1. What is the core product or service your business will offer? 28.

8. If customer feedback highlights a significant unmet need

Describe its key features. that your current product doesn't address, would you
2. What specific problem or need does your product or service consider expanding your offering?
aim to solve for your target market? 29. If a bottleneck is identified in your operational flowchart that
3. What is your Unique Selling Proposition (USP)? What makes slows down delivery, how would you optimize that process?
your offering distinct from competitors? 30. What if a new environmental regulation (from your PESTLE
4. Describe your ideal customer in detail. What are their analysis) significantly increases your packaging costs?
demographics, psychographics, and buying behaviors? 31. How would you leverage a significant opportunity identified
(Persona) in your SWOT analysis?
5. What are the key benefits that customers will experience by 32. If a new competitor enters the market with a disruptive
using your product or service? innovation, how would you adapt your product or service?
6. Explain your pricing strategy. What factors (cost, 33. What if your customer journey flowchart reveals a high drop-
competition, value) influenced your decision? off rate at a specific stage? How wouldœ you address it?
7. Outline the essential operational processes required to 34. If your initial marketing budget proves insufficient, where
produce, deliver, and support your offering. would you prioritize your spending?
8. What are the primary pain points of your target customers 35. What if your USP is easily copied by competitors? How
that your business directly addresses? would you innovate to maintain your edge?
9. Can you walk us through the typical customer journey using 36. Suppose a key technological trend (from your PESTLE
a flowchart, highlighting key touchpoints? analysis) could significantly impact your operations. How
10. Describe your proposed packaging for the product. What would you integrate it?
are its key features and purpose? 37. If customer feedback suggests a key benefit you highlighted
11. Summarize the key findings of your SWOT analysis is not actually valued, how would you adjust your
(Strengths, Weaknesses, Opportunities, Threats). messaging?
12. What are the most significant external factors identified in 38. What if a weakness in your operational process leads to
your PESTLE analysis (Political, Economic, Social, customer dissatisfaction? How would you rectify it?
Technological, Legal, Environmental)? 39. If a political instability (from your PESTLE analysis) affects
13. Who are your main competitors, and what are their key your supply chain, what alternative sourcing would you
strengths and weaknesses (based on your competitor consider?
analysis)? 40. How would you respond to a negative review that directly
14. How will your marketing strategy reach your target persona criticizes your product or service and its packaging?
effectively? 41. What are the specific steps involved in the development of
15. How will you communicate your USP and customer benefits your product or service prototype?
through your marketing efforts? 42. Outline the key activities in your marketing plan and their
16. What are your plans for product/service development and associated timelines.
future iterations? 43. What specific market research methods did you use to
17. How will you ensure the quality and consistency of your define your target persona and validate your USP?
product or service? 44. How will you track and measure the effectiveness of your
18. What key resources will you need for your operations? pricing strategy?
19. How will you handle customer service and feedback? 45. Can you provide a detailed breakdown of the key steps in
20. What are the key performance indicators (KPIs) you will use your operational flowchart?
to measure your business success? 46. What are the material specifications and estimated costs
21. If a competitor launches a similar product with a lower for your product packaging?
price, how would you adjust your pricing or value 47. What specific tools or software will you use to manage your
proposition? operations?
22. What if your initial target persona proves to be inaccurate? 48. How will you gather and analyze data for your SWOT and
How would you refine your marketing and product? PESTLE analyses?
23. Suppose a key weakness identified in your SWOT analysis 49. What specific information did you gather about your
becomes a significant obstacle. How would you address it? competitors during your competitor analysis?
24. If a major threat identified in your PESTLE analysis 50. What are the estimated costs associated with your initial
materializes, what contingency plans do you have? marketing efforts?
25. What if your competitor analysis reveals a significant 51. How will you handle the distribution and logistics of your
advantage held by a key rival? How would you counter it? product or service delivery?
26. If your initial packaging is not well-received by customers, 52. What kind of online presence (website, social media) will
what alternative designs would you consider? you establish for marketing and sales?
