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Salesforce Data Cloud Developer Interview QA

Salesforce Data Cloud is a real-time customer data platform that integrates data from various sources to create unified customer profiles. Developers utilize tools like Marketing Cloud, Automation Studio, and SQL for data ingestion and activation, while identity resolution merges duplicate records. Key functionalities include segment creation for personalized marketing, monitoring ingestion processes, and ensuring data privacy through consent management.

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Lakshmi Narayana K
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55 views2 pages

Salesforce Data Cloud Developer Interview QA

Salesforce Data Cloud is a real-time customer data platform that integrates data from various sources to create unified customer profiles. Developers utilize tools like Marketing Cloud, Automation Studio, and SQL for data ingestion and activation, while identity resolution merges duplicate records. Key functionalities include segment creation for personalized marketing, monitoring ingestion processes, and ensuring data privacy through consent management.

Uploaded by

Lakshmi Narayana K
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Salesforce Data Cloud Developer Interview Questions & Answers (2 Years

Experience)

1. What is Salesforce Data Cloud?

Salesforce Data Cloud is a real-time customer data platform that unifies data from multiple sources to create

a single, unified customer profile. It supports ingestion, harmonization, identity resolution, segmentation, and

activation of customer data.

2. What tools do you use in your day-to-day development with Data Cloud?

As a developer, I use Marketing Cloud for activation, Automation Studio for scheduling, SQL for Calculated

Insights, and Data Cloud APIs for ingestion and identity resolution tasks.

3. How do you ingest data into Data Cloud?

Via batch ingestion (CSV from cloud storage or FTP) and streaming APIs for real-time data. For CRM data,

Salesforce connectors are used to bring in standard objects.

4. What is Identity Resolution?

It's the process of merging duplicate records from various data sources using matching and resolution rules

based on fields like email or phone number.

5. How do you handle activation in Marketing Cloud?

I use Data Cloud's activation connectors to sync segments to Marketing Cloud's Email Studio or Journey

Builder. These segments auto-refresh as data updates.

6. Explain a real-time use case you've implemented.

For a cart abandonment case, I created a segment for users who added items to cart but didn't purchase in

10 mins. It was pushed to Marketing Cloud to trigger a personalized reminder email.

7. What are Calculated Insights and how do you use them?

Calculated Insights are metrics derived using SQL expressions. I've built insights like 'total purchases in last

30 days' or 'average cart value' to personalize Marketing Cloud content.

8. What's the difference between Data Stream and DMO?

A Data Stream is the actual incoming data source, while a DMO (Data Model Object) is the logical schema

within Data Cloud representing structured data.

9. How do you monitor ingestion and troubleshoot errors?

Using the Monitor tab in Data Cloud UI. I check ingestion runs, view error logs, and adjust data mapping or

schema issues accordingly.


10. How do you ensure data privacy in your workflows?

By ingesting and applying consent data, and using policy filters to restrict usage of data from customers who

opted out, especially before segment activation.

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