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Typography Explained

Typography is the visual art of arranging written language to enhance readability and aesthetics, involving elements like typefaces, font families, and various classifications such as serif and sans serif. Key principles include readability, legibility, and contrast, while tools for typography include software like Adobe Illustrator and web fonts like Google Fonts. Typography plays a crucial role in design across various mediums, including logos, websites, and printed materials.

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10 views2 pages

Typography Explained

Typography is the visual art of arranging written language to enhance readability and aesthetics, involving elements like typefaces, font families, and various classifications such as serif and sans serif. Key principles include readability, legibility, and contrast, while tools for typography include software like Adobe Illustrator and web fonts like Google Fonts. Typography plays a crucial role in design across various mediums, including logos, websites, and printed materials.

Uploaded by

rasha.vfx
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Typography Explained

What is Typography?

Typography is the visual art of creating written language. It involves selecting and arranging typefaces, sizes,

spacing, and layout to make written language readable, legible, and visually appealing.

Key Elements of Typography

- Typeface & Font:

Typeface: The design of the letters (e.g., Arial, Times New Roman).

Font: A specific weight/style/size of a typeface (e.g., Arial Bold 12pt).

- Font Family:

A group of related fonts with different weights and styles (e.g., Roboto Regular, Roboto Bold, Roboto Italic).

Classification of Typefaces

a. Serif: With small strokes at the ends of letters. (Example: Times New Roman, Georgia)

b. Sans Serif: Clean and modern. (Example: Arial, Helvetica)

c. Slab Serif: Thick, bold serifs. (Example: Rockwell, Courier)

d. Script: Cursive, flowing style. (Example: Pacifico, Great Vibes)

e. Decorative / Display: Artistic and unique. (Example: Impact, Jokerman)

Typography Terminology

- Hierarchy: Visual order using size, weight, or color.

- Kerning: Space between individual letters.

- Tracking: Overall space between letter groups.

- Leading: Vertical space between lines.

- Alignment: Left, right, center, or justified.

- Contrast: Visual interest through variation.

Principles of Good Typography


Typography Explained

1. Readability

2. Legibility

3. Consistency

4. Alignment

5. Contrast

6. White Space

Use of Typography in Design

- Logos: Fonts reflect brand tone (e.g., Coca-Cola uses Script).

- Websites: Sans serif fonts for digital clarity.

- Posters: Display fonts for emphasis.

- Books: Serif fonts for readability.

Tools for Typography

- Software: Adobe Illustrator, Photoshop, InDesign, Figma, Canva

- Web Fonts: Google Fonts, Adobe Fonts

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