27. What if your primary marketing channel becomes saturated 53. How will you test and refine your product or service based
or ineffective? What alternative strategies would you on user feedback?
explore? 54. What metrics will you use to track customer acquisition and
retention?
55. How will you ensure quality control throughout your 89. How will you handle seasonal fluctuations in demand (if
operational processes? applicable)?
56. What are the legal and regulatory requirements related to 90. What kind of public relations efforts might you undertake?
your product, service, and packaging? 91. How will you measure the effectiveness of your packaging in
57. How will you handle inventory management and forecasting attracting customers?
(if applicable)? 92. What kind of technology will you leverage in your operations
58. What kind of budget have you allocated for product and marketing?
development and marketing? 93. How will you handle potential product recalls or safety
59. How will you train any potential employees on your issues?
operational procedures and customer service? 94. What are your long-term goals for market share and growth?
60. What kind of data will you collect to continuously refine your 95. How will you finance your initial operations and growth?
customer persona? 96. What kind of exit strategy might you consider in the future (if
61. How will you source the materials for your product and its any)?
packaging? 97. How will you stay informed about changes in regulations
62. What kind of customer support channels will you offer? that could affect your business (PESTLE)?
63. How will you track your expenses and revenue? 98. What kind of training will you provide to customer-facing
64. What are your plans for protecting any intellectual property employees?
related to your product or packaging design? 99. How will you build a strong brand identity?
65. How will you adapt your operations as your business 100. What are the key assumptions underlying your business
scales? plan? Who are your ideal customers, and what specific
66. What kind of branding will you incorporate into your product needs or problems do they have?
and packaging? 101. Can you describe your primary target market's
67. How will you measure customer satisfaction? demographics, psychographics, and buying behaviors?
68. What are your contingency plans for potential disruptions in 102. Are there distinct customer segments with di_erent needs
your supply chain or operations? or revenue potential? How do you plan to address them?
69. How will you handle the environmental impact of your 103. Which customer segment is the most critical to the success
product and packaging? of your business? Why?
70. What kind of sales forecasting have you conducted? 104. How did you validate that there is a demand for your
71. How will you manage customer data and privacy? product/service within these customer segments?
72. What are your plans for building brand awareness and 105. What unique value do you o_er to your customers? What
loyalty? problem are you solving for them?
73. How will you handle returns and exchanges? 106. How is your value proposition di_erent from or better than
74. What kind of market segmentation have you identified your competitors' o_erings?
beyond your primary persona? 107. What are the essential features or benefits of your
75. How will you adapt your marketing messages for different product/service from the customer's perspective?
customer segments? 108. Have you tested your value proposition with potential
76. What kind of partnerships might be beneficial for your customers? What were the results?
business? 109. How does your value proposition create value for your
77. How will you ensure your pricing remains competitive and customer segments?
profitable over time? 110. What channels will you use to reach and deliver your value
78. What kind of information will you include on your product proposition to your customers?
packaging to inform and attract customers? 111. Which channels are most e_ective for reaching your target
79. How will you handle feedback from distributors or retailers market? Why?
(if applicable)? 112. How will you integrate your channels to create a seamless
80. What kind of loyalty programs might you implement to retain customer experience?
customers? 113. What is the cost and e_iciency of each channel?
81. How will you handle potential negative press or online 114. How do your chosen channels align with your customer
reviews? segments' preferences?
82. What are your plans for future product or service 115. What type of relationship will you establish and maintain
development based on market trends and customer with each customer segment?
feedback? 116. How will you acquire, retain, and grow your customer base?
83. How will you track the ROI of your marketing investments? 117. What strategies will you use to engage with your customers
84. What kind of risk management strategies will you employ and build loyalty?
based on your SWOT and PESTLE analysis? 118. How will you handle customer service and support?
85. How will you ensure ethical and sustainable practices in 119. How will you measure customer satisfaction and manage
your operations and packaging? the customer lifecycle?
86. What kind of sales channels will you utilize? 120. How will your business generate revenue? What are your
87. How will you adapt to changes in consumer behavior? pricing strategies?
88. What kind of warranties or guarantees will you offer?