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AIM248-INT

Unlocking the industry potential of

generative AI

Shaown Nandi Marc Berson Seth Walker Fay Kallel

(he/him) (he/him) (he/him) (she/her)
Dir. of Technology Chief Information Officer Head of AI Dir. of Science Innovation
AWS Gilead Sciences Carrier Amazon Prime Video

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Generative AI is powering
innovation that is
transforming business

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What is Generative AI?
AI

MACHINE
LEARNING

DEEP LEARNING

GENERATIVE AI

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What is Generative AI?
AI

MACHINE
LEARNING

DEEP LEARNING

GENERATIVE AI

© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What is Generative AI?
AI

MACHINE
LEARNING

DEEP LEARNING

GENERATIVE AI

© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What is Generative AI?
AI

MACHINE
LEARNING

DEEP LEARNING

GENERATIVE AI

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Enhancing customer Boosting employee Optimizing business
experiences productivity & creativity processes

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 Far-reaching impact of generative AI

Generative AI
requires customers to Requires a strong data foundation

run at scale
Optimized infrastructure needed

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 With great power comes great
responsibility

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 I D E AT I O N

GOVERNANCE EXECUTION

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 IDEATION

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 I D E AT I O N

Fall in love with the opportunity, not the

solution

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 I D E AT I O N

Work backwards from the problem

OUTCOME-ORIENTED THINK OUTSIDE ITERATIVE

MINDSET THE BOX EXPERIMENTATION

Understand the Focus on Act and test potential

need and what generating ideas and solutions, even if they are
constitutes success exploring solutions not perfect

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 I D E AT I O N

Prioritizing your use cases

Business Value Scoring Feasibility Scoring

High
• New Products / Revenue • Technical
3 1 • Employee Productivity • Legal
FEASIBILITY

• Customer Satisfaction • Cost

Medium

4 2 Use Case Value Feasibility Overall

Low <> 4.6 3.6 8.2
… … … …

Low Medium High

B U S I N ES S VA LU E

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 I D E AT I O N

“Prioritizing generative AI use cases

requires a balance between being
cost effective and fast performing,
accurate, and applicable to wide use
cases.”
Tapasvi Moturu
Vice President and Chief Architect
Intuit

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 I D E AT I O N

Get your data foundation right

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 I D E AT I O N

Build your data foundation

Data quality, privacy, and Consider vector

security critical databases
Automate data pipelines Create data for
fine-tuning models

Evaluate
Leverage diverse trade-offs
datasets and costs

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 I D E AT I O N

GOVERNANCE EXECUTION

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 EXECUTION
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 EXECUTION

The right tool for

the right job

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 EXECUTION

Democratizing generative AI at
every level of the stack
A P P L I C AT I O N S
T H AT L E V E R AG E F M s

BUILD WITH FMs

INFRASTRUCTURE FOR FM
TRAINING AND INFERENCE

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 EXECUTION

Purpose-built accelerators
for generative AI

GPUs UltraClusters

INFRASTRUCTURE FOR AWS EFA

FM TRAINING AND Trainium
INFERENCE
EC2 Capacity
Blocks
AWS
Inferentia
Nitro

Amazon Neuron
SageMaker

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 EXECUTION

Easiest way to build and scale

generative AI

Amazon
BUILD WITH FMs Bedrock Choose from leading FMs

Customize with your data*

Connect to data sources

Enable task execution

© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. * Your data is not used for service improvements and is not shared with third-party model providers.
 EXECUTION

Increased productivity
for generative AI
Amazon
A P P L I C AT I O N S
CodeWhisperer
T H AT L E V E R AG E F M s
Build apps faster and more
securely with an Amazon Q
AI coding companion
Your generative AI-powered
assistant designed for work that can
be tailored to your business, code,
AWS HealthScribe data, and operations

A HIPAA-eligible automatic note

generation service for clinical
applications

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 EXECUTION

Expert in your business

Amazon Q Tailored to every user

Your generative AI-powered assistant

designed for work that can be tailored Secure and private
to your business, code, data, and
operations
Persona-based plans

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 I D E AT I O N

GOVERNANCE EXECUTION

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GOVERNANCE
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 GOVERNANCE

