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Media in Pakistan

The document discusses the role and importance of media in Pakistan, highlighting its function in democracy, public awareness, and as a watchdog for government activities. It contrasts print and electronic media, emphasizing the rapid growth of television and its influence on society. Additionally, it addresses the challenges faced by media, including criticism, controlled media, and the need for professionalism and accountability among journalists.

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MueedShakil
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10 views3 pages

Media in Pakistan

The document discusses the role and importance of media in Pakistan, highlighting its function in democracy, public awareness, and as a watchdog for government activities. It contrasts print and electronic media, emphasizing the rapid growth of television and its influence on society. Additionally, it addresses the challenges faced by media, including criticism, controlled media, and the need for professionalism and accountability among journalists.

Uploaded by

MueedShakil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Page 1 of 3

MEDIA IN PAKISTAN
Outline:-
I. Introduction
i. Global Village
ii. Information Technology → Role
iii. Human Development → Awareness of masses
iv. In democracy → flow of information → transparency → through media → informed media
(Electronic, Print, Internet, Cyber)
v. Macaulay “The press as fourth estate of Government”
vi. Era of information technology → media → grew rapidly with responsibilities
II. Importance of Media
i. Keep masses aware of Government’s economic, political & social activities and developments
ii. Also transmits masses’ reactions, wishes, attitudes to decision makers
iii. Affects public opinion → also affected by public opinion
iv. Basic ingredient of democracy
v. Acts as watchdog
vi. It ensures vigilance
vii. Propaganda war
III. Print v/s Electronic Media
i. Illiteracy →
ii. Quick
iii. Live coverage → entertainment
iv. Due to T.V. channels people are more tuned, wired and more informed
v. T.V. is far more effective, pervasive and graphic than print media
vi. Global approach
IV. Factors Contributing to Growth of T.V. Channel
i. Satellite / Satellite system
ii. Projection of enlightened moderation and democratic image
iii. Multinational advertisement → investments →
iv. Commercialism
v. Moving pictures → influence minds in a better way
vi. Catharsis of masses
vii. Requirement of the present era, need of the hour
Page 2 of 3
V. Western Media and Local Media
i. Propaganda against Islam, Muslims
ii. Western point of view
iii. Control over western media
iv. Media fought → CNN → Afghanistan war against USSR
a. Afghanistan → war on terror
b. Effective utilization on different fronts
VI. PEMRA and Freedom of Media
i. The mandate of PEMRA is ensure accountability, transparency and good governance by optionization
the free flow of information.
VII. Causes of Controlled Media
i. Bad governance
ii. Political, economic etc.
VIII. Role of Media in Society (positive effects)
i. Society
ii. Political
iii. Religion
iv. Economy
IX. Criticism on Media (negative effects)
i. Monopoly → pressure group → cartel
ii. Adventurism
iii. Sensationalism
iv. Lack of Investigative Journalism
v. Spread of rumors
vi. Time wastage
vii. Media group → own vested interests
viii. Attack on foreign culture
ix. Yellow Journalism
x. Lack of Professionalism
xi. No privacy
xii. Impose Opinion over masses
Page 3 of 3
X. Suggestions
i. Own responsibility
ii. Believe in professionalism and investigative journalism
iii. Impartiality
iv. Journalists’ accountability
v. Should facilitate masses → awareness avoid sweeping statements
XI. Conclusion
i. Overall positive role
ii. Torch – beam of democracy in a country which is poverty and illiteracy ridden
iii. Humane development which is a complex and multidimensional approach of good governance
practices – Media has a pivotal role to play for the overall betterment of mankind the generation to
come.

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