Solving Engineering Problems
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Alexander Calder
Alexander Calder was one of the most innovative and original American artists of the twentieth
century. In 1926, Calder arrived in Paris and devoted himself to a project called the Circus that
occupied him for over five years. This contains characters and animals made out of wire, scraps of
cloth, wood, cork, labels, bits of scrap metal and pieces of rubber. Calder transported his little
theater in suitcases and performed it for his friends. During his performances, Calder invented
ways to simulate the flight of birds: These are little bits of white paper, with a hole and slight
weight on each one, which flutter down several variously coiled thin steel wires which I jiggle so
that they flutter down like doves (Alexander Calder, An... Show more content on Helpwriting.net ...
Calder also cut fantastic animals from sheet metal, creating La vache and Elephant (both 1970)
and a mobile entitled Nervous Wreck (1976), which represents the red skeleton of a fish. br br
Calder also drew caricatures and illustrations for various periodicals and designed toys. These
experiences enhanced Calder s works. In 1926 he published Animal Sketching, a textbook to
teach drawing to beginners; he explored wood sculpture, creating The Horse (1928), and he made
bronze castings, such as The Cat (1930). His wire sculptures, such as the four Josephine Bakers,
the heads Edgar Varese and Fernand Leger, Acrobats, and Brass Family, were his new generation
of works. Calder s sculptures prove that he had observed and learned from Mondrian, Pablo
Gargollo, Julio Gonzalez, Laslo Mohly Nagy, Roman Clemens, Naum Gabo, and Antoine Pevsner.
Little Ball with Counterweight (1931), Cruise/Universe (1931), and Spherique I/The Pistil (1930)
were linear sculptures, which extended his creation of wire portraits. During World War II, Calder
reached his artistic maturity, creating works that made him famous throughout the world. br br
Alexander Calder is one of my favorite artists because his work stands out from others. He has a
unique style that catches the eye of the viewer. Out of all the artists that I have studied, Calder is the
one that catches
Marketing Strategy Of Gucci
In Gucci, all online and Offline Company touch points are connected and integrated to create One
Single Customer view in the global CRM framework. A strategic Contact Plan is also designed and
managed to cover all key touch points.
Furthermore, Gucci found that mobile and tablet account for 58% of their traffic online, with
revenue increasing at about two thirds the rate of traffic; in particular, consumers who are already
familiar with the brand are beginning to purchase high priced ticket items, most notably handbags,
through these channels (Digital Forum Recap, 2015). Hence Gucci launched The Gucci Style
mobile application, which is a digital shopping magazine that offers editorial content, fashion stories,
and interactive features to ... Show more content on Helpwriting.net ...
According to a survey, Gucci has been ranked number 1 in digital competence and also called the
fashion genius for their development in online capabilities. They place their product effectively in
digital media with the aim to provide their customers a broad selection of product both in physical
and online stores (Bulman 2010). They also blend Supply chain with CRM in an effective way to
provide their customers with an in store inventory check for particular items.
Gucci has made huge investment on technology. Through the site, social media and iPad style
application, they reach their target audience in a very direct way which allows them to develop a
more personal and responsive relationship with the current and prospective consumers. Gucci
launched an In Store Clienteling Program to strengthen relations between the point of sale and
clients, also integrating a physical and digital experience between Sales Assistants and Clients to
maximize Customer Satisfaction and Experience (Nagasawa and Fukunaga, 2014). The CEO also
challenged the conventional wisdom that customer research was irrelevant to luxury goods and
commissioned an international focus group of 600 Gucci Italian customers along with regular
reviews of the customer feedback by Gucci executives (Rigby,
The World Of Graphic Design
The world of Graphic Design has been revolutionized time and time again with many artists
setting high standards for aspiring graphic designers. Two artists who are interesting and
innovative in their own ways are graphic designers Chipp Kidd and Jennifer Morla. Kidd has
created many design successes with some of his most famous book jackets being Jurassic Park,
Naked by Davis Sedaris and All the Pretty Horses. The designs of the books are all drastically
diverse, making it difficult to pinpoint the designs to one single artist. However dissimilar the
designs are, they have two things in common; they are innovative and perfectly reflect the content
of the pages between the covers. Jennifer Morla is an artist with a differing career from Kidd. She
focuses on branding of companies rather than book jackets. She has worked with companies such
as Levi s, Apple Computer, Design Within Reach, Wells Fargo, Herman Miller to help form a clean
brand for the companies. I am researching the histories of both Chipp Kidd and Jennifer Morla
because they are both trailblazers in the Graphic Designworld and have come from drastically
different backgrounds. Their histories and accomplishments can have a great impact on aspiring
graphic designers.
To begin, we will take a trip back in time to the summer of 1964. This was the time when perhaps
the most recognizable book cover designer, Chip Kidd, was born. He grew up in a small town in
Pennsylvania and his infatuation for pop culture and
Black Liberation Reflection
I recently we went to a luncheon located at Union seminar in Manhattan to watch Dr James H
Cone, the founder of Black liberation theology gave a presentation on Black liberation. Black
liberation seeks to help African American overcome oppression, from not being treated equally as
Whites. However black theologian still and is constantly seeking ways to liberate Blacks. Some
issues that I can remember from the seminar was issues such as Discrimination against Blacks in the
United States, Dr Cones stated that African Americanwas refusal to accept this interpretation of
Christianity . (Gonzales 51). Slaves transformed to the religion imposed on them into liberative
Christianity. Gonzales went on further to say that,... Show more content on Helpwriting.net ...