Emerging risks of generative AI

FIDELITY
Responsible AI program
TOXICITY & INTELLECTUAL DATA
(E.G. HALLUCINATIONS) SAFETY PROPERTY PRIVACY

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 GOVERNANCE

Implement a
Responsible AI program
now

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 GOVERNANCE

Responsible AI

Fairness Privacy and security

PEOPLE-CENTERED
APPROACH
Explainability Focus on people, Governance
process, and culture
to build trust

Robustness Transparency

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 GOVERNANCE

NEW

Guardrails for
Amazon Bedrock
Implement application specific
safeguards based on your use cases
and responsible AI policies
PREVIEW

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 Speeding Unlocking Delivering immersive
transformative value with experiences with
therapies AI agents generative AI

Marc Berson Seth Walker Fay Kallel

Chief Information Officer, Head of AI, Carrier Director of Science
Gilead Sciences Innovation, Prime Video

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 Areas of focus

Oncology Virology Inflammation

Drug development and averages
has a
10 years
90% and billions
failure rate of dollars
 Industry challenges
Staying at the forefront
of scientific innovation

Navigating complex and evolving regulatory

frameworks

Market access and

commercialization requires
understanding local market
dynamics
 Industry challenges
Staying at the forefront
of scientific innovation

Navigating complex and evolving regulatory

frameworks

Market access and

commercialization requires
understanding local market
dynamics
 Industry challenges
Staying at the forefront
of scientific innovation

Navigating complex and evolving regulatory

frameworks

Market access and

commercialization requires
understanding local market
dynamics
Building our
technology foundation
C LO U D
Resilience, speed, and scalability
to drive innovation in our business:
Drug Discovery
Clinical Development
Medical Affairs
Manufacturing
Commercial
IT, Finance, and HR
Building our
technology foundation
C LO U D
Resilience, speed, and scalability
to drive innovation in our business:
Drug Discovery
Clinical Development
Medical Affairs
Manufacturing
Commercial
IT, Finance, and HR
Building our
technology foundation

DATA
Data mesh approach used to
manage data at scale
Domain ownership of analytical
data by each business
Data shared as products across the
business
Building our
technology foundation

DATA
Data mesh approach used to
manage data at scale
Domain ownership of analytical
data by each business
Data shared as products across the
business
Building our
technology foundation

DATA
Data mesh approach used to
manage data at scale
Domain ownership of analytical
data by each business
Data shared as products across the
business
Building our
technology foundation

A N A LY T I C S
Broad adoption of AI,
Machine Learning, and Deep
Learning to scale use cases
and deploy them along the
value chain
 Identified high-ROI use cases
across the pharma value chain

DRUG DISCOVERY CLINICAL

DEVELOPMENT M A N U FA C T U R I N G COMMERCIAL ENTERPRISE

Target assessment Optimizing trial Standard operating Patient outcome Support functions across
protocols, patient procedure and prediction IT, Finance, and HR using
Lead generation cohorts and sites specs creation intelligent conversational
Marketing collateral agents
Novel biomarker Clinical protocol design Resource generation
discovery and authoring optimization
Summarization of market
Protein folding Data collection and Quality engineering research data
and design study monitoring
Creation of
training content
 Identified high-ROI use cases
across the pharma value chain

DRUG DISCOVERY CLINICAL

DEVELOPMENT M A N U FA C T U R I N G COMMERCIAL ENTERPRISE

Target assessment Optimizing trial Standard operating Patient outcome Support functions across
protocols, patient procedure and prediction IT, Finance, and HR using
Lead generation cohorts and sites specs creation intelligent conversational
Marketing collateral agents
Novel biomarker Clinical protocol design Resource generation
discovery and authoring optimization
Summarization of market
Protein folding Data collection and Quality engineering research data
and design study monitoring
Creation of
training content
 Identified high-ROI use cases
across the pharma value chain

DRUG DISCOVERY CLINICAL

DEVELOPMENT M A N U FA C T U R I N G COMMERCIAL ENTERPRISE

Target assessment Optimizing trial Standard operating Patient outcome Support functions across
protocols, patient procedure and prediction IT, Finance, and HR using
Lead generation cohorts and sites specs creation intelligent conversational
Marketing collateral agents
Novel biomarker Clinical protocol design Resource generation
discovery and authoring optimization
Summarization of market
Protein folding Data collection and Quality engineering research data
and design study monitoring
Creation of
training content
 The potential impact of AI on drug discovery
AI IS AN ENABLER

