DATA S H E E T

DATA A N A LY TIC S

Modernize
Your BI
Experience
Qlik Sense® and QlikView®

Q LI K .CO M
B AC KG R O U N D

Qlik is a pioneer. We drove the shift in the business intelligence

(BI) market away from large, IT-driven, stack-based
technologies to more agile data discovery approaches.
Now we are leading innovation in the third wave.

QlikView, our first-generation product, started

the data analytics revolution. Customers readily
adopted QlikView to solve business problems
because it allowed them to rapidly create highly
interactive dashboards and analytics apps without
dependence on stack technology. Over two
decades, QlikView has driven tremendous value
for customers of all shapes and sizes, across all
major industries and geographies.

In 2014, we advanced the revolution by introducing

Qlik Sense, our next-generation platform for
modern, self-service oriented analytics. Qlik
Sense supports the full range of analytics use
cases across an organization — from self-service
visualization and exploration to guided analytics
apps and dashboards, custom and embedded
analytics, mobile analytics, and reporting. And it
does this within a governed, scalable architecture
that delivers maximum trust, and flexibility. With
unmatched associative exploration and new
augmented intelligence capabilities, Qlik Sense
drives data literacy for all types of users.

Qlik Sense and Qlik View Strategy 2

At the core of both Qlik Sense and QlikView is the Qlik Associative Engine, designed specifically for interactive,
free-form exploration and analysis. Our engine is radically different from query-based tools that limit flexibility
and create blind spots. It supports near limitless combinations of data sources without leaving any data
behind. And, it allows people to explore freely using interactive selection and search, without restrictions or
boundaries. By keeping all objects in context together and retaining unrelated values in the analysis, the Qlik
Associative Engine empowers users to spot the unexpected, to uncover hidden insights that would be missed
with query-based tools. We call this the Associative Difference®.

What’s the difference?

Qlik Sense is not a new version of QlikView. While both are built on the Qlik Associative Engine and have
similar core capabilities, there are differences in design and product strategy that reflect both modernized
technology and the evolution of customer needs in the market.

Qlik Sense delivers a modern, self-service oriented experience through a

cutting edge responsive user interface. It supports the entire analytics
life-cycle, from data preparation to visualization to exploration
and collaboration, with augmented intelligence capabilities to
accelerate tasks and offer new insights. It supports seamless

92%
100%

78%
deployment across on-premise and cloud sites, as well as 75%

64%
online and offline mobility. And open APIs make it easy

50%

45%
50%

for web developers with standard skills to build custom

34%

32%
31%

24%

25%

applications and embed analytics. In contrast, QlikView is

11%
9%

a development environment for those with QlikView skills

0
nd

n
art

e
rs
rd

sh
ley

on
s
eir
an

ag
ea

ate
ssa

Le
rt W

dla
est

He
Sta
Ev

aG

xP
rW

to create and deploy interactive analytics applications and

My
Go

el W

illip

ria
be
rah

da

Ale
nn

ge
Ma
Ph
ra

nt
Ro

Lin

Do
Sa

ha
nd

Ro
Bre
Mic
Sa

dashboards.
Churn

Qlik Sense and Qlik View Strategy 3

Qlik Sense PRODUC T Qlik Sense® QlikView®
CLIENT
expands Unified HTML 5 Client X X

analytics Touch User Interface X

Responsive Design X
possibilities PL ATFORM
Broad Data Connectivity X X

Data Integration – ETL X X

Big Data Capabilities – Indexing X

Broad Ecosystem and Community X X

DE VELOPMENT
Co-develop Content X

App Development – Open APIs X

Self-service [App] Creation X

Self-service Data Preparation X

Advanced Authoring X

Desktop Development X X

Offline Development X X

Server-side Development X

ANALY TIC S
Associative Exploration X X

Search-based Analysis X X

Modern Visualizations X

Guided Analytics Apps / Dashboards X X

Advanced Analytics Integration X X

AUGMENTED INTELLIGENCE
Cognitive Engine X

Auto-generation (Charts and Insights) X

Conversational Analytics X

Machine Learning and Adaptation X

COLL ABOR ATION

Collaboration Hub X

Data Storytelling X

Managed Reporting X X

Mobile Offline X X

DEPLOYMENT
Centralized Management X X

Governed Libraries X

Rules-based Security X

SaaS Deployment Options X

Associative Indexing Engine X X

Qlik Sense and Qlik View Strategy 4

How do I choose?
If you’re a new customer or have a new use case,
we recommend Qlik Sense. It offers a full range of
modern analytics capabilities within a unified, governed
framework. With Qlik Sense, you can provide self-service
visualization environments, deploy centrally built
analytics applications, create custom analytics apps
and mashups, enable mobile workforces, and widely
distribute reports. We continue to invest heavily in the
Qlik Sense platform, with planned innovations across
the entire product and specifically focused on three
big ideas — big data indexing, flexible deployment,
and augmented intelligence.

For more information about Qlik products and our

future innovation strategy, please refer to the Qlik
Statement of Direction.

What if I’m an existing QlikView customer?

Qlik is committed to our loyal QlikView customers.
You should feel confident in continued use of
QlikView, especially for existing applications
and use cases. We will continue investing in
QlikView, offering releases which coincide with
Qlik Sense version updates. We’re focused on
delivering features that our enterprise customers
are looking for, such as advanced analytics
integration, on-demand application generation,
flexible deployment capabilities, increased
coexistence and platform integration, and further
enhancements around performance, security,
management, and scalability. We also continue
to surround QlikView with value added products
such as Qlik NPrinting®, Qlik GeoAnalytics®,
Qlik Connectors®, and Qlik Data Catalyst®.
In addition, adding Qlik Sense to existing QlikView
environments is ideal for new use cases. Because
both products run on our Associative Engine, you can
easily reuse existing assets such as data models, QVDs,
and analytics expressions. We are making significant
investments to improve coexistence of the two products,
including more seamless product integration comprised
of: single user identity, common license management, a
single point of access for users, and QlikView to Qlik Sense
migration toolkits and services. We’re also giving Qlik Sense
advanced authoring features to support more sophisticated
application functionality for guided analytics apps.

A compelling new licensing offer

If you’re an existing QlikView customer, we have recently created a highly compelling licensing offer that
enables you to more seamlessly and cost effectively adopt the Qlik Sense platform, while maintaining your
QlikView footprint. Simply uplift you current QlikView maintenance by a modest percentage, and receive
equivalent access to Qlik Sense for the same user that is entitled to use QlikView. This unlocks significant
business value and gives you more options and control over you use of Qlik products. Customers also have the
option of remixing eligible QlikView user licenses to Qlik Sense as set forth in the QlikView remix policy.

For more information about the Analytics Modernization Program, please talk to your local sales account
manager or Qlik partner.

About Qlik
Qlik’s vision is a data-literate world, one where everyone can use data to improve decision-making and solve their most
challenging problems. Only Qlik offers end-to-end, real-time data integration and analytics solutions that help organizations
access and transform all their data into value. Qlik helps companies lead with data to see more deeply into customer
behavior, reinvent business processes, discover new revenue streams, and balance risk and reward. Qlik does business in
more than 100 countries and serves over 50,000 customers around the world.
qlik.com

© 2020 QlikTech International AB. All rights reserved. All company and/or product names may be trade names,
trademarks and/or registered trademarks of the respective owners with which they are associated. QSENSEQVIEW032720_CM