Well, Africana studies relates to justice in the African world and how justice are formed within
society. African studies as it relates to the seminar I attend, shows the separation of Blacks and
Whites and how the view point of each race brings out different result in the society we are living
in today. The seminar was very insightful experience as a transfer student, as I sat there among my
fellow classmates as we watch Cones discuss African American people and how we fought for
liberation and still is fighting to have an equally voice as any individual, his reflection form his
point of view was very touching in a way I was glad I was invited to attend, Although they was
many topics discuss, I felt closet to his discussion about Black lives Matter. Moreover I would
definitely attend another Union theology seminar, Its brings light to many social topic that affecting
our society, such as racism and black churches and their religion and how each church is viewed by
society differently, vs the Roman Catholic and their belief on how religion is accepted in churches.
As a young African American living here in the United States it s good to be educated through books
teaching and many others educational output. Dr Cones makes me want to learn more about
seminars such as the one I
Social Media As A Marketing Tool
The way that individuals and businesses communicate and interact has radically changed. With the
development of technology and the internet, people can connect almost instantaneously and with
very little effort. Social media has come to play a huge part in the way that the world communicates
with each other. In fact, a recent report shows that in a single month people spend over 25 hours on
social networks ( The Digital Consumer ). With consumers committing that much time to social
media sites, social networking has become an important aspect of everyday life for individuals and
businesses. Like most marketingactivities, social media marketing poses some risk. However, it is
advantageous for businesses to exploit this opportunity, and develop an effective and ethical
marketing strategy that includes using social media as a marketing tool.
Discussion
What is Social Media Marketing?
Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share
information with their customers. Facebook offers the option for businesses to create a fan page
for their company or product. Twitter allows the use of 140 character posts that users can follow,
tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type
format. YouTube offers a video library to its users with millions of viewers around the world. There
are many other types of social media but most of them follow similar general communication
capabilities. Utilizing these
Marketing Techniques Used in Marketin Products in Barclays...
(1)INTRODUCTION I am going to describe the marketing techniques used to market products in
Barclays Plc and in Diabetes UK as well as their main activities. (1a)BARCLAYS PLC Sector by
activity Barclays is a global profit making service provider that offers retail and commercial
banking,corporate and investment banking,credit cards,wealth and investment management to over
50 countries worldwide. (1b) DIABETES UK Sector by activity Diabetes UK is the largest charity
organisation in the UK that provides products and services such as retirement,life,travel,motor and
home insurances as well as care events,financial services,practical information and safety net services
for people with diabetes,their family,carers and friends to help... Show more content on
Helpwriting.net ...
Market penetration Barclays was the first bank in the UK to introduce personal bankers, current
accounts and bank loans in the late nineties to some of its branches under a pilote scheme and
now Barclays is a worldwide bank that provides these same services to more customers in this
same market. Diversification Barclays corporate offer expert teams across every sector from
manufacturing and technology, agriculture, oil and gas, healthcare, hospitality and leisure, retail
and wholesale to restaurants and law firms and was the first bank to introduce industry
specialisms in various sectors. Barclays corporate gives its customers a dedicated relationship
director who can structure solutions and deliver appropriate services to boost customers
businesses. (3b) SURVIVAL STRATEGY Barclays survival strategies are strategies they amend or
put together to enable the company overcome financial crisis or problems. For example, when the
UK was entering into a recession, Barclaycard s sources of income were dying up so it ramped up
its televisual exposure
Essay On The Galapago Trip
Off the Beaten Path Galapagos trips are rare; the restrictions in place pretty much rule them out. Any
incursion into the Galapagos National Park is done with a certified guide, boats are limited to
stopping at each visitor site once in a fourteen day period and the notion of setting off on your to
parts unknown independently is distinctly and absolutely frowned upon.
While being saddled with a guide and limitations that prohibit independent travel is disconcerting to
many, the advent of a new twist on an old tradition offers relief to those is search of a trail blazing
adventure.
The Galapagos Safari Camp is the real deal, taking its cue from African counterparts and giving
people a genuine way to explore the islands. One that embraces conservation ... Show more content
on Helpwriting.net ...
This adventure led me to update a guidebook, manage a non profit travel club and through a maze
of places that didn t make the cut. Needless to say, my latest discovery is worth its salt and
deserving of the time it takes to finish this article.
Conventional wisdom about the Galapagos dictates that trips are taken on boats, more islands are
accessible in a limited amount of time. This way of thinking isn t easily changed, but making a
decision to take a land based trip just makes sense. Time is spent getting to know the islands from a
hands on perspective, seeing the uninhabited destinations by day and spending the nights in the
natural surroundings. Adding a different element to the trip and bringing the environment to life.
Michael and Stephanie Mesdag realized this while on vacation. A trip into the highlands of Santa
Cruz led them to a farm for sale next to the National Park border. The subsequent purchase made
way for two years of camping on the property while getting to know the islands culturally and
planning an environmentally friendly way to open up the Galapagos to a safari