Accelerating the discovery of Designing small molecules for

biological targets preclinical candidates Augment decision-making with
AI-driven insights
Identify new genome-wide Explore chemical space and conduct
targets using -omics data molecular dynamics to screen for small
molecule hits
Map novel disease pathways,
protein and drug interactions Analysis of prospective protein target
to generate lead-like Increase efficiency with AI-
Predict protein structures driven interactions and
small molecules recommendations
to understand drugability
Preemptively flag leads and candidates
Model protein motion to for predicted off
identify novel binding sites target effects
Accelerate insights
from cloud-scale data
 The potential impact of AI on drug discovery
AI IS AN ENABLER

Accelerating the discovery of Designing small molecules for

biological targets preclinical candidates Augment decision-making with
AI-driven insights
Identify new genome-wide Explore chemical space and conduct
targets using -omics data molecular dynamics to screen for small
molecule hits
Map novel disease pathways,
protein and drug interactions Analysis of prospective protein target
to generate lead-like Increase efficiency with AI-
Predict protein structures driven interactions and
small molecules recommendations
to understand drugability
Preemptively flag leads and candidates
Model protein motion to for predicted off
identify novel binding sites target effects
Accelerate insights
from cloud-scale data
 Use LLM tools to quickly analyze vast
amounts of scientific literature and
databases
Reimagining
Target Assessment Identify relevant research
related to potential
in drug discovery using drug targets

generative AI
Significantly speed up the initial
stages of target identification
and validation
 Generative AI can transform the way
research scientists work
C A PA B I L I T I E S BENEFITS

Interact using Accelerates delivery of summarized

natural language content

Produces standardized research Produces reusable architecture

reports patterns and LLMOps

Generates quality Potential for re-use

results with speed across other areas
 Generative AI can transform the way
research scientists work
C A PA B I L I T I E S BENEFITS

Interact using Accelerates delivery of summarized

natural language content

Produces standardized research Produces reusable architecture

reports patterns and LLMOps

Generates quality Potential for re-use

results with speed across other areas
 Data and models must run in
Gilead’s cloud platform

Empower teams to
experiment rapidly

Collaborate across the

Generative AI enterprise on use cases and
technology enablement

principles at Gilead Enable model choice optimized

for each use case and output
quality

Follow AI/ML operations

best practices

Establish governance policies

and architectural frameworks
 Learnings from our journey

Organize your Build your Identify high-value use

principles data foundations cases

Sponsorship and executive Business and IT Security, Governance, and

championing partnership Operations at scale
 Learnings from our journey

Organize your Build your Identify high-value use

principles data foundations cases

Sponsorship and executive Business and IT Security, Governance, and

championing partnership Operations at scale
 Learnings from our journey

Organize your Build your Identify high-value use

principles data foundations cases

Sponsorship and executive Business and IT Security, Governance, and

championing partnership Operations at scale
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 Carrier is a leader in HVAC, Refrigeration, Fire
& Security solutions

H VA C FIRE & SECURITY R E F R I G E R AT I O N

Building
Climate Automation Life Safety Security Cold Chain
HVAC Equipment Building automation Detection and alarm Touchless access Transport refrigeration
RTUs, Split Systems, Services
Energy reporting Integrated incident Integrated security Display cases / merchandising
Integrated controls management
Dashboards Video management Warehouse refrigeration
Asset Management Suppression systems
Services Cold chain cargo monitoring
Remote monitoring
and diagnostics

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$20.4B ~52,000 75+ 100+
2022 net sales employees brands new products
for the 8th consecutive year

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 The CEO’s mandate:
Establish a focused
Center of Excellence to
unlock the business value of AI

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 The four pillars of Carrier’s
Enterprise AI strategy
PEOPLE TOOLS / PROCESS

Communication
Delivery (Talent) Governance Central Platform
& Competency
Training and communications Build internal expertise Risk Management, Scalable innovation platform
Security and Legal
Value-based prioritization Deployment of use cases Performance monitoring
Monitor emerging regulations
AI Community of Practice Experiment and innovate Modeling best practices
Monitor benefits realization
Templatize use cases Accelerators

© 2023, Carrier Global Corporation or its affiliates. All rights reserved.

