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SEO Digital Marketing Guide

The document provides a comprehensive guide on SEO and digital marketing, detailing the importance of SEO in enhancing website visibility and the various types of SEO including on-page, off-page, and technical SEO. It also covers keyword research as a crucial element for optimizing content and outlines major digital marketing channels such as PPC, social media, and email marketing. Additionally, it highlights the benefits of SEO and digital marketing, including cost-effectiveness, increased visibility, and long-term growth.

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vishvamsoni143
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8 views2 pages

SEO Digital Marketing Guide

The document provides a comprehensive guide on SEO and digital marketing, detailing the importance of SEO in enhancing website visibility and the various types of SEO including on-page, off-page, and technical SEO. It also covers keyword research as a crucial element for optimizing content and outlines major digital marketing channels such as PPC, social media, and email marketing. Additionally, it highlights the benefits of SEO and digital marketing, including cost-effectiveness, increased visibility, and long-term growth.

Uploaded by

vishvamsoni143
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SEO & Digital Marketing Guide

1. Introduction to SEO

Search Engine Optimization (SEO) is the practice of improving a website to increase its visibility when people

search for products or services related to the business on search engines like Google. The better visibility

your pages have in search results, the more likely you are to gain attention and attract prospective and

existing customers to your business.

2. Types of SEO

1. On-page SEO: Involves optimizing individual web pages to rank higher and earn more relevant traffic.

2. Off-page SEO: Refers to actions taken outside of your own website to impact your rankings within search

engine results pages.

3. Technical SEO: Focuses on improving more complex aspects like website speed, mobile-friendliness,

indexing, and crawlability.

3. Keyword Research

Keyword research is the process of finding and analyzing search terms that people enter into search engines

with the goal of using that data to optimize content. It helps in understanding what users are searching for

and how to create content that matches their search intent.

4. Introduction to Digital Marketing

Digital marketing involves promoting products or services using digital channels such as search engines,

websites, social media, email, and mobile apps. It allows businesses to connect with current and prospective

customers effectively.

5. Major Channels in Digital Marketing

1. Search Engine Optimization (SEO)

2. Pay-Per-Click Advertising (PPC)

3. Social Media Marketing (SMM)


SEO & Digital Marketing Guide

4. Content Marketing

5. Email Marketing

6. Affiliate Marketing

7. Influencer Marketing

6. Benefits of SEO and Digital Marketing

- Cost-effective marketing strategy

- Increased visibility and traffic

- Better user engagement

- Targeted reach to potential customers

- Long-term growth and ROI

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