CHETAN SWAROOP E-Mail: cnsd_anand@hotmail.
com
[email protected]
JOB OBJECTIVE
Seeking Middle managerial assignments in Sales & Marketing/ Key Account
Management/ Channel Management with reputed organization
PROFESSIONAL SYNOPSIS
Over 17 years of rich experience in Sales & Marketing, Business Development and
Key Account Management in varied industry segments.
Currently designated as Deputy Manager with Pasupati Acrylon Ltd
Proficient in strategy developing key institutional clients as consistent customers to
ensure wider market reach and penetration of unexplored markets.
Hands on experience in establishing a reliable and cost effective network of dealers/
distributors and channel partners to sales escalate sales levels.
Exceptional communication and presentation skills with demonstrated abilities in
training, team building and driving frontliners and second line executives.
MBA (Marketing) from Institute of Mgmt. Studies,Rajasthan University
Jaipur in 1987
CORE COMPETENCIES
Marketing / Business Development
Driving sales strategies for attainment of periodical targets with a view to optimize
revenue from primary as well as secondary markets.
Forecasting monthly/annual sales targets and executing them in a given time frame
thereby enhancing existing clientele.
Territory mapping & market segmentation to identify new customer groups to market
various products & increase market share.
Key Account Management / CRM
Identifying prospective institutional accounts from various sectors such as Govt. Semi
Govt. institutions and major hospitals /units for business excellence.
Initiating / developing relations with key decision-makers in target organizations for
business development in pre-sales negotiation stages.
Effective relationship Management with significant clients to ascertain rendering of
quality service and business retention/enhancement.
Channel Management
Identifying and networking with financially strong and reliable dealers/channel
partners, resulting in deeper market penetration and reach.
Ensuring cost effective logistic operations & seamless materials movement to
ascertain sufficient inventory levels at each sales outlet/ distribution channel.
Team Management
Mentoring, motivating and guiding team members ensuring sales - business
generation and achieving budgeted figures, and activity ratio on monthly basis.
Training subordinates to develop requisite skills; conducting trainings on products,
selling skills, lead prospecting, and closing skills.
ORGANISATIONAL EXPERIENCE
May ’2003 – Till Date Pasupati Acrylon Ltd Deputy Manager
.
Present Responsibilities:
Responsible for overseas Customer Identification & Development
Responsible for drafting Agency contract
Responsible for logistics planning & price negotiation for timely execution of export
orders.
Responsible for inspecting Pre & Post shipment documentationdrawback advantage.
Notable Achievements:
Establishing international market, concentrating mainly on China, Nepal, Bangladesh,
Egypt and Israel.
Established branch office of company in Jaipur.
May ’94 –April’2003 Pasupati Acrylon Ltd Asst. Manager
MAJOR RESPONIBILITIES:
To look after all showrooms.
Looking after sales of Garments.
Identifying the source of procurement of goods that are to be developed and sold at
the various company showrooms.
Maintaining Constant and continuous liaision with large buyers.
Notable Achievements:
Instrumental in introducing yarn sale in East Indian Region in 2000 and generating
additional turnover of Rs.1.5Crore.
Holds the distinction of escalating the retail sale turnover from Rs. 18 lacs to a
phenomenal Rs. 1.5 Crore in 2000.
Established retail counters in Delhi, Ghaziabad, Dehradun etc.
Played a key role in introducing Institutional Sale for various apparels and home
furnishing Products in 1996. FCI, SUPER-BAZAR, GARWAHAL REGIMENT.
Merit successfully increasing institutional sale turnover from Rs. 2.0 lacs in
1996 to Rs. 1.0 Crore in 2000.
Appointed 17 Dealers in West Bengal and in Assam and an agent in Kolkata.
Feb ’92 – May ’94 Shri Digvijay Cement Co. Ltd Area Sales Manager
Notable Achievements:
Holds the distinction setting up a wholesale and retail distribution network.
Appointed 8 Dealers in Bhavnagar, 5 in Amrelie & 7 in Junagadh District.
Played key role in increasing turnover of Lotus Brand Cement from 700 M.T. to
2000 M.T. in 1 year with increase in market share from 10% to 35% in total market
of 5700 M.T.
Appointed Distributors in Bhavnagar, Rajkot, Junagadh and in Surendranagar.
Given flat on company lease as an appreciation for hard work.
Jul ’88 – Feb ’92 Arvind Mills Ltd Sales Officer
Notable Achievements:
Instrumental in achieving an increase in sales turnover from Rs. 2.0 Crore to Rs.
3.5 Crore in 1989 – 1990 of suiting in Gujarat & Rajasthan.
Played a key role in establishing 29 new retail counters in Gujarat.
Appointed dealers in Jaipur, Ajmer, Udaipur and Jodhpur.
Commenced career with Bhilwara Suiting as a Management Trainee.
(Aug ’87 - Jul ’88)
ACADEMIC CREDENTIALS
MBA (Marketing) from Institute of Management Studies, Bikaner in 1987.
MA (Economics) from Rajasthan University in 1985.
B.A. from Rajasthan University in 1983.
PERSONAL DETAILS
Date of Birth : 16th August 1961
Address : S.R.B. 66-A, Shipra Riviera Apartments, Gyan Khand III,
Indrapuram, Ghaziabad – 201010
Languages Known : English, Hindi and Gujarati
Contact No. : 0120-2815463, 9810336179.
Present CTC (INR) : 5.30 Lacs p. a.