 The four pillars of Carrier’s
Enterprise AI strategy
PEOPLE TOOLS / PROCESS

Communication
Delivery (Talent) Governance Central Platform
& Competency

Develop comfort and Upskill our teams to Establish

Create a platform to
familiarity with using identify uses cases governance
accelerate adoption
AI across the and build processes for safe
of AI
organization capabilities and ethical AI use

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 F O U N D AT I O N A L
C A PA B I L I T I E S

Building the AI agents

foundational capabilities Development and

of generative AI analytics

Research and
ideation

~90% of generative AI use case

ingredients are similar Document
analysis

Content generation
and chat

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 Accelerating productivity using
AI agents for Sales and Supply Chain

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© 2023, Carrier Global Corporation or its affiliates. All rights reserved.
 Expanding generative AI benefits across the business

50+ use cases identified

Product Quality Legal

Supply Chain Human Resources

Management
Information Technology
Call Center Productivity
Sales, Inventory and
Personal Productivity Operations Planning

Enhanced OCRD Service

Finance Manufacturing

© 2023, Carrier
AmazonGlobal
Web Services,
Corporation
Inc. or its affiliates. All rights reserved.
 Driving business value

Create a Upskill your people so It’s easier than

space for they can use the platform you think to build
innovation and generate ideas value-adding services

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 Being the world’s premium
entertainment hub

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 We bring premium entertainment
to everyone

200 million 240

Prime countries and
members territories

30+ 8K+
languages devices

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 How do we deliver a premium experience
regardless of bandwidth available?

How can we adapt your favorite shows and movies to take

advantage of ever-evolving high resolution screens?

How can we develop even more

personalized experiences for our customers?

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 Using generative AI to make the most
of available bandwidth

Use Video Foundation Models to accurately

predict saliency regions
for more optimized encoding

Requires unique compute instances

co-optimized for
deep inference and encoding

Delivers improved quality with

less network bandwidth required

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 ORIGINAL WITH IMPROVED ENCODING

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 Improving classic content
with video super
resolution
Remastering traditionally
has required physical reels with time-
consuming manual correction

Generative AI can help us upscale the

content for similar results

Results in sharp, high contrast edges,

better details, more legible text and
reduced artifacts

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 ORIGINAL RESOLUTION-BOOSTED

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 ORIGINAL RESOLUTION-BOOSTED

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Amplifying content recommendations through generative
AI-powered microgenres
Metadata-based content tagging
is difficult to scale

Developed a first-of-its-kind
LLM application:
Microgenre Generator Tool

Helps merchandizers and

programmers create and curate
hyper-targeted carousels that weren’t
previously possible

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 G E N R ES

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 M I CGRO
E NGREES
N R ES

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 Redefining how stories are told and
entertainment is experienced

Generative AI is an excellent Data is the fuel that Enables more personalized

tool for media and powers generative AI content and richer
entertainment innovation experiences

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© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
 I D E AT I O N
Work backwards Get your
Prioritize your
from the data foundation
use cases
opportunity right

GOVERNANCE EXECUTION
Harness Move quickly
Implement a Benefit from Leverage
Understand the Amazon Bedrock with pre-built
Responsible AI Amazon Bedrock optimized
emerging risks for building generative AI
program Guardrails infrastructure
applications applications

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 Help people be inspired

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 Creating a “bought-in” team

BE CLEAR ON THE HOW WE ARE WHAT IS IN IT

‘WHY ’ DOING IT FOR THEM

Give them meaning Give them confidence Why they should care

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 Everything you need to accelerate
your generative AI journey

Easiest way Most performant, low Increase Differentiate with

to build cost productivity your data
with leading foundation infrastructure with generative AI in a secure
models to scale applications and private
generative AI and services environment

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 Transform your business with AWS

Explore Leverage Start building with the

Pathfinder formal training Innovation Center
Self-directed Learn from Work directly with AWS
learning AWS experts on your use case

At re:Invent, come learn more at the AWS for Industries Pavilion in the Expo

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 Thank you! Please complete the session
survey in the mobile app

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