direct channels to reach and deliver its
services to its customers without the use of any middlemen. Direct marketers
can use various channels to reach its customers and in case of Daraz, it uses
direct and catalog marketing.

21
3.4 Payment Method

Payment refers to the payment of price of product and delivery charges. Payment method
is a crucial part of any online store. To gain more sales they have to optimize purchasing
methods that are easy and convenient for both you and buyers. Besides, these methods
must secure customers payment information and make sure transactions are conducted
properly. Consumers can pay through E-Sewa, bank deposit and cards options. The
payment made through E-Sewa costs extra charge 2% as the payment gateway charge.
People never feel secure while making payment online, but Daraz ensures that making
payment online on their website is completely safe and secure. Shopping at Daraz.com is
safe. Daraz uses the latest encryption technology to protect credit card information. It
encrypts customer’s credit card number so that it cannot be read as the information
travels over the Internet.

Daraz offers two types of payment:

 Cash on Delivery: Daraz offer to its customers to make payment at delivery

of purchased products at your door step. Cash on delivery (COD) is a payment
method in which payment for an order is collected when the
associated product is delivered to the customer.

 Credit/Debit Card (Visa only): Daraz also accepts online payment through
Credit/Debit Card (Visa only).

 Internet Banking/ Digital Wallet: Daraz accepts its payment through the
various platforms like mobile banking, E-Sewa, Khalti etc.

22
 CHAPTER FOUR: SWOT ANALYSIS
SWOT analysis is a method used to evaluate the Strengths, Weakness, Opportunities and
Threats involved in a project or an organization. Strength of a business gives advantage
over other. Weakness places the business at a disadvantage relative to others.
SWOT analysis of Daraz.com is shown below:

4.1 Strength

1. They recruit young and energetic people for their organization.

2. They believe that this type of organization needs young people because it is not
like traditional organization.
3. Its marketing policy is also strength. They arrange different contest and
competition.
4. Facilitates consumers with easy and instant buying.
5. Easy to correlate between marketing and sales level with cheap marketing
expenses.
6. New market and increasing trend provide the wider opportunity for the market.
7. They provide goods in relatively ‘sasto’ price as its name suggests.
8. The ordered and delivery process has the tracking system so there is security on
goods of delivery

4.2 Weakness

1. Daraz.com has some problem with their operation process. To source more sellers
sometimes they don’t judge capability whether they are capable enough to
business with Daraz or cope with the process.
2. Inability to improve the state of goodwill they possess in the market.
3. Maintenance cost due to constantly evolving environment.
4. Security and privacy issues.
5. Negative customer feedback can spread easily damaging the name of product.
6. Competition increases because online marketing helps consumers to
easily compare between different products.
7. Requires constant attention as it needs to be updated regularly.
8. Requires broad knowledge of web and its applications.

23
4.3 Opportunities

1. People are more interested to do side business. Daraz is helping them do so.
Already they have above 10000 sellers. If they can properly manage, it will
increase more.
2. A lot of people are using internet now a days, and the internet subscription rate is
growing at a satisfactory rate, so it is also an opportunity for an online market like
Daraz.com.
3. Integration with back-end system can improve transaction turn around and
increase productivity.
4. Automated processing and systems can keep customer well informed.
5. Globalization

4.4 Threats

1. Since there are lots of online shops now days, it can be threat form
Daraz.com
2. The delivery charge and delivery period is quite long, if they can continue their
business with same charge and delivery time, they can gradually lose market
share as competitors always tries to take advantages.
3. Lack of knowledge of web technologies can lead to problems.
4. Will be very difficult to compete with established firms.
5. Imitation can be difficult to stop.
6. Improper databases results lack of evidence to validate its value.
7. Technological changes versus manpower.
8. Fragmented market and involvement of lots of small player

24
 CHAPTER FIVE: BUSINESS PROBLEM ANAYSIS AND
SOLUTION
All the e-commerce business faces challenge every day, like Daraz does. There are
common online business problems that the Daraz is facing in its business operation.
Some of the major problems and their solutions are discussed below:

5.1 Problems

1. Identifying the User Validity

Different types of people visit the website. It is very difficult to know if that person is
genuinely interested. Are they entering their real name and contact information? For all
you know, all of the information they enter could be fake.

2. Customer Loyalty

Ecommerce sites especially company like Daraz is not a onetime user site. The potential
customers must be engaged with the site. It can cost up to five times more to acquire a
new customer than retaining an existing one.

3. Competitor Analysis

Nowadays, ecommerce sites are ever increasing offering wide range of products and
services. So, in such case the company must be one step ahead of the competitors.

4. Product Return and Refund Policies

According to Daraz, more than 70% of online shoppers say that they look at a retailer’s
return policy before making a purchase.

25
And, 2 in 5 customers said they abandoned shopping carts because of delivery dates.
Hiding or tricking the customers about your return policy can have a negative impact in
the customers.

5. Direct Sale Challenge

Many online businesses buy their products from retailers and manufacturers.
Unfortunately, many times these retailers and manufacturers also sell the same products
directly to customers. If the manufacturer directly starts to sell products to the customers,
a site like Daraz is doomed.

6. Data Security and Privacy

The concern for data breaching, manipulation, misutilization, identity theft etc. is raised
globally. Today, data security and privacy of the business and customers can have a
several impact in the business ecosystem and customers. Hackers and crackers can attack
websites.

5.2 Solutions
1. Identity problem can be addressed by taking measures for the verification of
customers and their information based on the nature of data

2. Maintaining customer loyalty with excellent customer service. Feedback system

and reviews must be taken with great care. Creating positive experiences for your
customers is necessary.
3. It is necessary to find the demands and condition of the market. The company
must be flexible enough to bring necessary changes. Similarly offering different
products in different ways is needed to be competitive in the market.
4. The vendors and delivery agents as well as Daraz must be transparent and make
sure customers can easily find details about the return process.

26
5. The clear contract encompassing all the terms and condition must be made
between Daraz and the concerned parties. Another solution is to give priority to
those who are less likely to sell directly to customers.
6. To ensure security, updating and upgrading systems is important. The data’s must
be backed time and again. Next, install security plug-in, when possible, to prevent
your website from getting hacked.

27
 CONCLUSION

In general, today’s businesses must always strive to create the next best thing that
consumers will want because consumers continue to desire their products, services etc. to
continuously be better, faster, and cheaper. In this world of new technology, businesses
need to accommodate to the new types of consumer needs and trends because it will
prove to be vital to their business’ success and survival. Daraz is continuously
progressing and is becoming more and more important to businesses as technology
continues to advance and is something that should be taken advantage of and
implemented.

From the inception of the Daraz, the possibilities have become endless for consumers.
Daraz has created more opportunities for profit and advancements for businesses, while
creating more options for consumers. However, just like anything else, Daraz has its
limitations including consumer uncertainties, but anything can be resolved by good
decision-making and business practices. Like stated in the values of Daraz, the company
strives for the changes that can provide better service to the customers.

28
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Internet users in Nepal increases rapidly, penetration reaches 63 percent -
NepaliTelecom. (n.d.). Retrieved March 9, 2021, from
https://www.nepalitelecom.com/2018/01/internet-in-nepal-users-rapid-increase.html
Saud, A. S., & Bhusal, R. (2018). Kathmandu: Kriti Publication.
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