GenAI Tools by Function
There are a wide range of GenAI tools available, all of which have their own strengths and best uses. Some are
more flexible than others and are useful for an array of different tasks, while others are much more specific.
Here are some of the current top performers, separated by function, but there are more tools on the market
daily.
1. Marketing content generation and design refinement
ChatGPT
Primarily for text generation, ChatGPT can create compelling marketing copy, from product descriptions to
advertising content. It's known for its ability to generate human-like text based on the input it receives, making
it invaluable for content creation.
Website: http://www.openai.com/
Jasper (formerly Jarvis)
An AI writing tool that helps create high-quality content quickly, from blog posts to marketing emails.
Website: https://www.jasper.ai/
Copy.ai
As the name suggests, Copy.ai focuses on generating marketing copy. It's utilized for crafting product
descriptions, email templates, and other marketing materials, streamlining the creative process for
marketers.
Website: https://www.copy.ai/
Canva's Magic Write
A graphic design platform that uses AI to assist with creating visually appealing designs and text content.
Website: https://www.canva.com/
Designhill's Logo Maker
Leveraging AI for design, this tool can refine and suggest logo designs based on user preferences and inputs.
It's an example of how GenAI aids in visual branding and design tasks.
Website: https://www.designhill.com/
2. Productivity and Project Management
Zapier
Connects different apps and automates workflows without requiring manual intervention.
Website: https://zapier.com/
Notion AI
Enhances Notion's organizational capabilities with AI for summarizing, writing, and organizing documents.
Website: https://www.notion.so/product/ai
Asana with AI features
Project management tool that leverages AI to predict project timelines and automate task assignments.
Website: https://asana.com/product/ai
3. Human Resources
HireVue
Provides video interviewing and pre-employment assessment tools powered by AI to streamline the hiring
process.
Website: https://www.hirevue.com/
Culture Amp
Collects and analyzes employee feedback using AI to improve engagement and retention.
Website: https://www.cultureamp.com/
4. Customer Service and Support
Intercom
Uses AI to power conversational bots that automate customer support and lead generation.
Website: https://www.intercom.com/
Chattermill
Analyzes customer feedback across various channels using AI to derive insights and drive improvements.
Website: https://chattermill.com/
5. Sales and CRM
Seamless.AI
Uses AI to automatically find and verify emails and phone numbers for potential leads.
Website: https://seamless.ai/
Salesforce Einstein
AI features within Salesforce that enhance CRM capabilities by predicting sales and customer behaviors.
Website: https://www.salesforce.com/artificial-intelligence/
6. IT and Code Development
GitHub Copilot
AI pair programmer that helps write code faster by suggesting lines or entire blocks of code.
Website: https://github.com/features/copilot
Splunk with AI
Provides AI capabilities for analyzing machine data and improving IT operations monitoring.
Website: https://www.splunk.com/
7. Finance and Accounting
Kount
AI-driven fraud prevention tool that assesses transaction risk in real time.
Website: https://kount.com/
IBM Cognos Analytics
Business intelligence software enhanced with AI to provide detailed forecasts and operational insights.
Website: https://www.ibm.com/products/cognos-analytics
8. Legal and Compliance
LawGeex
Automates the review and approval of legal contracts using AI.
Website: https://www.lawgeex.com/
Compliance.ai
Tracks regulatory changes using AI to help businesses stay compliant with relevant laws.
Website: https://www.compliance.ai/
Research and Development
DataRobot
Automated machine learning platform that helps data scientists build and deploy accurate predictive models
quickly.
Website: https://www.datarobot.com/
Autodesk Tandem
AI-driven tool that creates digital twins for building projects to simulate and analyze real-world performance.
Website: https://intandem.autodesk.com/
Operations
Llamasoft (now part of Coupa)
Provides AI-enhanced tools for supply chain design and decision-making.
Website: https://www.coupa.com/products/supply-chain-design
Aera Technology
Uses AI to automate decision-making processes in supply chain operations and business management.
Website: https://www.aeratechnology.com/
