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Cognitive Dissonance

Cognitive dissonance refers to the discomfort experienced when holding conflicting beliefs, attitudes, or behaviors. It suggests that individuals strive for harmony in their beliefs and may alter their actions to reduce dissonance, as seen in examples like investors adjusting their decisions based on stock price changes and employees facing ethical dilemmas. Failure to resolve cognitive dissonance can lead to irrational decision-making.

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13 views1 page

Cognitive Dissonance

Cognitive dissonance refers to the discomfort experienced when holding conflicting beliefs, attitudes, or behaviors. It suggests that individuals strive for harmony in their beliefs and may alter their actions to reduce dissonance, as seen in examples like investors adjusting their decisions based on stock price changes and employees facing ethical dilemmas. Failure to resolve cognitive dissonance can lead to irrational decision-making.

Uploaded by

carpionida151
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3.

Cognitive dissonance

Cognitive dissonance is used to describe the feelings of discomfort


that result from holding two conflicting beliefs.

In essence, it happens when people face something that contradicts their


belief, attitude, or behavior. For instance, when people smoke (behavior) and
they know that smoking causes cancer (cognition). The cognitive dissonance
theory suggests that people have an inner drive to hold all their attitudes
and beliefs in harmony and avoid disharmony or dissonance (Festinger
1962).

Examples:

1. When an investor aims to buy a stock at $50 since its current price is
$55 (based on his/her analysis, the current stock price will decline).
However, in contrast to the investor analysis, the stock price starts
going up and reaches $60. The behavior of the stock price leads the
investor to buy the stock at $60 in order to reconcile his/her cognitive
dissonance.
2. Ethical dillemmas: An employee in a certain company who deems their
company’s practices are unethical but stays for financial reasons can
experience discomfort and burnout due to conflicting personal values
and actions.

 Used to describe the feelings of discomfort that result from holding two conflicting
beliefs
 Happens when people face something that contradicts their beliefs,attitude, or behavior.
According to Festinger (1962)The cognitive dissonance Theory suggests that people have an
inner drive to to hold all their attitudes and beliefs in harmony and avoid disharmony or
dissonance.
Notes
The failure to resolve cognitive dissonance can lead to irrational decision-making as a person
contradicts their own self in their beliefs or actions.

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