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Consumer Behavior - Generic

The document discusses changing consumer behavior and the factors influencing it, such as preferences, social class, and culture. It highlights the complexities of decision-making and the role of brands in shaping consumer actions. Additionally, it touches on the challenges of anti-smoking campaigns and the dynamic nature of consumer culture.

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tasfia2829
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13 views19 pages

Consumer Behavior - Generic

The document discusses changing consumer behavior and the factors influencing it, such as preferences, social class, and culture. It highlights the complexities of decision-making and the role of brands in shaping consumer actions. Additionally, it touches on the challenges of anti-smoking campaigns and the dynamic nature of consumer culture.

Uploaded by

tasfia2829
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Changing Consumer

Behavior
Customers
Consumers
Consumers and Marketing
• We want to know them. Because we want to sell our product to
them.
Consumer Preference
• Consumer prefer differently in different situations!

• They act differently.

• We want to predict it!


Dress
Dress
• What dress you want to wear? At what occasion?
• At what time of the year? With who?
Smoking!
• Addiction!

• It really works!

• Curiosity!

• Smartness!

• Social thing!
Why Anti-smoking campaigns don’t work?
What Vs Why?
Decision Making!
• Is it you?

• Is it your parent?

• Is it your partner?

• Is it a brand?
Can brands influence your behavior?
Influence!
• Family!
• Education!
• Environment!
• Weather!
• Culture!
• Nation!
Social Class and Social Status
• Status is frequently thought of as the relative rankings of
members of each social class
• wealth
• power
• prestige
Culture
• The sum total of learned beliefs, values, and customs that serve to
regulate the consumer behavior of members of a particular society.

• The Impact of culture is hard to identify


• Culture is dynamic
• Culture is shared
How Culture Drives Behavior?
Super Consumers
Thank you

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