Session 1

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E-Commerce on Amazon
What is E-Commerce?
 Business to Business – B2B
 Business to Consumer – B2C
Business to Business (B2B)

A B2B model focuses on providing products from one business to

another business. For example dealing with a manufacturer or
supplier for a specific (Especially Large) quantity of units. (Ali Baba
Etc.)
Business to Consumer (B2C)

The Business-to-Consumer ecommerce is related to the

transactions and relationship between businesses and the
end customers. For example AMAZON, Daraz and eBay.
 Objective
 Development of Business-Relationship
 Better-Customer Service
 Quick, convenient and user-friendly with the ability to transfer funds online.
 It is difficult for buyers and sellers to find each other in the physical world,
but it becomes very easy for them with the inception of e-store.
 With an e-Commerce website, you can sell your products and services across
the world.
 24 x 7 Availability
Features of Ecommerce
 Universal Standard
 Product Comparisons
 Quick Access
 Social Proof (Reviews)
 24 x 7 Availability
 Advanced Payment Options
 Share with others
 Return Policy
Different Channels of Ecommerce

 Direct Traffic – SEO

 Paid Search – Paid search means buying traffic from search engines
by running ads
 Marketplaces – Amazon, Ebay, Walmart, Daraz, Bestbuy Etc.
 Social Media – Facebook, Instagram, Pinterest and Twitter etc.
Top International Ecommerce Websites
 Amazon
 Ebay
 Walmart
 Etsy
 AliExpress
 Homedepo
 Daraz in Pakistan
What is Amazon?

Amazon is largest online retailer in the world. As

being an online retailer, Amazon allows individuals
and businesses to sell their products online on its
website.
Head Quarter: Washington, United States
CEO: Jeff Bezos
Sales (2019): $304Billion
In 2021 $332 Billion
Amazon Marketplaces
There are 2 different ways to sell on Amazon:

 Fulfilled by Amazon (FBA)

 Fulfilled by Merchant (FBM)
Fulfilled by Amazon (FBA)
FBA means Fulfilled by Amazon. “You sell it. We ship it”
in Amazon’s terms. With FBA, the seller stores products
in Amazon’s fulfillment centers where Amazon will pick,
pack, and ship those products.
How does FBA work?
As the seller, you’ll set up FBA in your Amazon account. Create
your product listings, prepare your products, ship your
products to Amazon, and let Amazon pick, pack, and ship your
items as customers order your products.
Fulfilled by Merchant (FBM)
FBM means Fulfilled by Merchant. With FBM, the
seller lists the product on
Amazon and handles storage and all aspects of order
fulfillment.
How does FBM work?
As a seller, you’ll set up an Amazon account. Create your product
listings and store, pack, and ship the products as customers order
them on Amazon. You’ll take responsibility for any late, missing, or
damaged arrivals.
Amazon Business Models

 Private Label
 Wholesale
 Drop shipping
 Retail Arbitrage
 Amazon
Virtual Assistant
A virtual assistant (VA) is a person who
provides support services to other businesses
from a remote location.
Same like a normal VA, E-Commerce VA is the
one who assists the sellers to manage their
online business from a remote location.
Amazon VA Services
 Seller AccountManagement
 Images Designing
 Product Hunting
 A+ Content Manager(EBC)
 Product Listing (Single /Variation)
 Coupons and Promotions Creation
 Listing Optimization
 FBM Orders Management
 Launching &Ranking
 Creating FBA Shipments
 Keyword Research
 Me too listings
 Competitor Analysis  Listing Error Fixing
 Reviews Management  Customer Support
 PPC (Pay per click) Campaign Creation or
ongoing Management
Ethics of a Virtual Assistant (VA)
 As a Virtual Assistant, I will maintain the highest ethics and honesty in all
dealings
with clients, colleagues and the general public.
 I will seek to deal with colleagues, suppliers and employees in a fair and
equitable manner, and maintain the highest standards of personal
conduct to bring credit to the Virtual Assistant profession.
 As a highly ethical Virtual Assistant, I will only take on projects that are
within my abilities. If a project is not within my ability, the client will be
notified immediately and I will provide recommendations for other
highly skilled Virtual Assistants.
 Client information will be held in the strictest of confidence and will not
be shared with others or used for personal gain.
 Ethics of a Virtual Assistant (VA)
 I highly value each client relationship and will not place one client
above another.
 I will make a commitment to possess and increase the required
knowledge, skills and training to be proficient and relevant in the
provision of services.
 I will not knowingly be a part of any illegal or unethical activity.
 I will promote the Virtual Assistance industry with the utmost
professionalism and give of my knowledge freely to new and existing
VAs and the general public.
VA Mindset
Do not Sell your Services Cheap, Amazon is trillion Dollar Industry, your service must be quality wise
Superb and charges standard (Not so high, Not so Low).

Your initial goal must be learning (not earning) for first 6 Months, once you get hands on experience
Of everything > You may start offering your services confidently.

No one would hire you by contacting personally until unless you highlight yourself as a potential amazon
Expert. The best way to stay highlighted in to participate in Amazon Sellers groups.

Your goal should not be working 16 hours daily to earn $2000, it must be forming a team and divide your
Hours, Get multiple clients and divide the hours with each other (This is an art we call Outsourcing that
A client approach you for working 4 hours a day and offering $300 a month. You may get the project
And transfer it to your team mate in $200 under your supervision, get $300 at the end of the month, pay
$200 to the team mate and $100 in your pocket.

Provide the solutions to amazon sellers in public group to impress others to get hired
 How to Get
Account Access?
Set and edit user permissions
When you initially setup your Seller Central account, only you can access the
account tools and features. You can provide access to others – such as
employees, co-owners, or co-contractors – by setting your User
Permissions:

• To invite newusers:
• Under Settings, click User Permissions
• Enter the contact information for the new user and click Send invitation. Repeat for all new users you want to
add
• Have your new users follow the instructions in the email
Toedit new user permissions:
• Under Settings, click User Permissions
• Click Edit next to the account you want to change
• Click the button next to each tool you want to give the user access to for your account

By setting user permissions, other users can complete tasks such as manage inventory or handle shipping
confirmations. However, account credentials are unique and confidential information should not be shared with
anyone

User permissions are available only to Professional sellers. Amazon offers both Professional and individual
selling plans. You can easily switch your existing selling plan
Any Questions?
Thank You