Questions, Not Answers
Education is not the answer to the
question. Education is the means to
the answer to all questions.
—BILL ALLIN, SOCIOLOGIST AND EDUCATION
ACTIVIST
Most business books attempt to teach you
to have more answers: a technique for
this, a method for that. This book is
different. It won’t give you answers—it
will help you ask better questions.
Knowing what’s critically important in
every business is the first step in making
good business decisions. The more you
know about the essential questions to ask
in your current situation, the more quickly
you’ll be able to find the answers you
need to move forward.