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Section 2

The document discusses the evolution and functionality of search engines, highlighting their role in connecting users with relevant web content through search queries. It emphasizes the importance of search engines as a marketing tool for businesses looking to promote their products and services online. Additionally, it encourages users to explore different search engines to compare the information they provide.

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jemima marsha
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13 views3 pages

Section 2

The document discusses the evolution and functionality of search engines, highlighting their role in connecting users with relevant web content through search queries. It emphasizes the importance of search engines as a marketing tool for businesses looking to promote their products and services online. Additionally, it encourages users to explore different search engines to compare the information they provide.

Uploaded by

jemima marsha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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Fundamentals of Digital Marketing by Google

Make it easy for people to find a business on a web


Get started with search

.Search engine basics


-One of the earliest search engine was program called Archie which debuted in 1990 and it
allowed people to access and search file names which were basically the names of web pages.
But Archie couldn’t tell you what was on those web pages.
- Fast forward a few decades, and search engines like Google, Bing, Yahoo!, Ask.com, AOL,
Baidu, and Yandex have come a long way. These search engines use incredibly sophisticated
computer programs to sort through a massive number of web pages.
-Most search engines basically work in the same way. When a person wants to find
something, they type in a word or phrase, called a search query. Then, the search engine
compares that query to its catalogue of web pages, pulling out the best matches to show the
searcher. These are displayed on a search results page.
- Their goal is to create the most relevant list of results possible, to help searchers find what
they are looking for. The results page includes links to websites, but you might also see local
business listings, items for sale, advertisements, images, maps, videos and more.
(?) So how does this apply to you?
-Because the words entered into the search engine indicate the searcher is interested in your
products and services. See why search is such a great place to be? It’s a way to target people
who are already looking for you.
- See why search is such a great place to be? It’s a way to target people who are already
looking for you.
- Does this mean you should ignore other ways of advertising online? Of course not! Your
plan can and should include lots of different ways to promote your business, like social
media, email marketing, and display advertising.

-But, if you’re a business interested in promoting products and services online, being on
search is a pretty safe bet.
Key Learnings

Search engines catalogue the Internet to help connect searchers with exactly what they're
looking for. That makes them a great marketing tool. This video covers:

 a brief history of search engines


 how search engines changed business
 why search is a good place to start.

Next Steps

Think of something you'd like to research and try searching on a few different search engines.
Compare the results. Can you find different types of information using different search
engines?
.How search engines work

- Each search engine uses its own software program but they all work in a similar way.

- Every search engines perform 3 basic tasks

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